This document discusses using an interdisciplinary approach to understand the complex issue of fracking and its related policies. The author proposes examining the problem through the lenses of mass communication and organizational leadership. Mass communication could help communicate information to the public to increase understanding of fracking, while organizational leadership may help analyze existing policies and how communities could be better involved in the policy-making process. Literature is reviewed from various relevant disciplines including political science, environmental protection, and risk communication to gain insights from each. Some conflicts between the sources are identified, such as differing views on what level of government regulates fracking policies. The author aims to take an interdisciplinary approach to develop a more comprehensive understanding of the issue.
Identifying the traditional principle of medical ethics of autonomy as a major factor that hinders epidemiological investigation and the understanding of a novel virus, this study adopts an ethical framework, consisting of the axes of ethical devotions (local, national, continental, and global) and ethical reasoning approaches (deontological and teleological), to analyze the approaches of communicating global public health crises like the COVID pandemic. The argument is made to endorse a global devotion with teleological reasoning in a large-scale public health crisis that needs global collaboration to cope with.
Social Capital in China: An Explorative Comparison of Influences of Internet,...Qingjiang (Q. J.) Yao
Social Capital in China: An Explorative Comparison of Influences of Internet, Print, Broadcast, and Interpersonal Communication in an Emerging Civil Society
Testing the Levels of Message Effects and the Hierarchy Model of Responses wi...Qingjiang (Q. J.) Yao
This study, using a survey-experiment with a sample of 149 students randomly drawn from 102 US college campuses, testes the effects of four versions of a message about the new scientific issue of water-energy-food (WEF) nexus at the level of agenda, knowledge (frame), attitude, and behavioral intention. The study finds subjects’ attitude associated with subjects’ frame on one end and behavioral intention on the other end, and identifies some effects across the groups. The unclear position of subjects’ agenda in the hierarchy of responses that processes the nexus messages is also discussed.
Keywords: Water-Energy-Food Nexus, message effects, the hierarchy of responses
Good or Bad for Whom and What: A Revised Ethical Framework to Differentiate J...Qingjiang (Q. J.) Yao
This study proposes a revised theoretical framework that consists of the axes of ethical devotions (visibly at the personal, institutional, local, national, regional, and global levels) and ethical reasoning approaches (teleology and deontology), to analyze journalists’ ethical stance of collecting and editing news. Values serving as the foundation of the deontological reasoning approach are deemed as heuristics evolved from historic teleological calculations. Journalism is defined as truthful informing of current events ethically devoted to a larger community, while activism, in this context, is defined as truthful informing devoted to a smaller one. So a global devotion with a teleological reasoning approach is recommended for journalists in this global age.
Keywords: ethical framework, ethical devotion, ethical reasoning approach, journalism, activism
*Presented to #BEAVirtualVegas Conference, April 2020
Identifying the traditional principle of medical ethics of autonomy as a major factor that hinders epidemiological investigation and the understanding of a novel virus, this study adopts an ethical framework, consisting of the axes of ethical devotions (local, national, continental, and global) and ethical reasoning approaches (deontological and teleological), to analyze the approaches of communicating global public health crises like the COVID pandemic. The argument is made to endorse a global devotion with teleological reasoning in a large-scale public health crisis that needs global collaboration to cope with.
Social Capital in China: An Explorative Comparison of Influences of Internet,...Qingjiang (Q. J.) Yao
Social Capital in China: An Explorative Comparison of Influences of Internet, Print, Broadcast, and Interpersonal Communication in an Emerging Civil Society
Testing the Levels of Message Effects and the Hierarchy Model of Responses wi...Qingjiang (Q. J.) Yao
This study, using a survey-experiment with a sample of 149 students randomly drawn from 102 US college campuses, testes the effects of four versions of a message about the new scientific issue of water-energy-food (WEF) nexus at the level of agenda, knowledge (frame), attitude, and behavioral intention. The study finds subjects’ attitude associated with subjects’ frame on one end and behavioral intention on the other end, and identifies some effects across the groups. The unclear position of subjects’ agenda in the hierarchy of responses that processes the nexus messages is also discussed.
Keywords: Water-Energy-Food Nexus, message effects, the hierarchy of responses
Good or Bad for Whom and What: A Revised Ethical Framework to Differentiate J...Qingjiang (Q. J.) Yao
This study proposes a revised theoretical framework that consists of the axes of ethical devotions (visibly at the personal, institutional, local, national, regional, and global levels) and ethical reasoning approaches (teleology and deontology), to analyze journalists’ ethical stance of collecting and editing news. Values serving as the foundation of the deontological reasoning approach are deemed as heuristics evolved from historic teleological calculations. Journalism is defined as truthful informing of current events ethically devoted to a larger community, while activism, in this context, is defined as truthful informing devoted to a smaller one. So a global devotion with a teleological reasoning approach is recommended for journalists in this global age.
Keywords: ethical framework, ethical devotion, ethical reasoning approach, journalism, activism
*Presented to #BEAVirtualVegas Conference, April 2020
The sociology of social media and crises bahnisch 040411Dr Mark Bahnisch
Presentation at the Eidos Institute and QUT/ARC Centre of Excellence for Creative Industries and Innovation event, Social Media and Crises, 4 April 2011
Online behaviour may appear coordinated either through coincidence or deliberate action, overt or covert. Recent events have shown that covert coordinated activity can shift online opinion dramatically.
We devised a method to identify sets of accounts whose behaviour appears coordinated in different ways, based on network and temporal information sourced from social media, and tested it against two relevant datasets.
