Demetrios Zoppos, COO OneFineStay. Prior to founding onefinestay in 2009, Demetrios was founding CEO of GradFutures, a web community site. Previously he was co-founder, Operations Director and Managing Director of GF‑X, the leading trading exchange for airfreight capacity, which raised £50m, and was acquired by Descartes. Demetrios was a consultant at McKinsey & Co. where he specialised in e-commerce, and was an associate at the World Bank. He has an MA with first class honours in Economics from Robinson College, Cambridge, and an MPA from Harvard Kennedy School, where he was a Fulbright Scholar. Demetrios took the stage at The Insights Conference and analysed his views on the innovation cycles that technology-enabled companies go through, going over historical and current examples of how industries have been disrupted through these waves of technology innovation and adoption.