DECA Brand

DECA Workshops ,[object Object],[object Object],[object Object],[object Object]

The DECA Brand … were not Chase Bank!

Workshop Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

DECA’s Brand Promise Why the change?

Changing Economic Climate ,[object Object],[object Object]

Educational Initiatives ,[object Object],[object Object],[object Object]

Out with the Old >>> In with the New ,[object Object],[object Object],[object Object],[object Object]

Describing What DECA Is… Clear and easy-to-understand our purpose

Mission Statement ,[object Object],[object Object]

Describing What DECA Does… Concisely describe DECA’s mission and guiding principles

Descriptor ,[object Object],[object Object]

Describing How DECA Does it… Explaining how DECA fulfills it’s mission

Four Points of the DECA Diamond ,[object Object],[object Object],[object Object],[object Object]

Guiding Principles ,[object Object],[object Object]

DECA’s Comprehensive Learning Program ,[object Object],[object Object],[object Object],[object Object],[object Object]

DECA’s prepares the next generation to be ,[object Object],[object Object],[object Object],[object Object],[object Object]

What Does DECA Believe in? Describes DECA’s priorities and standards and what DECA represents

The DECA Creed ,[object Object],[object Object],[object Object],[object Object]

Attributes and Values ,[object Object],[object Object],[object Object],[object Object]

Logo Use ,[object Object],[object Object],[object Object],[object Object]

Logo Use on printed materials ,[object Object],[object Object],[object Object]

Logo Use on Apparel & Promotional Materials ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions & Logo Requests? ,[object Object],[object Object]

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