#PSMGConf 2014 | Ahead of the Curve Marketing | What's Now, What’s NextPSMG North Bay
The document discusses an upcoming conference called #PSMGConf that will focus on the future of marketing. It provides information on the conference sponsors and agenda which will include speakers who will discuss topics related to creating, executing, and measuring marketing strategies. The event is organized by PSMG North Bay to provide educational programs and networking for professional marketers in the region.
Learn what it takes to personalise a campaign within Marketo and make your marketing feel more human with Alex Munro from expert360.
The terms 'personalisation' & '1-to-1' get thrown around a lot in marketing, and when we're applying them in martech platforms they are often limited to more traditional (and far simpler) segmentation, targeting & positioning approaches. Come see what personalisation can be in Marketo and how to progressively apply different approaches and features to make our marketing feel more human.
Marketo Nurture Program Tips and Tricks: Creating Complex JourneysStephanie Tyagita
We are kick-starting this year with an in-person MUG. Learn about Marketo’s engagement programs, and asset management strategy, and Adobe resources made available to you.
Mina Saleeb has been working in Martech and Salestech platforms since 2014 and will be sharing his knowledge in engagement programs, Marketo core functionality and how they can help your business simplify ongoing customer communications leading to increased engagement, upsells/cross-sells, onboarding experiences, etc. We’ll be addressing the core components of nurture programs, important aspects such as transition rules and streams as well as a quick look at more complex journeys using nested programs.
Nicholas Manojlovic has been a user of Marketo since 2012 and has helped hundreds of customers implement and use marketing automation within their businesses as the leader of the Marketo Professional Services business at Adobe. Nicho will be showing how organisations are leveraging cloud and AI to create and deliver thousands of assets – and how it all connects to Marketo.
This document provides information about an ongoing Cloud Journey webinar series for Salesforce partners and resellers. It introduces the Emerging Reseller Enablement team and their goals of providing training, resources, and support to partners. The document outlines various training options available, including a Reseller Bootcamp, Cloud Journey webinars, Partner Clinics, and more. Scheduled events and agendas for upcoming training are also listed. The overall purpose is to enable partners through education and enablement resources to help them succeed with Salesforce.
Impact 360 Business Consulting Group was founded in 2020 with the goal of helping 500+ micro, small, and medium enterprises (MSMEs) in India by 2025. The company provides business consulting services in areas like sales, marketing, human resources, leadership, and finance to help MSMEs restructure their organizations. The founder and CEO, Harish Iyar, has over 30 years of experience in corporate leadership and the past 5 years in business consulting. Impact 360 offers a 6-day Sales Mastery Workshop to teach MSMEs about key sales topics like the sales process, sales pitching, lead generation, and marketing on a budget.
Center of Excellence (CoE) Is Dead - Long Live the New CoE!Perkuto
Slide deck for The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a presentation on a more agile alternative, designed to help companies achieve true scalability amidst an increasingly spread-out world.
Nordics MUG - Leveraging Marketo's releases - April 2022.pdfVeronica Lazarovici
Welcome to the first session of the Nordics Virtual MUG in 2022.
We are discussing Summit updates and walk you through the latest releases:
-Dynamic chat
-Non-native MSI
-Global form validation rules
-Executable campaigns
How to Rock Your Next Presentation and Demo WebinarSalesforce Admins
As a member of the Trailblazer Community, we know you have lots to share with your Ohana. Whether you're thinking about speaking at the next community group meeting, community conference or even Dreamforce, join our session to learn best practices for developing an awesome presentation and demo that keeps your audience engaged, focused, and inspired.
#PSMGConf 2014 | Ahead of the Curve Marketing | What's Now, What’s NextPSMG North Bay
The document discusses an upcoming conference called #PSMGConf that will focus on the future of marketing. It provides information on the conference sponsors and agenda which will include speakers who will discuss topics related to creating, executing, and measuring marketing strategies. The event is organized by PSMG North Bay to provide educational programs and networking for professional marketers in the region.
Learn what it takes to personalise a campaign within Marketo and make your marketing feel more human with Alex Munro from expert360.
The terms 'personalisation' & '1-to-1' get thrown around a lot in marketing, and when we're applying them in martech platforms they are often limited to more traditional (and far simpler) segmentation, targeting & positioning approaches. Come see what personalisation can be in Marketo and how to progressively apply different approaches and features to make our marketing feel more human.
