SlideShare a Scribd company logo
Demand Generation
and Growth Marketing
Lemniscate Thoughts
Day : 1 (15th April 2020)
Foreward
LemniscateThoughts
Everyone will be in mute - By Default
The Session will be for 30 Minutes on
daily basis till April 30th
For any doubts or more deep insights,
feel free to drop me an email and we will
fix a time to speak
There will be a task on daily basis for you
to make the best use of our expertise
and your time
LemniscateThoughts
Myths
Digital Marketing is
the solution
LemniscateThoughts
Personal Branding has nothing to
do with Demand Generation
There is a Definitive Plan/ Strategy for Growth for everyone
Obsession towards the word "Marketing Guru" or "sales Wizard"
ABM is another Jargon for Marketing
Sales and marketing initiatives that mostly rely on inbound
techniques to drive interest and awareness for a company’s
products or services.
It’s activities often cover the full range of the customer
journey from prospecting to brand advocacy.
Demand Generation
LemniscateThoughts
Marketing Vs Growth Marketing
LemniscateThoughts
One Word to describe Growth
Marketing is Rubicks Cube
LemnisctaeThoughts
What we will be
discussing
Primary & secondary research and will provide a template
Market Research Analysis
LemniscateThoughts
Content Curation - research, how to write and how to
market the content in the best possible way - By Preethi
Content Curation & Marketing
Template and Demo
Proposal Writing
How to approach Sales and how you can bridge
Sales and Marketing and business model canvassing
A Dummy Sales Strategy
Explanation and template of Growth Marketing
and Funnel building
Growth Marketing - Planning
How to define your demographics
Demographics
A Framework by Praveen Menon
How to Learn Something New
https://www.facebook.com/lemniscateMac
FACEBOOK
https://www.linkedin.com/in/lemniscate/
LINKEDIN
macharayya@live.com
EMAIL
LemniscateThoughts

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Demand generation and growth marketing - Macharayya Gangumalla

  • 1. Demand Generation and Growth Marketing Lemniscate Thoughts Day : 1 (15th April 2020)
  • 2. Foreward LemniscateThoughts Everyone will be in mute - By Default The Session will be for 30 Minutes on daily basis till April 30th For any doubts or more deep insights, feel free to drop me an email and we will fix a time to speak There will be a task on daily basis for you to make the best use of our expertise and your time
  • 4. Myths Digital Marketing is the solution LemniscateThoughts Personal Branding has nothing to do with Demand Generation There is a Definitive Plan/ Strategy for Growth for everyone Obsession towards the word "Marketing Guru" or "sales Wizard" ABM is another Jargon for Marketing
  • 5. Sales and marketing initiatives that mostly rely on inbound techniques to drive interest and awareness for a company’s products or services. It’s activities often cover the full range of the customer journey from prospecting to brand advocacy. Demand Generation LemniscateThoughts
  • 6. Marketing Vs Growth Marketing LemniscateThoughts
  • 7. One Word to describe Growth Marketing is Rubicks Cube LemnisctaeThoughts
  • 8. What we will be discussing Primary & secondary research and will provide a template Market Research Analysis LemniscateThoughts Content Curation - research, how to write and how to market the content in the best possible way - By Preethi Content Curation & Marketing Template and Demo Proposal Writing How to approach Sales and how you can bridge Sales and Marketing and business model canvassing A Dummy Sales Strategy Explanation and template of Growth Marketing and Funnel building Growth Marketing - Planning How to define your demographics Demographics A Framework by Praveen Menon How to Learn Something New