The document discusses the design choices made by Colin Trobough for a logo and poster. For the logo, orange and white were chosen for the colors to represent health, change, simplicity and virtue. A circle and triangles were used for the shapes to symbolize empathy, caring, leadership and decisiveness. For the poster, a quote was selected that encourages ignoring condescending words. A picture was chosen that depicts a person who overcame criticism to lead a nation. A lifelike font was selected to portray an authentic persona, and blue font color was used because it blended well with the picture.