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Logical Fallacies: Ad Hominem
The Ad Hominem Fallacy
A Common Core Lesson
By
Dean Berry, Ed. D.
Gregg Berry, B. A.
Common Core Curriculum Solutions
www.commoncorecurriculum.info
Common Core Reading Standards
Delineate and evaluate the argument and
specific claims in a text, assessing whether
the reasoning is sound and the evidence is
relevant and sufficient; recognize when
irrelevant evidence is introduced.
Common Core Speaking
and Listening Standards
Engage effectively in a range of
collaborative discussions (one-on-
one, in groups, and teacher-led) with
diverse partners on topics, texts,
and issues, building on others’ ideas
and expressing their own clearly.
Common Core Speaking
and Listening Standards
Delineate a speaker’s argument
and specific claims, evaluating
the soundness of the reasoning
and relevance and sufficiency of
the evidence and identifying when
irrelevant evidence is introduced.
Reading with Your Eyes and Your Brain
Skillful readers learn how to read persuasive or
opinionated text with a very critical eye. They
realize that the author’s purpose is to convince the
reader to believe what the author is saying and to
consider the arguments given as valid even if they
violate logical reasoning and lack supporting
evidence. The author’s motive may be to get the
reader to buy something, vote a certain way,
change an attitude, or behave differently.
• In order to avoid manipulation by the author,
good readers learn how to detect poor
reasoning and faulty arguments. They are
able to identify the various logical fallacies
such as begging the question, strawman,
overgeneralization, slippery slope, and
others. During this lesson, we will study
logical fallacies.
In order for an argument to present a strong,
logical position, specific evidence and
examples need to be provided.
Some authors use personal attacks on their
opponent in order to divert attention away
from issues that really matter.
The Personal Attack Fallacy
An Ad Hominem is a general category of fallacies in
which a claim or argument is rejected on the basis of
some irrelevant fact about the person presenting the
claim or argument. Typically, this fallacy involves two
steps. First, the character of the person making the
claim is attacked. Second, this attack is taken to be
evidence against the argument or claim the person in
question is making.
Aggression and personal attacks
are sometimes used to discredit
an opponents position on an issue.
How Does the Ad Hominem Fallacy Work?
A DOCTOR tells her patient to lose weight, and the
patient thinks: “If my doctor really believed that,
she wouldn’t be so fat.” A movie aficionado pans
the latest Tom Cruise flick because Cruise is a
Scientologist. A homeowner ignores a neighbor’s
advice on lawn care because the neighbor is a ...
you name it: Democrat, Republican, Christian or
atheist. These examples illustrate classic uses of
ad hominem attacks, in which an argument is
rejected, or advanced, based on a personal
characteristic of an individual rather than on
reasons for or against the claim itself.
Let’s Take a Closer Look
Putting the focus on the arguer or person being
discussed can distract us from the issues that
matter. Rather than concentrating on an
individual’s character, we should, in these
cases, be asking ourselves questions such as,
Is the doctor’s advice medically sound? Is the
Cruise film entertaining? Is the neighbor’s lawn
healthy? After all, determining the facts and
evidence that leads us to the truth is what
should matter.
Avoiding the real argument by
getting aggressive and personal
The Strategy of Personal Attack
Attack the person in some way.
For example:
• Attack their expertise, questioning their qualifications
or experience
• Criticize their physical appearance or dress
• Comment on their inability to make a good argument
• Point out their junior or lower status
• Attack their values as being contrary to social norms
• Attack those who support them or agree with them
Examples of the Ad Hominem Fallacy
Avoiding the Real Issue
How could you possibly know
anything about this issue???
Use of marital status to invalidate an
opinion of someone of a different status,
e.g., “How can you make a decision
about someone having marital problems
if you’ve never been married yourself?”
Using gender as a means to devalue an
argument from an opposing gender, e.g.,
“This is a female issue. As a man, how
can you have an opinion about this?”
Attacking your opponent rather than
the issue is a diversionary tactic
Who Cares About the Real Issues?
Is this an Ad Hominem Fallacy?
The student gets a low grade and tells
his parent, “Well, it’s not like she
graduated from the best school, so I can
see why she wouldn’t know how to
properly grade a writing assignment.”
Go to the Next Frame
Pair Share
Turn to your neighbor and discuss
your answer to this question.
The student gets a low grade and tells
his parent, “Well, it’s not like she
graduated from the best school, so I
can see why she wouldn’t know how to
properly grade a writing assignment.”
Is this an Ad Hominem Fallacy?
“How can you argue your case for
vegetarianism when you are enjoying
your steak?”
Pair Share
Turn to your neighbor and discuss
your answer to this question.