To improve our approach, we reviewed a range of literature to identify new coordination patterns and non-network methods to apply.
As a result, we have concluded that coordination varies by domain, may differ from coincidental behaviour only by degree or may require content analysis to identify. Future work will therefore move towards content-based analysis.
Poster presented at the Australian Social Network Analysis Conference, 27-29 November 2019, Adelaide, South Australia.
Increasingly, scholars have come to see the news media as playing a pivotal role in shaping
whether social movements are able to bring about broader social change. By drawing attention
to movements’ issues, claims, and supporters, the news media can shape the public
agenda by influencing public opinion, authorities, and elites. Why are some social movement
organizations more successful than others at gaining media coverage? Specifically, what organizational,
tactical, and issue characteristics enhance media attention? We combine detailed
organizational survey data from a representative sample of 187 local environmental organizations
in North Carolina with complete news coverage of those organizations in 11 major daily
newspapers in the two years following the survey (2,095 articles). Our analyses reveal that
local news media favor professional and formalized groups that employ routine advocacy tactics,
mobilize large numbers of people, and work on issues that overlap with newspapers’
focus on local economic growth and well-being. Groups that are confrontational, volunteerled,
or advocate on behalf of novel issues do not garner as much attention in local media outlets.
These findings have important implications and challenge widely held claims about the
pathways by which movement actors shape the public agenda through the news media.
Cognitive Biases and Communication Strength in Social Networks.pdfssuser1867b7
Media stories often reach citizens via a two-step process, transmitted to them indirectly via their social
networks. Why are some media stories strongly transmitted and impact opinions powerfully in this twostep flow while others quickly perish? Integrating classical research on the two-step flow of political
communication and novel theories from cognitive psychology, this article outlines a model for
understanding the strength of political frames in the two-step flow. It argues that frames that resonate
with cognitive biases (that is, deep-seated psychological decision rules) will be transmitted more and have
a stronger influence on opinion when citizens recollect media frames in their social networks. Focusing on
the case of episodic and thematic frames, the study tests this model. It introduces a novel research design:
implementing the children’s game ‘Telephone’ in consecutive experimental online surveys fielded to
nationally representative samples. This design helps gauge the reliability of transmission and the degree of
persuasiveness in actual chains of transmission.
3 12 2008 Myths & Realities Of Democratic Trustee Governance Of Public Commun...michelletscott
This study examines the public engagement practices of the public community college boards of trustees. The trustees’ perceptions of public engagement were pursued through inquiry within five categories: (a) role and responsibilities, (b) definition of public engagement, (c) public engagement practices, (d) barriers to public engagement, and (e) how to make public engagement more effective. The results of study emerged within five major thematic areas, which have implications for theory and practice—(a) trustee roles, (b) trustee relationships with the public, (c) administrative and organizational structures, (d) leadership, and (e) policy which have implications for theory and practice. Finally, the three key conclusions of this study are (a) trustees do not identify deliberative public engagement as a role priority or a default priority; (b) the role of trustees must be reframed and redefined to include democratic public engagement practices; and (c) the public's role in democratic governance must be reclaimed.
Tackling Wicked Problems Through Deliberative EngagementJonathan Dunnemann
Wicked problems have no technical solutions, primarily because they involve competing underlying values and paradoxes that require either tough choices between opposing goods or innovative ideas that can transcend the inherent tensions. Addressing them well also often requires adaptive
change — changes in behavior or culture from a broad range of potential actors — that neither expert nor adversarial processes tend to support.
Why did some social movement organization (SMO) families receive extensive media
coverage? In this article, we elaborate and appraise four core arguments in the literature
on movements and their consequences: disruption, resource mobilization, political
partisanship, and whether a movement benefits from an enforced policy. Our fuzzy-set
qualitative comparative analyses (fsQCA) draw on new, unique data from the New York
Times across the twentieth century on more than 1,200 SMOs and 34 SMO families. At
the SMO family level, coverage correlates highly with common measures of the size and
disruptive activity of movements, with the labor and African American civil rights
movements receiving the most coverage. Addressing why some movement families
experienced daily coverage, fsQCA indicates that disruption, resource mobilization, and
an enforced policy are jointly sufficient; partisanship, the standard form of “political
opportunity,” is not part of the solution. Our results support the main perspectives, while
also suggesting that movement scholars may need to reexamine their ideas of favorable
political contexts.
Final Project – OutlineBelow is an outline template that y.docxtjane3
Final Project – Outline
Below is an outline template that you will use to organize your final paper. Anything listed in RED should be changed to reflect your specific topic and information. Keep in mind – outlines are to be brief bullet points as you will expand on these points for the paper. This is worth 7 points of your overall final project. The outline is due on Friday, November 16th, 2018 by 11:55 PM, submitted to Blackboard.
Outline Rubric:
Outline contains the topic name, relationship to sociology, topic sentence 1 point
Outline contains 2 points of background information regarding the topic 1 point
Outline contains 3 areas of exploration of the topic for the written paper 1 point
Outline contains 3 sociological theories to be related to the topic 1 points
Outline contains 2 points on why the topic is important 1 point
Outline contains reason why the topic should be studied 1 point
Outline contains 3 scholarly academic journal references 1 point
Total 7 points
Outline:
I. Introduction
a. What is the topic?
· Media influence on society.
· How can the media impacts society.
b. Topic’s relationship to sociology.
