Ashwin Sodhi has been designing mobile and digital experiences for content strategy, marketing communication by using Behavioral Sciences and Data Management strategies for big companieslike Appel, Wells Fargo, Disney, and CNN.
“Dammit, Jim! I’m a designer, not a copywriter!”Rebekah Baggs
This document provides tips for designers on writing and collaborating with copywriters. It discusses the importance of understanding user needs and business goals to inform both design and content. When writing on your own, designers should apply principles of voice, tone, and universal guidelines. However, collaborating with copywriters allows both verbal and visual design to be considered strategically. Effective collaboration involves respecting each other's roles and planning site architecture jointly.
Using VoiceThread for digital storytelling in schoolsFred Mindlin
The document summarizes the process students went through during a week-long writing camp to create digital stories using the Voice Thread platform. Students brainstormed topics, wrote rough drafts, worked in pairs to provide feedback, revised their writing, storyboarded their ideas, and practiced narrating aloud. The document provided guidance on the writing and digital storytelling process.
1. The document is a presentation by Justin Jackson on content marketing strategies. It discusses researching audiences, writing content tailored to their needs and pains, and promoting content through influencers and social networks.
2. Key points include researching audience pain points, organizing findings, writing viral content focused on specific problems, and coordinating content promotion through influencers and communities.
3. Content promotion requires building relationships with influencers, adding value to online communities, timing posts for maximum visibility, and engaging with early commenters.
The document provides guidance on writing storyboards for app development projects. It discusses that storyboards are useful for organizing ideas, sharing ideas with others, and reducing mistakes during development. Traditional perceptions of storyboards being formal thick documents are challenged. Instead, the document promotes finding one's own way of writing storyboards, whether as an individual or as part of a team. Different tools that can be used for storyboarding are presented, including traditional PPT, hand drawings, mind maps, and wikis. The key aspects of writing storyboards like documenting ideas, requirements, drawings and flows are outlined. Two case studies of prior projects developed using storyboards are also summarized to showcase the benefits of storyboarding.
The presentation I gave at Meet Content meetup in Cracow, on January 10, 2017.
Is UX writing about writing only? What’s necessary to support design with the right words? Insights that will help you build foundations for your writing in the GUI (graphical user interface). You’ll discover:
• Why your brand’s voice is the core for building experiences.
• How to create messages that don’t stress out anybody.
• How to ensure your GUI labels are clear and complete.
You can also count on some proven tips for wordsmithery.
Polish version: https://www.slideshare.net/dr0dr/ux-writing-tajniki-i-techniki
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
This document outlines the importance and benefits of storytelling for nonprofits. It discusses how storytelling connects people on an emotional level and motivates donors and volunteers. Specific resources for how to tell stories through video, photos, and social media are provided, including best practices for each medium. Metrics for measuring the impact of stories, such as views and donations from YouTube videos, are also covered. The document emphasizes that compelling stories about real people are key to engaging audiences and achieving organizational goals.
“Dammit, Jim! I’m a designer, not a copywriter!”Rebekah Baggs
This document provides tips for designers on writing and collaborating with copywriters. It discusses the importance of understanding user needs and business goals to inform both design and content. When writing on your own, designers should apply principles of voice, tone, and universal guidelines. However, collaborating with copywriters allows both verbal and visual design to be considered strategically. Effective collaboration involves respecting each other's roles and planning site architecture jointly.
Using VoiceThread for digital storytelling in schoolsFred Mindlin
The document summarizes the process students went through during a week-long writing camp to create digital stories using the Voice Thread platform. Students brainstormed topics, wrote rough drafts, worked in pairs to provide feedback, revised their writing, storyboarded their ideas, and practiced narrating aloud. The document provided guidance on the writing and digital storytelling process.
1. The document is a presentation by Justin Jackson on content marketing strategies. It discusses researching audiences, writing content tailored to their needs and pains, and promoting content through influencers and social networks.
