Dell - STAR of FUN
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Dell India, wanted to promote their latest Ultrabook Dell Inspiron Series in India. KRDS conceptualized a Facebook application for Dell named 'Dell Star of fun' which is essentially a hunt for the most popular fan on Facebook.
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Dell - STAR of FUN
- 1. Dell – Star of Fun A Case Study
- 2. The Brief Dell India, wanted to Promote their latest Ultrabook Dell Inspiron series, in an interactive way and wanted a way to engage their fans and make them stars.
- 3. The Idea!
- 4. Dell STAR of FUN A hunt for the most popular fan on Facebook through ‘Star of fun’ application which assigns a fun score to the activities of the user on Facebook. The highest scorer at the end of the month-long campaign won the ultrabook and weekly scorers were also gratified.
- 5. How Does it Work?
- 6. The Userflow 1) Star of Fun application assigns each participant an initial Fun score to start with based on the recent top 10 most interactive photo/video posts / likes, comments, shares done by the user 2) The Fun Score was be calculated based on interactions, 1 point for ‘like’, 2 for ‘comment’ 3 for ‘shares’. 3) The Application suggested the participants on how to improve the score by sharing fun images/ videos 4) A Leaderboard kept track of the Stars of Fun and their scores 5) The application allows you to invite friends to participate the contest. Participant’s friend using the application will increases Fun score
- 7. The Results
- 8. The Results Over 21,500 photos / videos were uploaded by users The app created over 3.64 million impressions
- 9. www.krds.com http://feed.krds.com/ twitter.com/KRDSAsia facebook.com/KRDS