Brand vision to Action: Aligin & energize your team David Taylor  Founder & Managing Partner
What we do <ul><li>Energise and focus teams to help them achieve their brand & business ambitions </li></ul><ul><li>One se...
Teams we’ve coached <ul><li>Ambitious teams with the capacity to make change happen, including big corporate brands </li><...
Conventional consultancy <ul><li>As partners (at Added Value), 50%+ of our time was on “managing the factory” </li></ul><u...
Coaching network = no factory <ul><li>Coaches with 15-20 years experience </li></ul><ul><li>Working on 2-3 projects at a t...
Ideas-centric company <ul><li>No management = time for R&D </li></ul>
Coaching, not consulting  “ Building strategy & innovation  with  you, not  for  you” <ul><li>Category & brand expertise <...
“ Dreamworks” team: flexible, fast, best in class Trends Semiotics Stimulus Qualitative  Quantitative Omnibus studies Mark...
brandgym coaches <ul><li>David Taylor </li></ul><ul><li>P&G </li></ul><ul><li>INSEAD/ McKinsey </li></ul><ul><li>Founder/M...
Core belief: “brand-led  business ” <ul><li>Helping you change your business, not your logo </li></ul>Brand-led Business B...
“ Sizzle”  and  “Sausage”  “ SAUSAGE”:  Real people 24 hours a day, text alerts before going overdrawn “ SIZZLE”: Cool bla...
Our process: vision + invention loop <ul><li>Bring the vision to life with innovation and marketing ideas: Vision to Actio...
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Brand Vision to Action

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How we help teams create an inspiring vision and the action plans to turn this into growth

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    By: Talula
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  • very interesting , up to the point , with clear actions .
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  • Hi , this is mohamed elmadbouly . its very professional one , realy like it . would you kindly send it to me by email . elmadboulymohamed705@gmail.com . thx in advance . regards.
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Brand Vision to Action

  1. 1. Brand vision to Action: Aligin & energize your team David Taylor Founder & Managing Partner
  2. 2. What we do <ul><li>Energise and focus teams to help them achieve their brand & business ambitions </li></ul><ul><li>One service: inspiring vision and action plans to turn it into growth </li></ul>
  3. 3. Teams we’ve coached <ul><li>Ambitious teams with the capacity to make change happen, including big corporate brands </li></ul>
  4. 4. Conventional consultancy <ul><li>As partners (at Added Value), 50%+ of our time was on “managing the factory” </li></ul><ul><li>We left to spend all our time on branding and marketing </li></ul>Founders/Partners Directors Managers
  5. 5. Coaching network = no factory <ul><li>Coaches with 15-20 years experience </li></ul><ul><li>Working on 2-3 projects at a time </li></ul>Founders/Partners Directors Managers
  6. 6. Ideas-centric company <ul><li>No management = time for R&D </li></ul>
  7. 7. Coaching, not consulting “ Building strategy & innovation with you, not for you” <ul><li>Category & brand expertise </li></ul><ul><li>Selecting/leading the team </li></ul><ul><li>Co-creation & ownership of strategy </li></ul><ul><li>Implementing the action plan </li></ul>Your team <ul><li>“ Mental sparring partner” </li></ul><ul><li>Brand vision experience on 100+ projects, across sectors </li></ul><ul><li>Process design: team journies to build energy </li></ul><ul><li>Facilitation </li></ul>Brand coach
  8. 8. “ Dreamworks” team: flexible, fast, best in class Trends Semiotics Stimulus Qualitative Quantitative Omnibus studies Marketing capability Internal engagement
  9. 9. brandgym coaches <ul><li>David Taylor </li></ul><ul><li>P&G </li></ul><ul><li>INSEAD/ McKinsey </li></ul><ul><li>Founder/MD Added Value France </li></ul><ul><li>brandgym since 2000: leads brand vision </li></ul><ul><li>Bass guitarist and novel writer </li></ul><ul><li>David Nichols </li></ul><ul><li>OC&C </li></ul><ul><li>MD Added Value UK </li></ul><ul><li>brandgym since 2005: leads invention </li></ul><ul><li>Writer and producer of musicals </li></ul><ul><li>Diego Kerner </li></ul><ul><li>Marketing at Diageo, Coke </li></ul><ul><li>Global Marketing Director for Cadbury </li></ul><ul><li>brandgym since 2004: leads 360 insight </li></ul><ul><li>Martial arts expert and psychology student </li></ul>
  10. 10. Core belief: “brand-led business ” <ul><li>Helping you change your business, not your logo </li></ul>Brand-led Business Brand as “image wrapper”
  11. 11. “ Sizzle” and “Sausage” “ SAUSAGE”: Real people 24 hours a day, text alerts before going overdrawn “ SIZZLE”: Cool black, modern, aspirational, intelligent humour
  12. 12. Our process: vision + invention loop <ul><li>Bring the vision to life with innovation and marketing ideas: Vision to Action </li></ul>VISION ACTION CRAFT INVENT INSIGHT

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