2. Key points include researching audience pain points, organizing findings, writing viral content focused on specific problems, and coordinating content promotion through influencers and communities.
3. Content promotion requires building relationships with influencers, adding value to online communities, timing posts for maximum visibility, and engaging with early commenters.
The document provides guidance on writing storyboards for app development projects. It discusses that storyboards are useful for organizing ideas, sharing ideas with others, and reducing mistakes during development. Traditional perceptions of storyboards being formal thick documents are challenged. Instead, the document promotes finding one's own way of writing storyboards, whether as an individual or as part of a team. Different tools that can be used for storyboarding are presented, including traditional PPT, hand drawings, mind maps, and wikis. The key aspects of writing storyboards like documenting ideas, requirements, drawings and flows are outlined. Two case studies of prior projects developed using storyboards are also summarized to showcase the benefits of storyboarding.
The presentation I gave at Meet Content meetup in Cracow, on January 10, 2017.
Is UX writing about writing only? What’s necessary to support design with the right words? Insights that will help you build foundations for your writing in the GUI (graphical user interface). You’ll discover:
• Why your brand’s voice is the core for building experiences.
• How to create messages that don’t stress out anybody.
• How to ensure your GUI labels are clear and complete.
You can also count on some proven tips for wordsmithery.
Polish version: https://www.slideshare.net/dr0dr/ux-writing-tajniki-i-techniki
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
This document outlines the importance and benefits of storytelling for nonprofits. It discusses how storytelling connects people on an emotional level and motivates donors and volunteers. Specific resources for how to tell stories through video, photos, and social media are provided, including best practices for each medium. Metrics for measuring the impact of stories, such as views and donations from YouTube videos, are also covered. The document emphasizes that compelling stories about real people are key to engaging audiences and achieving organizational goals.
Digital Storytelling Handout (4th FL FORUM)George Drivas
This document summarizes a presentation on digital storytelling in education. It discusses digital storytelling as a modern version of traditional storytelling that can be used as an effective teaching method. The presentation covers what digital storytelling is, how it has evolved from oral traditions to incorporate modern technologies, and its educational benefits. These include developing skills like critical thinking, creativity, and effective communication. It then provides a 10 step process for creating digital stories, including choosing a topic, gathering materials, writing a script, recording narration, adding images and music. The presentation emphasizes using digital tools to enhance storytelling rather than just for decoration. It suggests sharing stories through websites to disseminate them further.
This document provides an overview of a webinar on digital storytelling for Zero Hunger. The webinar aims to teach participants how to use storytelling to engage audiences and support FAO's work toward a hunger-free world. It covers what makes an effective digital story, how to gather story materials, and using video for storytelling. The webinar includes presentations on digital storytelling principles and techniques, as well as a question and answer session. The goal is to equip participants with skills for telling compelling stories that advance FAO's mission through digital channels.
This document provides an overview of digital storytelling for educational purposes. It defines digital storytelling as conveying events through words, images, and other multimedia. The key elements of digital stories are discussed, including point of view, dramatic question, emotional content, voice, soundtrack, economy, and pacing. The document also outlines the process of creating digital stories, which typically involves writing a script, collecting assets, storyboarding, drafting, editing, and publishing the story. Digital storytelling is said to foster skills like writing, communication, collaboration, and problem solving. Examples of good practice and more sophisticated digital stories are provided.
Telling the Zero Hunger Story: why and how." Webinar - 1st session - 27/09/2017FAO
This document outlines an FAO webinar on using digital storytelling to support the goal of zero hunger. The webinar aims to teach participants how to identify good stories, gather materials like photos and audio interviews, and publish digital stories on FAO's website and social media channels. It includes presentations on the principles of digital storytelling, what makes an engaging story, tips for recording visuals and audio in the field, and using video effectively to tell a story. The goal is to help participants recognize impactful stories from FAO's work and shape them into digital content that will resonate with audiences and support the goal of zero hunger.
