Revenue strategy management for hoteliers
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The concept iBeacon
iBeacon technology uses small, low-cost Bluetooth devices called beacons to transmit location-based messages and notifications to smartphones. Beacons can provide personalized service to hotel guests based on their profiles and location within the hotel. However, hoteliers must ensure user privacy and get permission before collecting guest data to avoid cyberstalking issues. Collecting user data through mobile interactions provides benefits like targeted promotions, personalized service, and guest guidance that can be used to create innovative new services. The document discusses using a Sephora-style app approach with iBeacons to provide customized menus, promotions and information to hotel guests based on their location within the property.
Managing Guest Satisfaction Surveys in the Age of Social Media
Guest satisfaction surveys are still important for hotels and service businesses to understand customer needs, strengths, and areas for improvement. Properly implementing a guest survey system allows businesses to enhance loyalty, increase direct bookings and revenue. The most common ways to collect feedback are online reviews and guest surveys directly from travelers. Effective survey design considers exploratory research, quantitative questions, clear goals, and mobile accessibility. Timely analysis and response to feedback helps improve the customer experience and build trust.
Business Proposal - Market My Hotel
Market My Hotel provides 360 degree hospitality solutions including branding, marketing, distribution, and revenue management. They build device-compatible websites with booking engines and payment gateways to generate online bookings. Their services include content development, SEO/SEM, contracting with OTAs, managing rates and inventory, handling inquiries, and more. They aim to transform hotels into brands and improve visibility, connectivity, and return on investment through data-driven strategies. They offer basic and customized plans with services like website development, booking solutions, channel management, social media marketing, and performance reports.
Celebrate and Nurture Your Guests: Drive Loyalty Through a Personalized Journ...
This document summarizes a webinar about driving loyalty through personalized guest experiences. The webinar discussed how guest expectations have changed and personalization now shapes hospitality. It also discussed how Hersha Hotels uses behavioral mapping and integrations between its CRM, booking engine and property systems to recognize repeat guests and provide personalized perks. Travel Tripper and Pegasus discussed how their expertise in integrating loyalty programs with booking engines allows for personalized online loyalty experiences, such as welcoming guests by name and showing tiered rates. The webinar emphasized that a seamless, personalized experience throughout the entire guest journey is key to driving loyalty.
Delivering end-to-end Customer Experience
The most important reason why Customer Experience is important during this Experience Economy is it is the means to connect with your customers the way you feel about your brands
Guest satisfaction in the age of social
This document discusses how hotels can manage guest satisfaction in the age of social media. It recommends that hotels collect guest feedback through both surveys and online reviews to understand customer needs, strengths, and areas for improvement. Hotels should focus surveys on key areas, make them mobile-friendly and interesting to encourage participation. Analyzing feedback allows hotels to resolve issues and directly respond to improve loyalty and direct bookings. Using a centralized system like ReviewPro makes it easier for hotels to gather large volumes of feedback, send it to relevant departments, and increase online reviews through linked surveys.
How to leverage loyalty data to generate deep customer segmentation?
How to make us of data gathered from loyalty programs in order to target specific marketing actions towards specific audiences?
The Art & Science of Converting Hotel Guests on Your Website
Many travelers come and leave your hotel website. How can you motivate them to stay and convert?
It starts with understanding their mindsets and behaviors.
In this webinar, we’ll dive into consumer behaviors, audience segmentation, and the guest journey for booking direct on hotel websites. Using an array of techniques and technology, you can effectively influence your guest’s decision-making, forge deeper relationships, and drive more direct bookings.
Learn how to:
- Analyze your website data to segment your audience and uncover user behaviors
- Map out the guest journey for different types of buyers
- Showcase the value of booking direct to visitors every step of the way
- Incentivize conversion and retention by personalizing rewards
Interested in learning more? Contact our team for additional information.
Recommended
The concept iBeacon
iBeacon technology uses small, low-cost Bluetooth devices called beacons to transmit location-based messages and notifications to smartphones. Beacons can provide personalized service to hotel guests based on their profiles and location within the hotel. However, hoteliers must ensure user privacy and get permission before collecting guest data to avoid cyberstalking issues. Collecting user data through mobile interactions provides benefits like targeted promotions, personalized service, and guest guidance that can be used to create innovative new services. The document discusses using a Sephora-style app approach with iBeacons to provide customized menus, promotions and information to hotel guests based on their location within the property.
Managing Guest Satisfaction Surveys in the Age of Social Media
Guest satisfaction surveys are still important for hotels and service businesses to understand customer needs, strengths, and areas for improvement. Properly implementing a guest survey system allows businesses to enhance loyalty, increase direct bookings and revenue. The most common ways to collect feedback are online reviews and guest surveys directly from travelers. Effective survey design considers exploratory research, quantitative questions, clear goals, and mobile accessibility. Timely analysis and response to feedback helps improve the customer experience and build trust.
