Bubble up the engagement with your branded Camera Effects!

1. Bubble up the engagement with your
branded Lenses & Camera Effects!

2. Build and share amazing AR experiences with Snapchat Lenses and Facebook Camera Effects
December 2017April 2017
AR Camera Effects
platform & Studio tools
announcement
Facebook AR platform
opened to let everyone
create masks, animations
and advanced AR effects
Introduction of Lens Studio
— a new way to create
branded AR experiences
for everyone
September 2015
Lenses created and
published only by
Team Snapchat

3. Lens is more - whether you bring products
to life, go viral with creative competitions,
bring joy and share your brand’s magical experience!
THE WORLD IS YOUR CANVAS!

4. Variety of Lenses & Camera Effects - Masks
Just Wear Them …cause dressing up is so much fun!

5. Variety of Lenses & Camera Effects - Games
Head up, keep control, smile and play on. Head moves and facial expressions are game controllers now!

6. Variety of Lenses & Camera Effects - Contests
Don’t outwork your competitors, outplay them. People’s attention contest deal-breaker!

7. Variety of Lenses & Camera Effects - Teleport
How to teleport for beginners… Let users travel in time and space - anywhere you can take them!

8. Variety of Lenses & Camera Effects - Postcards
We wish you…, greetings from…, congratulations and so on. Go viral with branded greeting cards!

9. Variety of Lenses & Camera Effects - Fitting Room
Silver bullet fix for trying stuff on. Usability at its best - all you need is your smartphone camera!

10. Variety of Lenses & Camera Effects - Product show off
Bring your products to life! Present them in an unique way by using rear camera

11. Variety of Lenses & Camera Effects - Fan support!
Watch, Engage, Support. Live sports events results enhanced with fan support in real time!

12. Variety of Lenses & Camera Effects - AR Portals
Swipe completely the world around you. Choose portal and step into another space!

13. Variety of Lenses & Camera Effects - Target tracking
Track an image and see what’s behind. Feel an immersive experience of AR technology!

14. Gestures
Raising eyebrow(s) Smiling Opening mouth Sending kisses Moving head
Waving hand
(Hand Tracking)
Closing / opening eyes Changing facial
expression
Switching voice Nodding head

15. How you do it?
To change colors
Tapping Swiping Pinching
To place object
To play games
To move around objects
To switch effects
To rotate things To scale an object

16. Publish your branded Camera Effects on Facebook and anywhere in the Internet
How it works?
Camera Effect Link on Facebook
Facebook Desktop
sends notification to
mobile FB App
Facebook Mobile
opens Facebook
Camera instantly
Camera Effect 360 interaction
Let users take pictures, make movies
and share on Instastories, with friends
on Messenger, publish as posts on their
Timelines or contest submissions

17. Lens is more! Why?
direct interaction with
brands
no information clutter 1:1 relation with users great UGC potential valuable triggering
opportunity
huge brand awareness
power
no banner blindness increase in time-spent-
with-brand
real-time marketing
potential
Camera Effect
interaction > Facebook
post like
Branded Camera Effects = the highest possible engagement level in the most natural environment - Facebook, Messenger & Instagram

18. How to promote? Media Placements
TRAFFIC PROVIDER
Facebook
paid ads
REACH BOOSTER AND
VIRALITY TRIGGER
Influencer
campaign
Favoured by Facebook, Camera Effects are natural
companion to users’ activities = higher organic reach
and engagement!
The power of digital influencers = Instant validation
of your Camera Effect awesomeness and broad
audience reach.

19. Publish,
both on desktop
and mobile
Promote like
any other post
Upload
static photo
or vertical video
Add any desired
Call To Action
Facebook Post
*Camera Effects Manager may only be accessed by page admins
Create a Facebook
post with your
Camera Effect
1 4
2
3
5
Ads Manager TIP:
While setting an objective for the campaign
select engagement, even for video posts.

20. Influencers Campaign
Have the cool kids, influential content creators,
famous and soon-to-be-famous users spread
the word about your Effect within their eagerly
engaging fan communities on various social
media platforms.

21. How to get your branded Camera Effect?
Idea
Brief
Design
Visuals
Development
Your Camera Effect Live
<lens>
Tell us about your needs and we’ll take care of the rest!

22. Take a look at our video cases
on Vimeo and inspire yourself!
You will see projects for big brands,
current TV series or well-known
games. Together we can rule
the AR world!
Go to vimeo.com/lensthat >
Showcase

23. Looking for inspiration?
Search top Camera Effects for Facebook
and Snapchat. Read worth attention AR technology
news and discover inspiring case studies.
All that in one place.
Go to lenslist.co >

24. AR Creative Studio
contact@lensthat.com