,Introduction,Business Idea,Purpose of the Report,Vision,Mission Statement,Marketing,Management, Quality Management,Risk Management,Contingency Plan,Business Capital Details,Financial Projection, Business Details, Operating Procedure,Rules and Regulations,Future Plan,Innovation

1. Epicenter

2.  Introduction:
 Business Idea
“Since everyone on the team is a gamer,
it’s an arena made by E-Sports fans,
for E-Sports fans.”
Epicenter is soon to be this country`s most reasonable gaming arena
providing almost 20 PC gaming stations, Xbox PS4 Kinect and much more
open for the public. The teens have fun while connecting with friends and
other people over a shared love for games. It is solely dedicated to
supporting, entertaining and inspiring the e-sports community. Leveraging
from the latest most popular games pioneered by the team of Epicenter, it
also provides energy drinks so that the gamer can boast themselves up
during games.
Competitive video gaming, is built around real-time strategy games, first
person shooters, fighting games, and other games requiring high-level skill
and strategy. They have developed an entire professional ecosystem
complete with celebrity players, major sponsors and an adoring fan-base.
Epicenter`s computers are preloaded with hundreds of the most popular
games thanks to our sponsors Seagate Hard Drives. It also takes special
requests if you have a favorite game that isn't already pre-loaded.
 Purpose of the Report
The purpose of this report was to jot down and plan the future business
realistically.

3.  Vision
Our vision is nothing less than realizing the full potential of gaming— social
network capabilities, brain exercise, full participation in E-Sports — to drive
a new era of development, growth, and productivity.
 Mission Statement
Our mission statement includes,
1- Through imagination, talent and technology, let us create and provide
the world's most compelling gaming experiences.
2- Capture the imagination of young gamers.
3- Sustained Growth in earning and profitability
4- To build an organizational environment of professionalism
 Marketing Plan
Marketing strategies are important. To start a business that involves
general public, you need to have the public interested or attentive towards
you through various ways so that you can work your business out. Some
strategies that we shall be adopting are as follows,
Strategy Reason
Social Media
Marketing
Since our gamers/players are to be the young teenagers, this
strategy may prove to be the most effective as almost every
teenager is connected on social media these days.
University Posters A lot of university students are gamers in their second identity and
so, they are our targets.
Word of Mouth
Approach
This strategy is a trend of society. It shall be used because there is
almost no effort and may result effective and productive in bringing
in business.
A Professional
Website
Internet is all over the place these days and so, the chance of
promoting the business will be more via this medium.
 Management Plan
The dealings or management of Epicenter shall be carried out by the
qualified employees of the firm that shall be hired with decent salaries. The
following table holds some criteria for the eligibility of the employees.
Employee Age Criteria Required
Sweeper 20-35 –
Maintenance Personnel 20-35 Qualified Technician
Receptionist 25-35 One-Year Experience in
Customer Service

4. Moderator 20-30 Experience with Computers
and Software
Guard 25-35 Experience with Guard Duty
Bouncer 25-35 An intimidating figure with
experience in this line of work
In a case where a problem arises and the employees are not able enough to
make a decision, the owners will have to step in. In that case, the problem has to
be invoked to the owners that shall reside in a separate glass cabin within the
studio. At an instance, at least one owner shall be present.
 Quality Management
The quality of service entwined with Epicenter is providing the daily
customers with the proper facilitation and experience of gaming while making
them feel easy. Moreover, the environment setup has to be just right. To keep
things as mentioned, following roles are to carry out by the respective
individuals,
 Risk Management
Risk management is a critical assessment that needs to be performed
beforehand in order to ensure the safety and ample countenance of the firm.
Thus, the plan for risk management by Epicenter is quite straight-forward and
quick to ensure fast delivery of status of any risk bubbling up. It involves the
Employee Role
Sweeper Is responsible for keeping the place (studio apartment) tidy.
Maintenance Personnel Any high level issue or problem regarding the working of the
computers or consoles is to be catered by these personnel.
Receptionist Is to look after the movement of cash from customers to the
firm and vice versa.
Moderator Shall facilitatethe gamers (customers) with any low level issue
regarding the working of the computers or consoles and also
look after the firm when the firm is active.
Guard Shall look after the security of Epicenter.
Bouncer Shall be in charge of the discipline of the firm and is allowed to
take approved disciplinary actions.

