SlideShare a Scribd company logo
Describing Type
Typeface/Fonts
• A typeface is a design for a set of characters.
Popular typefaces include Times New Roman,
Helvetica and Courier.
• A font is a combination of typeface and other
qualities such as size, pitch and spacing.
Upper Case and Lower Case
• Upper case letters are generally large and in
some cases have different versions of a letter
(e.g – G g, Q q). Upper case letters are used at
the start of a sentence, the start of a name,
place or something important. Lower case
letters are used on the rest of the words.
Numerals
• A numeral us a figure, symbol, or group of
figures or symbols denoting a number.
Glyph
• A glyph is a hieroglyphic character or symbol.
A glyph conveys distinctions in meanings or
sounds and has no intrinsic meaning. It can be
an alphabetic or numeric font or some other
symbol that pictures an encoded character.
Other common glyphs
• Other common glyphs include question mark,
exclamation mark, ampersand, asterisk,
commercial ‘at’, bullet point, full stop, comma.
These are generally used as punctuation in the
English language.
Point Size (pt)
• The point size is a relative measure of the size
of a font. It use to have a more concrete
meaning in the ‘old days’ of typography. It is
typically measured from the vertical
measurement of the lettering.
Leading
• Leading refers to the distance between the
baselines of successive lines of type. The term
originated in the days of hand-typesetting,
when thin strips of lead were inserted into the
forms to increase the vertical distance
between the lines of type.
Alignment Styles
• This is the setting of text flow or image placement relative to
the ‘canvas’. The edge of the page is known as a margin and a
gap between columns is known as a gutter. Flush left is the
text aligned along the left margin or gutter, also known as left-
aligned, ragged right or ranged left. Flush right is aligned along
the right. Ragged right refers to the
sentence length towards the right in a
column, this also applies to ragged left but
the opposite way round.
Kerning
• The kerning is the spacing between characters
in a piece of text to be printed.
Tracking
• Letter spacing is generally called tracking in
typography and it refers to a consistent degree
of increase or decrease of a space between
letters to affect density.
Dingbats
• A dingbat in typography is an ornament,
character, or spacer used in typesetting.

More Related Content

Viewers also liked

Developing problem-solving questions for ISE senarios
Developing problem-solving questions for ISE senariosDeveloping problem-solving questions for ISE senarios
Developing problem-solving questions for ISE senarios
Sally Reynolds
 
Fonts and Book Cover Research and Designs
Fonts and Book Cover Research and DesignsFonts and Book Cover Research and Designs
Fonts and Book Cover Research and Designs
Danielle Hulmes
 
Thriving in the 21st century
Thriving in the 21st centuryThriving in the 21st century
Thriving in the 21st centuryGlenn Wiebe
 
Qsi Voice And Data Overview
Qsi Voice And Data OverviewQsi Voice And Data Overview
Qsi Voice And Data Overviewmandamorris27
 
Jelajah Batas edisi 1 April-May 2016
Jelajah Batas edisi 1 April-May 2016Jelajah Batas edisi 1 April-May 2016
Jelajah Batas edisi 1 April-May 2016
Ryadhi EthniCitizen
 
Holocaust Discovered
Holocaust DiscoveredHolocaust Discovered
Holocaust Discoveredbrhughes
 
APLIKASI DATA BARANG DAN DATA SUPPLIER MENGGUNAKAN VISUAL BASIC 6.0
APLIKASI DATA BARANG DAN DATA SUPPLIER MENGGUNAKAN VISUAL BASIC 6.0APLIKASI DATA BARANG DAN DATA SUPPLIER MENGGUNAKAN VISUAL BASIC 6.0
APLIKASI DATA BARANG DAN DATA SUPPLIER MENGGUNAKAN VISUAL BASIC 6.0
Marlinda
 
Visual Basic 6 Data Base
Visual Basic 6 Data BaseVisual Basic 6 Data Base
Visual Basic 6 Data Base
Spy Seat
 
Robert Xiong's 5 whys Methodology
Robert Xiong's 5 whys MethodologyRobert Xiong's 5 whys Methodology
Robert Xiong's 5 whys MethodologyRobert Xiong
 
