The Waking Giant:
  The Coming Era of Enterprise-Ready PaaS
  Mike Hoskins, CTO
  Pervasive Software




www.pervasivebigdata.com   © 2012 by Pervasive Software
Pervasive Software Overview
Global Software Company
   •   Tens of thousands of users across the globe
   •   Operations in Americas, EMEA, Asia
   •   ~260 employees

Strong Financials
   •   $50 million revenue (trailing 12-month)
   •   45 consecutive quarters of profitability
   •   $42 million in the bank
   •   24 consecutive quarters of active share buyback
   •   NASDAQ:PVSW since 1997

Leader in Data Innovation
   • 25% of top-line revenue re-invested in R&D
   • Software to manage, integrate and analyze data, in the cloud or on-premises, throughout the
     entire data lifecycle
   • In-house startups focused on cloud and Big Data
Agenda
• History of the Cloud Stack
• Enterprise PaaS – what will it look like?
    –   Not traditional middleware
    –   Mixed vendor environment
    –   Catalog of services
    –   Hierarchy of granularity
    –   Data-centric
• What will it mean to App developers?
    – Disruptive to traditional models
    – Composition driven
    – New delivery models
• What will it mean to Users?


3
History of the Cloud Stack




www.pervasivebigdata.com   © 2012 by Pervasive Software
History of Cloud Stack
                      1998              2006         2009


                      SaaS              SaaS       SaaS/Mobile
salesforce.com                           +
                                        PaaS
                      PaaS                            PaaS   force.com
                                                        +
                      IaaS            IaaS (AWS)      IaaS       Azure

                             2010

                        SaaS/Mobile


                             PaaS
          Pervasive
           iPaaS
                             IaaS

    5
History of Cloud Stack
                      1998              2006                  2009


                      SaaS              SaaS                SaaS/Mobile
salesforce.com                           +
                                        PaaS
                      PaaS                                     PaaS   force.com
                                                                 +
                      IaaS            IaaS (AWS)               IaaS       Azure

                             2010                   2015

                        SaaS/Mobile                AppDev


                             PaaS                  PaaS
          Pervasive
           iPaaS
                             IaaS                   IaaS

    7
Enterprise PaaS: What Will It Look
 Like?




www.pervasivebigdata.com   © 2012 by Pervasive Software
Not Traditional Middleware

• Not just ported MOM/ESB
• Not Client/Server, not LAMP
• A world of elastic services:   AppDev

    – Atomic                     PaaS
    – Composite
                                  IaaS




9
Mixed Vendor Environment

• Less monolithic vendor
  “stacks”
• Best of breed prospers           AppDev

• Diminishing barriers to entry.   PaaS
  Rapid evolution
                                    IaaS
• Power shifts to App
  Developer



10
Catalog of Services

• A Service Store
• Discovery outflanks
  development                   AppDev

• Community activity plays      PaaS
  important role
                                 IaaS
• Natural Aggregations emerge




11
Hierarchies of Granularity

• From rich and complex
  “families” of Services, to
  simple stand-alone Services   AppDev

• Single function prospers
                                PaaS
• Specialization becomes
  economic                       IaaS




12
Data-Centric

• The Software era is coming
  to a close. We are entering
  the era of data. DaaS: Data   AppDev
  as a Service emerges
                                PaaS
• RESTful interactions
• The rise of Analytic Apps      IaaS




13
What Will It Mean to App Developers?




www.pervasivebigdata.com   © 2012 by Pervasive Software
Disruptive to Traditional App Development

• Lightweight, fast, agile is rewarded
• App developer assumes center stage
• Front-end of stack (user experience)
  trumps back-end of stack
• SaaS and Mobile continue to dominate




15
Composition Driven

• Apps are less “written” and more
  “assembled”
• Finding functionality becomes less
  expensive than writing it from scratch
• Like fractals, ever higher order data-centric
  Apps can be composed




16
New Software Delivery Models

• Subscription moves from time-
  based to data/usage based (aka:
  Data Metering)
• Easy experimentation and
  adoption.
• Consumption model changes




17
What Will It Mean to Users?




www.pervasivebigdata.com   © 2012 by Pervasive Software
Long-term Impact

• PaaS constantly evolving, highly market
  driven
• Blurring of IaaS/PaaS
• Power pendulum continues to swing to
  Apps/Users
• PaaS supports and aligns with SaaS and
  Mobile future
• End of Enterprise Apps?

