The document discusses different topics related to digital tourism, including communication with digital tourists, innovative marketing strategies, and how tourist experiences can be supported through new media. It provides data on research into media usage, how tourists book travel and find information, the most important information sources for booking trips, and how tourists share their experiences. Key findings include that digital media is now the primary source of information for most tourists, user-generated content is influential, and online booking is more common than offline.
Hvordan møder vi den digitale turist i
vores kommunikation?
Twitter, facebook, youtube og google maps. turisterne stiller spørgsmål, debatterer, anmelder og deler billeder og videoklip. Og det sker hvadenten hotelejeren eller
restauratøren bryder sig om det eller ej.
Det stiller helt nye krav til fremtidens digitale turismeinformation. Spørgsmålet er, hvad der kræves, og hvad man kan gøre.
Anders Mogensen partner i konsulenthuset Seismonaut giver her et bud på hvordan turisterhvervet kan møde den digitale turist.
Guaging expected viewer response and behaviour to multi channel digital tv se...Steve Weaver
This document discusses gauging expected viewer response and behavior to full digital services. It finds that viewers expect content to be available anytime, anywhere, and on any device. As more digital channels and devices become available, viewers' choices and viewing habits are changing. Broadcasters will need to meet viewers' new expectations around flexible viewing if they want to continue engaging audiences.
Life Jim: Pharma and Digital Marketing in Emerging Marketsadamjosullivan
This document discusses the opportunities for digital marketing in the pharmaceutical industry, particularly in emerging markets. It notes that digital spending by pharmaceutical companies has grown significantly in recent years and drivers for digital include its communication capabilities, channel preferences, and lower relative cost compared to traditional approaches. The document also highlights that emerging markets have seen explosive growth in internet and technology usage, creating opportunities to reach patients and healthcare providers through digital channels. It provides recommendations on how to approach digital marketing, including defining objectives, understanding local needs, building capabilities, providing support, and measuring performance.
M2 roadshow europe aloistair hill on device researchmobilesquared Ltd
Mobile internet penetration in Russia is almost equal to desktop internet penetration, with 27% of Russians using mobile internet. Of mobile internet users, 20% either never or infrequently use desktop internet, showing young Russians' preference for mobile. Search is the top activity on mobile internet, followed by communication apps and maps. Nokia is the leading mobile device brand for internet use. There is significant opportunity for mobile commerce in Russia as over 40% of mobile internet users lack bank accounts but 81% express willingness to make purchases via mobile.
This document summarizes mobile device usage trends in Europe based on data from comScore. It finds that smartphone adoption continues to rise rapidly, with Android becoming the second most popular platform behind Symbian. Tablet usage is also growing, with over 6% of mobile phone owners also using a tablet. Usage patterns show PCs are still dominant for internet access but mobile and tablets are growing. Tablet usage peaks in the evenings while mobile peaks align with commuting hours.
Thinkbox screen life multiscreening statsmacedoines
This document summarizes key findings from a quantitative study on multi-screening behavior in UK households conducted by Thinkbox and Cog. Some of the main findings include:
1) 81% of the online UK population engages in multi-screening, meaning they use other devices like phones or laptops while watching TV.
2) Younger age groups and males are more likely to multi-screen than older groups and females. 37% of multi-screeners report doing it almost always or quite a lot.
3) Multi-screening peaks in the morning and evening, coinciding with typical TV viewing hours.
Gaming : Opportunities in Advertising ?David Merzel
This document discusses opportunities for advertising on game consoles. It notes that gaming audiences have expanded beyond niche groups and now include many casual gamers. This represents a major opportunity for marketers to reach broad audiences like young males, teens and females. The gaming medium allows for immersive and engaging advertising in an interactive format. Microsoft is committed to gaming across platforms like Windows Live Messenger games and the Xbox console to help drive various marketing goals for advertisers. An example is discussed where Coca-Cola used a branded game on these platforms to build brand love among teens.
Hvordan møder vi den digitale turist i
vores kommunikation?
Twitter, facebook, youtube og google maps. turisterne stiller spørgsmål, debatterer, anmelder og deler billeder og videoklip. Og det sker hvadenten hotelejeren eller
restauratøren bryder sig om det eller ej.
Det stiller helt nye krav til fremtidens digitale turismeinformation. Spørgsmålet er, hvad der kræves, og hvad man kan gøre.
Anders Mogensen partner i konsulenthuset Seismonaut giver her et bud på hvordan turisterhvervet kan møde den digitale turist.
