The document describes a design family created by Ronnie White to inform parents about changes to high-stakes testing in Oregon education. The goal is to communicate that high-stakes standardized tests are unfair and harmful to students. Each design aims to make parents feel differently - interested, scared, or empowered. The designs use techniques like proximity, alignment, repetition, contrast and color to emphasize that high-stakes testing is bad for Oregon schools.

1. High-Stakes Testing
A family of designs
By Ronnie White

2. The goal of my design family is to
inform parents of the changes
taking place in Oregon education
The message I am trying to get across is
High-Stakes testing is
that
bad for education!

3. Message:
When readers are finished reading my designs, I want
them to know that
high-stakes standardized tests are unfair, and have
adverse effects on students.
Feel Statements
Design 1: I want parents to feel interested in learning
more about high-stakes testing
Design 2: I want parents to feel scared for their child’s
education
Design 3: I want parents to feel empowered

4. Proximity: I grouped the items together in two related elements
Alignment: I aligned the words by offsetting all of them in a way that
makes the eye travel from top left to bottom right.
Repetition: The repetition I used is simply in the color.
Contrast: The contrast is in the text style, size, and color.
Color: I used the achromatic + 1 color scheme to draw attention to
the pieces I want emphasized.
Type: I used two different sizes and weights to emphasize “Bad”
and “High-Stakes Testing”
Overall I am going for a simple design that
emphasizes high-stakes testing as a bad for
Oregon education.

5. Bad
for Schools
The Risks of
High-Stakes Testing
in Oregon Education

6. Proximity: I grouped the items together in three related elements
Alignment: I left aligned all of the text to create a feeling of unity even
though there is also a directional contrast
Repetition: The repetition I used is the color and weight of the font to
emphasize the most key words .
Contrast: The contrast is in the text style, size, and color.
Color: I used a red-orange and aqua complimentary color scheme
with the font while also drawing on the aqua from the Earth
Type: I used two different sizes and weights to emphasize “Bad”,
“High-Stakes Testing”, and “Stop high stakes testing in
education”
Overall I am going for a design that that really
pushes the negative aspects of high stakes testing
by emphasizing the key ideas through repetition.

8. Proximity: I grouped the items together in three related elements
Alignment: I aligned font to the left
Repetition: The repetition is in the font color
Contrast: The contrast is in the text style, size, and color.
Color: I used an analogous color scheme
Type: I used two different sizes and weights to emphasize “Bad”
and “High-Stakes Testing”, and “stop”
Overall I am going for a brochure design that is
informative and semi-business like.

10. Image 1:
Oregon Retrieved from
http://www.eprintablecalendars.com/images/maps/state-of-oregon.jpg
Image 2:
Image: 'Atlas, it's time for your bath'
http://www.flickr.com/photos/73645804@N00/440672445
Image 3:
Image: 'Studying'
http://www.flickr.com/photos/98195299@N00/296747958
image: 'resting'
http://www.flickr.com/photos/75016602@N00/199276257