Major land forms
Major land formsMajor land forms
Major land forms
sanj_1911
 
Africa
AfricaAfrica
Africa
sanj_1911
 
Noli me tangere my outline
Noli me tangere my outlineNoli me tangere my outline
Noli me tangere my outline
Eemlliuq Agalalan
 
Kinds of sentences
Kinds of sentencesKinds of sentences
Kinds of sentences
'Maryjoy Elyneth Duguran
 
Marx Weber Durkheim
Marx Weber DurkheimMarx Weber Durkheim
Marx Weber Durkheimbchozinski
 
Light, Color Part 1
Light, Color Part 1Light, Color Part 1
Light, Color Part 1DSO
 
Nestle assignment
Nestle assignmentNestle assignment
Poka Yoke
Poka YokePoka Yoke
Proposal ftv pulau khayangan short
Proposal ftv pulau khayangan shortProposal ftv pulau khayangan short
Proposal ftv pulau khayangan short
Lantip Budiarto
 

Viewers also liked (19)

FINAL REVIEW
FINAL REVIEWFINAL REVIEW
FINAL REVIEW
 
Developing problem-solving questions for ISE senarios
Developing problem-solving questions for ISE senariosDeveloping problem-solving questions for ISE senarios
Developing problem-solving questions for ISE senarios
 
Fonts and Book Cover Research and Designs
Fonts and Book Cover Research and DesignsFonts and Book Cover Research and Designs
Fonts and Book Cover Research and Designs
 
Thriving in the 21st century
Thriving in the 21st centuryThriving in the 21st century
Thriving in the 21st century
 
Qsi Voice And Data Overview
Qsi Voice And Data OverviewQsi Voice And Data Overview
Qsi Voice And Data Overview
 
Jelajah Batas edisi 1 April-May 2016
Jelajah Batas edisi 1 April-May 2016Jelajah Batas edisi 1 April-May 2016
Jelajah Batas edisi 1 April-May 2016
 
Holocaust Discovered
Holocaust DiscoveredHolocaust Discovered
Holocaust Discovered
 
APLIKASI DATA BARANG DAN DATA SUPPLIER MENGGUNAKAN VISUAL BASIC 6.0
APLIKASI DATA BARANG DAN DATA SUPPLIER MENGGUNAKAN VISUAL BASIC 6.0APLIKASI DATA BARANG DAN DATA SUPPLIER MENGGUNAKAN VISUAL BASIC 6.0
APLIKASI DATA BARANG DAN DATA SUPPLIER MENGGUNAKAN VISUAL BASIC 6.0
 
Visual Basic 6 Data Base
Visual Basic 6 Data BaseVisual Basic 6 Data Base
Visual Basic 6 Data Base
 
Robert Xiong's 5 whys Methodology
Robert Xiong's 5 whys MethodologyRobert Xiong's 5 whys Methodology
Robert Xiong's 5 whys Methodology
 
Major land forms
Major land formsMajor land forms
Major land forms
 
Africa
AfricaAfrica
Africa
 
Noli me tangere my outline
Noli me tangere my outlineNoli me tangere my outline
Noli me tangere my outline
 
Kinds of sentences
Kinds of sentencesKinds of sentences
Kinds of sentences
 
Marx Weber Durkheim
Marx Weber DurkheimMarx Weber Durkheim
Marx Weber Durkheim
 
Light, Color Part 1
Light, Color Part 1Light, Color Part 1
Light, Color Part 1
 
Nestle assignment
Nestle assignmentNestle assignment
Nestle assignment
 
Poka Yoke
Poka YokePoka Yoke
Poka Yoke
 
Proposal ftv pulau khayangan short
Proposal ftv pulau khayangan shortProposal ftv pulau khayangan short
Proposal ftv pulau khayangan short
 

Similar to Describing type

4. typographic terms vy pham
4. typographic terms vy pham4. typographic terms vy pham
4. typographic terms vy phamvy_pham96
 
Font
FontFont
Describing type
Describing typeDescribing type
Describing type
Katie Taplin
 
Font
FontFont
Describing type
Describing typeDescribing type
Describing type
connor wake
 