Guaging expected viewer response and behaviour to multi channel digital tv se...Steve Weaver
This document discusses gauging expected viewer response and behavior to full digital services. It finds that viewers expect content to be available anytime, anywhere, and on any device. As more digital channels and devices become available, viewers' choices and viewing habits are changing. Broadcasters will need to meet viewers' new expectations around flexible viewing if they want to continue engaging audiences.
Life Jim: Pharma and Digital Marketing in Emerging Marketsadamjosullivan
This document discusses the opportunities for digital marketing in the pharmaceutical industry, particularly in emerging markets. It notes that digital spending by pharmaceutical companies has grown significantly in recent years and drivers for digital include its communication capabilities, channel preferences, and lower relative cost compared to traditional approaches. The document also highlights that emerging markets have seen explosive growth in internet and technology usage, creating opportunities to reach patients and healthcare providers through digital channels. It provides recommendations on how to approach digital marketing, including defining objectives, understanding local needs, building capabilities, providing support, and measuring performance.
M2 roadshow europe aloistair hill on device researchmobilesquared Ltd
Mobile internet penetration in Russia is almost equal to desktop internet penetration, with 27% of Russians using mobile internet. Of mobile internet users, 20% either never or infrequently use desktop internet, showing young Russians' preference for mobile. Search is the top activity on mobile internet, followed by communication apps and maps. Nokia is the leading mobile device brand for internet use. There is significant opportunity for mobile commerce in Russia as over 40% of mobile internet users lack bank accounts but 81% express willingness to make purchases via mobile.
This document summarizes mobile device usage trends in Europe based on data from comScore. It finds that smartphone adoption continues to rise rapidly, with Android becoming the second most popular platform behind Symbian. Tablet usage is also growing, with over 6% of mobile phone owners also using a tablet. Usage patterns show PCs are still dominant for internet access but mobile and tablets are growing. Tablet usage peaks in the evenings while mobile peaks align with commuting hours.
Thinkbox screen life multiscreening statsmacedoines
This document summarizes key findings from a quantitative study on multi-screening behavior in UK households conducted by Thinkbox and Cog. Some of the main findings include:
1) 81% of the online UK population engages in multi-screening, meaning they use other devices like phones or laptops while watching TV.
2) Younger age groups and males are more likely to multi-screen than older groups and females. 37% of multi-screeners report doing it almost always or quite a lot.
3) Multi-screening peaks in the morning and evening, coinciding with typical TV viewing hours.
Gaming : Opportunities in Advertising ?David Merzel
This document discusses opportunities for advertising on game consoles. It notes that gaming audiences have expanded beyond niche groups and now include many casual gamers. This represents a major opportunity for marketers to reach broad audiences like young males, teens and females. The gaming medium allows for immersive and engaging advertising in an interactive format. Microsoft is committed to gaming across platforms like Windows Live Messenger games and the Xbox console to help drive various marketing goals for advertisers. An example is discussed where Coca-Cola used a branded game on these platforms to build brand love among teens.
The document contains several charts and graphs showing market share percentages for smartphone manufacturers and mobile internet usage in Korea. LG, KT and HTC are listed as having the largest smartphone market shares, ranging from approximately 20-70% each. The charts also show statistics on the age ranges and internet activities of Korean mobile internet users, such as social networking and PC web browsing being popular among users in their 20s and 30s.
Phocuswright Presentation - Forum Panrotas 2011Gabriela Otto
The document discusses online travel trends based on data from PhoCusWright. It shows that globally, online travel penetration is growing steadily each year. In 2010, publicly traded online travel agencies like Expedia, Priceline, and Ctrip saw significant increases in gross bookings and other financial metrics compared to 2009. The growth rates of these OTAs indicate the online travel market is expanding rapidly. Mobile technologies are also disrupting traditional online and offline travel research and booking patterns.
According to data compiled by comScore from January 2007 to July 2009:
1) The total number of online videos viewed per month increased dramatically from 7.2 billion to 21.4 billion.
2) The number of monthly online video viewers in the U.S. grew from 123 million to 158 million, representing around 84% of the U.S. internet audience.
3) On average, online video viewers in the U.S. watched 135 videos and 151 minutes of video per month, both of which more than doubled from the beginning of the measured time period.
