The document outlines a creative project involving a Canadian media startup that combines design and beverage creation, emphasizing the importance of Canadian design talent. It features designer John James, who translates her design expertise into a unique beverage container for a new brand called Aurora. The initiative aims to shift conversations around design, creativity, and prosperity while supporting undiscovered talent in the field.

1. Mon 26 October 2015
armour.design.hops.genius.
a plan. a can. a woman with the name of a man.

2. how d’you get from
fetish-influenced
luxury body armour like this…
…and this…

3. …to the dreamed invention
of a stunning new design
for a startup Canadian media company…
the plan

4. that created a great little beverage to underwrite a
a change in the conversation…
the plan

5. about the politics of Canadian design, creativity and prosperity…
the plan

6. the plan
…by capitalizing their customers’ own creative work…
http://jake-ross.deviantart.com/art/Sumi-e-Fish-e-146843315

7. the plan
…via a new network dedicated to ensuring
undiscovered Canadian design talent (of all stripes) thrives.
http://media.mediatemple.netdna-cdn.com/wp-content/uploads/2013/07/designbum_mini.jpg

8. Step one: you partner with her. John James.
(Google has. Nike has. Absolut has.)
the woman with
the name of a man

9. We’d like to take you backstage with designer John James,
to discover how her extraordinary mastery of design translated
into an austerely beautiful container for something more.
And through her story, we want to intro you to the world’s first beverage brand
driven by design thinking from the inside out, Aurora.

11. From premium armour for humans to armour for a premium beer.
the can

12. if John James’ story is a fit for your readership,
kindly call
Brendan Howley
226.880.1449
director/communications
Aurora by Provincial Ltd
brendan(at)aurora(dot)beer
for more (there’s lots more)
thank you for considering our project
(for, with and by designers)
RISE ABOVE