This document is a project report on demand forecasting for Dharwad Pedha. The objective is to forecast current demand and compare consumer preference to competitors. The report details methodology, sample size, data collection methods, data interpretation including charts on awareness, producers, price perception, and reasons for constant demand. It finds Mishra Pedha is most popular, majority find price affordable, and unique taste drives preference over other sweets.
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
A project report on consumer perception towards nandini milkBabasab Patil
This document provides an overview of the dairy industry in India and the company profile of the Karnataka Milk Federation (KMF) and Raichur Bijapur Karnataka Milk Producers Union Limited (RBKMUL). It discusses the history and development of the dairy industry in India. It also outlines the objectives, organizational structure and operations of KMF, one of the largest milk cooperatives in India. RBKMUL is one of 13 milk unions affiliated with KMF, responsible for milk procurement, processing and marketing in its region. The document contains executive summaries of a study on consumer perception of Nandini milk, the brand marketed by KMF.
This document provides information about a marketing study conducted on Parle biscuits. It includes an executive summary of the study which examined Parle's distribution system and promotional tools. It identified issues and recommendations for improvement. The document outlines the objectives of the study which were to understand Parle's marketing strategy and examine consumer preferences and competitive activities through retailer surveys. It then describes the research methodology used, including primary and secondary data collection methods.
A brief presentation on Divi's Lab a listed CRAMS company. This presentation gives an overview of the company covering its business, valuation, SWOT, Comparative analysis, Industry, FDA Details
This document provides an overview of Cadbury India and its leading chocolate brand Cadbury Dairy Milk. Some key points:
- Cadbury India controls over 67% of the Indian chocolate market and Dairy Milk is considered the "gold standard" chocolate brand.
- Cadbury began operations in India in 1948 and today has six manufacturing facilities and four sales offices. Its signature purple logo and packaging are highly recognizable.
- The Indian chocolate market is growing rapidly at 15-23% annually and is projected to reach 341,609 tons by 2018. However, per capita consumption remains low at 165 grams compared to other countries.
- Cadbury dominates various chocolate segments in India such as bars, count
Cadbury's Company Profile,Product Mix of Cadbury,SWOT Analysis of Cadbury, Promotion Strategy of Cadbury, Questionnaire on Cadbury and Nestle (Survey), Cadbury vs Nestle : A Comparative Study (Awareness, Consumption, Direct Competition)
Iwe have done the fundamental analysis of sugar industry in India. I've taken top 10 sugar company in India(Private Ltd mentioned in BSE and NSE). The financial analysis is done by referring the last 10 year annual report of each company.
The main objective is
To understand the current financial health of the company.
To analyze and compare financial position of top 10 companies.
To find the overall performance of the companies.
To analyze the financial ratios of each company.
Market potential of the company.
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
A project report on consumer perception towards nandini milkBabasab Patil
This document provides an overview of the dairy industry in India and the company profile of the Karnataka Milk Federation (KMF) and Raichur Bijapur Karnataka Milk Producers Union Limited (RBKMUL). It discusses the history and development of the dairy industry in India. It also outlines the objectives, organizational structure and operations of KMF, one of the largest milk cooperatives in India. RBKMUL is one of 13 milk unions affiliated with KMF, responsible for milk procurement, processing and marketing in its region. The document contains executive summaries of a study on consumer perception of Nandini milk, the brand marketed by KMF.
This document provides information about a marketing study conducted on Parle biscuits. It includes an executive summary of the study which examined Parle's distribution system and promotional tools. It identified issues and recommendations for improvement. The document outlines the objectives of the study which were to understand Parle's marketing strategy and examine consumer preferences and competitive activities through retailer surveys. It then describes the research methodology used, including primary and secondary data collection methods.
A brief presentation on Divi's Lab a listed CRAMS company. This presentation gives an overview of the company covering its business, valuation, SWOT, Comparative analysis, Industry, FDA Details
This document provides an overview of Cadbury India and its leading chocolate brand Cadbury Dairy Milk. Some key points:
- Cadbury India controls over 67% of the Indian chocolate market and Dairy Milk is considered the "gold standard" chocolate brand.
- Cadbury began operations in India in 1948 and today has six manufacturing facilities and four sales offices. Its signature purple logo and packaging are highly recognizable.
- The Indian chocolate market is growing rapidly at 15-23% annually and is projected to reach 341,609 tons by 2018. However, per capita consumption remains low at 165 grams compared to other countries.
- Cadbury dominates various chocolate segments in India such as bars, count
Cadbury's Company Profile,Product Mix of Cadbury,SWOT Analysis of Cadbury, Promotion Strategy of Cadbury, Questionnaire on Cadbury and Nestle (Survey), Cadbury vs Nestle : A Comparative Study (Awareness, Consumption, Direct Competition)
Iwe have done the fundamental analysis of sugar industry in India. I've taken top 10 sugar company in India(Private Ltd mentioned in BSE and NSE). The financial analysis is done by referring the last 10 year annual report of each company.
The main objective is
To understand the current financial health of the company.
To analyze and compare financial position of top 10 companies.
To find the overall performance of the companies.
To analyze the financial ratios of each company.
Market potential of the company.
Parle Products Pvt. Ltd. is India's largest manufacturer of biscuits and confectionery. It was established in 1929 and is headquartered in Mumbai. The company owns many popular brands like Parle-G, which is the largest selling biscuit brand in the world. Parle has a 40% share of the Indian biscuit market and 15% share of the confectionery market. It has annual turnover of over 3,500 crore rupees and employs over 695 people across its factories and offices.
Spicing up your curry.....Indian market masala market insghts....Browne & Mohan
Indian branded masala market is a highly fragmented market with over 1200 registered brands competing for USD 1.03 Billion market. In this presentation, Browne & Mohan consultants share the marketing, branding strategies used, successful expansion strategies and growth challenges the companies face.
It is a marketing presentation on the FMCG sector company MDH PVT. LTD. which tells about the company profile, its market, CSR activities, and its future scope.
Orgniziation study of sri sai rice mill bba project reportBabasab Patil
This document provides an overview of Sri Sai Rice Industries, a rice milling company located in Gangavati, Karnataka, India. Some key details include:
- The company was established in 2007 as a partnership firm with four partners.
- It produces various types of rice such as sona masoori, basmati, and swarna through milling processes that remove hulls and bran from paddy grains.
- The company aims to achieve national dominance in the rice sector through investments in automation and a focus on customer satisfaction.
- An organizational study was conducted over one month to understand the company's operations, functional departments, strategies, culture and areas for improvement.