Business Proposal - Market My Hotel
Market My Hotel provides 360 degree hospitality solutions including branding, marketing, distribution, and revenue management. They build device-compatible websites with booking engines and payment gateways to generate online bookings. Their services include content development, SEO/SEM, contracting with OTAs, managing rates and inventory, handling inquiries, and more. They aim to transform hotels into brands and improve visibility, connectivity, and return on investment through data-driven strategies. They offer basic and customized plans with services like website development, booking solutions, channel management, social media marketing, and performance reports.
Celebrate and Nurture Your Guests: Drive Loyalty Through a Personalized Journ...
This document summarizes a webinar about driving loyalty through personalized guest experiences. The webinar discussed how guest expectations have changed and personalization now shapes hospitality. It also discussed how Hersha Hotels uses behavioral mapping and integrations between its CRM, booking engine and property systems to recognize repeat guests and provide personalized perks. Travel Tripper and Pegasus discussed how their expertise in integrating loyalty programs with booking engines allows for personalized online loyalty experiences, such as welcoming guests by name and showing tiered rates. The webinar emphasized that a seamless, personalized experience throughout the entire guest journey is key to driving loyalty.
Delivering end-to-end Customer Experience
The most important reason why Customer Experience is important during this Experience Economy is it is the means to connect with your customers the way you feel about your brands
Guest satisfaction in the age of social
This document discusses how hotels can manage guest satisfaction in the age of social media. It recommends that hotels collect guest feedback through both surveys and online reviews to understand customer needs, strengths, and areas for improvement. Hotels should focus surveys on key areas, make them mobile-friendly and interesting to encourage participation. Analyzing feedback allows hotels to resolve issues and directly respond to improve loyalty and direct bookings. Using a centralized system like ReviewPro makes it easier for hotels to gather large volumes of feedback, send it to relevant departments, and increase online reviews through linked surveys.
How to leverage loyalty data to generate deep customer segmentation?
How to make us of data gathered from loyalty programs in order to target specific marketing actions towards specific audiences?
The Art & Science of Converting Hotel Guests on Your Website
Many travelers come and leave your hotel website. How can you motivate them to stay and convert?
It starts with understanding their mindsets and behaviors.
In this webinar, we’ll dive into consumer behaviors, audience segmentation, and the guest journey for booking direct on hotel websites. Using an array of techniques and technology, you can effectively influence your guest’s decision-making, forge deeper relationships, and drive more direct bookings.
Learn how to:
- Analyze your website data to segment your audience and uncover user behaviors
- Map out the guest journey for different types of buyers
- Showcase the value of booking direct to visitors every step of the way
- Incentivize conversion and retention by personalizing rewards
Interested in learning more? Contact our team for additional information.
Web Analytics
The document discusses analyzing visitor data and behaviors on a website to identify opportunities for improvement. It describes different types of analysis, including purchasing process, lead generation, onsite search, homepage positioning, branding metrics, landing pages, and traffic segmentation. The goal is to understand visitors, optimize their experience, and boost key metrics like conversions by customizing content for different audience segments. Offline conversions are also discussed, noting it is important to track user journeys across online and offline to identify areas for improvement throughout the entire conversion funnel.
Présentation2
ORM, ReviewPro and EbuzzConnect Comparison.
The relationship of ORM and social media and how would you use ORM in your hotel website, in your social publishing? Maximize UGC?
To OTAs or not to OTAs
This document discusses the pros and cons of online travel agency (OTA) bookings versus direct bookings on a hotel's own website. It outlines some of the benefits OTAs provide like increased traffic and easy booking processes, but also notes their high commission fees between 10-25%. Direct bookings allow hotels to keep more profit without commissions, but require investment in website development, marketing, and sales tools. The document concludes that hotels should aim to balance bookings between OTAs and direct channels to maximize revenue and drive more traffic to their own sites through the visibility OTAs provide. Maintaining the right cost of sales and balancing spend across channels is important to achieving an optimal outcome.
Think tank
1) Customer service expectations are changing as capabilities allow businesses to more closely monitor their online reputation and customer feedback. Managing online presence and reviews is becoming a new form of marketing.
2) Hotels that want to stay relevant will benefit from these capabilities. Tools like Klout and Review Pro give insights into customer satisfaction and influence so hotels can identify and quickly solve problems.
3) In addition to on-site services, hotels can use these insights to integrate nearby attractions and offer more customized information to guests through digital channels like social media and reviews.
AT Internet & Mazeberry: from analytics to a fully optimised marketing mix
Thanks to unified data from AT Internet, and Mazeberry’s ROI-focused KPIs, BforBank now benefits from a clear understanding of its marketing mix. Business risks are minimised and the acquisition strategy optimised.
This webinar is the perfect opportunity to discover the many benefits of combining AT Internet and Mazeberry:
- How to choose marketing channels that are most effective in increasing your conversions?
- How to make impressions part of your customer journey analytical framework?
- How to combine both ROI-driven management of your marketing spen, and an innovative & expansionist strategy?