“How can you argue your case for
vegetarianism when you are
enjoying your steak?”
Is this an Ad Hominem Fallacy?
Your solution, which is totally
irresponsible, will be a disaster that
could damage our country by adding
millions of pounds of pollution to the air
we breathe.
Pair Share
Turn to your neighbor and discuss
your answer to this question.
Your solution, which is totally
irresponsible, will be a disaster that
could damage our country by adding
millions of pounds of pollution to the air
we breathe.
Is this an Ad Hominem Fallacy?
We cannot approve of this recycling
idea. It was thought of by a bunch of
hippie communist weirdos.
Go to the Next Frame
Pair Share
Turn to your neighbor and discuss
your answer to this question.
•We cannot approve of this recycling
idea. It was thought of by a bunch
of hippie communist weirdos.
Is this an Ad Hominem Fallacy?
Using someone’s educational level as a
means to make an argument, “You didn’t
even finish high school - how could you
possibly know about this?”
Pair Share
Turn to your neighbor and discuss
your answer to this question.
Using someone’s educational level as a
means to make an argument, “You didn’t even
finish high school - how could you possibly
know about this?”
Is this an Ad Hominem Fallacy?
Relying on socioeconomic status as a means
to undermine an opposing individual’s
opinion, such as, “You wouldn’t understand
since you have never had to struggle."
Go to the Next Frame
•
Pair Share
Turn to your neighbor and discuss
your answer to this question.
Relying on socioeconomic status as a
means to undermine an opposing
individual’s opinion, such as, “You
wouldn’t understand since you have
never had to struggle."
Is this an Ad Hominem Fallacy?
People who inflict pain on animals are
pathetic individuals because they fail to
understand the suffering that animals go
through. These people should be arrested
for their brutal behavior.
Pair Share
Turn to your neighbor and discuss
your answer to this question.
People who inflict pain on animals are
pathetic individuals because they fail to
understand the suffering that animas go
through. These people should be arrested for
their brutal behavior.
Additional Common Core
Standards Covered
Reading Standards
Cite the textual evidence that
most strongly supports an
analysis of what the text says
explicitly as well as inferences
drawn from the text.
Writing Standards
Use words, phrases, and
clauses to create cohesion and
clarify the relationships among
claim(s), counterclaims,
reasons, and evidence.
38
Copyright Protected © 2015 Dean R. Berry
All Rights Reserved
No part of this document may be reproduced without written
permission from the author

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Dean R Berry Propaganda Techniques Ad Hominem

  • 2. The Ad Hominem Fallacy A Common Core Lesson By Dean Berry, Ed. D. Gregg Berry, B. A. Common Core Curriculum Solutions www.commoncorecurriculum.info
  • 3. Common Core Reading Standards Delineate and evaluate the argument and specific claims in a text, assessing whether the reasoning is sound and the evidence is relevant and sufficient; recognize when irrelevant evidence is introduced.
  • 4. Common Core Speaking and Listening Standards Engage effectively in a range of collaborative discussions (one-on- one, in groups, and teacher-led) with diverse partners on topics, texts, and issues, building on others’ ideas and expressing their own clearly.
  • 5. Common Core Speaking and Listening Standards Delineate a speaker’s argument and specific claims, evaluating the soundness of the reasoning and relevance and sufficiency of the evidence and identifying when irrelevant evidence is introduced.
  • 6. Reading with Your Eyes and Your Brain Skillful readers learn how to read persuasive or opinionated text with a very critical eye. They realize that the author’s purpose is to convince the reader to believe what the author is saying and to consider the arguments given as valid even if they violate logical reasoning and lack supporting evidence. The author’s motive may be to get the reader to buy something, vote a certain way, change an attitude, or behave differently.
  • 7. • In order to avoid manipulation by the author, good readers learn how to detect poor reasoning and faulty arguments. They are able to identify the various logical fallacies such as begging the question, strawman, overgeneralization, slippery slope, and others. During this lesson, we will study logical fallacies.
  • 8. In order for an argument to present a strong, logical position, specific evidence and examples need to be provided.
  • 9. Some authors use personal attacks on their opponent in order to divert attention away from issues that really matter.
  • 10. The Personal Attack Fallacy An Ad Hominem is a general category of fallacies in which a claim or argument is rejected on the basis of some irrelevant fact about the person presenting the claim or argument. Typically, this fallacy involves two steps. First, the character of the person making the claim is attacked. Second, this attack is taken to be evidence against the argument or claim the person in question is making.
  • 11. Aggression and personal attacks are sometimes used to discredit an opponents position on an issue.