Since sociology is the study of social behavior and human group. Media influence society behavior and this topic can reveal how that can be done.
c. Your topic sentence
In this advanced technological age, media has become part of society’s daily routine. This routine can impact people’s thoughts and behaviors in many ways.
d. List of theories being applied.
· Media influences society.
· Media create stereotypes or certain images on certain group of people.
· Media is important in affecting society in creating good or bad habits.
II. Body of Analysis
a. Definition of topic.
“Media influence on Society” This topic explains what might the effects that can media influence towards society be.
b. Provide at least 2 brief points of background information regarding your topic
i. Background information point 1
· Media such as TV or Radio news are structured to keep people informed of local and worldwide important news and events.
ii. Background information point 2
· Other types of media like TV shows and movies have influence on society which will be explained in the final project.
c. Provide at least 3 components of the topic you will be discussing, below
i. Component 1 / The effects of media effects.
ii. Component 2 / Media creating stereotype for certain groups of people.
iii. Component 3 / How media can develop new habits.
d. Theoretical Background (at least 3 theories should be used)
i. Theory 1: Interactionist.
ii. Theory 2: Socialization.
iii. Theory 3: Conflict.
III. Conclusion
a. At least 2 brief points of why this topic is important
i. Point 1. To make the most positive outcome from this advanced age and the use of media, there should be actions taken and lessons taught.
ii. Point 2. society should be educated on what are the pros, cons and impacts from using today’s technology such as media.
b. At least one brief poi.
The sociology of social media and crises bahnisch 040411Dr Mark Bahnisch
Presentation at the Eidos Institute and QUT/ARC Centre of Excellence for Creative Industries and Innovation event, Social Media and Crises, 4 April 2011
Online behaviour may appear coordinated either through coincidence or deliberate action, overt or covert. Recent events have shown that covert coordinated activity can shift online opinion dramatically.
We devised a method to identify sets of accounts whose behaviour appears coordinated in different ways, based on network and temporal information sourced from social media, and tested it against two relevant datasets.
To improve our approach, we reviewed a range of literature to identify new coordination patterns and non-network methods to apply.
As a result, we have concluded that coordination varies by domain, may differ from coincidental behaviour only by degree or may require content analysis to identify. Future work will therefore move towards content-based analysis.
Poster presented at the Australian Social Network Analysis Conference, 27-29 November 2019, Adelaide, South Australia.
Increasingly, scholars have come to see the news media as playing a pivotal role in shaping
whether social movements are able to bring about broader social change. By drawing attention
to movements’ issues, claims, and supporters, the news media can shape the public
agenda by influencing public opinion, authorities, and elites. Why are some social movement
organizations more successful than others at gaining media coverage? Specifically, what organizational,
tactical, and issue characteristics enhance media attention? We combine detailed
organizational survey data from a representative sample of 187 local environmental organizations
in North Carolina with complete news coverage of those organizations in 11 major daily
newspapers in the two years following the survey (2,095 articles). Our analyses reveal that
local news media favor professional and formalized groups that employ routine advocacy tactics,
mobilize large numbers of people, and work on issues that overlap with newspapers’
focus on local economic growth and well-being. Groups that are confrontational, volunteerled,
or advocate on behalf of novel issues do not garner as much attention in local media outlets.
These findings have important implications and challenge widely held claims about the
pathways by which movement actors shape the public agenda through the news media.
Cognitive Biases and Communication Strength in Social Networks.pdfssuser1867b7
Media stories often reach citizens via a two-step process, transmitted to them indirectly via their social
networks. Why are some media stories strongly transmitted and impact opinions powerfully in this twostep flow while others quickly perish? Integrating classical research on the two-step flow of political
communication and novel theories from cognitive psychology, this article outlines a model for
understanding the strength of political frames in the two-step flow. It argues that frames that resonate
with cognitive biases (that is, deep-seated psychological decision rules) will be transmitted more and have
a stronger influence on opinion when citizens recollect media frames in their social networks. Focusing on
the case of episodic and thematic frames, the study tests this model. It introduces a novel research design:
implementing the children’s game ‘Telephone’ in consecutive experimental online surveys fielded to
nationally representative samples. This design helps gauge the reliability of transmission and the degree of
persuasiveness in actual chains of transmission.
3 12 2008 Myths & Realities Of Democratic Trustee Governance Of Public Commun...michelletscott
This study examines the public engagement practices of the public community college boards of trustees. The trustees’ perceptions of public engagement were pursued through inquiry within five categories: (a) role and responsibilities, (b) definition of public engagement, (c) public engagement practices, (d) barriers to public engagement, and (e) how to make public engagement more effective. The results of study emerged within five major thematic areas, which have implications for theory and practice—(a) trustee roles, (b) trustee relationships with the public, (c) administrative and organizational structures, (d) leadership, and (e) policy which have implications for theory and practice. Finally, the three key conclusions of this study are (a) trustees do not identify deliberative public engagement as a role priority or a default priority; (b) the role of trustees must be reframed and redefined to include democratic public engagement practices; and (c) the public's role in democratic governance must be reclaimed.
Tackling Wicked Problems Through Deliberative EngagementJonathan Dunnemann
Wicked problems have no technical solutions, primarily because they involve competing underlying values and paradoxes that require either tough choices between opposing goods or innovative ideas that can transcend the inherent tensions. Addressing them well also often requires adaptive
change — changes in behavior or culture from a broad range of potential actors — that neither expert nor adversarial processes tend to support.