01. Hotel's Revenue Management-Class LJ STP Trisakti by Dino Leonandri
Revenue management is defined as selling the right product to the right customer at the right time for the right price. It involves both people and systems working together to maximize revenue through the revenue cycle. There are six key steps in the revenue management process: (1) data collection, (2) interpretation of information, (3) preparation of the hotel forecast, (4) pricing and distribution strategy, (5) implementation, and (6) results analysis. The goal is to optimize income during periods of high and low demand through market segmentation, adapting services to customer needs in terms of time, price, and distribution.
ORM: TrustYou vs ReviewPro
Trust You and ReviewPro both offer online reputation management services for hotels. Trust You offers a more comprehensive suite of interconnected services, including marketing, meta-review APIs, monitoring, guest surveys, and social media monitoring. Trust You also claims to influence over 50 million travelers in their booking decisions and partners with major travel agencies. The document discusses how online reputation management relates to social media and maximizing user-generated content on hotel websites and social media profiles.
How to use collected data in the multi-channel approach?
The document discusses how to maximize profits through a multi-channel approach using collected customer data. It recommends using data from loyalty and gamification programs on customer profiles, purchases, social media, and location to perform microtargeting, improved communications, and sales support. Microtargeting involves identifying customer clusters and next best offers. Communications are improved through real-time personalized messages across multiple channels. Sales are supported through merchandising, in-store, online, and management tools tailored for individual customers. A live demo then showed Comarch's business rules engine, marketing tools, gamification and recommendation engines for implementing these strategies.
Hotel's Room Rate structure #1 by Dino Leonandri
This document discusses implementing dynamic pricing for a hotel in Tunisia called Le Corail Suites Hotel to improve revenue management. It performs a SWOT analysis of the hotel, identifies key demand drivers like day of week and special events, analyzes occupancy rate data to understand relationships with competitors, then builds a dynamic pricing model to automatically set rates based on forecasted demand. The goal is to shift from high volume to high profit booking by ensuring rate parity across channels and offering direct booking incentives.
Inscrutable layers of knowledge unveiled to optimize the results of your loya...
How to unveil the real value of your data? The knowledge is there, but how can it be used? Case studies of Comarch projects regarding loyalty around the world.
Hotel's Room Rate structure #2 by Dino Leonandri
This document discusses strategies for optimizing hotel room pricing and sales. It identifies key questions to consider for pricing strategies, such as what guests want and how strategies integrate with distribution channels. Six essential room sales strategies are outlined, including group sales, direct sales, and revenue management. Additional selling techniques like upselling, re-marketing, cross-selling, and partnerships are described. The document also provides ideas for hotel promotions targeting different seasons, events, direct bookings, and partnerships. It concludes by defining important hotel sales tools, such as social media, analytics, surveys, online travel agents, property management systems, booking engines, and channel managers.
Customer Lifecycle Management in 2019 and Beyond
For consumer brands, customer acquisition costs are at an all-time high and retention is more important than ever. Traditional and linear customer lifecycle stages – awareness, activation, retention, revenue and referral are no longer relevant.
With so many competitive choices and distractions that customers have, it is impossible for growth and retention teams to keep up with these lifecycle changes without a real time context. As a result, customer communication fails to provide a relevant customer experience.
GuestFlip
Guest reviews are an important factor for travelers choosing hotels. This document provides tips for hotels to effectively monitor and respond to guest feedback online. It recommends that hotels (1) be present on all review channels to be visible, (2) respond to all reviews from 1-5 star ratings to stay competitive, and (3) be proactive by asking guests to review and subtly suggesting it to improve their ratings over time. Monitoring reviews across platforms and responding is important for a hotel's online reputation and conversion rates.
15 Hotel's Revenue Mgmnt Room Rate Structure part 3 by Dino Leonandri
Hotels use websites to generate direct online bookings and avoid paying commissions to third-party booking sites. Successful hotel websites are interactive, easy to navigate, provide quality information, allow for online booking, include price comparison features, maps, support for multiple languages, and links to local attractions. Websites give hotels greater control over inventory compared to other electronic booking channels.
Wastisdas
This document summarizes several marketing campaigns. It analyzes campaigns for Nero focusing on print media to increase loyalty. Gulf's campaign used TV and web to strengthen brand confidence by combining past and present. Miller's mobile campaign aimed to increase attendance at bars and clubs by easily sharing locations and live videos. The document evaluates strategies around personalization, optimization of CRM databases, and using social media and multiple channels to reach targets.
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You'll learn:
1) Introduction to Customer lifecycle management for the Mobile-first World, from targeting to retention.
2) Examples, insights, and strategies that Ashish used to improve on-boarding, retention, adoption, loyalty, and LTV.
3) Practical ideas to help boost your retention and engagement numbers.
Casa Pitch Deck
- CASA is a platform that aims to enable micro-entrepreneurs running home-based businesses (HBBs), with a focus on beauty services HBBs.
- They plan to develop a one-stop mobile-optimized web platform for HBBs to list their businesses, access appointment booking and management tools, and for customers to access an HBB marketplace.
- Their target segments are beauty services HBBs and customers aged 20-30. They estimate 536 beauty services HBBs in their serviceable market and plan to onboard around 785 HBBs by the end of their first year.