The document discusses building Flash and Flex applications for mobile platforms like Android and iOS. It notes that mobile internet usage is rising and will soon surpass desktop usage, so developers should focus on building applications for mobile. It then shows statistics on the market share of different smartphone platforms in the US, with Apple and Android having the largest shares.
IAB Hungary Ad Spend Report 2012 (English)IAB Hungary
Digital ad spend in Hungary grew 14% in 2012 to 35.65 billion HUF despite a shrinking total ad market. Display remained the largest segment at 47% but grew 12%, while search grew most at 27% and accounted for 35% of spending. Listings were flat at 13% of spending, while email declined 7% to 2.5% of spending. Mobile data is not comparable year-over-year but accounted for 2.5% of spending. Seasonality data showed highest spending in Q4 and lowest in Q1.
This document contains charts showing the top distributors in different spending categories for various product types based on a 2012 study. For distributors spending under $100,000, connectors and interconnects had the highest percentage for most distributors. Semiconductors saw the highest percentages for most distributors spending $100,000-$999,999. For distributors spending over $1 million, semiconductors and passives had the highest percentages for many distributors. A second document shows the sales growth of a company from 2003-2011, with sales peaking at $523 million in 2011.
The document discusses the popularity of the iPhone, noting that over 77 million iPhones and iPods have been sold, and compares the distance from Silkeborg, Denmark to Thailand to emphasize the large number. It cautions against designing for the iPhone as if it were just a mini computer.
Social media platforms are facing increased scrutiny over their role in spreading misinformation. Platforms are exploring ways to address the issue, such as labeling posts from accounts that spread misinformation, reducing their distribution. However, determining what constitutes misinformation and who determines it remains challenging and controversial.
This document introduces Crifan Li's C# library called crifanLib.cs. It provides various formats for online viewing or downloading of documentation on the library, including HTML, PDF, CHM, TXT, and RTF. It also lists revision history and provides links for online documentation and a discussion forum.
El documento presenta el currículum vitae de Juan David Torres LLanos, un profesional técnico en administración bancaria de 23 años que actualmente estudia contabilidad en la Universidad Cesar Vallejo y ha trabajado previamente en el Banco del Trabajo.
The document is Rockwell Collins' 4th quarter FY 2013 earnings presentation. It summarizes the company's financial results including a 1% decrease in sales compared to the previous year. Net income increased 15% to $175 million while earnings per share grew 21% to $1.28. The presentation also provides details on segment results for commercial and government systems and outlines guidance for FY2014.
O documento fornece instruções em várias etapas para tirar uma fotografia, começando com verificar se você tem uma câmera e um rolo de filme. Se sim, enquadrar a cena, ligar a câmera e tirar a foto. Se não, comprar os itens necessários.
Lilibeth Villanueva es una estudiante de 17 años que actualmente cursa la carrera de Negocios Internacionales en la Universidad César Vallejo. Ha estudiado Inglés básico y puede ser contactada a su número de celular 990988255.
This document discusses how to provide background details for characters in a story to make them seem more realistic to readers. It recommends filling in some background for a main character like Bob Brown, who is introduced as a bully, in the second or third chapter. The example given shares that Bob came from a good family but always wanted his own way, got in trouble in school, and hung out with a bad crowd as a teen to help readers understand what motivates his bullying behavior.
Rockwell Collins reported financial results for the first quarter of fiscal year 2015 ending December 31, 2014. Revenue increased 16% to $1.226 billion compared to the same period last year. Earnings per share increased 29% to $0.98. The company also provided full year guidance for fiscal year 2015, forecasting revenue between $5.2-5.3 billion and earnings per share between $5.10-$5.30. Rockwell Collins completed $2.2 billion in share repurchases during the quarter and has $531 million remaining under its repurchase authorization.
The document contains several charts and graphs showing market share percentages for smartphone manufacturers and mobile internet usage in Korea. LG, KT and HTC are listed as having the largest smartphone market shares, ranging from approximately 20-70% each. The charts also show statistics on the age ranges and internet activities of Korean mobile internet users, such as social networking and PC web browsing being popular among users in their 20s and 30s.
Phocuswright Presentation - Forum Panrotas 2011Gabriela Otto
The document discusses online travel trends based on data from PhoCusWright. It shows that globally, online travel penetration is growing steadily each year. In 2010, publicly traded online travel agencies like Expedia, Priceline, and Ctrip saw significant increases in gross bookings and other financial metrics compared to 2009. The growth rates of these OTAs indicate the online travel market is expanding rapidly. Mobile technologies are also disrupting traditional online and offline travel research and booking patterns.