Why did some social movement organization (SMO) families receive extensive media
coverage? In this article, we elaborate and appraise four core arguments in the literature
on movements and their consequences: disruption, resource mobilization, political
partisanship, and whether a movement benefits from an enforced policy. Our fuzzy-set
qualitative comparative analyses (fsQCA) draw on new, unique data from the New York
Times across the twentieth century on more than 1,200 SMOs and 34 SMO families. At
the SMO family level, coverage correlates highly with common measures of the size and
disruptive activity of movements, with the labor and African American civil rights
movements receiving the most coverage. Addressing why some movement families
experienced daily coverage, fsQCA indicates that disruption, resource mobilization, and
an enforced policy are jointly sufficient; partisanship, the standard form of “political
opportunity,” is not part of the solution. Our results support the main perspectives, while
also suggesting that movement scholars may need to reexamine their ideas of favorable
political contexts.
Final Project – OutlineBelow is an outline template that y.docxtjane3
Final Project – Outline
Below is an outline template that you will use to organize your final paper. Anything listed in RED should be changed to reflect your specific topic and information. Keep in mind – outlines are to be brief bullet points as you will expand on these points for the paper. This is worth 7 points of your overall final project. The outline is due on Friday, November 16th, 2018 by 11:55 PM, submitted to Blackboard.
Outline Rubric:
Outline contains the topic name, relationship to sociology, topic sentence 1 point
Outline contains 2 points of background information regarding the topic 1 point
Outline contains 3 areas of exploration of the topic for the written paper 1 point
Outline contains 3 sociological theories to be related to the topic 1 points
Outline contains 2 points on why the topic is important 1 point
Outline contains reason why the topic should be studied 1 point
Outline contains 3 scholarly academic journal references 1 point
Total 7 points
Outline:
I. Introduction
a. What is the topic?
· Media influence on society.
· How can the media impacts society.
b. Topic’s relationship to sociology.
Since sociology is the study of social behavior and human group. Media influence society behavior and this topic can reveal how that can be done.
c. Your topic sentence
In this advanced technological age, media has become part of society’s daily routine. This routine can impact people’s thoughts and behaviors in many ways.
d. List of theories being applied.
· Media influences society.
· Media create stereotypes or certain images on certain group of people.
· Media is important in affecting society in creating good or bad habits.
II. Body of Analysis
a. Definition of topic.
“Media influence on Society” This topic explains what might the effects that can media influence towards society be.
b. Provide at least 2 brief points of background information regarding your topic
i. Background information point 1
· Media such as TV or Radio news are structured to keep people informed of local and worldwide important news and events.
ii. Background information point 2
· Other types of media like TV shows and movies have influence on society which will be explained in the final project.
c. Provide at least 3 components of the topic you will be discussing, below
i. Component 1 / The effects of media effects.
ii. Component 2 / Media creating stereotype for certain groups of people.
iii. Component 3 / How media can develop new habits.
d. Theoretical Background (at least 3 theories should be used)
i. Theory 1: Interactionist.
ii. Theory 2: Socialization.
iii. Theory 3: Conflict.
III. Conclusion
a. At least 2 brief points of why this topic is important
i. Point 1. To make the most positive outcome from this advanced age and the use of media, there should be actions taken and lessons taught.
ii. Point 2. society should be educated on what are the pros, cons and impacts from using today’s technology such as media.
b. At least one brief poi.
Mass Media and the Depoliticization of Personal Experience.docxaryan532920
Mass Media and the Depoliticization of Personal Experience
Author(s): Diana C. Mutz
Source: American Journal of Political Science, Vol. 36, No. 2 (May, 1992), pp. 483-508
Published by: Midwest Political Science Association
Stable URL: http://www.jstor.org/stable/2111487
Accessed: 22-11-2016 19:15 UTC
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted
digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about
JSTOR, please contact [email protected]
Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at
http://about.jstor.org/terms
Wiley, Midwest Political Science Association are collaborating with JSTOR to digitize, preserve and
extend access to American Journal of Political Science
This content downloaded from 129.219.247.33 on Tue, 22 Nov 2016 19:15:23 UTC
All use subject to http://about.jstor.org/terms
Mass Media and the Depoliticization of Personal
Experience*
Diana C. Mutz, Department of Political Science and School of Journalism and
Mass Communication, University of Wisconsin-Madison
This study combines contemporary research on the effects of mass communication with findings
on sociotropic voting to build a general model that explains the origins and effects of economic per-
ceptions. This model is then tested in the context of retrospective personal and social concerns about
unemployment.
Survey evidence suggests that retrospective assessments of unemployment result primarily from
mediated information rather than from direct experiences. Mass media are found to have an "imper-
sonal impact," influencing social, but not personal perceptions of the issue, while personal experi-
ences with unemployment influence exclusively personal-level judgments.
Mass media also influence the weighting of pocketbook as opposed to sociotropic concerns by
means of a "sociotropic priming effect." Rather than priming all considerations that surround eco-
nomic issues, high levels of media exposure to economic news prime the importance of collective
perceptions to political evaluations and decrease the importance of personal concerns.
Early studies of economic influences on voting simply assumed that people
voted their pocketbooks: when national economic conditions worsened, more
citizens experienced economic problems in their own lives, and these people
logically voted against the incumbent party. When empirical findings at the indi-
vidual level failed to support this explanation, research shifted from a focus on
personal economic experiences to an emphasis on "sociotropic" judgments; that
is, individuals' retrospective assessments of economic change at the collective
level (see, e.g., Kinder and Kiewiet 1979, 1981; Schlozman and Verba 1979;
Kinder 1981; Kiewiet 1983).
Perceptions ...