5. moderators submitting a verbal report of the whole day to the owners from
where the owners shall be assessing the status of any risk.
 Contingency Plan
With expensive and sensitive computers and console and furniture in the
apartment, it is necessary to keep in mind the occurrence of any misfortune.
To cater for this, a certain amount of safety funds is to be kept aside all the
time so that it can be utilized at the time of need and also, some effort is to be
placed to try to avoid any misfortune from occurring (provided that it is within
the power of man). For instance, any non-decent activity by a delinquent
personnel in the firm.
 Business Capital details
The business was initiated by four individuals that were the owners of the
business. There was no loan or investment received by any individual and the
business was onset by the capital invested by the owners only. The detail of
the capital is as follows,
Owner (In alphabetical
order)
Share Invested
Amount
Source
Fatima Mahmud 25% Rs.
500,000/-
The amount was received by selling their
Final Year Project to a private company
(together with Tahreem Saleem).
Hamza Rehman 25% Rs.
500,000/-
The amount was received when this owner
won a prize bond (together with Syed
Safeer Raees Zaidi).
Syed Safeer Raees Zaidi 25% Rs.
500,000/-
The amount was received when this owner
won a prize bond (together with Hamza
Rehman).
Tahreem Saleem 25% Rs.
500,000/-
The amount was received by selling their
Final Year Project to a private company
(together with Fatima Mahmud).
Aside from the detail of the capital resource, the following table shows any
employment/labor that has taken place at Epicenter,
Type of Labor Laborers Needed Salary per person
(in 000 Rs.)
Maintenance 2 25
Sweeper 2 10
Receptionist 2 15
Moderator 3 18

6. Bouncers 2 17.5
Guards 1 15
 Financial Projection
The financial activities that carried out for the inception of Epicenter are
as follows (with a depreciation rate of 5%),
 Bought a Studio Apartment in I-8 Markaz and paid Rs. 13,500,000 in cash.
 Constructed a Sound Proof Glass Cabin for Rs. 80,000 in cash.
 Bought four 2.5 tonne Air Conditioners for Rs. 480,000 in cash.
 Bought a Vending Machine for Rs. 550,000 in cash.
 Hired a décor worker to make the place presentable for Rs. 200,000 in cash.
 Bought a conference table from Yaseen Furniture for Rs. 65,000 in cash.
 Bought a desk for reception from Yaseen Furniture for Rs. 40,000 in cash.
 Bought 20 tables from Yaseen Furniture for Rs. 240,000 in cash.
 Bought 4 tables from Yaseen Furniture for Rs. 4,800 in cash.
 Bought 6 chairs from Yaseen Furniture for Rs. 90,000 in cash.
 Bought 21 chairs from Yaseen Furniture for Rs. 210,000 in cash.
 Bought 4 bean bags from Yaseen Furniture for Rs. 12,000 in cash.
 Bought 20 complete desktop computer sets from X-Electronix for Rs.
1,540,000 in cash.
 Bought a projector from X-Electronix for Rs. 125,000 in cash.
 Bought 3 Xbox Ones from X-Electronix for Rs. 120,000 in cash.
 Bought a Kinect device from X-Electronix for Rs. 14,000 in cash.
 Bought 2 PlayStation 4s from X-Electronix for Rs. 83,000 in cash.
 Bought 5 LCD TVs from X-Electronix for Rs. 275,000 in cash.
 Bought 2 security cameras from X-Electronix for Rs. 5,000 in cash.
 Bought a Sound System from X-Electronix for Rs. 60,000 in cash.
The wages and billing expenses that occur in Epicenter are as follows,
 The total sweeper wages are Rs. 20,000 per month in cash.
 The total receptionist wages are Rs. 30,000 per month in cash.
 The total maintenance personnel wages are Rs. 50,000 per month in cash.
 The total moderator wages are Rs. 36,000 per month in cash.

7.  The total guard wages are Rs. 15,000 per month in cash.
 The total bouncer wages are Rs. 35,000 per month in cash.
 The total maintenance cost for the electronic devices is Rs. 20,000 per
year in cash.
 The electricity bill is Rs. 75,000 per month in cash.
 The internet bill is Rs. 10,000 per month in cash.
Following is the balance sheet as of December 31st
, 2014.
Balance Sheet for Epicenter
As of December 31st, 2014
Non-
Current
Assets
Cost Depreciation
(5%)
Net Book
Value
Studio Apartment 13500000 (675000) 12825000
Air Conditioners 480000 (24000) 456000
Vending Machine 550000 (27500) 522500
Conference Table 65000 (3250) 61750
Reception desk 40000 (2000) 38000
Tables 244800 (12240) 232560
Chairs 300000 (15000) 285000
Bean bags 12000 (600) 11400
Computers 1540000 (77000) 1463000
Consoles 203000 (10150) 192850
Kinect 14000 (700) 13300
Projector 125000 (6250) 118750
LCD TVs 275000 (13750) 261250
Security Cameras 5000 (250) 4750
Sound System 60000 (3000) 57000 16543110
Current
Assets
Cash 2500000
Bank 592080 3092080
Current
Liabilities
Sweeper Wages 20000
Receptionist
Wages
30000
Maintenance
Personnel Wages
50000

