SlideShare a Scribd company logo
Delivering Unicorns
www.mrowcakasia.eu kasia@mrowca.co.uk
Internal IT Department
Software house
Consulting...
Disclaimer:
all opinions are my own
Journey for today:
1. Are we in troubles...?
2. Sins
3. There is a hope!
Context is a king!
Internal IT Department
Software house
Troubles...
Source: Chaos raport by Standish Group, 2012
changes
failure
success
Big project Small project
Watermelon reporting
Watermelon reporting
When to stop investing?
'Agile'
Time to market
Time to market
Sin 1: no product vision
'If I had asked people
what they wanted, they
would have said faster
horses'
~Tom Ford
Sin 2: too big backlog
Road map
Road map
commitment
Sin 3: gold plating
After doing feature once,
you can do it better next
time, surely?!
</sarcasm>
Building
Building Building
There is a hope!
Vision
Heuristics
Product tree
categories
(modules)
features
Method source: Innovation games
no product
vision
Do minimum
Understand what you are
building
Key business process
'Game changers'
vs. show stoppers
Get rid of 'shiny'
unfinished features
Accept:
app won't be perfect
Reduce backlog size
Lean backlog
Love vs ROI
Love vs ROI
Love vs ROI
Metrics
∞ ÷ 2 ≈ ∞
too big
backlog
∞ ÷ 2 ≈ ∞
Too many features...?
No one use the product
3 2
1
Build the
missing features
Ask what is
missing
Number of features
Happinessoftheuser
Happy user
Number of features
Happinessoftheuser
Now I can’t find
anything!
Validate!
Design feedback loop
Measure
What to measure?
gold
plating
Wrap up
www.mrowcakasia.eu
kasia@mrowca.co.uk

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