This marketing plan aims to introduce Cadbury's white chocolate brand in India. The objectives are to successfully introduce the product within 6 months, increase brand awareness through various marketing strategies, and acquire 30% of the female adult market within 3 years. Cadbury dominates the Indian chocolate market with over 70% share. The plan involves situational analysis, research on target markets, and implementation of integrated marketing strategies including advertising, pricing, and distribution to achieve the projected outcomes of a successful product launch and increased market share over time.
The document summarizes the history and marketing of Cadbury Dairy Milk chocolate bars in India. It discusses how the Mayans first drank chocolate, how Cadbury was founded in the UK in 1824 and expanded to India in 1948. It then analyzes Cadbury's marketing strategies in India, including segmentation targeting impulse buyers, distribution through distributors and retailers, prominent advertising campaigns featuring Amitabh Bachchan, and positioning of Dairy Milk as expressing love.
This document contains information about two confectionery companies - Cadbury and Nestle. It provides details about their history, products, market share, competitors, strengths, weaknesses, opportunities and threats. It also analyzes their marketing strategies.
The key points are:
1) Cadbury has the largest market share in India at 72% while Nestle has 24%. They are the top two players in the Indian chocolate market.
2) Cadbury's popular brands are Dairy Milk, 5 Star and Perk while Nestle's are KitKat, Munch and Milkybar.
3) Nestle launched an advertising campaign targeting Cadbury's tagline to increase its market share and challenge Cad
This document presents a marketing plan for Haldiram's namkeens (salty snacks) in Delhi, India. It includes an introduction to Haldiram's history and founders. It then discusses the company's mission, competitors, research methodology, growth plans, SWOT analysis, marketing mix, market segmentation, and conclusion. Key competitors identified are Frito-Lay, ITC, and Parle. The analysis finds that brand awareness and loyalty for Haldiram is very high among retailers and consumers in Delhi, though some younger consumers prefer competitors like Lehar and Bikano for certain products.
This document discusses Amul's pricing and market segmentation strategies across its various product lines. Amul segments its markets based on geographical, demographic, and behavioral factors. It prices products competitively while ensuring fair returns to farmers. Amul uses different strategies for different products, such as setting milk prices lower than competitors while pricing desserts cost-effectively. Overall, Amul aims to provide value to customers across income levels through quality products and competitive pricing.
The chemical industry in India is one of the earliest domestic industries, contributing around 7% to India's GDP. It has witnessed growth of 13-14% in the last 5 years and is in the growth phase of its industry lifecycle. The Indian chemicals market size is estimated at $110 billion for fiscal year 2015, growing at over 10-13% annually. Key growth drivers include the huge growth potential in the developing domestic market, rising GDP and purchasing power, low-cost manufacturing, and policies supporting 100% FDI. Critical success factors for players in the industry include developing the Indian market, leveraging the cost advantage for production and exports, capturing growth in associated chemical-dependent sectors, and ensuring reliable feedstock supply.
Financial analysis : Britannia Industries LtdKaustubh Gupta
Financial Analysis of Britannia Industries is a comprehensive research report on financial standing of the company and an in depth analysis with its peers. The report analyses financial documents of the company and provides an insight to the inflows and the outflows recorded.
This document is a summer training report submitted by a student to Saurashtra University in India. The report details the student's summer training project at the Gujarat Co-operative Milk Marketing Federation (Amul), focusing on marketing strategies for Amul chocolates.
The student conducted primary research in the towns of Mahesana, Patan, Palanpur, and Deesa to study Amul's existing chocolate market share and identify ways to increase sales. Major findings include low brand awareness for Amul chocolates and a preference for quality and availability among consumers. The student suggests improving regular supply and transportation of chocolates, addressing retailer and consumer complaints, and using films to promote Amul chocolate quality
Britania Biscuit - A details presentation on various products & its marketing...Armaan Anand
This presentation deals with the marketing front of various Britannia biscuits and is marketability in current indian market. apart from that this presentation also tries to derive customer value proposition by the means of segmentation targeting and positioning. various elements of marketing apart from STP has been used such as USP tag line, competition, pricing comparison in contrast to its competitors and evaluation of the same. other than that primitive marketing strategy of Britannia and advertising along with the 5 M's of advertising in context to Britannia is also explained here.
DISCLAIMER- certain data in this slide has been taken from other materials like dox and slides.
Parle-G is the market leader in the Indian biscuit industry. However, it faces challenges from increasing raw material costs and competition from other players like Britannia. The group recommends that Parle target school-going children and associate with government initiatives to strengthen brand registration and position Parle-G as a nutritious food option. This would help expand its market share among young consumers.
This document provides an overview of Britannia Industries, one of the largest food companies in India. Some key points:
- Britannia was established in 1918 and produces biscuits, bread, and dairy products. Their flagship brands include Milk Bikkis and Marie Gold.
- The company aims to make every third Indian a Britannia consumer and dominate the branded dairy market in India.
- Britannia has grown significantly over the years and now exports to several countries. However, their future plans are focused on becoming a low-cost producer while maintaining quality.
Parle Products has been India's largest biscuit and confectionery manufacturer for almost 80 years, known for popular brands like Parle-G biscuits. It started in 1929 in Mumbai and has since expanded to multiple factories across India. Parle has a 40% share of the Indian biscuit market and 15% of the confectionery market. The company aims to provide tasty and nutritious snacks to people all over India while fulfilling its mission of being the strength of India.
ITC Ltd is a diversified conglomerate headquartered in Kolkata, India. It was founded in 1910 as Imperial Tobacco Company of India. ITC has a presence in cigarettes, hotels, paper, packaging, agri-business, food, and information technology. ITC employs over 26,000 people and has a market capitalization over $33 billion. The document discusses ITC's business divisions, marketing strategies such as innovative advertising and e-Choupal initiative, SWOT analysis, and growth opportunities in hospitality, rural markets, and leveraging its brand value. It concludes that ITC is well-positioned due to a fragmented market and can leverage its diversification, brands, and distribution network
This document provides an overview and analysis of Cadbury India and the chocolate market in India. Some key points:
- Cadbury India controls over 67% of the Indian chocolate market and has established itself as the market leader with brands like Cadbury Dairy Milk.
- The Indian chocolate market is growing rapidly at around 15-23% annually but per capita consumption remains low compared to other countries.
- Cadbury faces competition from other large multinational companies like Nestle but maintains its strong brand and market position through effective marketing, innovation, and maintaining quality/trust in its products.