8. Moderator Wages 36000
Guard Wages 15000
Bouncer Wages 35000
Electricity Bill 75000
Internet Bill 10000 (271000)
Net Assets 19364190
Represented
by
Capital 20000000
Net Profit from
2014
2364190
Drawings (3000000) 19364190
Following is the income statement for the year of 2014,
Epicenter Income Statement
For the year of 2014
Sales 7000000
Cost of goods
sold
NIL
Expenses
Décor Expense 200000
Sweeper's Salary 240000
Receptionist's Salary 360000
Maintenance
Personnel’s Salary
600000
Moderators' Salary 432000
Guard's Salary 180000
Bouncers' Salary 420000
PC Maintenance 240000
Electricity Bill 900000
Internet Expenses 120000
Depreciation
Apartment
675000
Depreciation Air
Conditioner
24000
Depreciation Vending
Machine
27500
Depreciation Furniture
Conference
Table
Reception desk
Tables
3250
2000
12240
15000
33090

9. Chairs
Bean bags
600
Depreciation
Electronics Computers
Consoles
Kinect
Projector
LCD TVs
Security Cameras
Sound System
77000
10150
700
6250
13750
250
3000 111100
(4562690)
Profit before
Taxation
2437310
Income Tax @
3%
(73119.3)
Profit after
Taxation/Net
Profit
2364190.7
Following is the income statement for the year of 2015,
Epicenter Income Statement
For the year of 2015
Sales 8000000
Cost of goods
sold
NIL
Expenses
Sweeper's Salary 240000
Receptionist's Salary 360000
Maintenance
Personnel’s Salary
600000
Moderators' Salary 432000
Guard's Salary 180000
Bouncers' Salary 420000
PC Maintenance 240000
Electricity Bill 900000
Internet Expenses 120000
Depreciation
Apartment
641250
Depreciation Air
Conditioner
22800
Depreciation Vending
Machine
26125
Depreciation Furniture 31435.5

10. Conference
Table
Reception desk
Tables
Chairs
Bean bags
3087.5
1900
11628
14250
570
Depreciation
Electronics Computers
Consoles
Kinect
Projector
LCD TVs
Security Cameras
Sound System
73150
9642.5
665
5937.5
13062.5
237.5
2850 105545
(4319156)
Profit before
Taxation
3680845
Income Tax @
3%
(110425.3)
Profit after
Taxation/Net
Profit
3570419
 Operating Procedure:
 Guard will check the customers belongings thoroughly, they will search
for any prohibited items like weapons and keep an out for any suspicious
behavior outside the Arena.
 Guard will also make sure no kids under the age of 18 is permitted inside
the Arena.
 Receptionist will take payments, make bookings (online or phone call),
and keep track of all the free PC’s and gaming consoles.
 Moderators will lead the customers to their spaces and get them settled
in properly.
 Whenever someone’s time is up moderators will make sure that customer
vacates that space.
 For any technical issue moderators will help the customer and if not
solved immediately technician will be called to solve the issue.
 Bouncers will patrol and protect guests as well as staff from any improper
or lewd acts, they will warn and evict the guilty tactfully.

11.  They will watch people behavior and deal with conflict.
 Customer will be offered to provide feedback if he/she is willing while
leaving the arena.
 Rules and Regulations:
 No foul language and behavior is tolerated.
 Person without an ID card is not entertained.
 Customers can only play for as long as they have paid for.
 No clothing with offensive language or images will be allowed.
 Smoking will not be allowed inside the Arena.
 Eating and drinking is permitted in designated areas only
 Any disputes over times, players, games and procedures are to be
brought to the knowledge of moderator and bouncer.
 All equipment is to be used in the proper way.
 Good sportsmanship is expected for all activities. Gaming Arena reserves
the right to eject anyone not following the rules of the facility.
 Only Music with head sets are permitted.
Future Plan:
 We intend to introduce VR (Virtual Reality) games in our arena.
 For future we are going to expand and open new branches in different
cities or sectors of Islamabad.
 We will improve the gaming experience by holding suggestion fest and
will implement the suggestion which will be best voted.
 We will introduce snooker in a separate room as to provide a physical
activity to release strain, but still providing good gaming experience for
people playing.
 We’ll build a bar in future as to provide relaxing experience for our
customers.
 We intend to increase salaries and provide comfortable environment for
all of our employees.
 We will make sure that we introduce proper billing system for credit
cards.

12.  We will release our website for people to know what they want to know
and see what facilities we provide.
 We’ll provide booking facility for tournaments and events.
 We are going to upgrade our interior design as to accommodate more
customers and equipment.
Innovations:
 We provide an experience of gaming never observed before by
concentrating all type of gamers in one place but also not making them
feel crowded by partitioning each category.
 We’ll make customers get what they want by holding monthly feedback
fest.
 We provide best gaming computers out there and we upgrade them as
soon as upgrades are released.
 We update all of the games and introduce new games as they come
instead of only catering the popular ones.
 We keep the place clean and tidy always and deodorize is constantly.