Review Pro - Reputation Management for Secret Retreats
ReviewPro helps hotels listen to their customers more effectively so that they can deliver better guest experiences.
https://www.reviewpro.com/?partner=bookgreener
Hotel Distribution: Trends, Evolution & Balance
This document discusses trends in hotel distribution and the increasing dominance of electronic distribution channels like the internet. It summarizes that traditional distribution through travel agents and phone reservations is declining while online booking through hotel websites, OTAs, meta-search sites, and user-generated content on social media is rising. The document also outlines strategies hotels can take to manage their online presence and distribution, including central reservation systems, revenue management, web and mobile optimization, customer relationship management, and pay-per-click advertising.
Mads-Peter Jakobsen - Omnichannel from the customers' point of view
This document discusses omnichannel customer experience from the customer's perspective. It defines omnichannel as the coordinated connection of customer touchpoints, and customer experience as what customers experience through their actions and emotions. To achieve a good omnichannel experience, businesses must understand their customers, channels, and architecture to deliver the right message at the right time through each channel. The goal is to create a continuous experience that evokes positive emotions rather than focusing on individual channels.
Hospitality Industry Stop Discounting Reward Coupon Program
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Web Analytics
The document discusses analyzing visitor data and behaviors on a website to identify opportunities for improvement. It describes different types of analysis, including purchasing process, lead generation, onsite search, homepage positioning, branding metrics, landing pages, and traffic segmentation. The goal is to understand visitors, optimize their experience, and boost key metrics like conversions by customizing content for different audience segments. Offline conversions are also discussed, noting it is important to track user journeys across online and offline to identify areas for improvement throughout the entire conversion funnel.
Présentation2
ORM, ReviewPro and EbuzzConnect Comparison.
The relationship of ORM and social media and how would you use ORM in your hotel website, in your social publishing? Maximize UGC?
To OTAs or not to OTAs
This document discusses the pros and cons of online travel agency (OTA) bookings versus direct bookings on a hotel's own website. It outlines some of the benefits OTAs provide like increased traffic and easy booking processes, but also notes their high commission fees between 10-25%. Direct bookings allow hotels to keep more profit without commissions, but require investment in website development, marketing, and sales tools. The document concludes that hotels should aim to balance bookings between OTAs and direct channels to maximize revenue and drive more traffic to their own sites through the visibility OTAs provide. Maintaining the right cost of sales and balancing spend across channels is important to achieving an optimal outcome.
Think tank
1) Customer service expectations are changing as capabilities allow businesses to more closely monitor their online reputation and customer feedback. Managing online presence and reviews is becoming a new form of marketing.
2) Hotels that want to stay relevant will benefit from these capabilities. Tools like Klout and Review Pro give insights into customer satisfaction and influence so hotels can identify and quickly solve problems.
3) In addition to on-site services, hotels can use these insights to integrate nearby attractions and offer more customized information to guests through digital channels like social media and reviews.
AT Internet & Mazeberry: from analytics to a fully optimised marketing mix
Thanks to unified data from AT Internet, and Mazeberry’s ROI-focused KPIs, BforBank now benefits from a clear understanding of its marketing mix. Business risks are minimised and the acquisition strategy optimised.
This webinar is the perfect opportunity to discover the many benefits of combining AT Internet and Mazeberry:
- How to choose marketing channels that are most effective in increasing your conversions?
- How to make impressions part of your customer journey analytical framework?
- How to combine both ROI-driven management of your marketing spen, and an innovative & expansionist strategy?
01. Hotel's Revenue Management-Class LJ STP Trisakti by Dino Leonandri
Revenue management is defined as selling the right product to the right customer at the right time for the right price. It involves both people and systems working together to maximize revenue through the revenue cycle. There are six key steps in the revenue management process: (1) data collection, (2) interpretation of information, (3) preparation of the hotel forecast, (4) pricing and distribution strategy, (5) implementation, and (6) results analysis. The goal is to optimize income during periods of high and low demand through market segmentation, adapting services to customer needs in terms of time, price, and distribution.
ORM: TrustYou vs ReviewPro
Trust You and ReviewPro both offer online reputation management services for hotels. Trust You offers a more comprehensive suite of interconnected services, including marketing, meta-review APIs, monitoring, guest surveys, and social media monitoring. Trust You also claims to influence over 50 million travelers in their booking decisions and partners with major travel agencies. The document discusses how online reputation management relates to social media and maximizing user-generated content on hotel websites and social media profiles.
How to use collected data in the multi-channel approach?
The document discusses how to maximize profits through a multi-channel approach using collected customer data. It recommends using data from loyalty and gamification programs on customer profiles, purchases, social media, and location to perform microtargeting, improved communications, and sales support. Microtargeting involves identifying customer clusters and next best offers. Communications are improved through real-time personalized messages across multiple channels. Sales are supported through merchandising, in-store, online, and management tools tailored for individual customers. A live demo then showed Comarch's business rules engine, marketing tools, gamification and recommendation engines for implementing these strategies.
