This document discusses integrating learning design into social media for higher education. It begins by outlining trends in social media usage in Canada, noting high rates of participation. This raises implications for marketing, teaching and learning, professional development, and research in higher education. The document then discusses balancing user experience and learner experience in design. It proposes five principles for learning design in social media: balancing user and learner experience; ensuring scalability and evolvability; allowing for both producers and spectators; enabling multiple ways to share and connect; and incorporating an "undo" function. Finally, it discusses the importance of digital literacy skills like attention, participation, critical consumption, collaboration, and network awareness.