The document discusses modern data protection trends for VMware environments and IBM's data protection portfolio. It notes that organizations face challenges around data growth, security threats, and the need for data availability and reuse. IBM's portfolio aims to address these challenges through features like agentless backups, instant recovery, data reuse capabilities, cyber resiliency tools, and integration with multiple clouds. The document provides an overview of why various stakeholders in an organization, like business leaders, lines of business, and IT teams, care about modernizing data protection and what capabilities are important to them.

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Modern Data Protection
for VMware Environments
Delivering
IBM Data Protection Portfolio
Steve Kenniston
Global Market Development Executive
steve.kenniston@ibm.com

2. Data protection modernization
means improving data security
for 41% of survey respondents
Today’s Key Data Protection Trends
Application / Data Recovery
Data availability
Application / Data Reuse
Utilize data for new routes to market
Disaster Recovery
Recovering from data access loss in the primary data center
Business Continuity
Reducing the risk to the business, employees, market perception
Cyber Resiliency
Recover the business from
a compromised attack
01
02
03
05
04
Source: Research conducted by ESG on behalf of IBM, 2019

3. Organizations are facing significant
data protection challenges
of large enterprises plan
to use public cloud
for backup, archive
and disaster recovery
73%
1 in 3
Odds of experiencing a
data breach over the
next two years?
use data stored on
secondary storage
for more than
just recovery
68%
10Xgrowth in data
2016 to 2025

4. Lower costs
Improved performance
Simple / SLA management
Enhanced
business agility
Multicloud enablement
31% expect lower
operational cost from data
protection modernization
Source: Research conducted by ESG on behalf of IBM, 2019
85% with self-service data reuse have
improved app dev speed and code quality
Why modernize backup for VMware?

5. Simplified & cost efficient, backup infrastructure
Agentless backups / snapshots
Simple to deploy and manage
Scales to multiple petabytes
Exceptional performance
Instant recovery & access
Data reuse use cases
Cyber resiliency
Ransomware detection
Automation / orchestration
RBAC and self-services
RESTful APIs
Object Storage
Backup
Appliances
Disk
Tape
Cloud
VTL
DataTarget
Traditional Apps
Hypervisors
Storage Systems
Scale-out Apps
IaaS, PaaS, SaaS
Containers
DataCreation
IBM Modern Data Protection platform benefits

6. Who cares about VMware data protection and why?
Achieve maximum uptime
Become a revenue enabler
Reduce costs, Cloud strategy
Business leaders
(Dir / VP of IT / CIO / CFO)
Company
Line of Business
(App/Dev Team, VMadmin, DBA,
Marketing/Operations Department)
Self-Service
Rapid Data Access
Agile & DevOps modelIT infrastructure team
(Backup / Storage Administrator)
Ensure no business downtime
Enable faster data access
Lower infrastructure costs

7. Why business leaders care
about modern data protection
Reduce costs
Downtime
Hefty fines
Revenue loss
Mitigate risks
Security & compliance
Reputation exposure
Market share loss
Customer loss
Missed revenue opportunity
Profit erosion

8. What business leaders
need in a modern data
protection platform
• Fewer servers required at scale
• Storage efficiency built in; incremental forever, compression, dedupe
• Most robust front end/back end/application support
• Leverage existing infrastructure
• Flexible licensing models
53% less expensive overall backup deployment
• Leverage backup data for multiple use cases including DevOps
• Faster time to market, gain competitive advantage
Data reuse
• Data stored in native snap format can be recovered instantly
• Faster RTO – less downtime / application consistent
Instant recovery
• Ransomware Detection & GDPR Documentation
• AI analytics based on security anomalies
Security dashboard

9. Why Lines of Business care
about modern data protection
Self-service
Rapid access to fresh data
Downtime & rapid recovery

10. Lines of Business and Modern Data Protection
• Portfolio features that:
̶ Reduce downtime
̶ Provide rapid access to data
Data Reuse
• Reuse data for multiple use cases: DevOps, reporting, analytics
Instant Data Access / Recovery
• Data stored in native snap format can be recovered instantly
• Recover data and applications in non-production environment
Self-service
• Secure self-service to control access to data and applications needed
• Removes burned from IT by automating recoveries,
reuse access or automating DR testing
Automation / Orchestration
• Integrate with applications to automate data
recovery or reuse access
Restful APIs
• Utilize integration with the cloud to recover data in any
location needed for any use case including; DR,
DevOps, analytics, reporting, etc...
Integration with the Cloud

11. Why IT cares about modern
data protection
Downtime
Fast Recovery
Cyber Resiliency
Compliance
Ease of Management
Integration with Cloud
Secure Data Access
Cost Control