  • 12. How Does the Ad Hominem Fallacy Work? A DOCTOR tells her patient to lose weight, and the patient thinks: “If my doctor really believed that, she wouldn’t be so fat.” A movie aficionado pans the latest Tom Cruise flick because Cruise is a Scientologist. A homeowner ignores a neighbor’s advice on lawn care because the neighbor is a ... you name it: Democrat, Republican, Christian or atheist. These examples illustrate classic uses of ad hominem attacks, in which an argument is rejected, or advanced, based on a personal characteristic of an individual rather than on reasons for or against the claim itself.
  • 13. Let’s Take a Closer Look Putting the focus on the arguer or person being discussed can distract us from the issues that matter. Rather than concentrating on an individual’s character, we should, in these cases, be asking ourselves questions such as, Is the doctor’s advice medically sound? Is the Cruise film entertaining? Is the neighbor’s lawn healthy? After all, determining the facts and evidence that leads us to the truth is what should matter.
  • 14. Avoiding the real argument by getting aggressive and personal
  • 15. The Strategy of Personal Attack Attack the person in some way. For example: • Attack their expertise, questioning their qualifications or experience • Criticize their physical appearance or dress • Comment on their inability to make a good argument • Point out their junior or lower status • Attack their values as being contrary to social norms • Attack those who support them or agree with them
  • 16. Examples of the Ad Hominem Fallacy
  • 18. How could you possibly know anything about this issue??? Use of marital status to invalidate an opinion of someone of a different status, e.g., “How can you make a decision about someone having marital problems if you’ve never been married yourself?” Using gender as a means to devalue an argument from an opposing gender, e.g., “This is a female issue. As a man, how can you have an opinion about this?”
  • 19. Attacking your opponent rather than the issue is a diversionary tactic
  • 20. Who Cares About the Real Issues?
  • 21. Is this an Ad Hominem Fallacy? The student gets a low grade and tells his parent, “Well, it’s not like she graduated from the best school, so I can see why she wouldn’t know how to properly grade a writing assignment.” Go to the Next Frame
  • 22. Pair Share Turn to your neighbor and discuss your answer to this question. The student gets a low grade and tells his parent, “Well, it’s not like she graduated from the best school, so I can see why she wouldn’t know how to properly grade a writing assignment.”
  • 23. Is this an Ad Hominem Fallacy? “How can you argue your case for vegetarianism when you are enjoying your steak?”
  • 24. Pair Share Turn to your neighbor and discuss your answer to this question. “How can you argue your case for vegetarianism when you are enjoying your steak?”
  • 25. Is this an Ad Hominem Fallacy? Your solution, which is totally irresponsible, will be a disaster that could damage our country by adding millions of pounds of pollution to the air we breathe.
  • 26. Pair Share Turn to your neighbor and discuss your answer to this question. Your solution, which is totally irresponsible, will be a disaster that could damage our country by adding millions of pounds of pollution to the air we breathe.
  • 27. Is this an Ad Hominem Fallacy? We cannot approve of this recycling idea. It was thought of by a bunch of hippie communist weirdos. Go to the Next Frame
  • 28. Pair Share Turn to your neighbor and discuss your answer to this question. •We cannot approve of this recycling idea. It was thought of by a bunch of hippie communist weirdos.
  • 29. Is this an Ad Hominem Fallacy? Using someone’s educational level as a means to make an argument, “You didn’t even finish high school - how could you possibly know about this?”
  • 30. Pair Share Turn to your neighbor and discuss your answer to this question. Using someone’s educational level as a means to make an argument, “You didn’t even finish high school - how could you possibly know about this?”
  • 31. Is this an Ad Hominem Fallacy? Relying on socioeconomic status as a means to undermine an opposing individual’s opinion, such as, “You wouldn’t understand since you have never had to struggle." Go to the Next Frame •
  • 32. Pair Share Turn to your neighbor and discuss your answer to this question. Relying on socioeconomic status as a means to undermine an opposing individual’s opinion, such as, “You wouldn’t understand since you have never had to struggle."
  • 33. Is this an Ad Hominem Fallacy? People who inflict pain on animals are pathetic individuals because they fail to understand the suffering that animals go through. These people should be arrested for their brutal behavior.
  • 34. Pair Share Turn to your neighbor and discuss your answer to this question. People who inflict pain on animals are pathetic individuals because they fail to understand the suffering that animas go through. These people should be arrested for their brutal behavior.
  • 36. Reading Standards Cite the textual evidence that most strongly supports an analysis of what the text says explicitly as well as inferences drawn from the text.
  • 37. Writing Standards Use words, phrases, and clauses to create cohesion and clarify the relationships among claim(s), counterclaims, reasons, and evidence.
  • 38. 38 Copyright Protected © 2015 Dean R. Berry All Rights Reserved No part of this document may be reproduced without written permission from the author