PROMOTING YOURDECA CHAPTERCreated by Micah Melling, CRVP for 2011-2012
Presentation Outline   The following bullet points describe the topics    discussed in this presentation.     Reasons  t...
Why Should You Promote Your     Chapter?   Promoting your DECA chapter to a wide variety of    people has a number of ben...
Who Should Your Target Audiences     Be?   At the beginning of your campaign, you must select    your target audiences. ...
Messages that Appeal to     Businesses   By supporting DECA, your business will be    recognized as a friend and supporte...
Messages that Appeal to        Parents   DECA…      is a great opportunity for your child to grow, both      personally ...
Messages that Appeal to     Students   Marketing is one of the most exciting, cutting-edge    fields.   DECA has an arra...
Messages that Appeal to Teachers     and Administrators   The DECA chapter’s achievements will bring    prestige and reco...
Messages that Appeal to     Legislators   DECA prepares students to be ambitious, highly-    qualified leaders in tomorro...
Developing a Promotional Plan:     Assembling a Team   Carefully assembling a team is a vital component of    a successfu...
Developing a Promotional Plan:     Setting Goals   Setting goals gives your project a specific, attainable    focus.    ...
Developing a Promotional Plan:     Setting Goals (Cont)   Here are some types of goals you may set for your    promotiona...
Developing a Promotional Plan:     Determining Activities   Selecting activities and establishing a timetable    creates ...
Understanding Your Media     Options   Understanding your media possibilities is necessary.     Recognize     your media...
Chapter Information   Creating a polished document of chapter “pride    points” can be extremely helpful as you promote  ...
Chapter Information (Cont)   The following are some pieces of information you    might want to include in your “pride poi...
Promotional Ideas   Radio Public Service Announcements (PSAs)     Many  (not all) radio stations will allow you to recor...
Promotional Ideas (Cont)   Facebook Page and Twitter Account     Create  and actively use a Facebook page and Twitter   ...
Promotional Ideas (Cont)   Press Releases     Ifyour chapter does an exciting activity, submit a press      release to l...
Promotional Ideas (Cont)   Digital Billboards     Some   businesses and organizations have digital      billboards. Ask ...
Promotional Ideas (Cont)   Presentations     Identifycivic organization or councils that would benefit      from learnin...
Promotional Ideas (Cont)   Open House     Invite           community members to come to your high school’s      marketin...
Promotional Ideas (Cont)   Local Competition     Host a practice competition for your chapter members      and ask local...
Promotional Ideas (Cont)   Workshops     Have  DECA members host a workshop for local      business professionals.     ...
Promotional Ideas (Cont)   Presentations to Middle School Students     Visit middle school classes and discuss the benef...
Promotional Ideas (Cont)   Appreciation Day for Teachers, Administrators, and    Counselors     The   following are idea...
Promotional Ideas (Cont)   Pre-DECA Program     Involve   students one year prior to their year of DECA      eligibility...
Promotional Ideas (Cont)   DECA Week is a great opportunity to spread the    news about the organization.     Have   you...
Promotional Ideas (Cont)   Global Entrepreneurship Week (GEW) provides    another opportunity to promote your DECA chapte...
Promotional Ideas (Cont)   Career and Technical Education (CTE) Month takes    place in February and provides another opp...
Periodic Evaluations   After every major promotional event, come together    as a team and evaluate your performance.   ...
Final Evaluation   With your entire team, conduct a final evaluation of    your project.   Determine if you met your obj...
Recommendations   Develop a set of recommendations.     Your chapter might want to undertake a similar project in     th...
Connection to DECA     Competition   You can potentially take your promotional project to    DECA competition.   A proje...
For More Information…   Before May of 2012, please contact Micah Melling.     Email:   decavpmicah@gmail.com   After Ma...
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Promoting Your DECA Chapter

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Promoting Your DECA Chapter

  1. 1. PROMOTING YOURDECA CHAPTERCreated by Micah Melling, CRVP for 2011-2012
  2. 2. Presentation Outline The following bullet points describe the topics discussed in this presentation.  Reasons to promote your DECA chapter  Target market analysis  Promotional plans  Media options  Chapter statistics  Promotional ideas  Evaluations and recommendations  Connection to DECA competition
  3. 3. Why Should You Promote Your Chapter? Promoting your DECA chapter to a wide variety of people has a number of benefits.  More students will want to join DECA.  Teachers and administrators will be more receptive to DECA activities.  Parents will be more willing to help with chapter activities.  Businesses and community members will be more likely to help with your fundraising endeavors.  Community members will be more congratulatory of your chapter’s achievements.
  4. 4. Who Should Your Target Audiences Be? At the beginning of your campaign, you must select your target audiences. Your target audiences might include:  Students  Parents  Business leaders  Teachers and administrators  Legislators
  5. 5. Messages that Appeal to Businesses By supporting DECA, your business will be recognized as a friend and supporter of today’s youth. Your business will have the opportunity to interact with the community’s brightest students. DECA prepares students to be qualified, ambitious, hard-working employees.
