Deliverus is a mobile application enhancing shopping convenience in Nairobi Kenya. Shoppers can order from supermarket chains around them and get deliveries in 30 minutes to 1 hour. This pitch deck shows our market, financial projections, competition, problem statement and our solution.

1. DELIVERUS ONLINE SUPERMARKETS
We Got You

2. Transport +
CONVENIENCE =
Communication +
CONVENIENCE =
Travel +
CONVENIENCE =
Have you thought of Convenience?

3. Shopping + CONVENIENCE =

4. What is the Problem?
Traffic Jam Tough Goods Search
Long Lines
Shoppers encounter
massive traffic jam
when navigating to
supermarkets
Congestion in the
supermarkets that
results in long lines
at tills
Shoppers find it hard to
find goods from shelves
of these massive and
packed supermarkets

5. And The Solution?
A Mobile Application that allows customers to
order and get deliveries from supermarkets
within their two-kilometer radius

7. How does the product work?
Search Pay DeliverOrder
Find your preferred
supermarket
Pay via mobile
payment options
Order goods from
online inventories
Get your delivery in
30 minutes

8. What makes us different?
• We use bicycles, motorcycles and roller blades for deliveries
• We use delivery systems that can wiggle through Nairobi
massive traffic

9. Market
122
Supermarkets
In Nairobi Alone
2000
Shoppers/Supermarket
In Average per day
Ksh 1200
Average Amount
Of Shopping/Shopper daily
292.8 M
Market Size
Daily in Nairobi Kenya

10. Market Validation
90%
Mobile Penetration
67%
Smartphone Penetration
39 Million
Number of Internet
Users in Kenya
Sh4.3 Billion
E-Commerce Worth in
Kenya

11. Revenue Model
•We get our revenue through our delivery fees, Ksh
150 is minimum fee for goods worth Ksh 0-2500;
deliver fee increases by Ksh 50 for every Ksh
2500 added on goods worth
•After a year in market, we look forward to
charging supermarkets a fee per good taken off
shelf

12. Financial Projection
Ksh
14,000,000
Total Initial Capital
Ksh 12,000,000
Basic Salary for 100 cyclists for 12
months (Ksh 10,000 per Cyclist)
Ksh 1,000,000
Maintenance Cost,
Marketing and Operations
Ksh 1,000,000
Cost of 100 Bicycles

13. Financial Projection
For 1000 customers per day: (10,000 Deliverus Subscribers)
Ksh 120,000
Daily Revenues after deduction
of Cyclists Commission
Ksh 3,600,000
Monthly Revenues after
deduction of Cyclists Commission
Ksh 43,200,000
Annual Revenues after deduction
of Cyclists Commission
Ksh
43,200,000
Total Annual Revenue

14. Total Net Profit
Ksh
14,000,000
Total Initial Capital
Ksh
43,200,000
Total Annual Revenue
-
Ksh 29,200,000
Total Net Profit for 1000 daily
Customers

15. Competition

16. Competitive Advantage
Cheap Fast & Effective
First in Market
Delivery fee is only
Ksh 150, half the
price of our
competitors
Delivery takes 30
minutes after
ordering
All Competitors are in
pilot, pre-revenue or
prototype stage

17. Social Impact
Our Delivery System is entirely run by former
street children who are:
• In search of sustainable income source
• Of Age
• Rescued from Streets
• Mentored through our of our partner Homes

18. Two of our Co-Founders at one of Recruitment Homes/ Rescue Centers
(Single Mothers Home Ziwani)

19. Partners

20. The Team
Murori Mutethia
Operations
Cyril Michino
Marketing
Margaret Karaba
Finance
Kelvin Ogwa
Developer
George Muriithi
Developer
Wahome Githendu
Administration

22. Contacts
Company: White Web Kenya
Business: Deliverus Online Supermarkets
Telephone: +254 (0) 20 440 5889
Email: info@whitewebkenya.com
Address: 205 Cargen House, Harambee Avenue
Nairobi CBD, Nairobi County
28657-00200 Nairobi (Postal)