Hotel's Room Rate structure #1 by Dino Leonandri
This document discusses implementing dynamic pricing for a hotel in Tunisia called Le Corail Suites Hotel to improve revenue management. It performs a SWOT analysis of the hotel, identifies key demand drivers like day of week and special events, analyzes occupancy rate data to understand relationships with competitors, then builds a dynamic pricing model to automatically set rates based on forecasted demand. The goal is to shift from high volume to high profit booking by ensuring rate parity across channels and offering direct booking incentives.
Inscrutable layers of knowledge unveiled to optimize the results of your loya...
How to unveil the real value of your data? The knowledge is there, but how can it be used? Case studies of Comarch projects regarding loyalty around the world.
Hotel's Room Rate structure #2 by Dino Leonandri
This document discusses strategies for optimizing hotel room pricing and sales. It identifies key questions to consider for pricing strategies, such as what guests want and how strategies integrate with distribution channels. Six essential room sales strategies are outlined, including group sales, direct sales, and revenue management. Additional selling techniques like upselling, re-marketing, cross-selling, and partnerships are described. The document also provides ideas for hotel promotions targeting different seasons, events, direct bookings, and partnerships. It concludes by defining important hotel sales tools, such as social media, analytics, surveys, online travel agents, property management systems, booking engines, and channel managers.
Customer Lifecycle Management in 2019 and Beyond
For consumer brands, customer acquisition costs are at an all-time high and retention is more important than ever. Traditional and linear customer lifecycle stages – awareness, activation, retention, revenue and referral are no longer relevant.
With so many competitive choices and distractions that customers have, it is impossible for growth and retention teams to keep up with these lifecycle changes without a real time context. As a result, customer communication fails to provide a relevant customer experience.
GuestFlip
Guest reviews are an important factor for travelers choosing hotels. This document provides tips for hotels to effectively monitor and respond to guest feedback online. It recommends that hotels (1) be present on all review channels to be visible, (2) respond to all reviews from 1-5 star ratings to stay competitive, and (3) be proactive by asking guests to review and subtly suggesting it to improve their ratings over time. Monitoring reviews across platforms and responding is important for a hotel's online reputation and conversion rates.
15 Hotel's Revenue Mgmnt Room Rate Structure part 3 by Dino Leonandri
Hotels use websites to generate direct online bookings and avoid paying commissions to third-party booking sites. Successful hotel websites are interactive, easy to navigate, provide quality information, allow for online booking, include price comparison features, maps, support for multiple languages, and links to local attractions. Websites give hotels greater control over inventory compared to other electronic booking channels.
Wastisdas
This document summarizes several marketing campaigns. It analyzes campaigns for Nero focusing on print media to increase loyalty. Gulf's campaign used TV and web to strengthen brand confidence by combining past and present. Miller's mobile campaign aimed to increase attendance at bars and clubs by easily sharing locations and live videos. The document evaluates strategies around personalization, optimization of CRM databases, and using social media and multiple channels to reach targets.
WEBINAR: Customer Lifecycle Management for Mobile Marketers with Ashish Khatri
Learn customer lifecycle management strategies implemented by leading brands across industries as varied as video streaming, telecom, and credit/debit cards. Join Ashish Khatri, exemplary customer marketing professional as he shares best practices around customer lifecycle management for your organization. Learn easy-to-implement strategies that ensure not just higher returns from each customer but also decrease acquisition costs for your marketing efforts.
You'll learn:
1) Introduction to Customer lifecycle management for the Mobile-first World, from targeting to retention.
2) Examples, insights, and strategies that Ashish used to improve on-boarding, retention, adoption, loyalty, and LTV.
3) Practical ideas to help boost your retention and engagement numbers.
Casa Pitch Deck
- CASA is a platform that aims to enable micro-entrepreneurs running home-based businesses (HBBs), with a focus on beauty services HBBs.
- They plan to develop a one-stop mobile-optimized web platform for HBBs to list their businesses, access appointment booking and management tools, and for customers to access an HBB marketplace.
- Their target segments are beauty services HBBs and customers aged 20-30. They estimate 536 beauty services HBBs in their serviceable market and plan to onboard around 785 HBBs by the end of their first year.
Review Pro - Reputation Management for Secret Retreats
ReviewPro helps hotels listen to their customers more effectively so that they can deliver better guest experiences.
https://www.reviewpro.com/?partner=bookgreener
Hotel Distribution: Trends, Evolution & Balance
This document discusses trends in hotel distribution and the increasing dominance of electronic distribution channels like the internet. It summarizes that traditional distribution through travel agents and phone reservations is declining while online booking through hotel websites, OTAs, meta-search sites, and user-generated content on social media is rising. The document also outlines strategies hotels can take to manage their online presence and distribution, including central reservation systems, revenue management, web and mobile optimization, customer relationship management, and pay-per-click advertising.
Mads-Peter Jakobsen - Omnichannel from the customers' point of view
This document discusses omnichannel customer experience from the customer's perspective. It defines omnichannel as the coordinated connection of customer touchpoints, and customer experience as what customers experience through their actions and emotions. To achieve a good omnichannel experience, businesses must understand their customers, channels, and architecture to deliver the right message at the right time through each channel. The goal is to create a continuous experience that evokes positive emotions rather than focusing on individual channels.