According to data compiled by comScore from January 2007 to July 2009:
1) The total number of online videos viewed per month increased dramatically from 7.2 billion to 21.4 billion.
2) The number of monthly online video viewers in the U.S. grew from 123 million to 158 million, representing around 84% of the U.S. internet audience.
3) On average, online video viewers in the U.S. watched 135 videos and 151 minutes of video per month, both of which more than doubled from the beginning of the measured time period.
The document discusses building Flash and Flex applications for mobile platforms like Android and iOS. It notes that mobile internet usage is rising and will soon surpass desktop usage, so developers should focus on building applications for mobile. It then shows statistics on the market share of different smartphone platforms in the US, with Apple and Android having the largest shares.
IAB Hungary Ad Spend Report 2012 (English)IAB Hungary
Digital ad spend in Hungary grew 14% in 2012 to 35.65 billion HUF despite a shrinking total ad market. Display remained the largest segment at 47% but grew 12%, while search grew most at 27% and accounted for 35% of spending. Listings were flat at 13% of spending, while email declined 7% to 2.5% of spending. Mobile data is not comparable year-over-year but accounted for 2.5% of spending. Seasonality data showed highest spending in Q4 and lowest in Q1.
This document contains charts showing the top distributors in different spending categories for various product types based on a 2012 study. For distributors spending under $100,000, connectors and interconnects had the highest percentage for most distributors. Semiconductors saw the highest percentages for most distributors spending $100,000-$999,999. For distributors spending over $1 million, semiconductors and passives had the highest percentages for many distributors. A second document shows the sales growth of a company from 2003-2011, with sales peaking at $523 million in 2011.
The document discusses the popularity of the iPhone, noting that over 77 million iPhones and iPods have been sold, and compares the distance from Silkeborg, Denmark to Thailand to emphasize the large number. It cautions against designing for the iPhone as if it were just a mini computer.
Social media platforms are facing increased scrutiny over their role in spreading misinformation. Platforms are exploring ways to address the issue, such as labeling posts from accounts that spread misinformation, reducing their distribution. However, determining what constitutes misinformation and who determines it remains challenging and controversial.
This document introduces Crifan Li's C# library called crifanLib.cs. It provides various formats for online viewing or downloading of documentation on the library, including HTML, PDF, CHM, TXT, and RTF. It also lists revision history and provides links for online documentation and a discussion forum.
El documento presenta el currículum vitae de Juan David Torres LLanos, un profesional técnico en administración bancaria de 23 años que actualmente estudia contabilidad en la Universidad Cesar Vallejo y ha trabajado previamente en el Banco del Trabajo.
The document is Rockwell Collins' 4th quarter FY 2013 earnings presentation. It summarizes the company's financial results including a 1% decrease in sales compared to the previous year. Net income increased 15% to $175 million while earnings per share grew 21% to $1.28. The presentation also provides details on segment results for commercial and government systems and outlines guidance for FY2014.
O documento fornece instruções em várias etapas para tirar uma fotografia, começando com verificar se você tem uma câmera e um rolo de filme. Se sim, enquadrar a cena, ligar a câmera e tirar a foto. Se não, comprar os itens necessários.
Lilibeth Villanueva es una estudiante de 17 años que actualmente cursa la carrera de Negocios Internacionales en la Universidad César Vallejo. Ha estudiado Inglés básico y puede ser contactada a su número de celular 990988255.
This document discusses how to provide background details for characters in a story to make them seem more realistic to readers. It recommends filling in some background for a main character like Bob Brown, who is introduced as a bully, in the second or third chapter. The example given shares that Bob came from a good family but always wanted his own way, got in trouble in school, and hung out with a bad crowd as a teen to help readers understand what motivates his bullying behavior.
Rockwell Collins reported financial results for the first quarter of fiscal year 2015 ending December 31, 2014. Revenue increased 16% to $1.226 billion compared to the same period last year. Earnings per share increased 29% to $0.98. The company also provided full year guidance for fiscal year 2015, forecasting revenue between $5.2-5.3 billion and earnings per share between $5.10-$5.30. Rockwell Collins completed $2.2 billion in share repurchases during the quarter and has $531 million remaining under its repurchase authorization.