- A PESTEL, SWOT, and five forces analysis are provided to examine the key external factors,
The document discusses quantitative forecasting techniques, specifically Winter's exponential smoothing. It explains that Winter's exponential smoothing is used for time series data that exhibit both trends and seasonality. The model uses four equations to calculate the smoothed series level, trend estimate, and seasonal component estimate. The forecast is then determined by taking the smoothed level, trend, and seasonal component for the specified number of periods into the future.
Demand forecasting involves estimating future demand for a product or service using both informal and quantitative methods. It is important for making pricing, production capacity, and market entry decisions. Methods include educated guesses, analyzing historical sales data, and using current test market data. Demand forecasting aims to minimize risks from an uncertain future by making reasonable assumptions about likely market conditions.
Parle Products Pvt. Ltd. is India's largest manufacturer of biscuits and confectionery. It was established in 1929 and is headquartered in Mumbai. The company owns many popular brands like Parle-G, which is the largest selling biscuit brand in the world. Parle has a 40% share of the Indian biscuit market and 15% share of the confectionery market. It has annual turnover of over 3,500 crore rupees and employs over 695 people across its factories and offices.
Spicing up your curry.....Indian market masala market insghts....Browne & Mohan
Indian branded masala market is a highly fragmented market with over 1200 registered brands competing for USD 1.03 Billion market. In this presentation, Browne & Mohan consultants share the marketing, branding strategies used, successful expansion strategies and growth challenges the companies face.
It is a marketing presentation on the FMCG sector company MDH PVT. LTD. which tells about the company profile, its market, CSR activities, and its future scope.
Orgniziation study of sri sai rice mill bba project reportBabasab Patil
This document provides an overview of Sri Sai Rice Industries, a rice milling company located in Gangavati, Karnataka, India. Some key details include:
- The company was established in 2007 as a partnership firm with four partners.
- It produces various types of rice such as sona masoori, basmati, and swarna through milling processes that remove hulls and bran from paddy grains.
- The company aims to achieve national dominance in the rice sector through investments in automation and a focus on customer satisfaction.
- An organizational study was conducted over one month to understand the company's operations, functional departments, strategies, culture and areas for improvement.
This marketing plan aims to introduce Cadbury's white chocolate brand in India. The objectives are to successfully introduce the product within 6 months, increase brand awareness through various marketing strategies, and acquire 30% of the female adult market within 3 years. Cadbury dominates the Indian chocolate market with over 70% share. The plan involves situational analysis, research on target markets, and implementation of integrated marketing strategies including advertising, pricing, and distribution to achieve the projected outcomes of a successful product launch and increased market share over time.
The document summarizes the history and marketing of Cadbury Dairy Milk chocolate bars in India. It discusses how the Mayans first drank chocolate, how Cadbury was founded in the UK in 1824 and expanded to India in 1948. It then analyzes Cadbury's marketing strategies in India, including segmentation targeting impulse buyers, distribution through distributors and retailers, prominent advertising campaigns featuring Amitabh Bachchan, and positioning of Dairy Milk as expressing love.
This document contains information about two confectionery companies - Cadbury and Nestle. It provides details about their history, products, market share, competitors, strengths, weaknesses, opportunities and threats. It also analyzes their marketing strategies.
The key points are:
1) Cadbury has the largest market share in India at 72% while Nestle has 24%. They are the top two players in the Indian chocolate market.
2) Cadbury's popular brands are Dairy Milk, 5 Star and Perk while Nestle's are KitKat, Munch and Milkybar.
3) Nestle launched an advertising campaign targeting Cadbury's tagline to increase its market share and challenge Cad
This document presents a marketing plan for Haldiram's namkeens (salty snacks) in Delhi, India. It includes an introduction to Haldiram's history and founders. It then discusses the company's mission, competitors, research methodology, growth plans, SWOT analysis, marketing mix, market segmentation, and conclusion. Key competitors identified are Frito-Lay, ITC, and Parle. The analysis finds that brand awareness and loyalty for Haldiram is very high among retailers and consumers in Delhi, though some younger consumers prefer competitors like Lehar and Bikano for certain products.
This document discusses Amul's pricing and market segmentation strategies across its various product lines. Amul segments its markets based on geographical, demographic, and behavioral factors. It prices products competitively while ensuring fair returns to farmers. Amul uses different strategies for different products, such as setting milk prices lower than competitors while pricing desserts cost-effectively. Overall, Amul aims to provide value to customers across income levels through quality products and competitive pricing.
The chemical industry in India is one of the earliest domestic industries, contributing around 7% to India's GDP. It has witnessed growth of 13-14% in the last 5 years and is in the growth phase of its industry lifecycle. The Indian chemicals market size is estimated at $110 billion for fiscal year 2015, growing at over 10-13% annually. Key growth drivers include the huge growth potential in the developing domestic market, rising GDP and purchasing power, low-cost manufacturing, and policies supporting 100% FDI. Critical success factors for players in the industry include developing the Indian market, leveraging the cost advantage for production and exports, capturing growth in associated chemical-dependent sectors, and ensuring reliable feedstock supply.
Financial analysis : Britannia Industries LtdKaustubh Gupta
Financial Analysis of Britannia Industries is a comprehensive research report on financial standing of the company and an in depth analysis with its peers. The report analyses financial documents of the company and provides an insight to the inflows and the outflows recorded.
This document is a summer training report submitted by a student to Saurashtra University in India. The report details the student's summer training project at the Gujarat Co-operative Milk Marketing Federation (Amul), focusing on marketing strategies for Amul chocolates.
The student conducted primary research in the towns of Mahesana, Patan, Palanpur, and Deesa to study Amul's existing chocolate market share and identify ways to increase sales. Major findings include low brand awareness for Amul chocolates and a preference for quality and availability among consumers. The student suggests improving regular supply and transportation of chocolates, addressing retailer and consumer complaints, and using films to promote Amul chocolate quality
Britania Biscuit - A details presentation on various products & its marketing...Armaan Anand
This presentation deals with the marketing front of various Britannia biscuits and is marketability in current indian market. apart from that this presentation also tries to derive customer value proposition by the means of segmentation targeting and positioning. various elements of marketing apart from STP has been used such as USP tag line, competition, pricing comparison in contrast to its competitors and evaluation of the same. other than that primitive marketing strategy of Britannia and advertising along with the 5 M's of advertising in context to Britannia is also explained here.
DISCLAIMER- certain data in this slide has been taken from other materials like dox and slides.