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01. Hotel's Revenue Management-Class LJ STP Trisakti by Dino Leonandri
01. Hotel's Revenue Management-Class LJ STP Trisakti by Dino Leonandri
How to use collected data in the multi-channel approach?
How to use collected data in the multi-channel approach?
Inscrutable layers of knowledge unveiled to optimize the results of your loya...
Inscrutable layers of knowledge unveiled to optimize the results of your loya...
15 Hotel's Revenue Mgmnt Room Rate Structure part 3 by Dino Leonandri
15 Hotel's Revenue Mgmnt Room Rate Structure part 3 by Dino Leonandri
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This document summarizes a presentation on revenue management. It includes an agenda that covers topics like budgeting, market segmentation, forecasting, pricing, and competitive analysis. Diagrams are presented on concepts like the revenue optimization cycle, demand modeling for pricing, and completing a value assessment of competitors. The presentation aims to provide an introduction to key revenue management practices and strategies.
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El documento habla sobre yield management y gestión hotelera. Define yield management como un conjunto de técnicas para gestionar reservas hoteleras con el objetivo de maximizar la ocupación y los ingresos mediante la gestión de la oferta y la demanda. Explica que diferentes clientes están dispuestos a pagar diferentes precios y que es importante segmentar el mercado. También cubre conceptos como precio medio, tasa de ocupación, producción estadística e ingresos por habitación disponible.
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The document provides an introduction to revenue management (RM), including its history, objectives, applications, and key concepts. It discusses how RM has evolved from yield management in the airline industry to be used across multiple industries. The document also outlines the business conditions that make RM most applicable and beneficial, including demand variability, production inflexibility, and data/technology infrastructure. It provides an overview of the typical components and processes involved in an RM system.
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This document discusses revenue management strategies for hotels. It explains that revenue management maximizes revenue by forecasting demand and adjusting room rates and availability. Key aspects of revenue management include capacity management, discount allocation, and duration control. Revenue management considers different guest segments and combines occupancy rates and average daily rates to measure overall room revenue performance. Forecasting demand accurately is critical for revenue management to work effectively.
Yield management
This document discusses the concept of yield management in the hotel industry. It begins by defining yield management as a technique used to maximize room revenue by adjusting room rates based on supply and demand. It then explains how yield management originated in the airline industry for perishable assets and has expanded to other industries like hotels. The document covers key aspects of a hotel yield management system including capacity management, discount allocation, and duration control to optimize room prices and revenue. It provides examples of formulas used to calculate metrics like potential average rates, achievement factors, and yield.
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REVENUE MANAGEMENT STRATEGIES AND ONLINE DISTRIBUTION
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This document summarizes a webminar on revenue management in the hotel industry. It discusses Review Pro, a company that helps hotels manage their online reputation. It then reviews the history of revenue management, how it began with airlines in the 1980s and was later adopted by hotels. New challenges for revenue managers are the proliferation of distribution channels and the need for new metrics to benchmark performance that take the entire customer journey into account. The document concludes with key takeaways about keeping up with trends, using tools to optimize positioning, factoring in costs of acquisition, focusing on brand distinction, and auditing rates from the traveler's perspective.
Recap Of a ReviewPro Webinar: Revenue Strategy Management for Hoteliers
1. The presentation covered topics like how online reputation impacts revenue, the evolution of revenue management, and strategies for increasing direct bookings and fighting rising customer acquisition costs.
2. Recommendations included having a global distribution strategy, auditing online content, turning direct audiences into customers, measuring total revenue, differentiating customers based on value, and not staying in comfort zones with pricing.
3. Speakers from ReviewPro, SiteMinder, and Morgans Hotel Group discussed tools for tracking online reputation, the importance of distribution channels and customer journeys, using metrics like RevPAR and ProPAR, and tailoring offers to capture audiences.
Review pro
The document discusses Review Pro, a company that analyzes online guest reviews and provides metrics like the Global Review Index (GRI) to help hotels track their online reputation and performance. It provides examples of how hotels can use review metrics like the GRI in revenue management decisions to optimize pricing, compare to competitors, and identify opportunities to increase revenue and occupancy. A case study shows how one hotel group used review metrics to inform pricing strategy and improve revenue performance.
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Will technology enhance or destroy the corporate’s hotel-travel policy?
When thinking about hotels, the travel manager is constantly challenged to balance the needs of the company with the needs of the traveler colleague.
Corporate travelers, like their leisure counterparts, are increasingly looking beyond the large hotel chains for:
a different guest experience
combining the business trip with a leisure component
a hotel closer to their business destination
more bang for their per diem buck.
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key realities of the corporate travel industry today
specific challenges facing the travel manager
the evolving roles of the travel management company and the GDS
how technology is shaping the future of corporate travel.