19
Thank You!

 mike.hoskins@pervasive.com




www.pervasivebigdata.com   © 2012 by Pervasive Software

Deploy con 2012 Mike Hoskins Keynote

  • 1.
    The Waking Giant: The Coming Era of Enterprise-Ready PaaS Mike Hoskins, CTO Pervasive Software www.pervasivebigdata.com © 2012 by Pervasive Software
  • 2.
    Pervasive Software Overview GlobalSoftware Company • Tens of thousands of users across the globe • Operations in Americas, EMEA, Asia • ~260 employees Strong Financials • $50 million revenue (trailing 12-month) • 45 consecutive quarters of profitability • $42 million in the bank • 24 consecutive quarters of active share buyback • NASDAQ:PVSW since 1997 Leader in Data Innovation • 25% of top-line revenue re-invested in R&D • Software to manage, integrate and analyze data, in the cloud or on-premises, throughout the entire data lifecycle • In-house startups focused on cloud and Big Data
  • 3.
    Agenda • History ofthe Cloud Stack • Enterprise PaaS – what will it look like? – Not traditional middleware – Mixed vendor environment – Catalog of services – Hierarchy of granularity – Data-centric • What will it mean to App developers? – Disruptive to traditional models – Composition driven – New delivery models • What will it mean to Users? 3
  • 4.
    History of theCloud Stack www.pervasivebigdata.com © 2012 by Pervasive Software
  • 5.
    History of CloudStack 1998 2006 2009 SaaS SaaS SaaS/Mobile salesforce.com + PaaS PaaS PaaS force.com + IaaS IaaS (AWS) IaaS Azure 2010 SaaS/Mobile PaaS Pervasive iPaaS IaaS 5
  • 7.
    History of CloudStack 1998 2006 2009 SaaS SaaS SaaS/Mobile salesforce.com + PaaS PaaS PaaS force.com + IaaS IaaS (AWS) IaaS Azure 2010 2015 SaaS/Mobile AppDev PaaS PaaS Pervasive iPaaS IaaS IaaS 7
  • 8.
    Enterprise PaaS: WhatWill It Look Like? www.pervasivebigdata.com © 2012 by Pervasive Software
  • 9.
    Not Traditional Middleware •Not just ported MOM/ESB • Not Client/Server, not LAMP • A world of elastic services: AppDev – Atomic PaaS – Composite IaaS 9
  • 10.
    Mixed Vendor Environment •Less monolithic vendor “stacks” • Best of breed prospers AppDev • Diminishing barriers to entry. PaaS Rapid evolution IaaS • Power shifts to App Developer 10
  • 11.
    Catalog of Services •A Service Store • Discovery outflanks development AppDev • Community activity plays PaaS important role IaaS • Natural Aggregations emerge 11
  • 12.
    Hierarchies of Granularity •From rich and complex “families” of Services, to simple stand-alone Services AppDev • Single function prospers PaaS • Specialization becomes economic IaaS 12
  • 13.
    Data-Centric • The Softwareera is coming to a close. We are entering the era of data. DaaS: Data AppDev as a Service emerges PaaS • RESTful interactions • The rise of Analytic Apps IaaS 13
  • 14.
    What Will ItMean to App Developers? www.pervasivebigdata.com © 2012 by Pervasive Software
  • 15.
    Disruptive to TraditionalApp Development • Lightweight, fast, agile is rewarded • App developer assumes center stage • Front-end of stack (user experience) trumps back-end of stack • SaaS and Mobile continue to dominate 15
  • 16.
    Composition Driven • Appsare less “written” and more “assembled” • Finding functionality becomes less expensive than writing it from scratch • Like fractals, ever higher order data-centric Apps can be composed 16
  • 17.
    New Software DeliveryModels • Subscription moves from time- based to data/usage based (aka: Data Metering) • Easy experimentation and adoption. • Consumption model changes 17
  • 18.
    What Will ItMean to Users? www.pervasivebigdata.com © 2012 by Pervasive Software
  • 19.
    Long-term Impact • PaaSconstantly evolving, highly market driven • Blurring of IaaS/PaaS • Power pendulum continues to swing to Apps/Users • PaaS supports and aligns with SaaS and Mobile future • End of Enterprise Apps? 19
  • 20.