  6. 6. Messages that Appeal to Parents DECA…  is a great opportunity for your child to grow, both personally and professionally.  allows your student to become involved in his/her high school.  provides multiple scholarship opportunities.  helps students to connect with future employers and mentors.  will aid your child in developing core-academic and employability skills.
  7. 7. Messages that Appeal to Students Marketing is one of the most exciting, cutting-edge fields. DECA has an array of benefits…  provides unparalleled professional development, networking, and leadership opportunities.  gives members the opportunity to travel the country and experience top-notch conferences.  allows members to give back to their communities and raise money for charitable causes There are many messages about DECA and marketing education that appeal to students.
  8. 8. Messages that Appeal to Teachers and Administrators The DECA chapter’s achievements will bring prestige and recognition to the school. DECA members help to instill a sense of community service in the student body. DECA members are devoting themselves to an important academic cause. When DECA members are gone for conferences and competitions, they are making a valuable investment in their future.
  9. 9. Messages that Appeal to Legislators DECA prepares students to be ambitious, highly- qualified leaders in tomorrow’s economy. DECA members improve their local communities. Legislators that support DECA will be recognized as friends and supporters of education. Voters value legislators who support today’s youth and their educational programs. For more information on reaching out to legislators, view the “DECA and Politics” document and the “Political Outreach Kit” found on www.slideshare.net/decainc.
  10. 10. Developing a Promotional Plan: Assembling a Team Carefully assembling a team is a vital component of a successful project.  Include a variety of people.  DECA members  Teachers  Parents  Business partners  Select a chairperson.  The chairperson should be a committed DECA member who is willing to work closely with the chapter advisor.  Assign “roles” to members of the team.  Developing committees is often an effective way to delegate responsibilities.
  11. 11. Developing a Promotional Plan: Setting Goals Setting goals gives your project a specific, attainable focus.  Make sure to involve your entire team when setting your project’s goals.  Remember to set SMART Goals.  Specific  Measurable  Attainable  Realistic  Timebound
  12. 12. Developing a Promotional Plan: Setting Goals (Cont) Here are some types of goals you may set for your promotional project:  To increase membership by a certain percentage  To personally contact a certain number of legislators, community members, and business leaders  To increase corporate partnerships by a certain percentage  To increase parental involvement and engagement  To implement a certain number of activities targeted at administrators, teachers, and counselors. Generally, having 3-5 goals is ideal.
  13. 13. Developing a Promotional Plan: Determining Activities Selecting activities and establishing a timetable creates an in-depth view of your entire project.  As a team, determine how many activities to implement, what the activities should be, and when the activities should occur.  Some situations may call for monthly activities; others may call for activities once a semester.  At the beginning of the project, decide how each activity will be planned, structured, and delivered.
  14. 14. Understanding Your Media Options Understanding your media possibilities is necessary.  Recognize your media options (newspaper, radio, TV, digital billboards, etc).  Understand the difference between “small-town” media and “big-town” media.  Small-town media outlets will be more likely to assist with your efforts. However, small-town media outlets sometimes don’t reach a significant number of people.  Big-town media outlets sometimes won’t be able to assist with your efforts due to competition and high demand. However, if you can convince them to help, big-town media outlets will often reach a significant number of people.
  15. 15. Chapter Information Creating a polished document of chapter “pride points” can be extremely helpful as you promote your chapter.  This document can be given to stakeholders and to members of your target audience.  Don’t overlook the design of this document; make sure that it is appealing and eye-catching.  Don’t confuse this with a flyer. This document should include in-depth information.
  16. 16. Chapter Information (Cont) The following are some pieces of information you might want to include in your “pride points” document.  Quantitative Elements  Average GPA of members  Percentage of members enrolled in upper-level courses  Percentage of members who plan to attend college  Amount of money raised for charity (previous year)  Number of awards won at competition (previous year)  Qualitative Elements  Quotes from members  Testimonials from parents, teachers, and business leaders
  17. 17. Promotional Ideas Radio Public Service Announcements (PSAs)  Many (not all) radio stations will allow you to record a 30-second PSA about the importance DECA. Since DECA is a non-profit organization, they will air the PSA for free. Radio Talk Shows  Request to go on a local radio show to discuss your DECA chapter.
  18. 18. Promotional Ideas (Cont) Facebook Page and Twitter Account  Create and actively use a Facebook page and Twitter account for your DECA chapter.  Update both with upcoming events and important reminders.  Invite chapter members, community leaders, and local businesspersons to “like” your Facebook page and “follow” your Twitter account.
  19. 19. Promotional Ideas (Cont) Press Releases  Ifyour chapter does an exciting activity, submit a press release to local newspapers and radio stations. Editorials A small-town newspaper may be willing to run a story that specifically discusses the benefits of DECA. Letters to the Editor  Write a short message about DECA and submit it to your local newspaper as a “letter to the editor.”
