National culture is a fluid and ever-evolving concept, intertwined with history and national character. Brand and retail Interpretations can therefore vary considerably.
In our research we uncovered Britishness in many guises, from a focus on heritage and craftsmanship to brands proudly ignoring British civility and reflecting the cheekier, more irreverent side of what it means to be a Brit.
Looking across a wider geography, we also explored how French chic infiltrates Lacoste, how the Japanese aesthetic of ‘su’ contributes to the look and feel of Muji and how German industrial design inspires Braun.
To find out more please take a look at the whitepaper.
This caffeine fuelled quest reviews the multitude of ways in which coffee shops are delivering great customer experience, and how these insights might inform new retail customer experiences.
This forms part of our program of CX insights leading up to the Retail Design Expo 2016, to find out more visit www.greenroomdesign.com/blog/cx-important-retail/
One of the main drivers of retail visits in the digital
age is human interactions and brand experiences.
Once you’ve enticed customers into your retail
environment, the next challenge is to encourage
engagement, disrupt the habitual shop, drive sales and
ensure they remain immersed in your brand space.
We explore some recent examples of how e-retailers are doing the last thing their venture capitalist backers ever thought they’d want to do: laying down some good-old bricks and mortar.
The retail trend from clicks to bricks is becoming a common occurrence as online-only retailers discover that a physical presence and multiple channels of distribution can help to build volume and scale.
According to research by Verdict and British Land, in 2015, 89% of retail sales touched’ a physical store. The figure represents a 5% boost to in-store sales and demonstrates how different retail channels complement each other.
This caffeine fuelled quest reviews the multitude of ways in which coffee shops are delivering great customer experience, and how these insights might inform new retail customer experiences.
This forms part of our program of CX insights leading up to the Retail Design Expo 2016, to find out more visit www.greenroomdesign.com/blog/cx-important-retail/
One of the main drivers of retail visits in the digital
age is human interactions and brand experiences.
Once you’ve enticed customers into your retail
environment, the next challenge is to encourage
engagement, disrupt the habitual shop, drive sales and
ensure they remain immersed in your brand space.
We explore some recent examples of how e-retailers are doing the last thing their venture capitalist backers ever thought they’d want to do: laying down some good-old bricks and mortar.
The retail trend from clicks to bricks is becoming a common occurrence as online-only retailers discover that a physical presence and multiple channels of distribution can help to build volume and scale.
According to research by Verdict and British Land, in 2015, 89% of retail sales touched’ a physical store. The figure represents a 5% boost to in-store sales and demonstrates how different retail channels complement each other.
6 social media marketing via facebook success secretsRUBEN LICERA
Thanks to Certified SEO Specialist Ivan Llesol (http://www.ivanllesol.com) for preparing the presentation in behalf of RLCOMM International (http://www.rlcomm.org).
For more information, email info@rlcomm.org.
Kericho Governor Paul Chepkwony spent Sh780,583 of the Sh1 million he set aside for 'confidential' expenditure. It is not clear for what purpose the budget was allocated.
How to ditch meetings and play games insteadNeil Turner
Games? Aren’t games strictly for outside office hours? Not when it comes to user-centred design. Games are not only great fun, they’re also a fantastic way to approach a problem from a different angle and to get important requirements and information from users, stakeholders and team members, without it even seeming like hard work.
In this presentation I cover some simple design games that you’ll be able to apply straight away to your user-centred design projects. You’ll learn games for generating potential design ideas, for exploring ideas and for refining and evaluating designs with users.
Burberry - Brand identity and artification analysisAda Di Matteo
The brand identity analysis is carried out by means of Kapferer's Brand Identity Prism. As many other luxury brands, Burberry is engaged in a process of artification (transformation of non-art into art). An analysis of the brand's art initiatives follows.
This is a synopsis of a presentation by Nick Gray, Director at Design Bridge, shown at the World Whiskies Conference in Scotland, April 2011. Mixing the traditional with the contemporary - what can whisky learn from gin?
Branding Challenges & Opportunities, Turkey food & drink initiative by TBCCISCG International
What are the Branding Challenges & Opportunities. Presentation @ the Turkey Food & Drinks Initiative by the Turkish British Chamber of Commerce and Industry (TBCCI), hosted by UBS in London. What are the issues & trends relating to country of origin branding, the competitive environment, impact of globalisation and the current situation regarding branding of Turkish food and drink products in the UK. April 9, 2015 by Anne Bacon
Vm chronicles no.12 the twelfth series of extraordinary retail eventsVM-unleashed! Ltd
Discover some of the more fascinating retail stories happening before our very eyes… VM Chronicles12 The twelth series of Extra-ordinary Retail Events
Hidden Benefit: Beauty on a Different Level
Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling
A Place for Heroes: M&S Positioning for Fashion
Stand & Stare: Pull & Bear Take to the Road
New Home: West Comes East to be Part of the Furniture
Brit Tops: Exemplorary Contemporary
Standing on Ceremony: Opening Up a Whole New World
Everything's Coming Up Roses: Cath's Cornucopia
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Marketing Strategy for Aquascutum Brand RevivalJing Huang
This project will look at the British fashion brand Aquascutum and look at the marketing of the brand and its contribution to the downfall of this brand that recently left it in administration. Its subsequent rescue by a Hong Kong based firm is very interesting because they obviously see the value in the brand that no other UK companies did. The owners of the new brand now have to make difficult decisions regarding what to do with this brand going forward.
Brands often fail, times change and people’s tastes move. However, Aquascutum found itself struggling at precisely the time when another brand, Burberry was soaring with success. I found the, on the surface at least, the story behind these two brands, and even their products, were so similar that this would be a fascinating case to look at how brand marketing strategy can have incredibly powerful effects on a brand.
This project is intended to provide recommendations for the future brand strategy of Aquascutum by first examining the market that the brand operates in and then analysing its marketing activities. I regard the failure of the company as largely a failure of its marketing function as it failed to listen to the demands of the market. Its revival will therefore need to be informed by those changing demands and the failures of its marketing. The future recommendations for the brand will provide a specific strategy for the future and detailed analysis of what aspects of the marketing mix the brand needs to change in order to achieve the necessary changes to revive this brand.
Vm chronicles no.10 The tenth series of extraordinary retail eventsVM-unleashed! Ltd
Discover some of the more fascinating retail stories happening before our very eyes… VM Chronicles 10 A tenth series of Extra-ordinary Retail Events
Crew Cut: Subtle Snapshot of What's-in Store
Open: Welcome to the House of Fun
Social Visits: Pop-Up & Pop-In
Top Clarks: Success is Black & White
Insuring Success: Selling in Any Event
Colour with Confidence: No More Le Creuset Cookery Blues Days
Colour Palette: Playing with Performance
From Knightsbridge to Airbridge: Flying the Harrods Flag
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