Lectures: Scientists & Advocacy / Models of Science CommunicationMatthew Nisbet
Slides from class lectures and discussion in the American University course COM 589: "Communication, Culture and the Environment," Spring 2014.
http://climateshiftproject.org/com-589-communication-culture-and-the-environment-spring-2014/
Draft slides for Dec. 8 presentation as part of the National Academies Roundtable on Public Interfaces in the Life Sciences. bit.ly/1fYaBTc #NASInterface
Original ArticleNeed for Cognitive Closure andPolitical .docxvannagoforth
Original Article
Need for Cognitive Closure and
Political Ideology
Predicting Pro-Environmental Preferences and Behavior
Angelo Panno,1 Giuseppe Carrus,1 Ambra Brizi,2 Fridanna Maricchiolo,1
Mauro Giacomantonio,2 and Lucia Mannetti2
1Department of Education, Experimental Psychology Laboratory, Roma Tre University, Roma, Italy
2Department of Social & Developmental Psychology, Sapienza University of Rome, Rome, Italy
Abstract: Little is known about epistemic motivations affecting political ideology when people make environmental decisions. In two studies,
we examined the key role that political ideology played in the relationship between need for cognitive closure (NCC) and self-reported eco-
friendly behavior. Study 1: 279 participants completed the NCC, pro-environmental, and political ideology measures. Mediation analyses
showed that NCC was related to less pro-environmental behavior through more right-wing political ideology. Study 2: We replicated these
results with a nonstudent sample (n = 240) and both social and economic conservatism as mediators. The results of Study 2 showed that
social conservatism mediated the relationship between NCC and pro-environmental behavior. Finally, NCC was associated with pro-
environmental attitude through both social and economic conservatism.
Keywords: need for cognitive closure, political ideology, pro-environmental behavior, environmental attitude, conservatism, cognition
Ecosystems are under pressure worldwide due to global
phenomena and environmental changes such as global
warming, biodiversity loss, depletion of fresh water, and
population growth. Understanding how individuals react
to the environmental crisis and take a position regarding
environmental conservation policies is, therefore, a crucial
challenge for the current political, scientific, and environ-
mental agenda. To tackle the urgency of current environ-
mental global issues adequately, there is widespread
scientific and political consensus that individuals, groups,
and communities must reduce their environmental foot-
print in the very near term (e.g., Brewer & Stern, 2005;
Schultz & Kaiser, 2012). What is needed at the individ-
ual and societal level is, therefore, an increase in ecologi-
cally responsible behavior (e.g., Clayton & Myers, 2015;
Turaga, Howarth, & Borsuk, 2010). Empirical studies on
the antecedents of pro-environmental behavior and climate
change perception have outlined the role of several predic-
tors, including political ideology as well as some proxy of
conservative ideology such as social dominance (e.g.,
Carrus, Panno, & Leone, in press; Hoffarth & Hodson,
2016; Milfont, Richter, Sibley, Wilson, & Fischer, 2013;
Panno et al., 2018). To better understand the relation
between political ideology and environmentalism individ-
ual differences related to epistemic motivation should be
considered. The main aim of the present study is to exam-
ine the relationship between people’s need for cognitive
closure (NCC; ...
1. COMMUNICATION EFFECT ON POLICY 1
Communication Effect on Policy Change
Altagracia Del Valle
INTS 3300-D01
Dr. Gail Bentley
Texas Tech University
2. COMMUNICATION EFFECT ON POLICY 2
Abstract
“Hydraulic fracturing is a procedure that can increase the flow of oil or gas from a well. It
is done by pumping liquids down a well into subsurface rock units under pressures that are high
enough to fracture the rock.” (King n.d). With occurring conflict in the debate of fracking creates
the need for clear understanding in order to create policy that would be beneficial for
communities and their families. Research has investigated how public perception has an impact
on policy. Research is also investigating how private interest groups impacts policy. It will also
investigate how policy varies among states and the reason why this occurs. Opinion polling can
target which soc-demographics are the most impacted and create understanding in those areas.
The use of social representation will investigate how science transitions into everyday social
interacting and permeates in public understanding. The use of these studies can bring insights to
a clear understanding.
3. COMMUNICATION EFFECT ON POLICY 3
According to the Oxford dictionary fracking is “the process of injecting liquid at high pressure
into subterranean rocks, boreholes, etc, so as to force open existing fissures and extract oil or
gas: Also called hydraulic fracturing.” Fracking is a complex problem and with little
understanding it is hard to know what policy is most effective for the public and their
community. How can communication create an understanding and a clear perception of this
wicked problem so that the communities and their families can benefit from policy created in
their interest? The two disciplines that I will be using to help address this problem are mass
communication and organizational leadership.
STEP 1: State the Focus of Your Paper
Fracking is a complex problem and it takes many disciplines in order to gain an
understanding of the problem. Through my research I have found that policy is dictated interest
groups. Policy tends to be more one sided favoring those who have a viable interest. With a
better understanding of this wicked problem communities could be a part of the policy that is
created and receive benefits that would better suit their community. Future research needs to
focus on risk communication to increase awareness to the public. Through risk communication
the community and their family can learn about policy and be able to decide which policies
would serve their interest better. How can communication create an understanding and a clear
perception of this wicked problem so that the communities and their families can benefit from
policy created in their interest?