Describing Type
Describing TypeDescribing Type
Describing Type
Luke Watson
 
Typography manual2pages
Typography manual2pagesTypography manual2pages
Typography manual2pages
KristinaNiesova
 
1.01 Typography Usability and Readability
1.01 Typography Usability and Readability1.01 Typography Usability and Readability
1.01 Typography Usability and Readability
MsGilbert
 
Font
FontFont
Typography
TypographyTypography
Typography
ABY AUGUSTINE
 
Describing type
Describing type Describing type
Describing type
Richard Abernethy
 
Key dps terms Pool E
Key dps terms Pool EKey dps terms Pool E
Key dps terms Pool E
lou80
 
CHAPTER – 3 Text
CHAPTER – 3    TextCHAPTER – 3    Text
CHAPTER – 3 Text
Amir Ibrahim Tahir
 
Typography
TypographyTypography
Typography
Catherine Hnatov
 
Magazine key terms
Magazine key termsMagazine key terms
Magazine key termsrootntootn
 
Definitions - typography
Definitions - typographyDefinitions - typography
Definitions - typography
Gabriela Sokol
 
Typography
TypographyTypography
Typography
Penny Tan
 

Similar to Describing type (20)

4. typographic terms vy pham
4. typographic terms vy pham4. typographic terms vy pham
4. typographic terms vy pham
 
Font
FontFont
Font
 
Describing type
Describing typeDescribing type
Describing type
 
Font
FontFont
Font
 
Describing type
Describing typeDescribing type
Describing type
 
Describing Type
Describing TypeDescribing Type
Describing Type
 
Typography manual2pages
Typography manual2pagesTypography manual2pages
Typography manual2pages
 
1.01 Typography Usability and Readability
1.01 Typography Usability and Readability1.01 Typography Usability and Readability
1.01 Typography Usability and Readability
 
Font
FontFont
Font
 
Typography
TypographyTypography
Typography
 
Typography
TypographyTypography
Typography
 
Chap6
Chap6Chap6
Chap6
 
Describing type
Describing type Describing type
Describing type
 
11959189.ppt
11959189.ppt11959189.ppt
11959189.ppt
 
Key dps terms Pool E
Key dps terms Pool EKey dps terms Pool E
Key dps terms Pool E
 
CHAPTER – 3 Text
CHAPTER – 3    TextCHAPTER – 3    Text
CHAPTER – 3 Text
 
Typography
TypographyTypography
Typography
 
Magazine key terms
Magazine key termsMagazine key terms
Magazine key terms
 
Definitions - typography
Definitions - typographyDefinitions - typography
Definitions - typography
 
Typography
TypographyTypography
Typography
 

More from Danielle Hulmes

Advertising Powerpoint
Advertising PowerpointAdvertising Powerpoint
Advertising Powerpoint
Danielle Hulmes
 
From graffiti to street art
From graffiti to street artFrom graffiti to street art
From graffiti to street art
Danielle Hulmes
 
Guide to street art
Guide to street artGuide to street art
Guide to street art
Danielle Hulmes
 
Legality of street art
Legality of street art Legality of street art
Legality of street art
Danielle Hulmes
 
Masking Tape Graffiti
Masking Tape GraffitiMasking Tape Graffiti
Masking Tape Graffiti
Danielle Hulmes
 
Christmas card
Christmas cardChristmas card
Christmas card
Danielle Hulmes
 
Christmas print
Christmas printChristmas print
Christmas print
Danielle Hulmes
 
Vinyl Cover The Smiths Redesign
Vinyl Cover The Smiths Redesign Vinyl Cover The Smiths Redesign
Vinyl Cover The Smiths Redesign
Danielle Hulmes
 
The Smiths Vinyl Back Album Redesign
The Smiths Vinyl Back Album RedesignThe Smiths Vinyl Back Album Redesign
The Smiths Vinyl Back Album Redesign
Danielle Hulmes
 
Vinyl Redesigns The Smiths
Vinyl Redesigns The SmithsVinyl Redesigns The Smiths
Vinyl Redesigns The Smiths
Danielle Hulmes
 
The smiths logos
The smiths logosThe smiths logos
The smiths logos
Danielle Hulmes
 
