Useful overview of the UK and the UK market, aimed at international marketers. The deck includes information on the UK's population, workforce, culture and digital marketing landscape. Useful for anyone who wants an informative yet digestible understanding of the UK from a marketing viewpoint.
Useful overview of the UK and the UK market, aimed at international marketers. The deck includes information on the UK's population, workforce, culture and digital marketing landscape. Useful for anyone who wants an informative yet digestible understanding of the UK from a marketing viewpoint.
Green Room - Britishness and Nationalism in Retail DesignGreen Room Design
National culture is a fluid and ever-evolving concept, intertwined with history and national character. Brand and retail Interpretations can therefore vary considerably.
In our research we uncovered Britishness in many guises, from a focus on heritage and craftsmanship to brands proudly ignoring British civility and reflecting the cheekier, more irreverent side of what it means to be a Brit.
Looking across a wider geography, we also explored how French chic infiltrates Lacoste, how the Japanese aesthetic of ‘su’ contributes to the look and feel of Muji and how German industrial design inspires Braun.
To find out more please take a look at the whitepaper.
The Perils of Perception in 2015: Ipsos MORIIpsos UK
Ipsos MORI have compared perceptions of the likes of immigration levels, access to the Internet, the proportion of a country's wealth owned by the wealthiest 1%, obesity levels, religious affiliation, women in politics and in general employment, average wage levels and rural populations with the actual figures across thirty-three countries. How does your country fare?
How would you have fared with our questions? Take the quiz: https://www.ipsos-mori.com//perilsofperception
The Beat is an Ipsos always on community of engaged consumers, representative of the UK population, for rapid understanding of consumer views. In this edition, we explore people’s views on the Brexit vote 5 years on, and how they feel about the vote they made.
Jayesh Navin Shah, from Ipsos MORI Public Affairs, presented our findings on cyber skills gaps and shortages in the UK at the SC Digital Congress 2021. The findings are taken from Ipsos MORI’s report, Understanding the UK Cyber Security Labour Market 2021 study, carried out on behalf of the UK Department for Digital, Culture, Media and Sport.
https://www.sccongressuk.com/digital-congress/
Jayesh Navin Shah, from Ipsos MORI Public Affairs, presented our findings on cyber resilience among UK businesses and charities at the SC Digital Congress 2021. The findings are taken from Ipsos MORI’s Cyber Security Breaches Survey 2021, carried out on behalf of the UK Department for Digital, Culture, Media and Sport.
https://www.sccongressuk.com/digital-congress/
Ipsos Global Advisor: The Perils of Perception: Environment and Climate ChangeIpsos UK
People around the world say they understand what actions they need to take to combat climate change, but do they really? The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth.
Ipsos Community: Quotes following the events around the vigil for Sarah EverardIpsos UK
The horrific murder of Sarah Everard has raised the need to debate the safety of women in public spaces. We've seen the alarming images from the vigil turned protest on Clapham Common. We were keen to hear how these events were perceived by the public, so we turned to our 'always on' Ipsos community to hear their views.
The 2020 Global Infrastructure Index - undertaken in partnership by GIIA and Ipsos MORI and the largest global survey of its kind looking at public attitudes towards infrastructure and investment – shows that the British public believe investment in infrastructure should form a key part of the UK Government’s plan to secure economic recovery from the Covid-19 pandemic.
Since the outbreak of the COVID-19 pandemic, women of all ages across Britain are more pessimistic and worried than their male counterparts. This new webinar explores why.
Looking at data around the balance of responsibility and mental load at work and at home for women compared to men, the additional stresses that the pandemic has put on women of all ages, and the specific damages it has made to women's work-life balances and future ability to progress in a career, our expert speakers will examine how the disease - despite being more prevalent in men - might be more damaging to women.
Ipsos has analysed data from more than 2,000 women of working age across Britain to examine what is happening, explore the causes and explain what can be done to better support those women being hit hardest by the pandemic.
