8. Change in direction meant:
Need to define just what this new business
would be in terms of
audience, product, and promotion.
Need to built a profitable site quickly.
Need to reach brand representatives
from our rural home.
Need to reach a large audience…but on
a very tight budget.
The answer = social media
18. Grow
Grow your accounts as a weekly task.
Cross-promote your accounts.
Present a common brand for your
accounts through the account names as
well as logos, colors, descriptions.
20. Growing importance of good
photos in social media
Pinterest has brought new emphasis on
good photography in social media.
Use tools to improve your social media
photos:
Instagram
Instaphotofor Blackberry
Touch up your photos with online tools like
PicMonkey before uploading to your social
media accounts
22. Stand Out in a Crowd
Create a Signature
Cause
Company
Product
Event
23. #centexfires
RTd calls for help &
offers of assistance,
lost and found
animals, etc.
Collected tweets in
one central place
on our blog for
non-Twitter users
Promoted the link
to that central help
page
24. Lion Guardians Project
Maasai Warriors saving
Kenya’s lions outside
protected areas.
Promote & Sustain
Coexistence between
People & Wildlife
Tell the story and
generate revenue to
sponsor guardians.
25. Event Barkers
Partnered with Carrie
Boyko of All Things Dog
Blog to form company
specializing in social
media solutions for pet
businesses.
One of our largest
events has been
#RedCarpetCat to
promote the launch of
The Tiniest Tiger Hipster
Bag.
26. Triple T Studios
Creating Fashion
with a Passion.
Our goal is to
support global
community based
conservation
programs.
27. Create Products and
Promote via your Blog
Give press a reason
to write about you
through
development of a
product.
Monetize your blog
by using it to
support your own
products.
28. Books
We leveraged the
industry we already
knew -- book
publishing – as well
as my educational
background in
Economics.
Upcoming books
include coloring
book featuring
rescue, dog treat
cookbook