Marketo Nurture Program Tips and Tricks: Creating Complex JourneysStephanie Tyagita
We are kick-starting this year with an in-person MUG. Learn about Marketo’s engagement programs, and asset management strategy, and Adobe resources made available to you.
Mina Saleeb has been working in Martech and Salestech platforms since 2014 and will be sharing his knowledge in engagement programs, Marketo core functionality and how they can help your business simplify ongoing customer communications leading to increased engagement, upsells/cross-sells, onboarding experiences, etc. We’ll be addressing the core components of nurture programs, important aspects such as transition rules and streams as well as a quick look at more complex journeys using nested programs.
Nicholas Manojlovic has been a user of Marketo since 2012 and has helped hundreds of customers implement and use marketing automation within their businesses as the leader of the Marketo Professional Services business at Adobe. Nicho will be showing how organisations are leveraging cloud and AI to create and deliver thousands of assets – and how it all connects to Marketo.
This document provides information about an ongoing Cloud Journey webinar series for Salesforce partners and resellers. It introduces the Emerging Reseller Enablement team and their goals of providing training, resources, and support to partners. The document outlines various training options available, including a Reseller Bootcamp, Cloud Journey webinars, Partner Clinics, and more. Scheduled events and agendas for upcoming training are also listed. The overall purpose is to enable partners through education and enablement resources to help them succeed with Salesforce.
Impact 360 Business Consulting Group was founded in 2020 with the goal of helping 500+ micro, small, and medium enterprises (MSMEs) in India by 2025. The company provides business consulting services in areas like sales, marketing, human resources, leadership, and finance to help MSMEs restructure their organizations. The founder and CEO, Harish Iyar, has over 30 years of experience in corporate leadership and the past 5 years in business consulting. Impact 360 offers a 6-day Sales Mastery Workshop to teach MSMEs about key sales topics like the sales process, sales pitching, lead generation, and marketing on a budget.
Center of Excellence (CoE) Is Dead - Long Live the New CoE!Perkuto
Slide deck for The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a presentation on a more agile alternative, designed to help companies achieve true scalability amidst an increasingly spread-out world.
Nordics MUG - Leveraging Marketo's releases - April 2022.pdfVeronica Lazarovici
Welcome to the first session of the Nordics Virtual MUG in 2022.
We are discussing Summit updates and walk you through the latest releases:
-Dynamic chat
-Non-native MSI
-Global form validation rules
-Executable campaigns
How to Rock Your Next Presentation and Demo WebinarSalesforce Admins
As a member of the Trailblazer Community, we know you have lots to share with your Ohana. Whether you're thinking about speaking at the next community group meeting, community conference or even Dreamforce, join our session to learn best practices for developing an awesome presentation and demo that keeps your audience engaged, focused, and inspired.
The document provides information about the Salesforce Connections 2016 digital marketing event, including sponsorship opportunities for partners. It outlines the agenda, attendee demographics, content offerings, sponsorship goals and benefits, FAQs, important dates and deadlines, and next steps for partners to get involved through sponsorships or submitting content. The event will take place May 10-12 in Atlanta and is expected to attract over 7,000 marketing professionals across industries.
This document provides insights and tools for building an effective enterprise sales team and process. It discusses how to define the ideal customer profile, conduct prospecting and account research, execute the discovery and qualification process, manage marketing funnel vs flywheel dynamics, leverage proofs of concept, and craft competitive enterprise commercial proposals. Specific recommendations are given for sales team hiring and training, prospecting tools, managing the sales process for complex deals, and optimizing marketing activities to drive inbound leads.
The document discusses the Asia Pacific Exchange and Leadership Development Seminar in 2013. It provides statistics on growth and customer experience from 2012, including a 95% goal achievement rate, 3927 absolute growth in promoters from 2011, and promoters making up 59% of customers while detractors were 14%. Issues are identified for promoters and detractors at different stages of the exchange process. The importance of customer experience management is discussed, and how it can influence product development through issue segmentation, experience improvement, and better partnership delivery. The focus is stated as serving customers and growing through quality.
[Salesforce] Seoul Admin group kick-off MeetingJihun Jung
This document summarizes the agenda and notes from a kick-off meeting of the Seoul, South Korea Administrators Group. The agenda included introductions, a guest speaker on the Salesforce MVP program and Einstein Analytics, and a discussion on future meeting topics and using Quip to share Salesforce knowledge. Members provided input on topics of interest like data modeling, permission levels, and experiences with projects, conversions, and troubleshooting. The group aims to grow membership and provide value by sharing insights and best practices.