Speakers include:
Jane Merrick, Policy Editor, the I newspaper
Kully Kaur-Ballagan, Research Director, Public Affairs
Jordana Moser, Business research specialist, Ipsos MORI
Kelly Beaver, Managing Director, Ipsos MORI Social Research Institute (Chair)
Green Room - Britishness and Nationalism in Retail DesignGreen Room Design
National culture is a fluid and ever-evolving concept, intertwined with history and national character. Brand and retail Interpretations can therefore vary considerably.
In our research we uncovered Britishness in many guises, from a focus on heritage and craftsmanship to brands proudly ignoring British civility and reflecting the cheekier, more irreverent side of what it means to be a Brit.
Looking across a wider geography, we also explored how French chic infiltrates Lacoste, how the Japanese aesthetic of ‘su’ contributes to the look and feel of Muji and how German industrial design inspires Braun.
To find out more please take a look at the whitepaper.
The Perils of Perception in 2015: Ipsos MORIIpsos UK
Ipsos MORI have compared perceptions of the likes of immigration levels, access to the Internet, the proportion of a country's wealth owned by the wealthiest 1%, obesity levels, religious affiliation, women in politics and in general employment, average wage levels and rural populations with the actual figures across thirty-three countries. How does your country fare?
How would you have fared with our questions? Take the quiz: https://www.ipsos-mori.com//perilsofperception
The Beat is an Ipsos always on community of engaged consumers, representative of the UK population, for rapid understanding of consumer views. In this edition, we explore people’s views on the Brexit vote 5 years on, and how they feel about the vote they made.
Jayesh Navin Shah, from Ipsos MORI Public Affairs, presented our findings on cyber skills gaps and shortages in the UK at the SC Digital Congress 2021. The findings are taken from Ipsos MORI’s report, Understanding the UK Cyber Security Labour Market 2021 study, carried out on behalf of the UK Department for Digital, Culture, Media and Sport.
https://www.sccongressuk.com/digital-congress/
Jayesh Navin Shah, from Ipsos MORI Public Affairs, presented our findings on cyber resilience among UK businesses and charities at the SC Digital Congress 2021. The findings are taken from Ipsos MORI’s Cyber Security Breaches Survey 2021, carried out on behalf of the UK Department for Digital, Culture, Media and Sport.
https://www.sccongressuk.com/digital-congress/
Ipsos Global Advisor: The Perils of Perception: Environment and Climate ChangeIpsos UK
People around the world say they understand what actions they need to take to combat climate change, but do they really? The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth.
Ipsos Community: Quotes following the events around the vigil for Sarah EverardIpsos UK
The horrific murder of Sarah Everard has raised the need to debate the safety of women in public spaces. We've seen the alarming images from the vigil turned protest on Clapham Common. We were keen to hear how these events were perceived by the public, so we turned to our 'always on' Ipsos community to hear their views.
The 2020 Global Infrastructure Index - undertaken in partnership by GIIA and Ipsos MORI and the largest global survey of its kind looking at public attitudes towards infrastructure and investment – shows that the British public believe investment in infrastructure should form a key part of the UK Government’s plan to secure economic recovery from the Covid-19 pandemic.
Since the outbreak of the COVID-19 pandemic, women of all ages across Britain are more pessimistic and worried than their male counterparts. This new webinar explores why.
Looking at data around the balance of responsibility and mental load at work and at home for women compared to men, the additional stresses that the pandemic has put on women of all ages, and the specific damages it has made to women's work-life balances and future ability to progress in a career, our expert speakers will examine how the disease - despite being more prevalent in men - might be more damaging to women.
Ipsos has analysed data from more than 2,000 women of working age across Britain to examine what is happening, explore the causes and explain what can be done to better support those women being hit hardest by the pandemic.
