Phocuswright Presentation - Forum Panrotas 2011

2,809 views

Published on

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,809
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Phocuswright Presentation - Forum Panrotas 2011

  1. 1. © 2011 PhoCusWright Inc.  All Rights Reserved. 3
  2. 2. © 2011 PhoCusWright Inc.  All Rights Reserved. 9
  3. 3. Source: Flickr.com© 2011 PhoCusWright Inc.  All Rights Reserved. 10
  4. 4. © 2011 PhoCusWright Inc.  All Rights Reserved. 11
  5. 5. Source: TwitPic
  6. 6. Over 600 million active users!
  7. 7. © 2011 PhoCusWright Inc.  All Rights Reserved. 21
  8. 8. “THIS IS JAPAN’S WORST CRISIS SINCE WORLD WAR II.”
  9. 9. Internet Sites Used in Shopping Phase 59% General search engines 63% 61% 52% 43% Online travel agencies 50% 52% 63% 28% Travel provider websites 27% 39% 40% 10% Destination websites 29% 38% 30% 12% Traveler review websites 24% 40% 24% 9% France Travel search engines 20% 31% 32% Germany 12% Travel guide websites 10% 19% U.K. 15% 9% U.S. Deals newsletters/websites 13% 12% 18%Question: What type(s) of websites do you typically use when comparing and choosing leisure travel products? Select all that apply.Base: Online shoppers; French travelers (N=658), German travelers (N=598), U.K. travelers (N=638), U.S. online travelers  (N=792)Source: PhoCusWright’s European Consumer Travel Report, PhoCusWright’s Traveler Technology Survey 2010 © 2011 PhoCusWright Inc.  All Rights Reserved. 28
  10. 10. OTA Shopper Booking Channel 39% Online travel agency 42% 50% 49% 20% Supplier website 23% 21% 28% Calling/visiting a retail travel 23% 16% France agency 15% 3% Germany 4% U.K. Calling a supplier 5% 5% U.S. 8% 15% Other/Not sure 13% 9% 13%Question: In the past year, after using an online travel agency website to compare and choose leisure travel products, how did you typically book that travel? Select one.Base: OTA shoppers; French travelers (N=287), German travelers (N=305), U.K. travelers (N=333) , U.S. travelers (N=942)Source: PhoCusWright’s European Consumer Travel Report,  PhoCusWright’s Traveler Technology Survey 2010 © 2011 PhoCusWright Inc.  All Rights Reserved. 29
  11. 11. Market Share by Region, 2010 Total Online LATAM 2010 2010 7% LATAM 3% APAC Europe 21% 34% Europe APAC 38% 30% U.S. U.S. 38% 29%Note: 2010‐2012 projected.Source: PhoCusWright’s Global Online Travel Overview  2011 © 2011 PhoCusWright Inc.  All Rights Reserved. 30
  12. 12. Brazilian Total and Online Travel Market (US$B), Share in Latin America, 2010 Total Market 2010 Online Market 2010 Brazil 1% 17% 9% 2% Mexico 8%4% 40% Argentina 4% 42% 5% Colombia 5% 8% Chile Peru 31% 24% Other LAMNote: Figures may not total 100% due to rounding.Source: PhoCusWright’s Latin America: Navigating the Emerging Online Travel Marketplace, 2011 © 2011 PhoCusWright Inc.  All Rights Reserved. 31
  13. 13. Online Leisure/Unmanaged Travel Penetration by Market,  2009‐201250% 2009 2010 2011 2012 43%45% 42% 41% 41% 41% 40% 38% 39% 39% 39% 38% 38% 38% 37%40% 36% 35% 35% 35% 33% 33%35% 32% 32% 31% 30% 30% 30% 30% 29% 28% 28% 28%30% 27% 26% 26% 26% 25% 24% 24% 23% 23% 23%25% 22% 22% 22% 21% 21% 20% 20% 19% 19% 18% 18% 18%20% 17% 16% 15% 15% 15% 15%15% 12% 12% 12% 11% 10% 10% 9% 9%10% 8% 7% 6% 6% 5%5%0% Note: 2010‐2012 projected. Source: PhoCusWright’s Global Online Travel Overview  2011 © 2011 PhoCusWright Inc.  All Rights Reserved. 32
  14. 14. Online Travel Penetration* of the Total Travel Market, Global Markets, 2008‐201245% 39% 39%40% 38% 38% 35% 36% 34% 35%35% 32% 36% 35% 33%30% 31% U.S. 24%25% 27% 23% APAC 21%20% 18% Canada 21% 15% Europe15% 18% 14% Latin America10% 11% 5% 8% 0% 2008 2009 2010 2011 2012*Leisure/unmanaged business travel sites.Note: 2010‐2012 projected. Data for 2012 not available for APAC and Canada.Source: PhoCusWrights U.S. Online Travel Overview Tenth Edition; PhoCusWright’s Latin America: Navigating the Emerging Online Travel Marketplace, 2011 © 2011 PhoCusWright Inc.  All Rights Reserved. 33