STEP 2: Justify Using an Interdisciplinary Approach
Since fracking is a complex problem and it takes multiple disciplines in order to gain an
understanding the interdisciplinary approach is justifiable. Mass communications will help to
4. COMMUNICATION EFFECT ON POLICY 4
communicate information about fracking to help the public gain clear understanding. Since there
is a diverse audience mass communication will help to communicate to different parties that deal
with fracking. For instance, environmental groups, natural gas industry, the public and those are
just of few people that are impacted by "fracking". Communication will be very important to be
able communicate across different boundaries. Organizational leadership will help the
community and their family to create policy that is best suited for their interest. Organizational
leadership can sift through the regulations of fracking to help create clear understanding so that
the community and their family can receive the best benefits for them.
STEP 3: Identify Relevant Disciplines
The various disciplines that will be used in my study are energy, science, public affairs, mass
communication and politics. The two disciplines that I will be focusing on will be mass
communication and organizational leadership. I feel these two areas will be able to work together
in order translate what those different disciplines are trying to say in order to give the community
and their families a clearer understanding of this “wicked problem” so that they can be a part of
policy change.
STEP 4: Conduct a Literature Search
The two disciplines that I am using to deal with this wicked problem are Mass
Communication and Organizational Leadership. Organizational leadership can sift through
policy and mass communication will be able to communicate what the policy is. How can
communication create an understanding and a clear perception of this wicked problem so that the
communities and their families can benefit from policy created in their interest?
Boudet, Bugden, Roser-Renouf & Leiserowitz (2014) discusses how occurring conflicts
in fracking debates creates a need for public understanding. Opinion polling data of public
5. COMMUNICATION EFFECT ON POLICY 5
perception shows how soc-demographic, risk/benefit perception and media plays a role in the
public perception. Heikkila, Pierce, Gallaher, Kagan, Crow, & Weible, (n.d.) investigates how
ones beliefs and values affect the policy changes. It also discusses how and why policy changes
occur. How divergence and convergence plays a role in why policy changes occur. Jaspal &
Nerlich, (2013) use of Thematic Analysis and Social representation theory will help to re-
construed public perception that was created by debates on fracking. In the article they also show
how threat representation is created through social representation. The use of symbolic coping
model can help to form your own opinions and not rely heavily on the thoughts of others. Jaspal,
Turner, & Nerlich, (2014).discusses how there is a gap in the social and physiological aspects of
fracking and putting more focus on the human aspect could help to communicate to the public
about new technologies. Davis, (2012) examines how policy is adopted and how technologies are
advanced that they do not require the extra policies that are made.
Fisk (2013) employs Abel, Stephan, and Kraft’s (ASK) performance model to measure
whether information based disclosure rules are effective in the industry. They also question why
different policy is created throughout the state and why disclosure regulation materializes?
Cairney, Fischer & Ingold (n.d) discusses how policy makers decide what information and who
to trust and what level of risk is acceptable. Bishop, Lampe, Okey, Wilber, & Arnowitt, (2012)
discusses how policy change can become complicated with the state dictating what policy
changes occur. Rush (2010) discusses how there is disconnect among the different levels of
authority officials. Malo, Moutenet, Bédard, & Raymond (n.d) discusses how the public fear the
unknown and tends to be against anything that they do not know. Through his survey it has
shown that areas that were deeply against fracking were more accepting after learning of the
6. COMMUNICATION EFFECT ON POLICY 6
process. Bandura, (2002) discusses the social cognitive theory where he states that people who
have and understanding of their environment will participate actively in regulatory procedures.
Bandura, A. (2002). Social cognitive theory of mass communication. media effects: advances in
theory and research, 2, 121-153.
Bishop, R. E., Lampe, D. J., Okey, B. W., Wilber, T., & Arnowitt, M. (2012). " Fracking:" a
roundtable. journal of appalachian studies, 31-47.
Boudet, H., Clarke, C., Bugden, D., Maibach, E., Roser-Renouf, C., & Leiserowitz, A. (2014).
“Fracking” controversy and communication: using national survey data to understand
public perceptions of hydraulic fracturing. Energy Policy, 65, 57-67.
Cairney, P., Fischer, M., & Ingold, K.(n.d). Hydraulic fracturing policy in the UK: coalition,
cooperation and opposition in the face of uncertainty.
Davis, C. (2012). The politics of “fracking”: regulating natural gas drilling practices in colorado
and texas. review of policy research, 29(2), 177-191.
Fisk, J. M. (2013), The right to know? state politics of fracking disclosure. review of policy
research, 30: 345–365. doi: 10.1111/ropr.12025
Heikkila, T., Pierce, J., Gallaher, S., Kagan, J., Crow, D., & Weible, C. (n.d.). Understanding a
period of policy change: the case of hydraulic fracturing disclosure policy in colorado.
Review of Policy Research, 65-87.
Jaspal, R., & Nerlich, B. (2014). Fracking in the UK press: Threat dynamics in an unfolding
debate. public understanding of science, 23(3), 348-363.
Jaspal, R., Turner, A., & Nerlich, B. (2014). Fracking on youtube: exploring risks, benefits and
human values. environmental values, 23(5), 501-527.
7. COMMUNICATION EFFECT ON POLICY 7
Malo, M., Moutenet, J. P., Bédard, K., & Raymond,(n.d) J. Public awareness and opinion on
deep geothermal energy in the context of shale gas exploration in the province of québec,
canada.
Rush, P. V. (2010). The threat from hydrofracking. Jour. AWWA, 102(9), 26.
STEP 5: Develop Adequacy in Each Relevant Discipline
Organizational leaderships can gain insights on how policy is created and who creates
those policies in order to participate in creating policy that would be beneficial to the community
and their family.