Speakers include:
Jane Merrick, Policy Editor, the I newspaper
Kully Kaur-Ballagan, Research Director, Public Affairs
Jordana Moser, Business research specialist, Ipsos MORI
Kelly Beaver, Managing Director, Ipsos MORI Social Research Institute (Chair)
With just a few weeks to go before the 2020 presidential election in the US, Ipsos MORI hosted this webinar to explore the complexities and current uncertainties regarding the process and outcome of the election.
As part of the webinar, Clifford Young, our President of Public Affairs in the US, shared findings from our latest political polling.
Full webinar: https://youtu.be/d012B5iwSzQ
Sexual orientation and attitudes to LGBTQ+ in BritainIpsos UK
New Ipsos MORI research shows that Britons think LGBTQ+ communities face discrimination in Britain today, but opinion is split regarding the progression of LGBTQ+ rights.
COVID-19: Conspiracies and Confusions and the link with Social MediaIpsos UK
There is a toxic mix between underlying beliefs, misleading information and how people act around the COVID-19 coronavirus pandemic according to a new survey by Ipsos MORI and The Policy Institute and King's College London.
Solving the Cyber Security Skills Gap with DCMSIpsos UK
Taking findings from Ipsos MORI’s latest cyber security labour market study for DCMS, published in March 2020, we explore three areas in this webinar:
1. The demand for cyber skills in the UK
2. The training and qualifications landscape
3. Recruitment and diversity
Boris Johnson’s favourability rating increases sharply, with the Conservative Party’s image also showing some improvement
By a small margin, the public now think the country is heading in the right direction
One in two Britons are yet to form a view new Labour leader Keir Starmer. Those who do express a view expect him to improve the party’s fortunes by a seven-to-one margin
Economic optimism has fallen to its lowest level since the 2008 financial crisis, according to Ipsos MORI’s new Political Monitor. The new poll, conducted between 13-16 March, so before some of this week’s emergency measures were announced, shows seven in ten (69%) now say they think the economy will get worse in the next 12 months – this is up from 42% in February. Just 15% think that the economy will improve, leaving an Economic Optimism Index score of -54. The last time pessimism was this low was in November 2008 (at its worst during the 2008 crisis 75% thought the economy would get worse). Despite this pessimism, around half (49%) believe the Government is handling the coronavirus outbreak well (35% say badly).
International Women's Day 2020: What is acceptable behaviour in the workplace?Ipsos UK
A new survey of more than 20,000 people in 27 countries from Ipsos MORI and King's College London for International Women's Day 2020 finds significant differences in what women and men see as acceptable workplace behaviour.
Coronavirus Opinion and Reaction - Ipsos MORIIpsos UK
A new global poll by Ipsos MORI shows the extent to which the UK public may change their behaviours because of the threat of the virus, including 14% saying they would avoid contact with people of Chinese origin or appearance.
The threat of the Covid-19 could have a significant impact on the UK public’s behaviour, according to an Ipsos survey conducted online from February 7 to 9, 2020 among 8,001 adults aged 16 (18) -74 in Australia, Canada, France, Germany, Japan, Russia, the United Kingdom, and the United States.
Two-thirds of people in the UK say they would consider avoiding travelling to infected countries or areas (65%), while three in ten would avoid large gatherings of people or travelling by air for holidays (both 29%). A quarter say they would avoid shaking hands with others (26%), and one in five say they would avoid travelling by public transport (22%).
This study did not have any external sponsors or partners. It was initiated and run by Ipsos with the intention to share our understanding about the world we live in and how citizens around the globe think and feel about their world.
The Perils of Perception 2020: Causes of DeathIpsos UK
Ipsos’ latest Perils of Perception study highlights public misperceptions across 32 countries about the proportion of people who die from diseases, violence, transport injuries and other causes. While patterns differ in different countries, overall on average people tend to underestimate how many deaths are caused by cancers and cardiovascular disease, and overestimate how many are caused by transport injuries, substance misuse and violence.