12. IT Team and Modern Data Protection
• Portfolio features that:
̶ Align to IT needs when it comes to modern data protection
RBAC / Self-service
• Enable end users to recovery or gain access to
necessary data faster
• Put data in the hands of people that need it
Agentless Deployment for VMs / Applications
• Ease deployment
• Lower operational expense (OpEx)
Instant Access / Recovery
• Data stored in native / snapshot format for instant recovery
• Faster time to production / faster application development
Multi-cloud Access & Storage Efficiency Services
• Recovery, DR, or reuse data in a multi-cloud environment
• Incremental forever, snapshots, compression,
deduplication (lower CapEx)
• Integration with COS WORM for cyber resiliency
Proactive Data Catalog
• Simplify deployment / management
• Keep track of all data copies
• Find data simply / easily
• Removes burned from IT by automating recoveries,
reuse access or automating DR testing
Automation / Orchestration

13. 13
VMware Data Protection to meet cost / RTO needs
PerformancePricedSolutions
InfrastructureandOperations
IBM Tape
Multicloud
Client Requirements:
• Performance
• Multi-Site Access
• Near Zero RPO/RTO
• Replication
• Tiering
• Air Gap / Immutability
• Archive
• Access
• Cost
IBM Storage

14. • Deployed IBM Spectrum Protect Plus to manage VMWare
protection at remote agencies
• IBM Spectrum Protect Plus’ software-defined approach
allowed State of Ohio to leverage existing storage systems
• IBM Spectrum Protect Plus enabled the team to complete
simple tasks more effectively, including introducing more self-
service features
• 100% success rate of daily backups for hundreds of VMWare
virtual machines protects against data loss
State of Ohio Dept. of Administrative Services
“We recently restored a 2.5 TB VMware in less than three minutes with Spectrum Protect
Plus. Since the user had rapid access to the data they needed promptly, they were able to
focus on serving citizens.”
- Bryan Holmes, Team Lead of Backup and Recovery Services, Office of Information
Technology, Ohio Department of Administrative Services, State of Ohio
https://www.ibm.com/case-studies/state-of-ohio-systems-software-data-recovery-data-availability

15. IBM Modern Data Protection Platform Vision
Cyber Resiliency
• End 2 End Encryption
• Air Gap
• Multi-factor Authentication
• Malware Detection
• Key Management
Docker / Kubernetes
Support in VMware
• Tight integration with
Kubernetes Management
• RedHat Ceph Storage
• Focused on the developer
• Supported in a VMware
environment
AI Infused Data Protection
• Common Management
• Storage Insights
• Spectrum Discover
• Open APIs

16. Organizations are facing significant
cyber security challenges
Average total cost of a
data breech in 2018
Estimated global cost
of WannaCry attack
Cost impact for one
company impacted
by NotPetya
Odds of experiencing a
data breach over the
next two years
Source: World Economic Forum 2018 Gllobal Risks
Source: Ponemon, 2018 Cost of Data Breach Study - https://w3.ibm.com/w3publisher/ibm-security-internal-community/cost-of-a-data-breach
CBS News WannaCry ransomware attack losses could reach $4 billion - https://www.cbsnews.com/news/wannacry-ransomware-attacks-wannacry-virus-losses/
$3.86M
$200k/hr
Downtime
$8B
Average amount of
time hackers spend
inside IT environments
before discovery
197
days
$310+M
#3
Likely
#6
Impact
1 in 3
World Economic Forum 2018
Global Risks
It’s no longer “IF” but “WHEN”

17. Delivering
Capabilities
Ease of
Reuse
Instant access
and fast
recovery
Isolation
Logical and
Physical
Separation
Performance
Speed to meet
RTO/RPO in
different
scenarios
Immutability
Ease
Corruption or
Destruction

18. IBM capabilities today for cyber resiliency
Ops Center security dashboard
Malware detection / workload pattern anomalies
o i.e. dedupe rate changes / large ingest changes
Multi-factor authentication
Dual authorization – data loss / deletion
Air Gap / Immutable storage (COS / Tape) / FIPS 140-2
Logical Block Protection (Protect)
Integration with Resiliency Orchestrator
End to end data repository encryption
Key management
Air Gap / Immutable
Storage
IBM Tape
Identify
Recover
Detect
Protect
Respond

19. Support for Containers in VMware
Red Hat OpenShift Container Backup
Deep integration into OpenShift and
Kubernetes environment while leveraging
SPP value in data protection management
Plus Data
Mover
container(s)
Apps
snap 1
snap 2
…..
snap n
Persistent
application
/ crash consistent
snapshots
Red Hat
Ceph Storage
CSI snapshot
SASE
vSnap server
Jose: administrator
kubectl: kubernetes backup monitoring
SPP UI: monitoring / reporting
Jane: application developer
kubectl CLI or OpenShift: Request SLA-
based backup/restore of app or persistent
vol.
Incremental offload:
app or storage based
Sam: Storage administrator
SPP UI: SLA management,
monitoring, reporting