Barbara kruger poster mental health
Barbara kruger poster mental healthBarbara kruger poster mental health
Barbara kruger poster mental health
Danielle Hulmes
 
The Perks of Being a Wallflower Book Cover Redesign 4
The Perks of Being a Wallflower Book Cover Redesign 4The Perks of Being a Wallflower Book Cover Redesign 4
The Perks of Being a Wallflower Book Cover Redesign 4
Danielle Hulmes
 
The Perks of being a Wallflower book cover redesign 2
The Perks of being a Wallflower book cover redesign 2The Perks of being a Wallflower book cover redesign 2
The Perks of being a Wallflower book cover redesign 2
Danielle Hulmes
 
Barbara kruger style mental health poster 1
Barbara kruger style mental health poster 1Barbara kruger style mental health poster 1
Barbara kruger style mental health poster 1
Danielle Hulmes
 
Barbara kruger
Barbara krugerBarbara kruger
Barbara kruger
Danielle Hulmes
 
The Smiths Poster 3
The Smiths Poster 3 The Smiths Poster 3
The Smiths Poster 3
Danielle Hulmes
 
Lyric poster belligerent ghouls run manchester schools
Lyric poster belligerent ghouls run manchester schoolsLyric poster belligerent ghouls run manchester schools
Lyric poster belligerent ghouls run manchester schools
Danielle Hulmes
 
Letter forms
Letter formsLetter forms
Letter forms
Danielle Hulmes
 
English logos
English logosEnglish logos
English logos
Danielle Hulmes
 

More from Danielle Hulmes (20)

Advertising Powerpoint
Advertising PowerpointAdvertising Powerpoint
Advertising Powerpoint
 
From graffiti to street art
From graffiti to street artFrom graffiti to street art
From graffiti to street art
 
Guide to street art
Guide to street artGuide to street art
Guide to street art
 
Legality of street art
Legality of street art Legality of street art
Legality of street art
 
Masking Tape Graffiti
Masking Tape GraffitiMasking Tape Graffiti
Masking Tape Graffiti
 
Christmas card
Christmas cardChristmas card
Christmas card
 
Christmas print
Christmas printChristmas print
Christmas print
 
Vinyl Cover The Smiths Redesign
Vinyl Cover The Smiths Redesign Vinyl Cover The Smiths Redesign
Vinyl Cover The Smiths Redesign
 
The Smiths Vinyl Back Album Redesign
The Smiths Vinyl Back Album RedesignThe Smiths Vinyl Back Album Redesign
The Smiths Vinyl Back Album Redesign
 
Vinyl Redesigns The Smiths
Vinyl Redesigns The SmithsVinyl Redesigns The Smiths
Vinyl Redesigns The Smiths
 
The smiths logos
The smiths logosThe smiths logos
The smiths logos
 
Barbara kruger poster mental health
Barbara kruger poster mental healthBarbara kruger poster mental health
Barbara kruger poster mental health
 
The Perks of Being a Wallflower Book Cover Redesign 4
The Perks of Being a Wallflower Book Cover Redesign 4The Perks of Being a Wallflower Book Cover Redesign 4
The Perks of Being a Wallflower Book Cover Redesign 4
 
The Perks of being a Wallflower book cover redesign 2
The Perks of being a Wallflower book cover redesign 2The Perks of being a Wallflower book cover redesign 2
The Perks of being a Wallflower book cover redesign 2
 
Barbara kruger style mental health poster 1
Barbara kruger style mental health poster 1Barbara kruger style mental health poster 1
Barbara kruger style mental health poster 1
 
Barbara kruger
Barbara krugerBarbara kruger
Barbara kruger
 
The Smiths Poster 3
The Smiths Poster 3 The Smiths Poster 3
The Smiths Poster 3
 
Lyric poster belligerent ghouls run manchester schools
Lyric poster belligerent ghouls run manchester schoolsLyric poster belligerent ghouls run manchester schools
Lyric poster belligerent ghouls run manchester schools
 