Scaling Up: Thriving as a Small But Mighty Marketing Operations TeamJasmine Chung
Marketing Operations teams are under constant pressure to do more with less—from campaign execution to data hygiene to platform integrations—all while managing cross-functional communication and expectations. When you’re a small (but mighty) team, how do you stay focused on what’s important, and how do you scale?
Watch this session to hear from 3X Marketo Champion Chloe Pott, who will share her experiences (and advice) from the trenches of small, scrappy Marketing Ops teams. She’ll cover:
- Common challenges of small teams
- How to stay focused on what’s important and prioritize
- How to know when it’s time to invest in headcount
- Three essential components for for scaling
Marketo Engage Champion Office Hours - October 2021Amy Goldfine
This document provides an agenda and information for an Adobe Marketo Engage User Group House Rules meeting on October 20, 2021. The agenda includes introductions, house rules, housekeeping, upcoming Adobe opportunities, and a Q&A panel. House rules for the meeting are outlined. Information about recording and resources from the meeting is provided. Upcoming certification opportunities through Adobe's credential program are mentioned. Potential topics for discussion include scaling Marketo with company growth and best practices for segmentation and lead scoring. Resources on related topics are also listed.
Partner Presentation - Get the Inside Scoop on Marketing Nation SummitMarketo
The document provides details about Marketo's Marketing Nation Summit 2015, including a review of the 2014 summit and plans for 2015. It notes that the 2014 summit had over 6,000 registrants and 4,200 attendees, and was held at Moscone West. Key speakers in 2014 included Hillary Clinton and Beth Comstock. The 2015 summit will take place in San Francisco from April 13-15 and include sessions, an expo hall, and a Tuesday night gala at City Hall. The document outlines the agenda, registration pricing, plans to drive traffic to the expo hall, session tracks, and details on sponsorships for the 2015 summit.
The presentation is designed for business leaders who already have an advanced knowledge of LinkedIn's solutions for sales teams.
Our Social Selling leadership morning showcases companies who are embracing social selling and transforming how their organisations approach to sales.
Our guests heard first hand from our customers AON, PTC and Vodafone, who shared their journey, insights and step by step advice on how they implemented successful social selling programmes.
What It Takes to Be a Great Product Leader - The Four PillarsJay Patel
Do you know what it takes to be a great Product Leader? In this presentation, you’ll learn about the 4 Pillars of Product Leadership, and discover key skills that can take your career from good to great.
Led by members of the 2022 Marketo Engage Champions—thery discuss best practices, share tips, and engage in a live Q&A. Similar to a smart bar, our Champions take live questions about Marketo Engage functionality, your particular instance, and specific use cases.
The document summarizes a Salesforce Administrators Group meetup in Barcelona, Spain on June 2023. The agenda includes two presentations - one by Stephan on how Preply uses Salesforce, and one by Paula on Salesforce Data Cloud and how Glovo uses Salesforce. There will also be food and networking. Details are provided on the presenters and their topics. The document also announces a WhatsApp group for local members and provides information on getting mentorship.
This document provides an agenda and schedule for the PMI® Leadership Institute Meeting taking place from March 3-5, 2017 at the Shangri-La Hotel in Hong Kong. The event includes general sessions, educational breakout sessions, networking activities, and keynote speakers. The schedule provides details on session topics, locations, and times. Tips are also provided to help attendees maximize their networking, access materials, and earn professional development units for participating.
Get into Dynamic Chat and Analytics Strategy as well as a technical overview of two of Marketo's most powerful new features, Execute Campaign and Program Member Custom Field with some real-life case studies and contextual campaign ideas for using these features in your own environment.
This document provides guidance for entrepreneurs participating in an ongoing mentorship program run by CRDF Global. It outlines the goals of the program, expectations for mentees, deliverables to be completed, and a curriculum for mentorship meetings over a 6 month period. Mentees will create documents like a business model canvas and pitch deck, conduct customer interviews, and develop an online presence on platforms like Gust. The guide aims to help mentees maximize their learning from mentors and prepare thoroughly for mentorship meetings.
In this presentation we'll share lessons on how to generate pipeline sponsoring third-party conferences, how to best manage follow-ups and track results, and how to scale the strategy to 100+ events per year. We'll also discuss about best practices on how to run your first user conference successfully.