Mass Communication can help the community with the uncertainty of this new
technology. They will gain understanding by translating the process of fracking in terms the
public would easily understand. Through the education the community can gain insights and
better understand what their community needs and what policy would better benefit them.
Organizational leadership can sift through the already established policies and regulations
to establish context and analyze in-depth surveys to determine how special interest groups
communicate with in their circle an across boundaries in order to affect policy change. Also
through the use of Symbolic coping theory will analyze how the media creates and manages
social representations in order to convey the message on fracking.
STEP 6: Analyze the Problem and Evaluate Each Insight or Theory
In order to gain an understanding of fracking and the policy that are created
organizational leadership will need to examine how they are created and mass communications
will communicate to the public the findings of policy in order to create an understanding and
clear perception so that the communities and their families can receive better policies so they can
receive the benefits and cost from fracking?
8. COMMUNICATION EFFECT ON POLICY 8
The insights of organizational leadership
Cairney, Fischer, & Ingold discipline perspective is political studies. This discipline will
help organizational leaders understand the politics of policymaking. In this article they will make
sense of the fracking process by focusing on three areas. First by, outlining the main sources of
ambiguity in the fracking debate, main issues and policy making terrain. Secondly, identifying
fracking policy and how it relates to the government and how it is implemented on the different
levels. Thirdly, they will identify the advocacy coalition and how they exchanging information
among themselves and across coalition.
Rush discipline perspective is environmental protection. This discipline will help
organizational leadership understand what policies are needed in order to protect environment. In
this article Rush discusses how there is disconnect between the city and state. He also discusses
how the city has no authority over the policies that are created. With the disconnection it causes
confusion and time is wasted if safety concerns arise. With the lack of communication the public
will not be notified quickly if disaster happens. He also discusses how the city not being a part of
the reviewing process how are they ensuring public safety.
Fisk discipline perspective is political science. This discipline perspective will help
organizational leadership to analyze political activity and the system of governments. In this
article Fisk discusses how decentralization causes regulatory strategies responsibility to often
shift from public sector to private to federal down to local. To understand the effectiveness of
information based disclosures rules for industry using Abel, Stephan & Kraft’s (ASK) 2007
performance model.
9. COMMUNICATION EFFECT ON POLICY 9
Bishop, Lampe, Okey, Wilber & Arnowitt discipline perspectives are biology and
environmental risk. This discipline perspective will help organizational leadership to understand
life and living organism. In this article they discuss the impacts that have already taken place.
They discuss the chemical that are used in fracking and how it has impacted the water supply and
the effects on the air. They used already documented information in order to create other avenues
for public safety and precaution. They discuss how they can use these documented findings in
order to create regulations that can be preventative and to prevent further damage.
Davis discipline study is political science. This discipline perspective will help
organizational leadership to analyze political activity and the system of governments. In this
article they examine how politics of fracking on pro-development states will impose regulatory
restriction on drilling activities.
Insights of mass communication
Boudet, Clarke, Bugden, Maibach, Roser-Renouf & Leiserowitz discipline perspectives
are public policy, communication, forestry & environmental studies. These disciplines will help
to create a clear understanding of what needs to be communicated to the public. In this article
they discuss the occurring conflicts from the debating sides of fracking and how it leaves the
general public in the middle with less understanding. With the use of opinion polling data of
public opinion they can establish how soc-demographic, risk/benefit perception and media plays
a role in the public perception. These studies will help to find a solution to create a more clear
understanding for those groups that are most affected.
Heikka, Pierce, Gallaher, Kagen, Crow & Weible disciplines perspectives are public
affairs, journalism & mass communication. These perspectives will help to understand the public
10. COMMUNICATION EFFECT ON POLICY 10
beliefs and values so that communication can be made to align with those beliefs so that they can
help to create policy. In this article they investigate how ones beliefs and values affect the policy
changes. They also discuss how and why policy changes occur. They also discuss how
divergence and convergence plays a role in why policy changes. They also discuss how to
explain policy changes so that they have a positive perception. They also discuss how people
engage with one another and strategize during a policy change.
Malo, Moutenet, Bedard & Raymond discipline perspectives are geothermal. These
perspectives will help to gain an understanding in the fracking process and with better
understanding it will help to better communicate with the public. In this article they will use a
survey they conducted in the fall in order to create awareness and acceptance on deep thermal
energy. They will use the results to gain an understanding on the shale gas controversy. They
will use these results in order to better communicate the “new” energy.
Jaspal & Nerlich discipline perspectives are social science & psychology. These
discipline perspective will help to gain an understanding of society and relationships and will
help mass communication gain an understanding so they can effectively reach society through
communication. In this article they use thematic Analysis and Social representation theory to
help re-construed public perception that was created from debates of fracking. They also discuss
how threat representation is created through social representation and how media plays a role in
creating perception. These studies will help to handle negatives perceptions in the future. They
also use the symbolic coping model to help the public form their own opinions and not have to
rely on the thoughts of others.
11. COMMUNICATION EFFECT ON POLICY 11
With constant occurring debates on fracking the public is left with uncertainty in the
fracking process and policymaking.
STEP 7: Identify Conflict Between Insights and Their Sources
The assumption conflict that I have experienced from my source literature for
organizational leadership is that my sources are naming different authorities for the regulation
policy. One discusses that states are the responsible party for regulation policy and the city has
no control over regulations and another source states that regulations get trickled down to local.