This document provides information on UPC, UPC-A, UPC-E and EAN barcode symbologies. It explains that UPC is a barcode standard used widely in the US and Canada for tracking retail products. A UPC barcode has 12 numeric digits and includes a check digit for error detection. It describes the bit patterns used to represent each digit and how the check digit is calculated. The document also notes that UPC codes are part of the global GS1 numbering standards and discusses related symbologies like EAN, EAN-13 and UPC-E.
The document summarizes statistics from an app created for a music festival. It found that users spent over 30 minutes per user in the app, with over 10,000 downloads. Popular features included a map with real-time shuttle locations, a program builder, and a spinning bottle quiz played over 120,000 times. Feedback from users praised the app for being fun, innovative and relevant to the festival experience. The high engagement generated an estimated 5,000 hours of brand exposure for festival organizers.
The document discusses several studies that demonstrate the effectiveness of medical journal advertising. Some key findings include:
1) Medical journals are the most important source of information for doctors and exposure to their advertising correlates with increased product sales.
2) Higher advertising spend in medical journals increases awareness of ads, message recall, and consideration of promoted products as first choice therapies.
3) When done effectively, medical journal advertising can significantly increase prescription levels over 6 and 12 month periods and generates a positive return on investment.
4) For advertising to be effective, it must create awareness, communicate its message, and increase first choice therapy levels over time in order to impact prescriptions. Suboptimal creative execution can limit effectiveness.
Swatantra Lata Sharma is a 78-year-old priestess from Bangalore who has officiated over 1,300 weddings, providing unique ceremonies where she explains the meanings of rituals in English or Hindi. She started officiating weddings in 1990 when asked to fill in for a male priest, and has since conducted ceremonies all over India and for international couples as well. In addition to weddings, she has performed over 30 funeral rites. She continues to be actively involved in her community through fundraising and other work.
California higher ed where is comes from and where it goesSally Hamilton
This document contains graphs showing the funding sources and expenditures for the University of California (UC), California Community Colleges (CCC), and California State University (CSU) systems from 1970 to 2010. The graphs show that for all three systems, the largest funding source was the general fund, though its percentage has decreased over time. For expenditures, the largest category for all systems was instruction/teaching.
Passion,persistence,partnerships secrets for earning more onlinenfpSynergy
Passion, persistence, and partnerships are key to earning more online. Over the past decade, internet and broadband access has grown significantly in UK households. Mobile internet access has also increased dramatically, with nearly half of people now using their phones to access the internet. Social networking participation has also risen sharply, especially on Facebook. Charities have embraced various online tools and social media to communicate with supporters, promote campaigns, understand views, and fundraise. However, strategies and board-level approval of internet efforts varies significantly among charities. Website usage is typically tracked by metrics like page views, unique visitors, and email metrics.
This document contains statistics about ICT (information and communications technology) adoption in Armenia from 2002 to 2011. It shows that the percentage of Armenian internet users increased from 19% in 2009 to 37% in 2011. Mobile phone adoption increased dramatically over this period as well, reaching 125% in 2011. Home computer ownership rose from 3% in 2002 to 39.5% in 2011, while home internet adoption increased from 4% to 35% over the same period. The top reasons cited for not going online included lack of a computer, lack of interest, and not needing to use the internet.
The document discusses rethinking tourism marketing strategies with social media. It outlines that most travelers now use online sources like Google and user reviews to plan trips rather than traditional marketing. However, 60-70% of tourism marketing budgets are still spent on traditional methods. The presentation recommends shifting budgets to focus on social media marketing and having a presence where travelers are searching and sharing recommendations online.
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...Linda Gridley
OMMA Display 2011
Presentation by Linda Gridley
Transformation of the Measurement Industry: How Much Can be Attriibuted to M&A? Learn more about Gridley & Company at http://www.gridleyco.com
Digitale Lernumgebungen an UniverisitätenMartin Ebner
The document discusses trends in digital learning environments at universities based on a 3-year study of over 2,000 students. It finds that:
1) Students are well-equipped with technology, with near-universal internet access, even mobile access, and frequent use of communication tools like social networks and YouTube.
2) While web 2.0 is mainly used for Wikipedia and YouTube, social networks like Facebook and Twitter have grown dramatically in popularity.
3) The students of today have been called "digital natives" and are highly networked, multi-tasking users of various digital tools and platforms for learning.
City of Austin - Volunteerism Benchmarking StudyDavid J. Neff
I'm serving on the City of Austin Volunteerism Strategy committee. This enviromental benchmarking study was one of the first project we reviewed to help shape the future landscape of volunteering in Austin, TX.