Public Perception of Environmental Impact: Ipsos Omnibus PollIpsos UK
As concern about the environment continues to rise, 81% of Britons believe that the Government should take partial or full responsibility for reducing the harm we do to the environment. Within this, 1 in 5 believe the Government should take main responsibility while 61% believe it should be split between the Government, Businesses and the public, an Ipsos MORI Omnibus Survey has found.
Ipsos MORI Social Media Britain November 2019Ipsos UK
The key findings of the November 2019 edition of our new Social Media Britain report - powered by Synthesio - include:
Overall Brexit continued to lead the conversation in November – however there was a 59% increase in NHS related mentions vs. October. This was driven in part by Corbyn revealing documents that he says indicate a Conservative government would sell off the NHS as part of a US trade deal.
The general election, which is the focus of our deep dive this month, as well as the London Bridge terror attack - both contributed to sizeable shifts in social conversation.
Following the ITV Leaders Debate, there was a sharp increase in conversation around the general election. The release of the Labour and Conservative manifestos seeing further spikes in volume towards the end of November.
When comparing Johnson and Corbyn activity on Twitter in November there were some notable differences in the focus of their posts. Whilst Brexit was mentioned across 42% of Johnson’s tweets – it was only mentioned within 6% of Corbyn’s. Corbyn focused mainly on the NHS, which was mentioned in just over a third of his tweets.
Ipsos MORI 2019 General Election Campign Tracker - HousingIpsos UK
New research from Ipsos MORI finds the major housing parties included in Conservative, Labour and Liberal Democrat manifestos are popular, but the public also have strong doubts that anyone will improve housing if elected.
Ipsos MORI Political Monitor - 6 December 2019Ipsos UK
Conservatives hold 12-point lead over Labour heading into final week of the election campaign
Corbyn has improved leader satisfaction ratings since October but still trails Johnson
NHS of increased importance to voters as an election issue
One in four may change their minds on who to vote for before next Thursday
More of the British public are opposed to a second referendum on Scottish independence next year than support one
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
3. British…but also English, Sc ottish, Welsh
How strongly do you feel you belong to...
...your neighbourhood 57
...your home town 61
...Britain 66
...England 72
...Scotland 82
...Wales 83
2,320 British a dults, 30 Nov – 6 De c 2011 Sourc e : Ipsos MO RI/British Future
4. What we really value about Britain...
Overall, whic h two or three of the following, would you say makes you most proud
to be British?
Our History 45
The NHS 37
British Army/armed forces 36
The Royal Family 28
Our culture and arts 24
Our system of democracy 22
Having a free press/media 15
British sports teams 10
Our position in the world 5
British business 4
Base: 998 British adults, interviewed fac e to fac e 27 Jan - 5 Feb 2012 Sourc e: Ipsos MORI / Channel 4
10. Better for women, more tolerant, diverse...
T what extent do you agree or disagree with the following statements about how
o
Britain has c hanged sinc e 1948?
Agree Disagree
Women have more c hoic es now than
4 88
they did
People are less disc riminating of people
11 72
who are gay
Relations between different ethnic
29 44
groups are better now
Base: 2,320 British adults, 30 Nov – 6 Dec 2011 Sourc e: Ipsos MORI / British Future
11. Less religious... And getting ruder...
T what extent do you agree or disagree with the following statements about how
o
Britain has c hanged sinc e 1948?
Agree Disagree
Britain is a less religious plac e now 13 72
British people are better at parenting
56 12
now
Britain is now a more polite plac e 74 7
Base: 2,320 British adults, 30 Nov – 6 Dec 2011 Sourc e: Ipsos MORI / British Future
12. On balanc e we’ve lost something...
T what extent do you agree or disagree with the following statements about how
o
Britain has c hanged sinc e 1948?
People are just as proud to be British
now as they were then
Agree
24% 24%
Disagree
Neither /
no opinion
52%
Base: 2,320 British adults, 30 Nov – 6 Dec 2011 Sourc e: Ipsos MORI / British Future
13.