This document provides an overview of storytelling for non-profits. It discusses how storytelling connects with people on an emotional level and helps non-profits attract donors and volunteers. Specific tips include using video storytelling on platforms like YouTube to introduce individuals helped by the non-profit's mission. Metrics like video viewing data and search trends can show how effectively stories reach audiences. The document also provides resources for non-profits to learn video, photo, and writing skills to improve their storytelling.
Digital storytelling involves using multimedia such as images, audio, and video to tell a personal story. The document discusses the elements of an effective digital story, including having a point of view, dramatic question, and emotional content. It also provides examples of educational uses such as having students research a topic and create their own stories. Guidelines are presented for the digital storytelling process, which involves writing a narrative, creating a storyboard, gathering media, and sharing the final story.
Digital media can encourage social interaction and promote learning outcomes. Teacher-librarians at four Brisbane schools – two boys' and two girls' schools - initiated a collaborative project to foster creative writing in Year 8 students. This project explored the notion of shared writing, challenging students to produce a joint story.
The document discusses what makes digital campaigns and communications great. It identifies key factors such as creativity, understanding the customer journey, blended operations, delivering relevance, regularity, virality, shareability, and enabling action and good experiences. It provides tips for spurring creativity such as limiting distractions, speaking without using certain words, writing stories from pictures, and combining opposite ideas. Overall it emphasizes the importance of creativity, deep customer knowledge, multi-channel engagement, and creating memorable experiences in developing effective digital campaigns.
In Digital Marketing Today we teach students the importance of being a digital storytelling for their brand. Storytelling is a build on content marketing - marketing campaigns that entices customers first, and sells a product second. Huge thanks to J-P de Clerk and Eric Toda for influencing this lecture.
How participation brands can navigate the world of content marketingDavid McNamara
Something I wrote last year on content planning>
'Content that POPS' is a planning approach for helping participation brands navigate the world of content. It uses the planning principles of Purpose, Originality, Participation and Storytelling to guide the development of content planning for modern Participation Brands.
Wondering how to tell your nonprofit's story? Unsure if you even have good stories to tell? The following presentation has been created to address just that. You'll learn why you should be telling your story, how to effectively tell your story, and more.
The document proposes solutions to improve the voice-based social platform Ense. It identifies issues with the user interface layout being disorienting, low user engagement, lack of a content strategy, and performance speed issues. Solutions proposed include refining the UI/UX for better organization and listening, adding features to encourage engagement like notifications and calls to action, developing a daily content strategy around short "Bite" audio clips from creators, and enhancing the app speed. The overall goal is to improve both the functionality and content available to positively impact the user experience and growth of the platform.
How to Create Epic Content That's True to Your Brand and Drives BusinessMarketo
This document provides guidance on creating effective content marketing strategies in three steps: 1) Define your content mission by focusing on your target audience and how your content can help them, 2) Build your audience by establishing expertise through ongoing, ecosystem-based content creation, and 3) Create content that is worth sharing by telling authentic stories that tap into existing conversations and delight those who encounter your content. The document advocates for content with high utility, empathy and inspiration, and emphasizes quality over budget.
Digital storytelling involves using multimedia like images, video and sound to tell stories. It can take linear or nonlinear forms and encourage interactivity. New technologies have made storytelling more collaborative and allowed stories to be shared widely online. Digital tools allow stories to be told on various devices and platforms, and encourage new forms of interactive storytelling.
Compelling story-telling is essential to social success. Stories are memorable, compelling and, of course, sharable. This presentation will review why story telling is critical for brands today, what makes a great storyteller, as well as thoughts on emerging knowledge on behavioural economics. Story telling is helping organizations and brands gain social traction.