This document discusses the evolution and future of cloud computing. It describes how cloud services have progressed from early concepts in the 1990s to become essential IT infrastructure today. The document outlines key trends driving disruption like mobility, social, big data, and cloud services. It explores the innovation potential of cloud computing and scenarios where cloud adoption can help industries like startups, financial services, and life sciences. The conclusion reiterates that cloud computing will continue transforming businesses and enabling new opportunities.
“Mobilize Your Creativity – Bring Your Content to Mobile”
The mobile world presents great opportunities for game developers; as technology evolves, new devices, operating systems and distribution solutions emerge and grow rapidly. However, it is becoming increasingly difficult for the game artists to fulfill their creative vision in the fragmented world of mobile. Lack of standardization and multiple technical barriers prevent the game developers from benefiting the market growing potential. In this session we will review the opportunities; the challenges (spiced up with some our own real life anecdotes) and provide helpful solutions to overcome them.
Social media - shifting the balance of powerSeismonaut
The document discusses how social media is shifting the balance of power in the travel industry. It shows that Google is the most important information source when planning holidays, followed by recommendations from friends and family. It also shows that user generated content on review sites, blogs and communities is becoming increasingly important.
Hn & Hcm Market Presentation Q4 2009 Final Ensavillsvietnam
The Ha Noi office market saw a significant increase in activity in Q4 2009. Grade A office space rents are about double those of Grade C space. Occupancy rates remain high across all grades, though Grade A space commands the highest rents at around $40-50 per square meter per month. Overall supply consists of 83 buildings, with 14 considered Grade A and the rest Grade B or C. New supply entering the market includes the Capital Tower and CEO Tower projects.
This document summarizes statistics about Finnish internet and social media usage:
- 56% of Finns use the internet multiple times per day, and 73% have searched for product or service information online in the past 3 months. 41% have made an online purchase in the past 3 months.
- 42% of Finns are registered with some form of social media, and 28% follow social media daily. 59% have searched for or purchased tourism services online in the past 3 months.
- Popular social media platforms among Finnish customers include Facebook, homepages, and YouTube. Popular platforms among companies include Facebook, blogs, and YouTube.
- Companies and customers both find social media useful for creating an
Socialize: Monetizing Social Media - Matt EsslingerMediabistro
Using multivariate techniques, social media campaigns can be optimized to increase ROI. Automated tools allow for the creation of targeted audiences at scale and simultaneous A/B testing of ad components across many combinations to find the highest performing variations. Multivariate testing of text, images, locations, interests, ages and gender can produce 3-7x lifts in performance. Retargeting strategies use Facebook ads to follow users across the web who previously visited a site.
This document discusses how a collaborative called "Paying More for the American Dream" uses Home Mortgage Disclosure Act (HMDA) data to support advocacy and increase lending in communities. It describes how the group analyzes raw HMDA data to focus on hot issues like subprime lending and produce reports highlighting findings. The collaborative tells its story with data by determining messages, presenting findings visually through charts and maps, and retelling the story in multiple ways to increase understanding. The document lists collaborators from organizations in several states and provides contact information for more details.
Mobile technology has seen rapid adoption globally over the past decade. Smartphone usage in particular has accelerated, with over half of US mobile users projected to have smartphones by 2015. This shift has transformed consumer behavior and led to new forms of mobile commerce and payments. New York has emerged as a major technology hub, with over 300 digital startups founded in recent years. The city has a growing ecosystem of local and outside venture capital firms investing in mobile and digital companies. Entrepreneurs are advised to have a clear strategic plan, network widely, be realistic about valuation expectations, and choose funding partners carefully.
Analýza výdavkov na reklamu, Ján Havelka (GroupM), LOTE 2011hnkonferencie
Global ad spending is projected to grow 5.9% in 2010 and 5.8% in 2011, with 65% of new investment going to digital media like the Internet. Television remains the largest segment but Internet spending is growing rapidly, especially in developing markets. Central and Eastern Europe is seeing slower growth than past years, though Poland is outperforming other countries in the region. Slovakia's recovery is also weaker than peers, with Internet advertising still lower than average.
Pique, Josep Maria - Challenges to transform traditional healthcare servicies...ponencias_mihealth2012
This document discusses the challenges of transforming traditional healthcare systems to become more efficient, patient-centered, and results-oriented. It notes that aging populations and increasing chronic diseases are driving up healthcare costs. The major hindrances to achieving more preventative and predictive medicine are a lack of integration between departments, huge fragmentation among providers, and issues with sharing electronic health records. Future healthcare will see smaller hospitals focused on intensive care and day services, with more chronic disease management in the community by multidisciplinary teams. Performance challenges include developing a truly patient-centered approach, accountability, and using data and payments systems to incentivize better health outcomes.