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Maria Chevalier, travel consultant
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Gene Quinn, CEO and producer, Tnooz
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Rm
The document discusses reputation management and its relationship to revenue gains for hotels. It states that growing online reviews and social media allow hotels to better understand their online performance and reputation, which can increase demand and prices. A good reputation can positively impact customers through various online channels like social media, websites, and online booking. It also discusses using a Quality Penetration Index metric to measure quality scores and their impact on revenue, combining traditional practices with new technology for optimal results. Finally, it argues that online reputation management will be the revenue maximization approach of the future for hotels to find the best positioning and adapt their strategies to increase profits.
Hotel revenue management [autosaved]
The document provides an overview of key concepts in hotel revenue management. It defines revenue management, discusses its history and role in the hotel industry. The document also covers fundamental revenue management principles like predicting consumer demand, selling the right room to the right customer at the right price and time. Market segmentation, demand forecasting, and using metrics like RevPAR and TRevPAR to measure efficiency are also summarized.
Advanced revenue management for hotels 1 - lisbon 2016 - english
Advanced revenue management for hotels 1 - lisbon 2016 - english
The main objective of this seminar is to understand the purpose of revenue management in both technological and commercial terms. With this information, a hotel can evaluate, develop and optimize its pricing strategy with the goal of maximizing profits.
Revenue Management is a method of managing sales of hotel inventory by applying yield management techniques.
Basic elements of Revenue Management used to manage inventory:
Historical data – statistics, demand and trends
Forecasts
Price management tools
Overall strategy
Pricing policies
The main factors in setting prices are: Advanced Revenue Management Contents • Introduction • Basic Definitions • Forecasting • Benchmarking • Segmentation • Pricing • Reports, Statistics • New Tools • Exercises • Glossary • Exam • Reading
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The document provides information about various roles in hotel sales and revenue management, including reservation agents, sales coordinators, sales executives, sales managers, and directors of sales. It discusses the duties and responsibilities of each role, such as helping customers book reservations, coordinating event bookings, persuading guests to book rooms, meeting sales goals, and crafting sales plans. It also provides tips for hotel revenue management, such as segmenting markets, understanding distribution channels, benchmarking competitors, and generating ancillary revenue through additional products and services.
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Customer relationship management
This document discusses Customer Relationship Management (CRM) and its application in the hotel industry. It defines CRM as establishing, developing, maintaining, and optimizing long-term mutually valuable relationships between customers and organizations. The goals of CRM are to find new customers, retain existing ones, encourage former customers to return, and reduce marketing and customer service costs. CRM involves technologies that store customer data, allow its analysis to understand customer preferences and behavior, and enable easy access to the data across departments. The document outlines how CRM can be implemented and discusses its use in the hotel industry to improve customer service, loyalty programs, and rewards programs.
Intersection between rm dm analytics alpha 1
Hoteliers are under pressure to extract insights from vast amounts of customer data to optimize strategies and experiences. While marketing and revenue management collaborate better when sharing data, questions remain around what data to share, how to share it in real-time, and how predictive analytics can drive profits. This session aims to address these questions and advance the intersection of revenue management and digital marketing analytics.
Tnooz-SiteMinder FREE TLearn webinar: How hotels can simplify today’s complex...
With so many different approaches to revenue management, today’s hotelier can find the best practice confusing.
And we know it can get very complex, very quickly.
The key to implementing a successful revenue management strategy is to keep it simple — don’t take on more than you can handle.
Simplifying your revenue management strategy is easier than you think, and there is plenty of smart and simple technology available to help your hotel along the way.
In this free TLearn webinar, SiteMinder will help your hotel cut through the clutter, focus on relevant data, and gain a better understanding of these key areas:
Read the signs: Is your revenue management approach too complex?
Revenue management rules: Five important lessons to learn
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Our presenters are:
Kevin O’Rourke, Executive VP of Global Sales, SiteMinder
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Sean O’Neill, Editor-in-Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This free webinar took place on Tuesday, 4th of October 2016.
Reputation management
Positive online reviews and a strong reputation can increase a hotel's demand and allow them to raise prices without losing customers. Data shows a 1% increase in review scores can boost demand by 13.5% and allow price increases of 8% without impacting market share. Online reputation drives revenue because customers rely on rankings and reviews during their research. A good reputation generates demand and gives hotels pricing power. Revenue management is evolving to consider online metrics like quality scores compared to competitors and how reputation impacts demand and maximizes profits.
Fine-tune your hotel’s guest marketing communications
Seventy-nine percent of companies face challenges when connecting guest data from disparate sources to a single customer view. Hotels are no exception.
Even though 70 percent of consumers expect more personalized services from brands, most hotels today have a limited ability to deliver on this expectation.
Guest information is siloed in different technology platforms, and there’s no easy way to find and leverage meaningful data points.
But, when guest data is combined with a marketing automation platform, hoteliers have a way to look at their data, understand their guests, and deliver the personalized experience that each guest expects.
In this FREE webinar, Revinate and hospitality professionals from Whitney Peak Hotel will discuss:
the importance of marketing automation in hospitality
how to segment guest databases to deliver relevant messages
energizing your email marketing through best practices
Panelists for this FREE webinar are:
Niki Gross, managing director, Whitney Peak Hotel
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This free webinar took place on Thursday September 24, 2015.