  20. 20. Promotional Ideas (Cont) Digital Billboards  Some businesses and organizations have digital billboards. Ask a business or organization to display a positive message about DECA on one of their billboards.
  21. 21. Promotional Ideas (Cont) Presentations  Identifycivic organization or councils that would benefit from learning about DECA.  Leave your audience with an informational handout about DECA.  Here are some ideas for audiences:  City Council  School Board  Chamber of Commerce Board  County Commission  Community Organizations
  22. 22. Promotional Ideas (Cont) Open House  Invite community members to come to your high school’s marketing classroom and visit with DECA members.  Have DECA members present information about chapter projects, competition, and conferences.  Ask each attendee to join your DECA chapter as a “professional member.”
  23. 23. Promotional Ideas (Cont) Local Competition  Host a practice competition for your chapter members and ask local businesspersons to serve as judges.  This will allow prominent leaders in your community to see how DECA benefits students.  A local competition is also a great opportunity for DECA members to prepare for district and state competitions.  Don’t forget to ask each judge to join your chapter as a “professional member.”
  24. 24. Promotional Ideas (Cont) Workshops  Have DECA members host a workshop for local business professionals.  This workshop should cover a relevant business topic on which teens are knowledgeable.  Some possible ideas are using social media and marketing to the younger generation.
  25. 25. Promotional Ideas (Cont) Presentations to Middle School Students  Visit middle school classes and discuss the benefits of joining DECA. Activities Aimed at Freshman Students  Freshman are looking for ways to adjust to high school. DECA is an excellent option to accomplish that objective.  Ask for permission to speak at freshman orientation.  Arrange to speak to freshman classes.  Personally invite freshmen to join DECA.  Invitation ideas: decorative cards, verbal messages,
  26. 26. Promotional Ideas (Cont) Appreciation Day for Teachers, Administrators, and Counselors  The following are ideas for this promotional concept.  Give them a “thank you” card for supporting DECA.  Present them with a chapter t-shirt or a small plaque.  Make them an “honorary member” of your DECA chapter.  If you have a school store, give them a free soft drink or snack.  An “appreciation” day would be a great activity for DECA Week.
  27. 27. Promotional Ideas (Cont) Pre-DECA Program  Involve students one year prior to their year of DECA eligibility.  Have Pre-DECA Program socials and meetings to introduce participants to the many facets of the organization.  Ask participants to help with events and fundraisers.  Host practice competitions.  Make participants feel the “DECA love” with incentives and appreciations.
  28. 28. Promotional Ideas (Cont) DECA Week is a great opportunity to spread the news about the organization.  Have your mayor sign a proclamation declaring “DECA Week.”  Encourage members to wear DECA apparel throughout the week.  If you have a school store, run “special” deals.  Submit press releases to local media outlets.  Have a “community service” day. More ideas for DECA Week can be found under the “chapter resources” tab on www.deca.org.
  29. 29. Promotional Ideas (Cont) Global Entrepreneurship Week (GEW) provides another opportunity to promote your DECA chapter. Entrepreneurship is a large part of DECA, and GEW (held in November) provides a platform to voice this concept.  Have local entrepreneurs come and speak to your marketing classes.  Reach out to local entrepreneurs and tell them about DECA.  Coordinate activities within your school that promote entrepreneurship.
  30. 30. Promotional Ideas (Cont) Career and Technical Education (CTE) Month takes place in February and provides another opportunity to promote DECA.  Arrange a proclamation signing with your mayor to declare “Career and Technical Education Month.”  Host a celebration for CTE at your school.  Go on a radio show to discuss CTE.  Submit an article about CTE to your local newspaper. More ideas for CTE Month can be found under the “chapter resources” tab on www.deca.org.
  31. 31. Periodic Evaluations After every major promotional event, come together as a team and evaluate your performance. Periodic evaluations help reinforce the “positives” and improve the “negatives.” Be sure that all team members are involved in the periodic evaluation process.
  32. 32. Final Evaluation With your entire team, conduct a final evaluation of your project. Determine if you met your objectives. Address the strengths and weaknesses of your project. Don’t rush through this process; take time to adequately reflect on your team’s level of success.
  33. 33. Recommendations Develop a set of recommendations.  Your chapter might want to undertake a similar project in the future, and having a few recommendations would be helpful. Answer these questions:  What went well? Why did it go well?  What didn’t go well? Why didn’t it go well?  What are some activities or decisions that we wouldn’t change?  What are some activities or decisions that we would change?
  34. 34. Connection to DECA Competition You can potentially take your promotional project to DECA competition. A project of this nature could be classified as a Public Relations Project (a Chapter Team Event). For more information on this event, visit the following webpage:  http://www.deca.org/docs/conferences- competitions/DECA_PRP_Guidelines.pdf
  35. 35. For More Information… Before May of 2012, please contact Micah Melling.  Email: decavpmicah@gmail.com After May of 2012, please contact the current Central Region Vice President.  His/her contact information will be found on www.deca.org.

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