Hvordan sælger man kreativitet uden for vores egne cirkler?Seismonaut
Direktør Anna Porse Nielsens oplæg for DMJX den 2. oktober 2017 om, hvordan man formidler værdien af kreativitet til dem, som ikke nødvendigvis jubler over den.
Christian Erfurt holdt oplæg om growth hacking hos Be My Eyes til Headstart Morgenseminar d. 20. april 2017.
Christian Erfurt er CEO hos Be My Eyes - en app, der hjælper blinde ved at sætte dem i forbindelse med seende, der via appen kan hjælpe med hverdagens store og små udfordringer.
Claus Hovge Andersen talte om growth hacking i NORDJYSKE medier til Headstarts morgenseminar d. 20. april 2017.
Claus Hovge Andersen har arbejdet med digitale medier de sidste 18 år, og har blandt andet arbejdet med ecommerce, mobil teknologi og de sidste ti år med digitale forretningsmodeller hos blandt andet Bilbasen.dk, dba.dk, eBay Classifieds. De seneste 6 år har Claus Hovge Andersen arbejdet med digital transformation i mediebranchen, herunder tidligere Jyllands-Posten og nu i NORDJYSKE Medier. Og udover dette har Claus Hovge Andersen siddet i bestyrelsen for flere digitale virksomheder som jobzonen.dk, bilzonen.dk og Watch Medier. Er p.t. aktiv i bestyrelser for flere internetvirksomheder.
Serieiværksætter Thomas Madsen-Mygdal fortalte om vækst til Headstarts morgenseminar d. 20. april 2017.
Thomas Madsen-Mygdal er en dansk designer og iværksætter med en lang og imponerende historik. Thomas var frontløber for internettet, hvor han som medstifter af den første kommercielle danske internetvirksomhed, Mondo, var med til at bringe internettet til Danmark. Senere var Thomas med til at lave virksomheden Podio, som forandrede måden folk arbejder på.
I dag står Thomas i spidsen for TwentyThree, som arbejder med at ændre måden virksomheder kommunikerer via video. Thomas er ligeledes igangsætter og bestyrelsesformand for startup organisationen #CPHFTW. Derudover har han også modtaget IT-Branchens og FDIHs ærespriser.
Headstart Morgenseminar: Working as a NetworkSeismonaut
Thomas Asger Hansen, Head of Global Working Culture hos Grundfos, har de sidste 5 år har han arbejdet med at implementere konceptet "digital workplace". I dette oplæg til Headstart Networks morgenseminar om "Netværk i organisationer" fortæller han hvordan en global virksomhed skaber bedre rammer for at arbejde sammen på tværs af afdelinger og tidszoner gennem en intern netværksplatform.
Sælg en oplevelse - om markedsføring af NorthSide på sociale medierSeismonaut
Anne Jensen fra NorthSide fortalte om hvordan de bruger sociale medier som en central del af deres salgsstrategi, og hvor de forsøger at være relevante året rundt - på trods af at de er en festival, der kun sker en gang om året.
Headstart Network morgenseminar 13/9 2016: Hvad er tillid?Seismonaut
I den digitale tidsalder er anmeldelser, reviews, likes og kommentarer med til at skabe en ny form for økonomi, hvor tillid er den valuta vi sparer op, rejser rundt på nettet med og betaler for vores ydelser med. Har man kun dårlige anmeldelser med i bagagen, er der ingen der vil handle, men har folk udtalt sig rosende om en, er det nemt at bruge nettets mange sociale platforme.
Den transparente virkelighed, som alle uundgåeligt er en del af, skaber nye konsekvenser for både virksomheder og individer. Og det handler ikke bare om deleøkonomi - nej, tænk meget større - det er på mange måder den digitale fremtid for os alle, der er i spil.
Men tillid som fænomen er ikke nyt. Så hvad er tillid egentlig? Hvilken betydning har det for vores samfund og økonomi? Og er tilliden i samfundet i forfald eller på vej op? Disse spørgsmål svarede Christian Bjørnskov, professor i økonomi ved Aarhus Universitet, på til Headstarts morgenseminar.