Parle-G is the market leader in the Indian biscuit industry. However, it faces challenges from increasing raw material costs and competition from other players like Britannia. The group recommends that Parle target school-going children and associate with government initiatives to strengthen brand registration and position Parle-G as a nutritious food option. This would help expand its market share among young consumers.
This document provides an overview of Britannia Industries, one of the largest food companies in India. Some key points:
- Britannia was established in 1918 and produces biscuits, bread, and dairy products. Their flagship brands include Milk Bikkis and Marie Gold.
- The company aims to make every third Indian a Britannia consumer and dominate the branded dairy market in India.
- Britannia has grown significantly over the years and now exports to several countries. However, their future plans are focused on becoming a low-cost producer while maintaining quality.
Parle Products has been India's largest biscuit and confectionery manufacturer for almost 80 years, known for popular brands like Parle-G biscuits. It started in 1929 in Mumbai and has since expanded to multiple factories across India. Parle has a 40% share of the Indian biscuit market and 15% of the confectionery market. The company aims to provide tasty and nutritious snacks to people all over India while fulfilling its mission of being the strength of India.
ITC Ltd is a diversified conglomerate headquartered in Kolkata, India. It was founded in 1910 as Imperial Tobacco Company of India. ITC has a presence in cigarettes, hotels, paper, packaging, agri-business, food, and information technology. ITC employs over 26,000 people and has a market capitalization over $33 billion. The document discusses ITC's business divisions, marketing strategies such as innovative advertising and e-Choupal initiative, SWOT analysis, and growth opportunities in hospitality, rural markets, and leveraging its brand value. It concludes that ITC is well-positioned due to a fragmented market and can leverage its diversification, brands, and distribution network
This document provides an overview and analysis of Cadbury India and the chocolate market in India. Some key points:
- Cadbury India controls over 67% of the Indian chocolate market and has established itself as the market leader with brands like Cadbury Dairy Milk.
- The Indian chocolate market is growing rapidly at around 15-23% annually but per capita consumption remains low compared to other countries.
- Cadbury faces competition from other large multinational companies like Nestle but maintains its strong brand and market position through effective marketing, innovation, and maintaining quality/trust in its products.
- A PESTEL, SWOT, and five forces analysis are provided to examine the key external factors,
The document discusses quantitative forecasting techniques, specifically Winter's exponential smoothing. It explains that Winter's exponential smoothing is used for time series data that exhibit both trends and seasonality. The model uses four equations to calculate the smoothed series level, trend estimate, and seasonal component estimate. The forecast is then determined by taking the smoothed level, trend, and seasonal component for the specified number of periods into the future.
Demand forecasting involves estimating future demand for a product or service using both informal and quantitative methods. It is important for making pricing, production capacity, and market entry decisions. Methods include educated guesses, analyzing historical sales data, and using current test market data. Demand forecasting aims to minimize risks from an uncertain future by making reasonable assumptions about likely market conditions.
This document provides an overview of demand forecasting. It discusses the meaning and importance of demand forecasting, the different levels it can be conducted at (micro, industry, macro), criteria for good forecasting like accuracy and simplicity, and various methods like survey and statistical approaches. Demand forecasting is presented as an essential tool for business planning and decision making regarding production, sales, investment, and more. It allows companies to anticipate future demand and minimize risks.
Exponential smoothing uses all past time series values to generate forecasts, with less weight given to older values. It works by calculating a smoothed level (Lt) at each period t as a weighted average of the current value (yt) and the previous smoothed level (Lt-1). The forecast for the next period (Ft+1) is then set equal to the current smoothed level (Lt). Choosing the smoothing constant (α) determines how responsive the smoothed level is to recent changes in the data.
The document is a 17 question questionnaire about employee turnover and its effects on purchase behavior. It asks respondents for their gender, age, department, tenure at their bank, satisfaction with their job, feelings of freedom at work, number of promotions received, sufficiency of salary and incentives, most important employment factors, reason for leaving previous jobs, plans to stay with current employer, factors influencing decisions to leave jobs, boss's encouragement, workload compared to rewards, training received, career counseling provided, and satisfaction with organizational culture. Respondents are assured their answers will remain confidential.
Consumer behaviour towards mysore sandal soapalakunte
The document provides information about a project report submitted to Karnataka University on consumer behavior towards Mysore Sandal Soap by Karnataka Soaps and Detergents Limited (KS&DL) in Bangalore. It includes details about KS&DL such as its inception in 1918, product portfolio including Mysore Sandal Soap, and certifications like ISO 9001 and ISO 14001. The project aims to understand consumer preferences for Mysore Sandal Soap and analyze factors influencing their purchase behavior. Primary and secondary research methods are used to collect and analyze data.
Coca-Cola struggled in India in the early 2000s with losses of $400 million. To boost sales, they shifted focus to rural markets which account for over 50% of consumer spending but were previously untapped. Their rural marketing strategy focused on affordability by introducing a smaller, cheaper bottle; acceptability through culturally relevant advertising; and availability through a decentralized distribution network of hubs and spokes. This rural expansion led to 37% growth in 2003, showing large untapped potential in rural India for companies willing to tailor their approach.
This document provides a descriptive analysis of data collected from 331 respondents regarding their perceptions of coffee bars. Some key findings include:
1) The sample consisted of 51.7% male and 48.3% female respondents, with 80% between the ages of 21-32.
2) When it comes to beverages, there was an equal preference for hot and cold drinks. Coffee was the most preferred hot beverage.
3) Around 45% of respondents preferred to have coffee at coffee bars, while 33% preferred home.
4) The most common frequency of visiting a coffee bar was reported as 3 times per month, by 27.8% of respondents.
It is a project done on demand forecasting on POPCORN taking the sample locality as HUBLI-DHARWAD..
It is something unique project as i could observe while doing my project i could not find any referrences I hope this wil help you in understanding the demand forecasting.
The document appears to be a project report submitted by Abhishek Kumar Rajoria to Guru Nanak Dev University in partial fulfillment of the requirements for an MBE degree. The report is on analyzing consumer perception with respect to Dabur honey. It includes a declaration, certificate, acknowledgements, contents, list of charts and the introduction chapter. The introduction provides background on Dabur India Limited and how it introduced branded honey to the Indian market about a decade ago, growing it to a Rs. 40 crore brand by marketing it as a tasty and nutritious food rather than just a medicine. The objectives of the study are to understand retailers' and consumers' perception of Dabur honey and analyze
Haldiram's is a leading Indian snack food company established in 1941 in Bikaner, Rajasthan. It offers a wide range of Indian snacks, sweets, and other food products. Namkeens contribute close to 60% of Haldiram's total revenues and are its main product focus. The company sources high quality raw materials from across India and customizes its products to suit different regional tastes. Haldiram's holds various quality certifications and has received several awards for its food products.
