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Life is a Catwalk:
20-year Marketing Plan for
SuperMODEL Jean
Jean Daisy C. de Guzman
V60 Marketing Management
Professor Bong De Ungria
www.jeandeguzman.blogspot.com
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
1. Getting Ready for the Catwalk
• Vision/Mission: A Lesson On Purpose
• Roles: The Need To Wear Many Hats
2. Me, Myself and My BRAND
• Why be a SuperMODEL?
• Remembering Jean Daisy de Guzman
• Life Lessons that SuperMODELs live by
3. Looking Ahead
• SuperDuperMODEL Me
• Checkpoints: Watch not just your weight
• In a nutshell
LIVING THE LIFE OF A SuperMODEL
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
My Vision and Mission:
To utilize and maximize my knowledge and skills in
nursing, sales and communication to inspire others
to live a well-balanced life that is aimed at finding
true joy and fulfillment in the service of God, family
and the community
“Definiteness of purpose is the starting
point of all achievement” –
W. Clement Stone
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
1. Catholic by faith and by example
2. Loving Daughter
3. Caring Granddaughter
4. Dependable Sister
5. Devoted Aunt
6. Inspiring Account Manager
7. Responsible Student
Even SuperMODELs have to wear
many hats…
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
Catholic by faith and example
“God didn't promise days without pain, laughter without sorrow, or sun without
rain, but He did promise strength for the day, comfort for the tears, and light for the
way. If God brings you to it, He will bring you through it.”
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
Loving Daughter
“All children must look after their own upbringing. Parents can only give
good advice or put them on the right paths, but the final forming of a
person's character lies in their own hands.” - Anne Frank
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
Caring Granddaughter
“Grandmas are moms with lots of frosting.”
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
Dependable Sister
“Having a sister is like having a best friend you can't get rid of. You know whatever
you do, they'll still be there. “ - Amy Li
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
Devoted Aunt
“You can learn many things from children. How much patience you have, for instance.”
- Franklin P. Jones
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
Inspiring Account Manager
“You do your best work if you do a job that makes you happy.” -
Bob Ross
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
Responsible Student
“Education is the most powerful weapon which you can use to
change the world.” – Nelson Mandela
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
Bring out your Inner SuperMODEL
Success is within reach if you are…
Super
M-otivated
O-ptimistic
D-edicated
E-mpowering
L-ogical
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
BRAND LAUNCH
S
U
P
E
R
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
“Only Images Work”:
The Art of BRANDING
SuperMODEL Jean Daisy de Guzman, PTSI
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
FREE FOR ALL:
Confessions of a SuperMODEL
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
7 HABITS OF HIGHLY EFFECTIVE
PEOPLE by Stephen R. Covey
1. Be Proactive
- I recognize that the decisions I make define the life that I live.
2. Begin with the End in Mind
- I live each day constantly trying to be the person I have decided I
want to become.
3. Put First Things First
- I accept that I cannot be/do everything at once. I prioritize my
activities based on their ability to contribute to my life’s purpose.
4. Think Win-Win
- In everything I do, I strive to make life better not just for me, but
for everyone around me.
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
7 HABITS OF HIGHLY EFFECTIVE
PEOPLE by Stephen R. Covey
5. Seek first to understand, then to be understood
- I will endeavor to be a better listener so that I could relate
better with the people around me.
6. Synergize
- I will try to inspire others to pursue excellence through
example and encourage collaboration and teamwork.
7. Sharpen the Saw
- I will strive to live a well-balanced life and have a positive
impact on the world.
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
8 PRINCIPLES OF NURSING
by The Royal College of Nursing
1. Treat everyone with dignity and humanity
- I will always be respectful of people regardless of whether or
not I agree/disagree with them.
2. Take responsibility for the care you provide and answer for
your own judgments and actions
- I will always make the decisions I can live with and be prepared
to be accountable for the outcomes.
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
8 PRINCIPLES OF NURSING
by The Royal College of Nursing
3. Manage risk, be vigilant about risk and help to
keep everyone safe
- I will not be afraid to think outside the box and go
against the norm, but at the same time be ready to
take responsibility for my actions and decisions.
4. Provide and promote care that puts people at the
center
- In everything I do, I I will put premium on my
relationships more than material possessions.
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
8 PRINCIPLES OF NURSING
by The Royal College of Nursing
5. Be at the heart of the communication process
- I will endeavor to better
express, explain, listen and understand
without bias and judgment.
6. Have up-to-date knowledge and skills and use
these with intelligence, insight and
understanding
- I will never rest on my laurels and always
recognize that there is room for improvement.
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
8 PRINCIPLES OF NURSING
by The Royal College of Nursing
7. Work closely with a team and with other professionals
- I will trust the capability and judgment of others, and recognize
that better things could be achieved through teamwork.
8. Lead by example, develop oneself and other staff
- I will always aspire for excellence and encourage others to do
the same by being an inspiration to them.
SOURCE:
http://www.rcn.org.uk/development/practice/principles/the_princi
ples
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
SuperMODEL today,
SuperDuperMODEL 20 years from now..
2013 2033
25 years old and Single 45 years old, happily married
and with 2 beautiful children
(1 boy and 1 girl)
Studying MBA Applying everything I have
learned in school in building
the business
Sales Manager at PTSI Successful CEO of PTSI
Imagining how my first house
would look like
Living in my Dream Home
Saving up to go to Maldives Has travelled most parts of the
world
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
MILESTONES FOR WINNING
KEEPING EVERYTHING IN CHECK:
-How could I make today better than yesterday?
-What value/principle can I imbibe today?
-Have I done something to make someone else happy?
-What did I accomplish that I can be proud of?
-Have I inspired someone today?
-Did I learn something new?
-Is the Lord pleased with the decisions and actions I
made?
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
SuperMODELs need to watch more
than their weight
PERSONAL FAMILY WORK
• Health Check
• Habits Check
• Bank Account
• Time
Management
• Health Check
• Educational
Achievement
• Open
Communication
• Sales Report
• Team
Performance
• Employee
Morale
• Corporate
Culture
www.jeandeguzman@blogspot.com
www.jeandeguzman.blogspot.com
Life is a Catwalk
As a SuperMODEL, I know that I have accomplished
my goal if by doing what I do, I am able to inspire others
to believe in themselves and be confident. Today, I may
no longer be practicing nursing as a profession, but I
know that I will always be a nurse at heart. By excelling
in a field that I have had no formal training/education
for, I aim to inspire others that nothing is impossible if
you put your heart to it. One just has to trust God that
no matter where life leads him/her, He will always be
there as a guide.
Life is a Catwalk:
20-year Marketing Plan for
SuperMODEL Jean
Jean Daisy C. de Guzman
V60 Marketing Management
Professor Bong De Ungria
www.jeandeguzman.blogspot.com

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Editor's Notes

  1. Satisfaction is the degree to which the actual use of a product matches the perceived value at the time of the purchase. A customer is satisfied only if the actual value is the same or exceeds the perceived value.