Quotation marks should be used when searching for specific phrases or terms, as they ensure search engines only return results containing the exact words within the quotes. A general search for "dogs" will return broad results about dogs overall, while searching for "Dogs That Love Water" using quotes limits it to only pages discussing that exact phrase. Quotation marks are good for finding very precise information when you know exactly what you need to search for or want to verify a specific idea; general searches without quotes are better suited to initial exploration or gathering broad information on a topic.

2. QUOTATION MARKS SHOULD BE USED WHEN
SEARCHING FOR SOMETHING VERY SPECIFIC
BUT CHANGES WITH EACH SEARCH ENGINE.
For example, when you use quotation marks with Google, it
means that those exact words will be searched for.

3. IF YOU SEARCH GOOGLE FOR
SOMETHING GENERAL LIKE DOGS….

4. YOU WILL END UP WITH
SOMETHING LIKE THIS FOR
SEARCH RESULTS.

5. THIS IS A VERY GENERAL RESULT.
Great for a starting place
Great for general information on dogs
Great if you are not sure exactly what you are searching for
Not so good if you are looking for specific information on a certain breed of
dogs

6. HOWEVER, IF YOU WANT SOMETHING MORE
SPECIFIC, YOU NEED TO USE QUOTATION
MARKS.
To make this more relevant, you may with to search for
Dogs That Love Water.

7. BY ADDING THE QUOTATIONS MARKS, YOU GET
RESULTS THAT ONLY HAVE THOSE EXACT
WORDS

8. THIS TYPE OF SEARCH IS GOOD FOR…
• When you need very specific information
• When you know what you need to search for
• When you have ideas that you need to verify

9. SEARCHING MADE EASY
• Use general words to search for general/non-specific
information
• Use quotation marks when you want to search for something
specific