Webaroo's universal messaging platform, supports over 2.1 billion mobile interactions per month and is being used by over 66 Million users, 500 brands and 25,000 businesses to interact, engage and communicate using any mobile device Our platform has processed over 100 billion messages and enables enterprises to send mobile messages to users across all messaging paths including Data, SMS and Voice Webaroo is the fastest growing and leading SMS aggregation platform in India with over 36% of the A2P SMS volume in India being sent using its SMS Cloud API platform

1. GUPSHUP’S MOBILITY SOLUTIONS
FMCG

2. • Webaroo's universal messaging platform – Gupshup, supports over 2.7
billion mobile interactions per month and is being used by over 72 million
users, 550 Brands and 27,000 Businesses to interact, engage and
communicate using any mobile device
• Our platform has processed over 100 billion messages and enables
enterprises to send mobile messages to users across all messaging paths
including Data, SMS and Voice
• Webaroo is the fastest growing and leading SMS aggregation platform in
India with over 45% of the A2P SMS volume in India being sent using its
SMS Cloud API platform
*Source: Nasscom Emerge 50
About Us

3. More than 950 million
mobile users and the
fastest growing mobile
subscriber base in the
world
95% Smart phone
users search for local
information via phone
A user on an average
spends about 9 hours on
media out of which 44% is
represented by mobile and
rest by desktops and
tablets
The penetration of mobile
phones in India is more
than 50% higher than that
of Television
*Source: Ideatelabs, IAMAI and Impact
Why a Mobile Solution

4. SMS Campaigns
Missed call
Campaigns Voice Campaigns
USSD
Email
Campaigns
Mobile Communities
and apps
Tools we Use

5. About GupShup
• We are the world’s largest Mobility Solutions group messaging platform having
about 65+ million users and one of the leading mobile marketing company.
• Over 1.2 billion interactions take place per month across all our platforms.
• In India, we have about 500 large corporates and 25,000 SMEs using our Enterprise
Grade Infrastructure. We have rolled this out in few other countries also.
• We are the Top SMS Aggregator in India with over 30% market share and the
fastest growing company in this space
Awards and Recognition:-

6. India’s FMCG market size
is $44.9 Billion and
growing at the rate of
16.2% (2006-2013)
Indian FMCG Market
Rural India accounts for
33% of the total FMCG
market
Rural subscriber figures
grew by 1.1% with
addition of 3.47 million
new subscribers

7. Concepts

8. • A missed call number will be given to LUX by GupShup which would be
advertised on the Lux pack or via other BTL activities carried out by LUX
• Once the customer gives a missed call, he opts in for the other activities and
will receive other messages and updates accordingly
From: LUX
Thank you for
registering. You
will receive
regular updates
and beauty tips
from LUX
They will receive this Thank
you message
98000XXXXX par missed
call dijiye aur inaam
jeetiye
Missed call number is advertised on the LUX package itself and
other BTL activities like TV ads, print ads, billboards etc.
98000XXXXX par
missed call dijiye aur
inaam jeetiye
Opt-in via Missed Call

9. • The customer gets a OBD call in the morning which is like a good morning
message along with a LUX message. For example “kya aapne aaj Lux istamal
kiya?”
• The morning wake up call will be done around 3 times a week with different
Lux messages.
Good Morning! Have a
good day! Kya aapne
aaj Lux istamaal kiya?
Wake up Call

10. • The customer gets a OBD call with different beauty tips and other Lux
benefits
• This can be done around 3 times a week with different beauty tips and
advantages of skin care.
Namaste! Malai aapke
twacha ko komal banati
hai.
Use kijiye Lux Peach &
Cream aur paaye Malai
jaisi komal twacha!
Beauty Tips

11. • There will be a code number inside every Lux soap pack. In the “LUX banaye Lakhpati” contest all
the users have to call on a toll free number and enter their code.
• After the registration, the user will be asked a question via a IVR call with answer options
• This activity can be weekly or daily.
• Immediate gratification as per Lux officials. (e.g.)Gift hampers, beauty tips, prize money.
From: LUX
Thank you for
registering. The
winners will be
announced
soon.
They will receive this Thank you
message after registration
There will be a code on a paper inside the
Lux soap package.
Lux pack ke andar ka
code 1800XXXXXX par
Call karke enter kijiye
aur Lakhpati baneka
chance paye
LUX banaye
Lakhpati
Code: 744598
Call on toll free no. 1800 XXX XXXX and
enter your code to participate
LUX banaye Lakhpati

12. • The customer gets a OBD call asking them a beauty gyan question with
answer options. This can take place over a duration of a month.
• This engagement will help better interaction with the customers and also
have various gratifications like a hamper or a make-over.
Namaste! Welcome
to LUX beauty gyan
contest. Aisi kaunsi
cheez hai joh dry skin
ke liye achi hoti hai?
1. Turmeric(haldi)
2. Aamla
3. Besan
Beauty Gyan Contest

13. • Lux can organize a beauty seminar interview including a well known
dermatologist or beautician and the LUX brand ambassador
• This interview will be recorded by us and the users can call on a particular
number which will be advertised via BTL activities and can hear the entire
interview and other tips .
Mobile interview broadcasting

14. Form 778967
Hi. Welcome to
Dove. Describe
yourself in one line
and get a chance to
get featured in our
next commercial.
Send your reply to
092200 92200.
Campaign on Mobile in Sync with the current commercial:
- Partner with us and sync with your current ad campaign
- Invite users to participate in the current campaign
- Get Feedback from existing users
Dove Deodorant

15. • A code will be given inside every package with points that can be collected
and redeemed.
• FMCG products like diapers, sanitary napkins etc. can help build their brand
loyalty by this activity.
• The customers can redeem these points by buying online gift hampers.
Give a missed
call on
98XXXXXXXX to
collect points
CODE: 4676
LEADS TO
BETTER
BRAND
LOYALTY
Redemption points

16. Case studies

17. Objective:
To engage the audiences with the weight management tips and contribute to
their brand promise
Solution:
Campaign aimed at Metro’s inviting consumers to participate in a Quiz via
SMS about weight control and tips. The winners were gratified with various
prizes
Results:
38,700 consumers were engaged via Quiz. The respondents are currently engaged
by regular weight management tips . The tips contribute to dissemination of
Special K’s brand promise.
Kellogg’s continuous to innovation, nutrition, health and quality has resulted in the Kellogg’s
Company being the largest producer of cereal in the world

18. GupShup has always invested in a high-quality, world-class team at all levels. It is
founded by seasoned Silicon-Valley entrepreneurs, led by experienced executives
with global expertise and staffed by the best engineers available in India.
It is backed by global venture-capital and private-equity funds including Charles
River Ventures, Helion Ventures and Globespan Capital Partners.
CEO - Beerud Sheth
Founder of Elance, Merrill Lynch, MIT Media Lab, IIT Bombay
COO – Ravi Sundararajan
General Manager-Akamai, VP-Palm, McKinsey, Harvard MBA
VP Engineering – Kunal Patke
Engineering Management Positions at CMC and HCL America Inc.
Experienced Team with Strong Backing