The document is a report on a summer internship project conducted by Raja Rajnish at Gopal Snacks Pvt Ltd on studying customer satisfaction. It includes sections on the industry overview, company background, SWOT analysis, competitors analysis, research methodology, data analysis and findings. The key points are:
1) The Indian snacks industry is valued at INR 1 lakh crore and growing at 7-8% annually led by demand in tier 2/3 cities. Organized players have 30% market share led by Haldiram's, Balaji and Gopal Snacks.
2) The internship was conducted under the guidance of Prof. Syed Wajid Ahmed at Gopal Sn
Emerging Trends Of Food Truck Park In Ahmedabad - Research Paper Viren Lathiya
We Conducted Thorough Research on Emerging Trends Of Food Truck Park In Ahmedabad.
Food trucks are developing in ubiquity, and they are presently part of the foodie culture. As they fit well with Millennials' craving to attempt new things new sustenance, and another nourishment culture the quantity of trucks in the city is relied upon to keep on rising. To see, how millennial purchasers ponder sustenance truck feasting, this examination recognizes the advantages and dangers of nourishment truck eating and their effect on a millennial customer's frame of mind and visit expectation. This investigation discovers shoppers see a sterile and ecological hazard and comfort and indulgent advantages in nourishment truck feasting. The discoveries from this examination give proof that clean and ecological dangers of nourishment trucks contrarily impact purchasers' frames of mind and visit aims toward sustenance truck feasting knowledge, while indulgent advantage prompts positive behavior and visit goal.
This document is a summer training project report submitted by Mr. Rupesh Chandra to Mahamaya Technical University in partial fulfillment of an MBA degree. The report focuses on the distribution channel relationship and sales promotion tools of Dabur Foods. It includes an acknowledgement, preface, table of contents, executive summary and introduction about Dabur India Limited, which is one of the leading consumer goods companies in India with interests in healthcare, personal care and foods. The objective of the study and Dabur's vision, mission and groups are also outlined.
advertising an effective promotional tool for marketing new product Rupesh Gangwar
This document is a summer training project report submitted by Mr. Rupesh Chandra to fulfill requirements for an MBA degree. The report focuses on the distribution channel relationship and sales promotion tools of Dabur Foods. It includes an introduction to Dabur India Limited, which is one of India's leading consumer goods companies with interests in healthcare, personal care, and food products. It also provides information on Dabur's objectives, leadership, research foundation, timeline of achievements, product categories, and research methodology used in the study.
A project report on consumer perception and preference towards nandini curd ...Babasab Patil
The document discusses consumer perception and preferences towards Nandini curd in Dharwad, India. It provides background on the dairy industry in India and Karnataka. It outlines the objectives and functions of organizations involved like the Karnataka Milk Federation, milk unions, and district cooperative societies. The document also describes the methodology used in the consumer perception study and provides an executive summary of its objectives and findings.
The document discusses consumer perception and preferences towards Nandini curd in Dharwad, Karnataka. It outlines the objectives of studying consumer satisfaction, quality, awareness, buying behavior, and reasons for low curd sales. The methodology includes a sample size of 100 customers surveyed using a self-administered questionnaire in Dharwad city. The document also provides background on the dairy industry in India and Karnataka, as well as profiles of Nandini and the Karnataka Milk Federation.
The International Journal of Engineering and Science (The IJES)theijes
This study examined sweetmeat processing in Bangladesh through interviews with owners, manufacturers, and consumers at six locations from November to December 2012. The following key findings emerged:
1) A wide variety of sweets are produced, with wet sweets in highest demand. Ingredients generally include milk, sugar, and flour. Quality is ensured through use of quality ingredients and appropriate processing methods.
2) Prices varied by location and product, with the highest for items like cream juice and mulitesti. Ingredients like milk come from trusted suppliers while others are purchased locally.
3) Workers are mainly paid employees, with processors employing an average of 15 to ensure quality production. Customer satisfaction and timely
This project is an extensive research on the buying behavior of consumers for different brands of chocolates. It covers facts and figures and depicts all graphs of the companies. It begins with the introduction of industries. It covers some of the major strategies adopted by the companies like their pricing policy, sales promotion, and advertising policy, distribution policy etc. The project has been made interesting with the inclusion of the topics, which covers the 4P’s of marketing.
The major players in the sweet confectionary industry in India are Amul, Campo, Cadbury, and Nestle. They have a cut-throat competition among themselves. Whatever strategy is followed by one company, it is copied by the other to make themselves popular among the market too.
Project on brand awareness of lijjat papadProjects Kart
The document provides an overview of a project report on brand awareness of Lijjat Papad conducted for Shri Mahila Griha Udyog Lijjat Papad. It acknowledges those who helped with the project and provides an introduction to Lijjat Papad and the objectives of studying its current brand awareness among customers in Pune.
Summer Internship Project on Haldiram's milk (Nagpur)Tarang Agarwal
This document appears to be a project report submitted by Tarang Agarwal to MAEER's MIT School of Business in partial fulfillment of a Post Graduate Diploma in Management. The report focuses on studying the retail network survey of Haldiram's milk in the western region of Nagpur city.
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1. KOUSALI INSTITUTE OF MANAGEMENT STUDIES
KARNATAK UNIVERSITY,DHARWAD
PROJECT REPORT ON
DEMAND FORECASTING
FOR DHARWAD PEDHA
Objective is to forecast the demand for DHARWAD PEDHA in the current scenario
and also know about the likeability among its consumers when compared with its
competitive sweets.
2. DEMAND FORECASTING FOR DHARWAD PEDHA
`By : Group 5(41-50)
41) Sanjeevkumar Neginahal
42) Santosh Kamble
43) Saraswati Hadapad
44) Satish Nayak
45) Satyajit Nandodkar
46) Shrikrishna Honakore
47) Shruti Jogur
48) Shweta Elemmi
49) Srikar G Patil
50) Sudarshan Kurdi
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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3. DEMAND FORECASTING FOR DHARWAD PEDHA
INDEX
1.1
INTRODUCTION
1.2
NEED FOR THE STUDY
1.3
OBJECTIVE OF THE STUDY
1.4
SCOPE OF THE STUDY
1.5
LIMITATIONS OF THE STUDY
1.6
METHOD OF STUDY
1.7
SAMPLE SIZE
1.8
SIZE ANS COMPOSITION OF THE SAMPLE
1.9
DATA COLLECTION
1.10 DATA INTERPRETATION
1.11 DEMAND TABULATION
1.12 RECTIFICATION
1.13 CONCLUSION
1.14 QUESTIONNAIRE
1.15 REFERENCES
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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4. DEMAND FORECASTING FOR DHARWAD PEDHA
ACKNOWLEDGEMENT
We would like to thank all the people who helped us in completing this project.