The document discusses how digital business models must adapt to rising customer expectations in the age of the customer. Customers now expect flexibility, convenience, personalized experiences, and value from both digital and physical offerings. Companies must use technology and data to deliver intelligent, seamless experiences across platforms. By focusing on customer centricity, companies can turn their brands into ecosystems that attract, acquire, retain, and co-create value with customers.
This document discusses transforming marketing from campaign-driven push marketing to "always on" marketing. It summarizes that consumers find commercials annoying and are using adblockers more. The document proposes that marketers 1) understand consumers deeper through customer journeys and micro-moments, 2) build a framework around hero, hub and help content, and 3) think and work more like a publisher with editorial meetings and a focus on quality, community-building and helpful content.
Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015Seismonaut
Made by Many has offices in both London and New York, and they will let us in on their way of working in the intersection between business strategy, product design and user insights with global customers like Skype and Universal to ensure the best end result.
Kasper Wodstrup Rost, Delta Projects - Headstart d. 2. juni 2015Seismonaut
The advertising business is changing vastly at the moment as programmatic advertisement is increasingly on companies radar. Kasper will enlightens us about this new trend, and what the advantage there are to combine creativity and advertisement with real time data.
We all know that the world is changing quicker than ever before, and that businesses are always looking for new ways to create advantages for themselves. Cerys will explore the market dynamics that are combining to create a volatile, uncertain, complex and ambiguous operating environment for businesses and the new types of organisational risk that these are creating. Then, looking at some of the most innovative businesses in the world, highlight some of the new business models, organisational structures and ways of working that are coming together to help transform companies for the 21st century.
Creative Executive Club - Johanne Bruun Sørensen, Hello MondaySeismonaut
Johanne Bruun Sørensen fra Hello Monday holdte et inspirerende oplæg på Creative Executive Clubs morgenseminar i Aarhus onsdag d. 15. april 2015.
Creative Executive Club morgenseminarer byder på internationale og nationale eksperter, meningsdannere og kreative topledere med viden om vækst, internationalisering og fremtidens ledelses- og organisationsformer i de kreative industrier.
Creative Executive Clubs mål er at sætte barren endnu højere i de kreative brancher. Vi skal udvikle stærke forretningsområder og -modeller særligt for de kreative erhverv. Og vi skal gøre det ved at videndele og skabe synergier på tværs af brancher.
Creative Executive Club er et samarbejde mellem Erhverv Aarhus og More.Creative.
Creative Executive Club - Stephen Burrell, Kopenhagen FurSeismonaut
Stephen Burrell fra Kopenhagen Fur holdte et inspirerende oplæg på Creative Executive Clubs morgenseminar onsdag d. 15. april 2015.
Creative Executive Club morgenseminarer byder på internationale og nationale eksperter, meningsdannere og kreative topledere med viden om vækst, internationalisering og fremtidens ledelses- og organisationsformer i de kreative industrier.
Creative Executive Clubs mål er at sætte barren endnu højere i de kreative brancher. Vi skal udvikle stærke forretningsområder og -modeller særligt for de kreative erhverv. Og vi skal gøre det ved at videndele og skabe synergier på tværs af brancher.
Creative Executive Club er et samarbejde mellem Erhverv Aarhus og More.Creative.
Digitalisering handler om mennesker - ikke mindst i den offentlige sektor, hvor digitaliseringsstrategier hos både kommuner og stat rulles ud i disse år. Sociale medier er med til at understøtte digitaliseringen på en borgernær måde.
2. KOMMUNIKATION
Hvordan kommunikerer man med den digitale turist?
MARKEDSFØRING
Hvordan ser fremtidens innovtive markedsføringsstrategi ud?
OPLEVELSER
Hvordan understøttes turistens oplevelser via de nye medier?
3.
4. RESEARCH
100%
90%
80%
77.1%
70%
60%
50%
40%
31.4%
30%
20%
Trykte medier 10%
Digitale medier 0%
Radio & TV
8. DELING AF OPLEVELSER
Under Eſter
100%
90%
80%
70%
60%
39.6% 43.6%
50%
49.7% 40%
33.1%
30.6% 30%
9.0% 20%
via sms
via online ratings 7.6% 10%
10.9%
via online kommentarer 0%
via billeder eller video
26. CHOICEHOTELS.COM
“Comfort Hotel Østerport is a
hotel full of atmosphere and
only a few years ago totally
renovated, so today it appears
in a fresh and modern style.”