This trailer for the television show "Hollyoaks" uses various camera shots and editing techniques to draw in the audience. It establishes different storylines through title cards and shows characters' emotions with close-up shots. "Hollyoaks" aims for social realism by using natural lighting and locations. The upbeat theme song represents the modern themes of the soap opera. This trailer for "Made in Chelsea" also separates storylines with title cards matching the show's network branding. It establishes relationships between characters with two shots and locations with establishing shots. The quick editing and bright lighting showcase the privileged lifestyles of the characters for audience enjoyment and escapism.

1. Deconstruction
Of Soap Opera
Trailers
Amy
Jones

2. Hollyoaks
(Social Realism – 18 th – 22nd March Trailer)

3. Opens with a title card 'Hollyoaks‘. Hollyoaks is
sponsored by Nikon. They draw you in as part of an
audience. They go by the idea that 'You live your life
through your phone and upload and share onto Twitter,
Facebook & Instagram'
Nikon's stronger association with the hugely
popular teen drama is further helping to change
the perception of the Nikon brand, and attract a
younger audience.
These title cards during the soap
opera trailer are used to
separate the storylines and draw
the audience in.

4. Camera (Angles,
Movements)
Long Shots – these shots are generally
used to show the viewers some of the
landscape which will be used in the next
seen; in this case, a train track.
Birds-Eye View Shots – are used to
establish the setting, the next part
where the scene is going to continue.
Establishing Shots - are used to
display the surroundings. In this case,
viaducts where the main storyline is
taking place.

5. Point Of View Shots – these are done to
show the audience exactly what the
character is looking at or what is drawing
their attention; in this case, the CCTV camera.
Mid Shots – this shot is used to show the
characters’ faces more clearly whilst still
showing a slight view of the background.
Two Shots - are used to establish a relationship
between the characters. In this case, it appears
one character is being threatened by another and
they may have been involved in a physical fight.

6. Close-Up Shots - are used to emphasise a
person’s emotional state and also allows
the audience to feel empathy for them.
Crane Shot – these shots tend to be used at
the beginning or the end of filming, they are
used to show the full setting and to show the
extent to which how big the place filmed is.

7. Editing
'Hollyoaks' mainly uses high key lighting
to present an image of excitement and
youth, this choice of mise en scene aids
the targeting of the audience. Although
in some scenes, a use of low key lighting
is used to present a more negative
portrayal of the characters, this
technique is used in scenes where
difficult issues such as depression are
being expressed.
Social Realism soaps such as
‘Hollyoaks’ generally use natural
lighting, as this increases the realism
of the programme. They also film
scenes whilst it is snowing and
raining, this is done to represent how
their lives are just the same as
everyone in the UK. They aren’t
glamorous but they live the same
lives as us.

8. Soun
d
Non – Diegetic Sound
The target audience for
‘Hollyoaks’ is late teens,
early adults. This show
would be watched after
school, college or work.
The theme tune used is
very upbeat and vibrant;
this represents the
modern theme which runs
throughout the storylines
of the soap.
Diegetic Sound
In Hollyoaks, noise that it actually coming from the set
comes from places such as the bar, clubs, shops and
restaurants around the ‘Brookside’ area. This is sounds
such as music playing on the radio.

9. Mise En
Scene

10. Made In Chelsea
(Scripted Reality - Series 5 Trailer)

11. These title cards during the soap opera trailer
are used to separate the storylines and draw
the audience in.
As the programme is aired on
e4, Made In Chelsea have
created their title cards using
the codes and conventions of
the typical e4 branding which is
The characters in this scripted reality are recognisable to audiences. The
from Chelsea, which is seen as a typical font used is e4’s own font
Middle/Upper Class area in the UK. ‘EFour’. The colour’s used are
always purple and white.

12. Camera (Angles,
Movements)
Mid Shots – this shot is used to show the
characters’ faces more clearly whilst still
showing a slight view of the background.
Two Shots - are used to establish a relationship
between the characters. In this case, it appears
one character is being threatened by another and
they may have been involved in a physical fight.
Establishing Shots - are used to
display the surroundings where the
next scene will take place.

13. Long Shots – these shots are generally used
to show the viewers some of the landscape,
in this case a character leaving a shop.

14. Editing
The editing is quick
showing that the show
gives us a quick insight into
their lives. The lighting
used is bright which shows
off their looks better. The
lighting used is generally
natural as the programme
is based on the lives of
those real people, the only
thing that is different to
Social Realism is that it is
scripted (the characters
are put in artificial
situations, however, the
dialogue is their own).

15. Soun
d
Non-Diegetic Sound
The soundtrack used is the nearing
the end of Rossini’s ‘William Tell’
Overture. This might be used as a
representation of their wealth was
commonly used a horse races. Also,
the soundtrack gradually builds up,
the thought beats match the fast
edits and this song build up the
drama of this trailer sequence.
Diegetic Sound
The diegetic sound in this sequence is the dialogue from each of the characters.
Diegetic sound can also be vaguely heard from the outside and music playing during
parties and gatherings.

16. Mise En
Scene
Made In Chelsea is filmed in the wealthy district of
Chelsea, London. The series is mainly shot in West
London including areas such as Knightsbridge. The
Scripted Reality focuses on the lives of young,
privileged people appealing particularly to those who
‘envy’ their types of lifestyles and enjoy to watch real-
life drama unfold in front of the cameras.
The audience use this type of reality as a form of
escapism, they know it is unlikely they will ever
lead that lifestyle but enjoy it as a form of
entertainment (Jacques Lacan – ‘Mirror Stage’).
People also enjoy the thought of people like
them with such extravagant lifestyles can still
have a great deal of drama in their lives which
makes the audience feel better.