My 1/2 hr keynote presentation for the 2013 Ontario Cycle Tourism Forum
The document summarizes the role of an experience designer as creating dialogue between users and products/services/systems. An experience designer focuses on understanding user behavior, needs, and emotions in order to design products and services that users will adopt, be loyal to, and love through user research, testing, analytics, storyboarding, personas and evaluation. The goal is to design experiences that alter user behavior in a desirable way through ease of use rather than just visual aesthetics.
The document provides 10 tips for building brands on Facebook. It discusses how people share authentic parts of themselves on Facebook and talks about how, what, why, and who people share with. It emphasizes telling stories over just facts and focusing content on specific target audiences. Images are highlighted as important for sparking emotions. Short, mobile-optimized posts are recommended. Consistency in branding and an iterative "art and science" approach to content creation and measurement are also advised.
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
The document contains 23 quotes about user experience (UX) design from various experts. Some of the key points made in the quotes include: usability is more important than functionality for websites; designers should aim to make interfaces understandable to all users regardless of expertise; there is a tradeoff between functionality and usability so simplicity is important; and designers should start with the customer experience and work backwards from there. The quotes provide advice and insights around topics like web usability, cross-browser compatibility, user research, information architecture, and product design.
Put together the UI Trends of 2015. Enjoy your reading!
UX 2016 Strategies and How is it made sessions waiting you at UX Alive 2016 For more information: www.uxalive.com
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This document summarizes a presentation on digital storytelling in education. It discusses digital storytelling as a modern version of traditional storytelling that can be used as an effective teaching method. The presentation covers what digital storytelling is, how it has evolved from oral traditions to incorporate modern technologies, and its educational benefits. These include developing skills like critical thinking, creativity, and effective communication. It then provides a 10 step process for creating digital stories, including choosing a topic, gathering materials, writing a script, recording narration, adding images and music. The presentation emphasizes using digital tools to enhance storytelling rather than just for decoration. It suggests sharing stories through websites to disseminate them further.
This document provides an overview of a webinar on digital storytelling for Zero Hunger. The webinar aims to teach participants how to use storytelling to engage audiences and support FAO's work toward a hunger-free world. It covers what makes an effective digital story, how to gather story materials, and using video for storytelling. The webinar includes presentations on digital storytelling principles and techniques, as well as a question and answer session. The goal is to equip participants with skills for telling compelling stories that advance FAO's mission through digital channels.
This document provides an overview of digital storytelling for educational purposes. It defines digital storytelling as conveying events through words, images, and other multimedia. The key elements of digital stories are discussed, including point of view, dramatic question, emotional content, voice, soundtrack, economy, and pacing. The document also outlines the process of creating digital stories, which typically involves writing a script, collecting assets, storyboarding, drafting, editing, and publishing the story. Digital storytelling is said to foster skills like writing, communication, collaboration, and problem solving. Examples of good practice and more sophisticated digital stories are provided.
Telling the Zero Hunger Story: why and how." Webinar - 1st session - 27/09/2017FAO
This document outlines an FAO webinar on using digital storytelling to support the goal of zero hunger. The webinar aims to teach participants how to identify good stories, gather materials like photos and audio interviews, and publish digital stories on FAO's website and social media channels. It includes presentations on the principles of digital storytelling, what makes an engaging story, tips for recording visuals and audio in the field, and using video effectively to tell a story. The goal is to help participants recognize impactful stories from FAO's work and shape them into digital content that will resonate with audiences and support the goal of zero hunger.
This document provides an overview of storytelling for non-profits. It discusses how storytelling connects with people on an emotional level and helps non-profits attract donors and volunteers. Specific tips include using video storytelling on platforms like YouTube to introduce individuals helped by the non-profit's mission. Metrics like video viewing data and search trends can show how effectively stories reach audiences. The document also provides resources for non-profits to learn video, photo, and writing skills to improve their storytelling.
Digital storytelling involves using multimedia such as images, audio, and video to tell a personal story. The document discusses the elements of an effective digital story, including having a point of view, dramatic question, and emotional content. It also provides examples of educational uses such as having students research a topic and create their own stories. Guidelines are presented for the digital storytelling process, which involves writing a narrative, creating a storyboard, gathering media, and sharing the final story.