We would like to express my special thanks of gratitude to Mrs Vidula Dhulked as
well, who gave us the opportunity to do this
project on
“DEMAND
FORECASTING FOR DHARWAD PEDHA IN HUBLI-DHARWAD REGION”,
which also helped me in doing a lot of Research and knowing the current market .
We are really thankful to them. Secondly we would also like to thank my friends
who helped me a lot in completion of this project within the stipulated time.
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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5. DEMAND FORECASTING FOR DHARWAD PEDHA
1.1 INTRODUCTION
Dharwad pedha is a sweet delicacy, unique to the state of Karnataka, India. It
derives its name from the city of Dharwad in Karnataka.This sweet's history is
around 175 years old. Dharwad pedha has been accorded Geographical Indication
(GI) tag Its GI tag number is 85
History
Dharwad Pedha traces its historical origin to Thakur family which migrated from
Unnao in Uttar Pradesh to Dharwad after the dreaded plague broke out there
sometime in early 19th Century. With meagre funds, Shri. Ram Ratan Singh
Thakur (first generation sweet maker) started making ‘pedhas’ and selling them
and gradually, it started becoming popular.
Shri. Ram Ratan Singh Thakur’s grandson, Shri. Babu Singh Thakur, built the
reputation of the ‘pedha’ with a missionary zeal. With no time, the ‘pedha’ became
so popular that local people of Dharwad began identifying it by his name and as
‘Line Bazaar Pedha’ (the name of the street on which the shop is located).
The technique of preparing these ‘pedhas’ however remains a closely guarded
trade secret, known only to the family members of Shri. Babusingh Thakur, as
handed down the generations, by father to son.
Babusingh Thakur had only outlet to sell Pedhas, which were made in limited
quantity for decades. But now many outlets are added.
Apart from this Mishra Pedha's are also popular, as these have more outlets &
available through the day. Mishra has many outlets in twin cities of Dharwad &
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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6. DEMAND FORECASTING FOR DHARWAD PEDHA
Hubli. Apart from this the cities of Bangaluru & Pune have Dharwad Pedha
outlets.
Many local sweet shops sell similar pedhas as Dharwadi pedha in Pune.
1.2 NEED FOR THE STUDY
Dharwad pedha ,being the most sought sweet of this part of the country has its own
importance. It is a widely used delicacy and has maintained its quality right from
its inception. Though, there were many competitors, dharwad pedha could still
manage to retain its supremacy . The demand for the dharwad pedha might have
changed over time because of the various factors of competitors. As the demand
for Dharwad pedha can evolve over various factors, this topic for study would be
very much feasible to work upon.
1.3 OBJECTIVE OF THE STUDY
Dharwad Pedha has been one of the most famous legacy of dharwad. It has grown
to a greater extent from the time of its creation until now, So is the likeability and
demand for it.
In this project , our objective is to forecast the demand for
DHARWAD PEDHA in the current scenario and also know about the likeability
among its consumers when compared with its competitive sweets.
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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7. DEMAND FORECASTING FOR DHARWAD PEDHA
1.4 SCOPE FOR THE STUDY:The scope of study for this project are the stores
selling DHARWAD PEDHA in HUBLI-DHARWAD region. The leading stores of
these cities were considered under survey and data was collected.
The stores from where the data is collected is as follows
1)Mishra Pedha(Old bus stand,Hubli, and Court Circle ,Dharwad)
2)Thakur Pedha(Court circle,dharwad , and Old bus stand ,Hubli)
3) Nandini Sweets ,Hubli
4) Vijaya Sweets,Dharwad
1.5 LIMITATIONS OF THE STUDY
This study is limited to only 100 samples when compared to huge population
of HUBLI-DHARWAD region.
All possibilities that actual likeability of dharwad pedha may differ .
The data collected through questionnaires might not be 100% accurate
The data or information collected from the retailer may not be transparent.
1.6 METHOD OF STUDY
The study on demand for dharwad pedha is carried out by the following
methodology of study
Study is conducted through Questionnaires,Interviews,Observations and
Social Media
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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8. DEMAND FORECASTING FOR DHARWAD PEDHA
1) Questionnaire :through
The primary information was collected
a
set
of
questions
regarding
quality,price,likeability,competitors,retailers and Brand image etc. The
questionnaire also asked the samples to rate the product on a scale of 1 to 10
with 1 being the lowest and 10 being the highest.
2) Interview :
The information was also collected through a set of questions
Asked during an interview with customers . The questions were asked
regarding the quality of Dharwad pedha and the customers perception on
dharwad pedha’s evolution over time.
The interview was also conducted
with the retailers and information was collected regarding the sales per day
and the quantity produced per day and the preferences that has come among
the customers regarding the substitutes for Dharwad pedha.
3) Observations : During the coarse of study , we also made some
observations regarding the quantity of dharwad pedha that a customer buys
generally and the total sale of dharwad pedha in a day and the customer’s
perception about the price and quantity offered.
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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9. DEMAND FORECASTING FOR DHARWAD PEDHA
4) Source of Secondary Information(Internet):The data was also collected
through a set of questions to the people out of HUBLI-DHARWAD through
SOCIAL MEDIA. i.e Facebook. Questions regarding popularity and the
image of DHARWAD PEDHA outside the study area was also studied.
1.7 SAMPLE SIZE
During the coarse of study, the data was collected through questionnaire method
from a sample of 100 consumers who opined differently on the set of questions
asked.
1.8 SIZE AND THE COMPOSITION OF SAMPLE
The study on demand for DHARWAD PEDHA constituted a sample of 100 and
the following pie chart depicts the percentage of consumers under different age
AGE GROUP
7%
16-22
12%
23-28
29-32
48%
33-45
33%
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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10. DEMAND FORECASTING FOR DHARWAD PEDHA
The age group which lies between 32-45 is the most populated in a sample size of
100 customers where in 48% of them come under the actual age group of
consumers who buy Dharwad Pedha, i.e Parents/middle aged group in the society
1.9 DATA COLLECTION :The data for survey was collected through primary research
1) Primary Research:
The
primary
research
included
questionnaires,interviews and observations with the consumers and retailers
respectively. 100 samples of the survey were collected and scrutinized.
