Adam Findlay designed a logo and poster and explains his design choices. For the logo, he chose blue and green as calm complementary colors and added white to help the colors stand out. The shapes used - a circle, square, and triangles - represent qualities like good communication, organization, and leadership according to color theory. For the poster, he selected a Churchill quote about taking advantage of opportunities and a picture that was partly clear and cloudy to fit the quote. He used a dark gray font color sampled from a shadow to make the text bold against the backdrop of the photo.

1. Defending My Design
By Adam Findlay

2. My Logo PICTURE

3. Why the color(s)?
• I went with blue and green because they’re
both very calm colors and they’re also
complimentary colors. I decided to have a bit
of white in there because so it would help the
other colors stand out.

4. Why the shape(s)?
• I chose a circle, a square, and triangles
because color theory states that circles can
mean people who listen and communicate
well, squares are people who like
organization, and triangles make good
leaders.

5. My Poster PICTURE

6. Why the quote?
• I really wanted a quote that had an important
thing to say while also wanting one from an
influential person. After finding the quote by
Churchill, I thought it was a good thing to take
advantage of.

7. Why the picture?
• I chose that picture because when I was
searching for one to use, I wanted part of the
picture to be clear and the other part to be
cloudy. I figured it was what fit best with the
quote I decided on.

8. Why the font color?
• I chose black as my font color because it
appeared more bold against its backdrop and
it stood out in the photo. It’s actually not a
pure black because I sampled it from the
shadow that the rock casted.