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DEMODAG BREINLEREN
The Golden Circle - Simon Sinek
1. MOTIVATIE
“Waarom doen we dit?”
3. PRODUCTEN
“Wat bieden we aan?”
2. METHODOLOGIE
“Op welke manier gaan we
dat doen?”
= 7 BREINPRINCIPES
#THETIPPINGPOINT
TRANSFER
Getal?
1609232800
PRIME-TIME 1
PRIME-TIME 2
DOWN-TIME
MINUTEN
HERINNERINGSGRAAD
WANNEER BLIJFT WAT HANGEN?
20 MIN.
40 MIN.
80 MIN.
0 20 40 60 80
27'
10'
8'
28'
10'
2'
25'
20'
10'
PRIME-TIME 1 DOWN-TIME PRIME-TIME 2
= 90% PRIME-TIME
= 75% PRIME-TIME
= 62% PRIME-TIME
DUURTIJD
PROGRAMMA
WHY? WHAT?HOW?
MOTIVATIE
THE TIPPING POINT?
BREINLEREN
7 BREINPRINCIPES
www.thetippingpoint.be
3 THEMA’s
DIGITAAL
PRIME-TIME 1
PRIME-TIME 2
DOWN-TIME
MINUTEN
HERINNERINGSGRAAD
VAN’T PADJE GAAN?
IS ONS BREIN MAAKBAAR?
Andrzejewski et. al. (20013) The clinical relevance of neuroplasticity in corticostriatal networks during operant learning
Limbic System
Reptilian Brain
Neocortex
Newest and
biggest part,
but slowest,
very resource-
hungry
Features
intellectual
planning
logic
rational
language
abstractions
symbols
Similar to…
Apes and dolphinsReptielen brein
Zoogdieren brein
Menselijk brein: Neocortex
FIGHT - FLIGHT - FREEZE
CORTISOL
ENDORFINE
OXYTOCINEDOPAMINE SEROTONINE ENDORPHINE
STORYTELLING
TOP-DOWN
BOTTOM-UP
1. GAAT HET MIJ OPETEN? KAN IK HET OPETEN? —> BEDREIGING
—> PATRONEN
—> SEX
3. HEB IK HET OOIT NOG AL GEZIEN?
2. KAN IK ERMEE VOORTPLANTEN?
LEREN = zorgen voor het dak boven je hoofd
CREATIEVE SPANNING ACTIES (LEREN)
WAT WIL JE? (VISIE)
WAT IS ER NU? (REALITEIT)
BEGIN WITH THE END IN MIND
S m a l l c h a n g e s | b i g d i f f e r e n c e
THE TIPPING POINT
Client Case

’With the long-term growth scenarios of one of our global clients, the
recruitment and on-boarding of the right people has been a top-priority for
years. Because they needed a consistent way of controlling the quality of the
people, they were recruiting in their international locations, they chose to
outsource the selection part of their recruitment process to …..
It was important for our client to have an outsourcing partner that could supply a globally consistent process
that would not only take the local needs of the international departments into account in the hiring process, but
also ensure that the overall global strategy and intentions were reflected in the selection process. This is what
….was able to supply them with.
Our client was convinced that the quality of the people they recruited would increase, if they applied a more
structured and globally consistent selection process. And they were not disappointed, when they decided to test
the performance accuracy of ….as outsourced Assessment Centre partner.
From 2008 to 2009, we performed 946 selections of people in managerial positions in over 30 countries for our
client. In 2008, 509 people were assessed and of the 352 subsequently recommended by …., 91% were meeting or
exceeding expectations in the yearly performance appraisal, where both performance and behaviour was
evaluated. In 2009, ….assessed 437 and recommended 300 of which 95% met or exceeded the expectations of
their immediate manager.
VISUEEL
AUDITIEF
VISUEEL
AUDITIEF
GESCHREVEN
TEKST
…na 20 minuten zitten
ONS BREIN…
…na 20 minuten wandelen
OVERLEARNING
DECONTEXTUALISATIE
Getal?
1609232800
16-09-23-2800
datum postcode
DAG
DATUM
MAAND JAAR
WAT ZIT ER AL IN
MIJN RUGZAK?
#VERWERKING
Knnen ullie di leze?
Je bet dit nit aan ht ezen?
W t bn je an ht leen?
Coa tai leendo
Cosa stai leggendo
Demo breinleren | 23/09

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Demo breinleren | 23/09