1.10 DATA INTERPRETATION
The following pie chart depicts the percentage of people aware about the
DHARWAD PEDHA in HUBLI-DHARWAD region.
AWARENESS ABOUT DHARWAD PEDHA
5%
Aware about the product
Unaware about the product
95%
From the above chart we can state that the majority of the samples from
whom the data is collected is aware about the product.
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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11. DEMAND FORECASTING FOR DHARWAD PEDHA
The following pie chart depicts the percentage of people who have tasted
DHARWAD PEDHA.
10%
PEOPLE WHO HAVE TASTED
DHARWAD PEDHA
90%
PEOPLE WHO HAVE NOT
TASTED DHARWAD PEDHA
From the above 2 pie charts we can clearly state that 90% of the taken sample size
knows about Dharwad Pedha and have tasted it where as there are 5% of them who
do not know about dharwad pedha and have not tasted it and there is also 5% of the
sample size who know about the product but they have not tasted it yet
5%
5%
AWARE AND TASTED
AWARE BUT NOT TASTED
90%
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
NOT AWARE AND NOT TASTED
Page 11
12. DEMAND FORECASTING FOR DHARWAD PEDHA
The following bar chart states the popularity of producers and retailers
of Dharwad Pedha among the customers in HUBLI-DHARWAD region.
60
50
1st Preference
40
2nd Preference
30
3rd preference
20
4th preference
10
0
Thakur Pedha
Mishra Pedha
Vijaya Sweets
Nandini
Dharwad Pedha
From the above bar chart we can clearly see that the consumers have preferred the
first choice of DHARWAD PEDHA as MISHRA PEDHA followed by THAKUR
PEDHA, VIJAYA SWEETS and NANDINI DHARWAD PEDHA.
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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13. DEMAND FORECASTING FOR DHARWAD PEDHA
The following chart shows the consumers perception on the price of dharwad
pedha.
PRICE
13%
35%
250-280/kg
22%
281-300/kg
301-320/kg
321-350/kg
30%
From the above pie chart we can see that 35% of the taken sample thinks that the
price range of DHARWAD PEDHA lies between 250-280/kg where as
subsequently 30% think it is 281-300/kg, 22% think that it is 301-320/kg and the
remaining 13% think it is 321-350/kg.
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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14. DEMAND FORECASTING FOR DHARWAD PEDHA
During the study, when we interviewed number of consumers and retailers and
asked them about the reduction in demand of Dharwad Pedha over the time
because of sugar consciousness of people, the following results were found out.
SUGAR CONSCIOUSNESS AFFECTING
DEMAND
Partially agree
7%
Partially Disagree
17%
Fully agree
51%
Fully Disagree
25%
The above chart shows that 51% of the taken sample thinks that the demand for
dharwad pedha has reduced as people are being more sugar conscious which is
partially true because when interviewing the retailers or manufacturers they
revealed that people are demanding of sugar free dharwad pedha as they are Health
conscious.
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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15. DEMAND FORECASTING FOR DHARWAD PEDHA
Dharwad Pedha has constantly been the stand out performer in sweets category and
has been maintaining a decent demand in the market. During the study we tried to
know the reason for the constant demand and found out that the following are the
reasons for it
Reasons for Constant demand of DHARWAD
PEDHA
50
40
30
20
10
0
Gifting Sweets
Celebrations
and festivals
Guest Visits
All the above
other reasons
From the above chart we can see that most number of sample size agree to the
point that there is no specific reason for constant demand of dharwad pedha in
market and the demand is affected by various reasons such as gifts from
relatives,for festivals and celebrations and visit to guests and also adding to the
point some percentage of the sample also state reasons apart from the given ones
such as
1) After Exam Results
2) Marriage Occasions
3) Birthdays
4) Vacation Seasons etc…
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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16. DEMAND FORECASTING FOR DHARWAD PEDHA
The following chart shows on an average the number of kilograms that a
consumer buys in a month .
Average number of kgs bought
40
35
30
25
20
15
10
5
0
500 gms
1 kg
more than 5 kg
more than 7 kg
From the above chart we can see that on an average most number of consumers
purchase 1kg of dharwad pedha per month, may be for various reasons mentioned
in the previous chart.
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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17. DEMAND FORECASTING FOR DHARWAD PEDHA
During the study of our project when we asked the customers regarding the reasons
to buy dharwad pedha when they think of sweets.We got the following results.
Reasons
60
50
40
30
20
10
0
unique taste
longevity
quality
the brand
"DHARWAD PEDHA"
From the above diagram we can see that more than half of the taken sample
goes with DHARWAD PEDHA because of its uniqueness in its taste which
has been irreplaceable from its inception.
The graph also shows that 1/4th of
the taken sample feels that “THE BRAND DHARWAD PEDHA” has made
a long lasting impression and hence they go with it
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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18. DEMAND FORECASTING FOR DHARWAD PEDHA
The following chart shows the likeability of the sample consumers.
Rating on a scale of 1 to 10
30
25
20
15
10
5
0
1
2
3
4
5
6
7
8
9
10
The above results were found during the sample survey when the sample
consumers were asked to rate DHARWAD PEDHA as compared to other
sweets on a scale of 1 to 10 with 1 being the lowest and 10 being the highest.
And the results revealed that most of the sample size rated Dharwad Pedha
between 7 to 8 which is a decent score. And from this we can say that
majority of people still prefer Dharwad Pedha over other sweets.
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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19. DEMAND FORECASTING FOR DHARWAD PEDHA
The following data shows the consumers perception on current price of Dharwad
Pedha.
PRICE PERCEPTION
13
15
expensive
affordable
30
42
average
The above depiction of the pie chart depicts that approximately half of the
surveyed sample consumers of dharwad pedha think that the current price of
dharwad pedha is affordable where as similar percentage of surveyed sample
consumers of dharwad pedha think that it is an average price for the product.
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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20. DEMAND FORECASTING FOR DHARWAD PEDHA
As the above chart depicts that most of the surveyed sample consumer of dharwad
pedha say that dharwad pedha is available at an affordable or average price so is
the following pie chart which depicts the number of consumers who think that
Dharwad Pedha is worth its present price.