  15. 15. Philip WolfPresident and CEOPhoCusWright, Inc.
  16. 16. Philip WolfPresident and CEOPhoCusWright, Inc.
  17. 17. Patricia RasoreDirector, Latin AmericaPhoCusWright, Inc.
  18. 18. Disparate Devices and Channels
  19. 19. © 2011 PhoCusWright Inc.  All Rights Reserved. 42
  20. 20. “The PC Era is done.”© 2011 PhoCusWright Inc.  All Rights Reserved. 43
  21. 21. Strains on Search
  22. 22. Tapping New Travelers
  23. 23. See Me, Hear Me, Touch Me© 2011 PhoCusWright Inc.  All Rights Reserved. 47
  24. 24. Significant Surprise
  25. 25. The Five Tenets
  26. 26. Gf a
  27. 27. Gf a
  28. 28. Examples of Chaos1. Social media and citizen journalism2. Google and ITA Software3. Tablet wars4. Mobile5. Location‐based services6. Facebook7. Flash sales© 2011 PhoCusWright Inc.  All Rights Reserved. 53
  29. 29. Philip WolfPresident and CEOPhoCusWright, Inc.
  30. 30. Word-of-Mouth OnSteroids
  31. 31. Philip WolfPresident and CEOPhoCusWright, Inc.
  32. 32. ~ ~
  33. 33. Snap PollDo you think the U.S. Department of Justice will approve the Google acquisition of ITA Software?
  34. 34. © 2011 PhoCusWright Inc.  All Rights Reserved. 67
  35. 35. © 2011 PhoCusWright Inc.  All Rights Reserved. 69
  36. 36. © 2011 PhoCusWright Inc.  All Rights Reserved. 70
  37. 37. © 2011 PhoCusWright Inc.  All Rights Reserved. 74
  38. 38. Note to self:accelerate mobilestrategy... don’t justrepurpose ourwebsite
  39. 39. Philip WolfPresident and CEOPhoCusWright, Inc.
  40. 40. +
  41. 41. Philip WolfPresident and CEOPhoCusWright, Inc.
  42. 42. © 2011 PhoCusWright Inc.  All Rights Reserved. 87
  43. 43. imag
  44. 44. Publically Traded Global OTAs: Gross Bookings 2009 Expedia 21.8 Priceline 9.3 Orbitz 9.9 Ctrip 3.9 MakeMyTrip* N/A Gross Bookings 2009 (US$B) Wotif 0.8 eLong 0.5Note: *Did not report gross bookings for 2009.Source: Company Reports, Google Finance, PhoCusWright Inc. © 2011 PhoCusWright Inc.  All Rights Reserved. 91
  45. 45. Publicly Traded Global OTAs: Gross Bookings 2009 and 2010 Expedia 26.0 21.8 Priceline 13.6 9.3 Orbitz 11.4 9.9 Ctrip 4.5 3.9 MakeMyTrip* 0.5 N/A Gross Bookings 2010 (US$B) Wotif 1.0 0.8 Gross Bookings 2009 (US$B) eLong 0.7 0.5Note: *Did not report gross bookings for 2009. Gross bookings available through Apr‐Dec 2010.Source: Company Reports, Google Finance, PhoCusWright Inc. © 2011 PhoCusWright Inc.  All Rights Reserved. 92
  46. 46. Publicly Traded Global OTAs: Gross Bookings 2009 and 2010, and Market Capitalization 6.0 Expedia 26.0 21.8 23.9 Priceline 13.6 9.3 0.4 Orbitz 11.4 9.9 5.4 Ctrip 4.5 3.9 0.9 MakeMyTrip* 0.5 Market Capitalization as of 3/25/11 (US$B) N/A 1.1 Gross Bookings 2010 (US$B) Wotif 1.0 0.8 Gross Bookings 2009 (US$B) 0.3 eLong 0.7 0.5Note: *Did not report gross bookings for 2009. Gross bookings available through Apr‐Dec 2010.Source: Company Reports, Google Finance, PhoCusWright Inc. © 2011 PhoCusWright Inc.  All Rights Reserved. 93
  47. 47. OTA Growth, 2010 vs. 2009180% 171%160% Gross Bookings Revenue EBITDA140%120%100% 80% 65% 62% 60% 56% 47% 50% 45% 40% 32% 33% 35% 35% 19% 20% 13% 14% 9% 3% 6% NM 0% Expedia priceline Orbitz Ctrip MakeMyTrip* eLongNote: *MakeMyTrip figures are for Apr‐Dec (first nine months of fiscal year). NM = not meaningful; Expedia uses OIBA not EBITDA; Priceline uses NON‐GAAP EBITDA; eLong and Ctrip’s growth based on RMB.Source: Company Reports © 2011 PhoCusWright Inc.  All Rights Reserved. 94
  48. 48. eLong 0.3 Orbitz 0.4 MakeMyTrip 0.9 Travelzoo 1.0 Wotif Thomas Cook 1.1 1.4 Market Cap as of  US Air JetBlue 1.5 1.9 March 25, 2011:  Avis Budget American 1.9 2.2 Broader Market Tui Travel Ctrip 2.5 5.4 US$B Wyndham 5.5 Expedia 6.0Intercontinental 6.0 Amadeus 6.1 Hertz 6.7 United 7.7 Hyatt 7.7 Ryan Air 8.1 Delta 8.2Royal Caribbean 9.0 Southwest 9.5 Starwood 11.3 Marriott 13.9 Priceline 23.9 Carnival 32.1 Source: Company Reports, Yahoo! Finance © 2011 PhoCusWright Inc.  All Rights Reserved. 95
  49. 49. © 2011 PhoCusWright Inc.  All Rights Reserved. 97

×