An over-reliance on single instance events like ads, email blasts, webinars and trade shows has made most publishers irrelevant beyond ad sales. The challenge publishers face is becoming relevant beyond the ad. Here are 6 Ways to Become Relevant Beyond An Ad.

2. educate

3. educate

4. educate
2/3 of all selling occurs in the
education cycle.

5. educate
2/3 of all selling occurs in the
education cycle.
It’s more imperative than ever to
provide your clients and prospects
with relevant, useful, and up-to-date
content.

6. research

7. research

8. research
Scour your audience
database and reader
behaviors to provide insight
and analysis to benefit your
target clients.

9. provoke

10. provoke

11. Your communications with clients should be
clever and cause them to think creatively about
the challenges you can help them overcome.
provoke

12. inform

13. inform

14. In this period of industry innovation
and transformation, it is of the utmost
importance to be the eyes and ears of
relevant changes that impact your
client.
inform

15. expand

16. expand

17. expand
Don’t rely on the same
old resources for ideas
and strategic tips; reach
outside your industry
and network for best
practices to share.

18. serve

19. serve

20. serve
Your clients and prospects
are more understaffed and
busier than ever. Be their
“guy.” Be the person to
supplement their efforts
and help them get things
done.