The document discusses the formula for successful lead generation. It states that lead generation equals branding, SEO, social media, traditional marketing, customer service, PR, mobile marketing, and landing page design working together in harmony. It encourages marketers to embrace all elements, foster long-term relationships with consumers through consistency and added value, and implement a lead generation plan through nurturing consumers over time rather than seeking a quick fix.
Join us for our virtual office hours—led by members of the 2022/2023 Marketo Engage Champions—where they'll discuss best practices to optimize processes within your instance for rapid growth. Similar to a smart bar, our Champions will take live questions about Marketo Engage functionality, your particular instance, and specific use cases.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
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Partner Presentation - Get the Inside Scoop on Marketing Nation SummitMarketo
The document provides details about Marketo's Marketing Nation Summit 2015, including a review of the 2014 summit and plans for 2015. It notes that the 2014 summit had over 6,000 registrants and 4,200 attendees, and was held at Moscone West. Key speakers in 2014 included Hillary Clinton and Beth Comstock. The 2015 summit will take place in San Francisco from April 13-15 and include sessions, an expo hall, and a Tuesday night gala at City Hall. The document outlines the agenda, registration pricing, plans to drive traffic to the expo hall, session tracks, and details on sponsorships for the 2015 summit.
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XP 2024 presentation: A New Look to Leadershipsamililja
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This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
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Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
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Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
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Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
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Come learn more on how to become a real influencer!
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This presentation was uploaded with the author’s consent.
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This presentation was uploaded with the author’s consent.
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This presentation was uploaded with the author’s consent.
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This presentation was uploaded with the author’s consent.
8. “Things about Marketing Cloud
I wish I knew earlier…”
Confessions from a Salesforce MVP
@eliotharper, linkedin.com/in/eliot, youtube.com/eliotharper
Eliot Harper, Salesforce MVP
9. MVP Program
● Expertise
● Leadership
● Generosity
● Advocacy
● https://nominations.salesforcemvps.com — registrations close 23 December
10. Things I wish that I’d known earlier
● Marketing Cloud is not a silver bullet
● Just because you can do anything doesn’t mean you should
● Don’t forget to monitor
● If a solution is complex, then it’s probably wrong
● There’s always someone who knows more than you
11. “Welcome to the Ohana!”
Singapore B2C Marketers Trailblazer Community Group
singapore-sg-b2c-marketers@trailblazercgl.com
Ben Dawos and John Huang
12. “Welcome to the Ohana!”
Singapore Trailblazer Community Groups
trailblazercommunitygroups.com/singapore
13. Trailblazer Community Group
Singapore B2C Marketers
Vision
Grow an engaged community of B2C marketers in
Singapore using Salesforce Marketing Cloud through
knowledge sharing, discussions on best practices, and
networking with fellow marketers.
14. Singapore B2C Marketers
● Support for Salesforce Marketing Cloud certifications
● Learn about new Salesforce Marketing Cloud features and releases
● Get crowdsourced help for Salesforce Marketing Cloud challenges
● Talk about B2C marketing strategies
● Network with other B2C marketers in Singapore
Why join and participate?
15. Resources
Contact the Group Leaders
singapore-sg-b2c-marketers@trailblazercgl.com
Discuss Salesforce Marketing Cloud, B2C
marketing, or the Group
https://sforce.co/2RIJMht
Join the Group Page to receive notifications and
updates
https://bit.ly/2s6elCM
Keep the conversation going!
17. Campfire Panel Q&A
1. Please raise your hand if you’d like to ask a question
2. Let us know if your question is directed to a specific panelist
or open to any of the panelists
Format
18. Head of Marketing
Technologies
PwC South East Asia
Lead Solutions Engineer
Salesforce Marketing Cloud
Salesforce
Naomi Rajendram Triston Williams
Panelists
Senior Manager,
Program Architect - Asia
Salesforce
Ian Douglas
20. Marketing Cloud Quiz Time!
1. 5 questions, multiple choice
2. One correct winner per question, so if you’ve already won a prize
please let the others have a chance! : )
3. Make sure you’ve installed Kahoot! on your mobile phones
4. Fastest time wins!
Rules
22. What’s next for the Group?
Join the group at bit.ly/2s6elCM
to receive updates!
Questions, Discussion
Chatter
In-Person Meetup
mid-Jan TBC
Web/Online Meetup
Jan TBC