20. AI Infused Data Protection
Integration with Storage Insights
Integration with Spectrum Discover
- (Today Protect is integrated with Spectrum Scale,
a predominate platform for AI environments)
ü Tiering backups – EasyTier, HSM, Archive
ü Ransomware detection
Capabilities
• Data classification (Discover)
• Meta-data classification (Discover)
• Common management (Insights)
• Automated tiering for protection (EasyTier)
• RESTful API integration (with available APIs)
• Auto replication to sites to reduce vulnerabilities (via
product capabilities)
• Cyber protection report (via Insights – tape / COS WORM)
The Art of the Possible?

21. Questions to Explore...
Do you have a modernization strategy for your data protection environment?
What is driving this?
If you could improve your current backup solution – what would you want?
Tell me a bit about your SLA objectives for your protected data?
What is the role of “data reuse” in your environment?
What is the process when making data available for data reuse?
Would automation / orchestration help play a key role in supporting an auto
recovery or data reuse solution?
What is your cloud strategy when it comes to data protection OR data reuse?

22. IBM Modern Data
Protection Advantage
• Space-efficient snapshots, compression, and deduplication
combine to deliver exceptional storage efficiency
• Flexible data retention with native support for both
on-premises and cloud-based object storage and tape storage
• Intelligent data security provides ransomware detection, the
ability to lock down data on object storage using write-once-
read-many (WORM) technology, and the ability to air-gap data
on physical tape
• Software-defined approach avoids lock-in to vendor-specific
data protection appliances
• VMware Virtual appliance and an agentless
architecture enable fast deployment and easy
maintenance
• Broad workload support unifies data backup,
recovery, replication for physical file systems, VMs,
databases, Office 365, SAP HANA, and containers
• End-to-end policies automate data lifecycle
management, including operational data recovery,
data replication, and data retention
• Global search reduces data recovery time, since a
single search can locate data across multiple VM
hosts and hypervisors

23. IBM Modern Data Protection Key Links
• Data Protection Webpage
Trends in Modern Protection ESG Whitepaper
Tackle the Data Protection challenge – Featuring Insights from IDC Webcast
The next big leaps for IBM modern data protection Blog
Data protection modernization - what's it worth? Blog
Data Protection Modernization White Paper Whitepaper
Are you on top of your data protection? Infographic
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Latest Client References:
• UPMC, IBM Spectrum Protect, IBM FlashSystem 900, IBM FlashSystem A9000
• University of Birmingham, IBM Spectrum Protect, IBM Spectrum Scale, IBM Power Systems AC922
• State of Ohio - Department of Administrative Services, IBM Spectrum Protect Plus, IBM Storwize
• Volkswagen Financial Services, IBM Spectrum Protect, IBM Spectrum Protect Plus, IBM Tape
• General Treasury of Morocco (TGR) IBM Spectrum Protect Plus, IBM Storwize, IBM Spectrum Scale

24. IBM Modern Data Protection Key Links –
Spectrum Protect, Spectrum Protect Plus and Spectrum
Copy Data Management
• Spectrum Protect Webpage
Spectrum Protect Datasheet Webpage
Spectrum Protect Knowledge Center Webpage
•
• Spectrum Protect Plus Webpage
Spectrum Protect Plus Data sheet
Spectrum Protect Plus Overview Video
Spectrum Protect Plus Live Demo Environment
Spectrum Protect Plus Knowledge Center Webpage
• Spectrum Copy Data Management Webpage
Spectrum Copy Data Management Datasheet Webpage
Spectrum Copy Data Management Knowledge Center Webpage

25. IBM Modern Data Protection Key Links –
Spectrum Scale, Spectrum Cloud Object Storage (COS)
and Spectrum Archive
• Spectrum Scale Webpage
Spectrum Scale Datasheet Webpage
Spectrum Scale Knowledge Center Webpage
• Spectrum Cloud Object Storage Webpage
Spectrum Cloud Object Storage Data Sheet Webpage
Spectrum Cloud Object Storage Knowledge Center Webpage
• Spectrum Archive Webpage
Spectrum Archive Datasheet Single Drive Edition Webpage
Spectrum Archive Datasheet Library Edition Webpage
Spectrum Archive Knowledge Center Single Drive Edition Webpage
Spectrum Archive Knowledge Center Library Edition Webpage
Spectrum Archive Knowledge Center Enterprise Edition Webpage

26. Q&A

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