Digital media can encourage social interaction and promote learning outcomes. Teacher-librarians at four Brisbane schools – two boys' and two girls' schools - initiated a collaborative project to foster creative writing in Year 8 students. This project explored the notion of shared writing, challenging students to produce a joint story.
The document discusses what makes digital campaigns and communications great. It identifies key factors such as creativity, understanding the customer journey, blended operations, delivering relevance, regularity, virality, shareability, and enabling action and good experiences. It provides tips for spurring creativity such as limiting distractions, speaking without using certain words, writing stories from pictures, and combining opposite ideas. Overall it emphasizes the importance of creativity, deep customer knowledge, multi-channel engagement, and creating memorable experiences in developing effective digital campaigns.
In Digital Marketing Today we teach students the importance of being a digital storytelling for their brand. Storytelling is a build on content marketing - marketing campaigns that entices customers first, and sells a product second. Huge thanks to J-P de Clerk and Eric Toda for influencing this lecture.
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Something I wrote last year on content planning>
'Content that POPS' is a planning approach for helping participation brands navigate the world of content. It uses the planning principles of Purpose, Originality, Participation and Storytelling to guide the development of content planning for modern Participation Brands.
Wondering how to tell your nonprofit's story? Unsure if you even have good stories to tell? The following presentation has been created to address just that. You'll learn why you should be telling your story, how to effectively tell your story, and more.
The document proposes solutions to improve the voice-based social platform Ense. It identifies issues with the user interface layout being disorienting, low user engagement, lack of a content strategy, and performance speed issues. Solutions proposed include refining the UI/UX for better organization and listening, adding features to encourage engagement like notifications and calls to action, developing a daily content strategy around short "Bite" audio clips from creators, and enhancing the app speed. The overall goal is to improve both the functionality and content available to positively impact the user experience and growth of the platform.
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This document provides guidance on creating effective content marketing strategies in three steps: 1) Define your content mission by focusing on your target audience and how your content can help them, 2) Build your audience by establishing expertise through ongoing, ecosystem-based content creation, and 3) Create content that is worth sharing by telling authentic stories that tap into existing conversations and delight those who encounter your content. The document advocates for content with high utility, empathy and inspiration, and emphasizes quality over budget.
Digital storytelling involves using multimedia like images, video and sound to tell stories. It can take linear or nonlinear forms and encourage interactivity. New technologies have made storytelling more collaborative and allowed stories to be shared widely online. Digital tools allow stories to be told on various devices and platforms, and encourage new forms of interactive storytelling.
Compelling story-telling is essential to social success. Stories are memorable, compelling and, of course, sharable. This presentation will review why story telling is critical for brands today, what makes a great storyteller, as well as thoughts on emerging knowledge on behavioural economics. Story telling is helping organizations and brands gain social traction.
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The document provides 10 tips for building brands on Facebook. It discusses how people share authentic parts of themselves on Facebook and talks about how, what, why, and who people share with. It emphasizes telling stories over just facts and focusing content on specific target audiences. Images are highlighted as important for sparking emotions. Short, mobile-optimized posts are recommended. Consistency in branding and an iterative "art and science" approach to content creation and measurement are also advised.
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Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
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skills are required for this role.
7. TIP #1: Write like someone who
uses products, not like someone
who makes them.
_ Have empathy
_ Focus on benefits
8. Features
What is it?
Short pickup
Nice cars
Benefits
What’s in it for me?
Never be late
No more parking
Experience
How do I feel?
Feel VIP
Get more done
FREEDOM
11. Feeling Accomplished ! Celebrate ! “Woohoo!”
Feeling Uncertain ! Educate ! “Meet people like you”
TIP #2: Anticipate how your
readers will feel—before they
feel it.