14. Away from my front door, gloom reigns
Looking ahead to 2012, how optimistic or pessimistic are you feeling about...
Pessimistic Optimistic
You and your family 26 52
The city town village where you live 31 33
Britain 65 15
Europe 74 7
Britain's economic prospects 73 10
Base: 2,320 British adults, 30 Nov – 6 Dec 2011 Sourc e: Ipsos MORI / British Future
16. The Great British Charac ter...
From this list, please tell me whic h two or three, if any, you think are the best
c harac teristic s of British people as a whole?
Good sense of humour 45
Friendly 34
Tolerant to all sections of society 30
Hard working 28
Polite / good manners 26
Patriotism 19
Law abiding 18
Keep themselves to themselves 14
Base: 998 British adults, interviewed fac e to fac e 27 Jan- 5 Feb 2012 Sourc e: Ipsos MORI / Channel 4
18. The British c harac ter - bad
From this list, please tell me whic h two or three, if any, you think are the worst
c harac teristic s of British people as a whole?
Drink too much 50
Ignorant of other cultures 33
Complain too much 23
Lazy 20
Intolerant to different sections of society 19
Bad eating habits 18
Too pessimistic 16
Rude 15
Too nationalistic 6
Unfriendly 6
Bad teeth 4
Base: 998 British adults, 27 Jan- 5 Feb 2012 Sourc e: Ipsos MORI / Channel 4
20. Maybe they’re right....
Alc ohol Consumption in the UK 1947-2009
Sourc e: British Beer and Pub Assoc iation Statistic al Handbook 2010
21.
22. Our self assessment: The “ inputs”
Whic h 2 or 3 would you pic k out as areas where Britain is strongest/ weakest
c ompared with other c ountries?
35
22
7 6 5
11 11 3
0
-19 -19
-45
Base: 1,003 British adults, 25-31 May 2012 Sourc e: Ipsos MORI / Design Counc il
23. Our self assessment: The “ outputs”
Whic h 2 or 3 would you pic k out as areas where Britain is strongest/ weakest
c ompared with other c ountries?
25 23 12 9 8 8 7 3
-4 -8 -22
-5
Base: 1,003 British adults, 25-31 May 2012 Sourc e: Ipsos MORI / Design Counc il
25. British Captains of industry would tend to agree
In whic h of the 1 or 2 following sec tors do you see the greatest and least
potential for growth in the UK over the next 12 months and whic h do you c onsider
the UK to have a c ompetitive advantage?
52% Greatest Potential
Technology/media/telecoms 3%
43% Least Potential
24%
Manufacturing 22% Competitive advantage
3%
20%
Financial/banking/insurance 33%
78%
19%
Construction 16%
2%
19%
Services/retailing 33%
21%
12%
Utilities 11%
2%
11%
Mining/minerals/natural resources 29%
4%
6%
Transport/distribution 13%
1%
2%
None of the above 1%
6%
0%
Other 6%
1%
Base: British Captains of Industry (100), interviewed Sep-Dec 2011
26. Are we really not very
good at manufac turing...?
An “offic ial view”
27. “ The UK is in the world’s Top 10....
direc tly employs 2.5 million
people, generates half of UK
exports...2nd only to the US in
aerospac e industry...2 of top 6
pharmac eutic al c ompanies in
the world have their HQs in UK…
”
Sourc e: T hnology Strategy Board
ec
28. “ ... resurgent UK-based auto
industry exported a
rec ord-breaking 84% of
produc tion in 2011.....average
annual produc tivity inc rease of
3.6%, two and a half times greater
than the UK ec onomy as a whole.
”
Sourc e: T hnology Strategy Board
ec
29. Do we see “Britishness” in
what we buy these days?
Not really!