The conflict that I am experiencing from mass communication is theory. The US Health
Services defines risk communication as” a complex, multidisciplinary, multidimensional, and
evolving process of increasing importance in protecting the public's health.” Boudet is using risk
communication as a way to increase awareness and building knowledge and trust among
stakeholders to clear misperceptions. The Mass Communication discipline uses the same word to
describe different phenomena.
STEP 8: Create Common Ground
The assumption conflict that I have experienced from my source literature for
organizational leadership is that my sources are naming different authorities for the regulation
policy. One discusses that states are the responsible party for regulation policy and the city has
no control over regulations and another source states that regulations get trickled down to local.
The technique that I will use to help clarify the conflict I have encountered would be extension.
The way that I would use extension would be to gather more articles that deal with political
science to find out who is responsible for regulation policy and help clarify this conflict.
The conflict that I am experiencing from mass communication is theory. The US Health
Services defines risk communication as” a complex, multidisciplinary, multidimensional, and
12. COMMUNICATION EFFECT ON POLICY 12
evolving process of increasing importance in protecting the public's health.” Boudet is using risk
communication as a way to increase awareness and building knowledge and trust among
stakeholders to clear misperceptions. The Mass Communication discipline uses the same word to
describe different phenomena. The technique that I will use for this conflict is redefinition. I will
modify the concept in order to create common ground.
STEP 9: Construct a More Comprehensive Understanding
The insights I have learned for the organizational leadership discipline are who is
responsible for regulation policy and what it takes to be a part of policy making. This insight is
very helpful to address how to get the community involved in policy making.
The insights I have learned for the mass communication discipline are how perceptions
are created. I learned that perceptions are created by the unknown and by what they learn from
the media. I also learned that certain soc-demographics tend to have a lesser understanding.
These insights will help gain a better understanding on how to better communicate with the
public.
Both of these discipline will work together in order to address how to create a clear
understanding so that the communities and their families can receive better policies so they can
gain the benefits and cost from fracking? The insights gained organizational leadership will help
understand policy making and the insights gained mass communication will help communicate
what organizational leadership has found.
13. COMMUNICATION EFFECT ON POLICY 13
STEP 10: Communicating the Results
In order to address the issue of creating a clear understanding so that the communities and their
families can receive better policies so they can gain the benefits and cost from fracking. You
have to understand how policy making works and who is in charge of those decisions. To be able
to communicate to the community you have to understand the perception on the public. In my
research I have found that with the occurring conflict it creates a need for understanding but
before understanding can be created you have to know peoples beliefs, values and perception. I
also found that those opinions of the community play a role into creating policy and if they are
creating policy on perception are those benefits really for the community or merely
demonstration? The area that needs addressing in my research is who are the actual decision
makers? This area needs expanding in order to be able help the community in changing of
policy. Through the use of surveys research you can determine what soc-demographic are most
impacted by their perception and target those groups to create a positive perception so that they
can participate in the policy change. Future study can investigate if addressing perception creates
a clear understanding.
References
Bandura, A. (2002). Social cognitive theory of mass communication. media effects: advances in
theory and research, 2, 121-153.
Bishop, R. E., Lampe, D. J., Okey, B. W., Wilber, T., & Arnowitt, M. (2012). " Fracking:" a
roundtable. journal of appalachian studies, 31-47.
14. COMMUNICATION EFFECT ON POLICY 14
Boudet, H., Clarke, C., Bugden, D., Maibach, E., Roser-Renouf, C., & Leiserowitz, A. (2014).
“Fracking” controversy and communication: using national survey data to understand
public perceptions of hydraulic fracturing. Energy Policy, 65, 57-67.
Cairney, P., Fischer, M., & Ingold, K.(n.d). Hydraulic fracturing policy in the UK: coalition,
cooperation and opposition in the face of uncertainty.
Davis, C. (2012). The politics of “fracking”: Regulating natural gas drilling practices in Colorado
and Texas. Review of Policy Research, 29(2), 177-191.
Fisk, J. M. (2013), The right to know? State politics of fracking disclosure. Review of Policy
Research, 30: 345–365. doi: 10.1111/ropr.12025
Fracking 1. (n.d.). Retrieved April 13, 2015, from
http://www.oxforddictionaries.com/us/definition/american_english/fracking
Heikkila, T., Pierce, J., Gallaher, S., Kagan, J., Crow, D., & Weible, C. (n.d.). Understanding a
period of policy change: the case of hydraulic fracturing disclosure policy in colorado.
Review of Policy Research, 65-87.
Jaspal, R., & Nerlich, B. (2014). Fracking in the UK press: Threat dynamics in an unfolding
debate. Public Understanding of Science, 23(3), 348-363.
Jaspal, R., Turner, A., & Nerlich, B. (2014). Fracking on YouTube: Exploring risks, benefits and
human values. Environmental Values, 23(5), 501-527.
King, H. (n.d.). Hydraulic Fracturing of Oil & Gas Wells Drilled in Shale. Retrieved April 26,
2015, from http://geology.com/articles/hydraulic-fracturing/
15. COMMUNICATION EFFECT ON POLICY 15
Malo, M., Moutenet, J. P., Bédard, K., & Raymond,(n.d) J. Public awareness and opinion on
deep geothermal energy in the context of shale gas exploration in the province of québec,
canada.
Risk communication:. (n.d.). Retrieved March 28, 2015, from
http://odphp.osophs.dhhs.gov/pubs/prevrpt/Archives/95fm1.htm
Rush, P. V. (2010). The threat from hydrofracking. Jour. AWWA, 102(9), 26.