Online reputation management
The document discusses two online reputation management services: Review Pro and EbuzzConnect. It recommends choosing Review Pro over EbuzzConnect because Review Pro allows hotels to optimize rates, occupancy, and revenue while ensuring guest satisfaction. It also has strong references from hotels worldwide and positive testimonials from industry leaders. The document also discusses how online reviews now impact reputation and revenue, and how hotels can use online reputation management on their websites to improve surveys, reviews, rankings and ultimately profits.
Intersection between rm & dm analytics
Hoteliers are under pressure to extract insights from vast data to enhance strategies and optimize the customer experience. Revenue management and digital marketing need to collaborate more closely by sharing and utilizing data in real time through predictive analytics. This session aims to discuss how to better integrate revenue management and digital marketing analytics by exploring what data should be shared, how systems can seamlessly exchange data, and how predictive analytics can drive profits across the customer journey.
Segthor > Product Portfolio
The document discusses Segthor, a company that provides CRM solutions tailored for different industries in the tourism sector. It offers Segthor Globe for public entities, Segthor Hospitality for hotels, and Segthor Travel 2.0 for travel agencies. The solutions help clients better understand customers, increase loyalty, and profits through personalized campaigns and offers.
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Recap Of a ReviewPro Webinar: Revenue Strategy Management for Hoteliers
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Will technology enhance or destroy the corporate’s hotel-travel policy?
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Advanced revenue management for hotels 1 - lisbon 2016 - english
Advanced revenue management for hotels 1 - lisbon 2016 - english
Tnooz-SiteMinder FREE TLearn webinar: How hotels can simplify today’s complex...
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B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。却也灵机一动立马仰起头双手拢在嘴边朝楼上大喊：“爸爸爸——有人找——那人一听朝山娃尴尬地笑笑悻悻地走了山娃立马“嘭的一声将铁门锁死心却咚咚地乱跳当山娃跟父亲说起这事时父亲很吃惊抚摸着山娃的头说还好醒得及时要不家早被人掏空了到时连电视也没得看啰不过父亲还是夸山娃能临危不乱随机应变有胆有谋山娃笑笑说那都是书上学的看童话和小说时学的不管如何父亲再也不许山娃敞开门坐到门口了父亲递给山娃钥匙说一出门就将门山
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‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
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opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
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resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
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learning environments.
KEYWORDS: indigenous college students, adaptation, educational challenges, coping strategies
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Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
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on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
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organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
HMS Facebook Stories All V1 06092024.docx
The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(Hull毕业证书)赫尔大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
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Revenue strategy management for hoteliers
- 1. Revenue Strategy Management for Hoteliers Lorine Benintendi MBA 2A Mrs Craig
- 2. What does revenue management mean? « Selling the right product to the right customer at the right time for the right price » Link between the and the
- 3. History • Practiced in 1980s by airlines - Fixed resources to sell - Perishable inventory - Customer willing to pay a different price for the same product • Practiced in 1990s by hotels - New opportunities - Dedicated staff - Training / Metrics / tools
- 4. Responsibilities - Managing rates and inventory - Segmentation and channel management - Analyzing and reporting - Budgeting and forecasting - Meetings and arbitration - Strategy
- 5. Strategy: Most important role of a revenue manager Long term sustainable interest of the hotel
- 6. Issue: Rising cost of acquisition Hotel acquisition and retention expenses are rising at twice the rate of revenue growth WHAT TO DO ???
- 7. How should hoteliers shift strategy to maintain profitability? 1. Integrated digital marketing 2. Price / Value equation (Tripadvisor) 3. Customer acquisition and consumer pricing intelligence 4. Volume and reach 5. Local or commodity
- 8. OTA versus Direct Bookings: How to increase direct bookings? - Exclusive offers - Very good deals - Incentives to book direct: Free Wifi, 20% off - Gift cards, on-site amenities, room service included
- 9. Some recommendations… - Think GLOBAL - Metasearch: Can I make it work for MY property? - Content: What was the last time you audited your online content? - Direct still king: house promotions to make guests come back
- 10. Two typical mistakes made by marketers: How to avoid these 2 mistakes ??
- 11. The Morgan Hotel Group is working hard not to make these 2 mistakes « Money is spent for marketing but not for retaining guests » What is the solution?? - « Get out of your comfort zone » - SERVICE and REPUTATION is core - Pricing: look from the lens of the customers - Distribution: Differentiate and play favoritism - Know your customers lifetime value
- 12. Is Revpar an obsolete metric? Revpar replaced by
- 13. A positive online reputation Creation of more demand and optimization of the revenue via: - Data Partners for hotels - IDEAS or Reviewpro that would definite a potential rate according to the reputation of the hotel
- 14. Some last recommendations: - Keep up with trends - Utilize tools to optimize the positioning of the hospitality industry - When assessing performance, take into account costs of acquisition - Focus on brand distinction: In what is your hotel different from the other?