PRICE WORTHINESS
20
yes
no
80
The above chart states that 80% of the population feels that its worth the
price they pay for DHARWAD PEDHA. This can be accounted on various
factors such as longevity,unique taste etc.
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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21. DEMAND FORECASTING FOR DHARWAD PEDHA
When the surveyed sample size was asked about their perception on the uniqueness
of taste that DHARWAD PEDHA has retained , the following results were found
out.
UNIQUENESS QUOTIENT
50
45
45
40
35
30
25
25
20
15
15
10
4.5
5
0
yes
no
retween yes &
no
can't say
The above pie chart shows that approximately half of the surveyed sample
believes that DHARWAD PEDHA has retained its uniqueness of taste over
time where as 15% of the taken sample feels that DHARWAD PEDHA has
not retained its uniqueness over time and around 25% of the taken sample
has been neutral on the question.
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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22. DEMAND FORECASTING FOR DHARWAD PEDHA
When consumers were asked to choose a substitute for Dharwad pedha,
The following results were found out.
SUBSTITUTES
5
12
16
5
mysore pak
belgaum kunda
khaju katri
others pls specify
62
none of yhe above
The chart clearly shows that BELGAUM KUNDA holds a major share as far as
substitute for DHARWAD PEDHA is concerned where as all the other
substitutes like mysore pak,kaju katri are in very small numbers as compared
with the major substitute BELGAUM KUNDA.
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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23. DEMAND FORECASTING FOR DHARWAD PEDHA
1.11 DEMAND TABULATION
The following demand details were collected from retailers and using this the
demand for next 3 days is calculated.
LEAST SQUARE METHOD
DAYS
DEMAND
X
X2
XY
Y=a+bx
(in kgs)
MONDAY
98
-3
9
-294
76.69
TUESDAY
103
-2
4
-206
108.65
WEDNESDAY
145
-1
1
-145
140.61
THURSDAY
152
0
0
0
172.57
FRIDAY
180
1
1
180
204.53
SATURDAY
230
2
4
460
236.49
SUNDAY
300
3
9
900
268.45
∑x2=28
∑xy=895
∑ Y=1208
MONDAY
Y=172.57+31.96(+4) = 300.41
TUESDAY
Y=172.57+31.96(+5) = 332.37
WEDNESDAY
Y=172.57+31.96(+6) = 364.33
a= ∑y/n=1208/7=172.57
b= ∑xy/x2= 895/28=31.96
KOUSALI INSTITUTE OF MANAGEMENT STUDIES
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24. DEMAND FORECASTING FOR DHARWAD PEDHA
1.12 RECTIFICATION OF FORECAST ERROR
The tabulated demand forecasting figure was compared with the actual demand
that took place for MONDAY,TUESDAY and WEDNESDAY and found out the
following results
DAY
TABULATED
ACTUAL
FORECAST
DEMAND(in kgs)
SALES(in kgs)
ERROR(in kgs)
MONDAY
300.41
290
10.41
TUESDAY
332.37
311
22.37
WEDNESDAY
367.43
321
46.43
1.13 CONCLUSION :
From the above table we can asses that there has been differences between the
calculated demand and the actual sales of dharwad pedha when asked for the
reason from the retailers. The answer received stated that due to the on going
marriage season have positively effected the sales of DHARWAD PEDHA.
According to the retailers and manufacturers of DHARWAD PEDHA, there has
been increase in the sales of DHARWAD PEDHA when compared to last week
sales.
When interviewed ,they also stated that such sudden increase in the demand
is a common factor for them when influenced by the festive seasons, marriage
seasons and they also said that they are expecting more sales in the coming week
as the city is fast approaching towards DHARWAD UTSAV.
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25. DEMAND FORECASTING FOR DHARWAD PEDHA
1.14 QUESTIONNAIRE
Dear Respondents
We thank for your valuable time and co-operation given for the survey through this
survey we seek to understand your views & opinions about Dharwad Pedha in Hubli, Dharwad
Name:
Age:
Occupation:
Location of Residence:
1) Have you heard of DHARWAD Pedha? Yes or No
2) Have you tasted Dharwad Pedha? Yes or No
3) When you hear of Dharwad Pedha which of the following do you prefer? Rank them
accordingly.
a) Babusingh Thakur Pedha
b) Mishra pedha
c) Vijaya Sweets
d) Nandini Dharwad pedha.
4) What do you think is the price of Dharwad Pedha ( per Kg)?
a) Rs. 250 to 280
b) Rs. 280 to 300
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26. DEMAND FORECASTING FOR DHARWAD PEDHA
c) Rs. 300 to 320
d) Rs. 320 to 350
5) Do you think demand for Dharwad Pedha has reduced over time, because people are more
sugar conscious?
a) Partially agree
b) Partially disagree
c) Fully agree
d) fully disagree
6) Being a localite you may not eat dharwad pedha on a regular basis, then what are the other
reasons that people still buy dharwad pedhas?
a) For gifting sweets to family & relatives
b) During celebrations & festive seasons
c) When guests visit us
d) All the above
e) Others please specify
7) On an average how many kg’s of Dharwad Pedha you buy per month? For self use or for
others included
a)500gms
b) 1 kg c)more than 5 kg
d)more than 7kg e) None
8) What makes you to go with dharwad pedha when you think of sweets?
Unique Taste
Longevity
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27. DEMAND FORECASTING FOR DHARWAD PEDHA
Quality
The brand “DHARWAD PEDHA”
9). How do you rate Dharwad Pedha on the scale of 1 to 10
10). what do you think about the price of Dharwad Pedha?
a) Expensive
b) Affordable
c) Average d) No comments
11)) Do you think dharwad pedha is worth its present price.
If YES why------------------------------------------------------If no why----------------------------------------------------------
12) Do you think Dharwad pedha have retained its uniqueness of taste over time
a) Yes
b) NO c) Between Yes & NO D) Can’t Say
13) Over time we see there have been several new centres of Dharwad pedha. On one side it’s
easily accessible, but on other side it has become too commercial. What do you think about its
goodwill & popularity over time? Please Comment:
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28. DEMAND FORECASTING FOR DHARWAD PEDHA
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------14) Which of the following can you substitute with dharwad pedha
a) Mysore Pak
b) Belgaum Kunda
c) Kaju katri
d) Others pls specify
e) None of the above
15. What is your feel about Dharwad Pedha??
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16) What changes or suggestions would you like to suggest to the makers of Dharwad pedha
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Thank you for your time…
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29. DEMAND FORECASTING FOR DHARWAD PEDHA
1.15 Bibiliography
1) Wikipedia
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