Letter forms
Letter formsLetter forms
Letter forms
 
English logos
English logosEnglish logos
English logos
 

Recently uploaded

Fish and Chips - have they had their chips
Fish and Chips - have they had their chipsFish and Chips - have they had their chips
Fish and Chips - have they had their chips
GeoBlogs
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
TechSoup
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
GeoBlogs
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
Fundacja Rozwoju Społeczeństwa Przedsiębiorczego
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
Atul Kumar Singh
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
Jisc
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
EverAndrsGuerraGuerr
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
beazzy04
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
kaushalkr1407
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
How to Break the cycle of negative Thoughts
How to Break the cycle of negative ThoughtsHow to Break the cycle of negative Thoughts
How to Break the cycle of negative Thoughts
Col Mukteshwar Prasad
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
Vivekanand Anglo Vedic Academy
 
How to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERPHow to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERP
Celine George
 
Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
Cambridge International AS  A Level Biology Coursebook - EBook (MaryFosbery J...Cambridge International AS  A Level Biology Coursebook - EBook (MaryFosbery J...
Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
AzmatAli747758
 
Introduction to Quality Improvement Essentials
Introduction to Quality Improvement EssentialsIntroduction to Quality Improvement Essentials
Introduction to Quality Improvement Essentials
Excellence Foundation for South Sudan
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
BhavyaRajput3
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
Jheel Barad
 

Recently uploaded (20)

Fish and Chips - have they had their chips
Fish and Chips - have they had their chipsFish and Chips - have they had their chips
Fish and Chips - have they had their chips
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
How to Break the cycle of negative Thoughts
How to Break the cycle of negative ThoughtsHow to Break the cycle of negative Thoughts
How to Break the cycle of negative Thoughts
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
 
How to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERPHow to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERP
 
Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
Cambridge International AS  A Level Biology Coursebook - EBook (MaryFosbery J...Cambridge International AS  A Level Biology Coursebook - EBook (MaryFosbery J...
Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
 
Introduction to Quality Improvement Essentials
Introduction to Quality Improvement EssentialsIntroduction to Quality Improvement Essentials
Introduction to Quality Improvement Essentials
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
 

Describing type

  • 2. Typeface/Fonts • A typeface is a design for a set of characters. Popular typefaces include Times New Roman, Helvetica and Courier. • A font is a combination of typeface and other qualities such as size, pitch and spacing.
  • 3. Upper Case and Lower Case • Upper case letters are generally large and in some cases have different versions of a letter (e.g – G g, Q q). Upper case letters are used at the start of a sentence, the start of a name, place or something important. Lower case letters are used on the rest of the words.
  • 4. Numerals • A numeral us a figure, symbol, or group of figures or symbols denoting a number.
  • 5. Glyph • A glyph is a hieroglyphic character or symbol. A glyph conveys distinctions in meanings or sounds and has no intrinsic meaning. It can be an alphabetic or numeric font or some other symbol that pictures an encoded character.
  • 6. Other common glyphs • Other common glyphs include question mark, exclamation mark, ampersand, asterisk, commercial ‘at’, bullet point, full stop, comma. These are generally used as punctuation in the English language.
  • 7. Point Size (pt) • The point size is a relative measure of the size of a font. It use to have a more concrete meaning in the ‘old days’ of typography. It is typically measured from the vertical measurement of the lettering.
  • 8. Leading • Leading refers to the distance between the baselines of successive lines of type. The term originated in the days of hand-typesetting, when thin strips of lead were inserted into the forms to increase the vertical distance between the lines of type.
  • 9. Alignment Styles • This is the setting of text flow or image placement relative to the ‘canvas’. The edge of the page is known as a margin and a gap between columns is known as a gutter. Flush left is the text aligned along the left margin or gutter, also known as left- aligned, ragged right or ranged left. Flush right is aligned along the right. Ragged right refers to the sentence length towards the right in a column, this also applies to ragged left but the opposite way round.
  • 10. Kerning • The kerning is the spacing between characters in a piece of text to be printed.
  • 11. Tracking • Letter spacing is generally called tracking in typography and it refers to a consistent degree of increase or decrease of a space between letters to affect density.
  • 12. Dingbats • A dingbat in typography is an ornament, character, or spacer used in typesetting.