28% rec all buying something British rec ently
30. Why we “ Buy British”
For whic h, if any, of the following reasons, was buying British important, when
buying this produc t or servic e? Whic h others?
Quality 40%
Wanting to support a British company 38%
Wanting to support the British economy 36%
Its reputation 26%
Price 17%
Design 14%
Its popularity 5%
Only a British product was available 5%
Don’t know 1%
None of these
Base: All adults 15+ who, to their knowledge, have bought British rec ently and believe this to be very/fairly important in
Sourc e: Ipsos MORI / Design Counc il
their dec ision to purc hase (133)
31. The most famous British produc ts?
Looking at this list, whic h, if any, would you desc ribe as “British”?
By British, I mean they were made or designed in Britain
The Mini 59
Cat’s Eyes (on the road) 52
Dyson vacuum cleaner 48
The Hoover vacuum cleaner 20
Lastminute.com 14
World Wide Web (www) 13
Teflon 9
Grand Theft Auto video game 6
The BlackBerry phone 5
Facebook 4
The VW Beetle 2
The “Angry Birds” App 2
Don’t know 7
None of these 3
Base: 1,003 British adults, 25-31 May 2012 Sourc e: Ipsos MORI / Design Counc il
32. What we’re proudest of...
Here is the list of produc ts that were made or designed in Britain. Whic h one or
two of them, if any, would you say you are most proud of?
Cat’s Eyes (on the road) 40
The Mini 39
World Wide Web (www) 34
Dyson vacuum cleaner 17
Grand Theft Auto video game 3
Lastminute.com 3
Base: 1,003 British adults, 25-31 May 2012 Sourc e: Ipsos MORI / Design Counc il
33.
34. UK plc : Attrac tive (in princ iple)
“”T UK is c urrently an attrac tive plac e to invest”
he
Strongly agree Tend to agree Neither Tend to disagree Strongly disagree
6% 45% 17% 28% 4%
Ba se: British Captains of Industry (100), interviewed Sep-Dec 2011
35. Not quite so attrac tive when c ompared with
elsewhere…
In the c urrent c limate, whic h of the following c ountries do you believe offers the
best environment for business?
Brazil 25%
China 21%
USA 14%
UK 10%
India 10%
Australia 8%
Germany 4%
Russia 2%
Canada 2%
France 0%
Japan 0%
Mexico 0%
Italy 0%
Spain 0%
Other 3%
Base: British Captains of Industry (100), interviewed Sep-Dec 2011
36. The US and China are where it’s at
Whic h of the following c ountries do you believe is the most attrac tive for
investment?
USA 28%
China 16%
UK 15%
Australia 14%
Brazil 9%
Germany 6%
Canada 5%
India 3%
France 0%
Italy 0%
Japan 0%
Mexico 0%
Russia 0%
Spain 0%
Other 4%
Base: British Captains of Industry (100), interviewed Sep-Dec 2011
39. Typic ally self-deprec ating Brits…!
Taking into ac c ount all the things whic h you think are important, how favourable
or unfavourable is your overall opinion/impression of the UK…?
% Favourable - Britain % Favourable - Global
Respects human rights 53%
55%
Has a strong commitment to culture and the arts 50%
54%
Respects its neighbours and other countries 49%
45%
Has strong democratic values and institutions 48%
56%
Contributes to peace and co-operation 46%
45%
Contributes to global economy 45%
51%
Respects contracts and the rule of law 45%
53%
Respects the rights of its citizens 43%
56%
Contributes to international socio-economic 41%
development 47%
Its people enjoy a good standard of living 37%
59%
Makes a positive difference in the world 36%
43%
Is a good country in which to invest 24%
42%
Has a strong economy 13%
48%
Base: c .500 - 1,000 residents aged 16-64 (18-64 in the US and Canada) in eac h c ountry; July 2010
40.
41. Resonanc e - strengthening
emotional assoc iations with brands
Purc hase
Intent
Strength of
Emotional Assoc iations with brand