1) ABC Vietnam is launching a platform and solutions to provide support services for people with disabilities or challenges in life. The goal is to enhance the value of disabled people and help them integrate into society.
2) The platform will share inspiring stories of disabled people to change perceptions that they are helpless. It will show that disabilities give people strength and bravery to overcome daily challenges.
3) A key initiative is an "Experience Course" where teenagers interact with disabled mentors and complete challenges to strengthen their willpower and learn life lessons. The course aims to teach positive thinking and dealing with challenges.
Dat kan bij ons wel-niet translation Preface chapter 1 and 9Hanno Ambaum
Mijn School in Doetinchem offers an alternative intermediate vocational education program for students who did not fit within the regular education system. The school allows students to discover their talents and create their own learning paths through projects and experiences within the community. Teachers act as guides rather than instructors, and the school environment encourages creativity, mistakes, and student ownership over the learning process. This personalized approach helps reengage students and find their motivation to learn.
Word of Mouth Marketing - Advocates Community (AOL)Arihant Jain
The document discusses word-of-mouth marketing through advocating communities. It provides details about The Art of Living Foundation, a volunteer-based NGO founded by Sri Sri Ravi Shankar that utilizes long-term, sustained word-of-mouth marketing through community members. The Foundation conducts stress-relief and personal development courses globally and works to promote human values at the grassroots level through associated social causes. It builds advocacy communities through passion, inspirational leadership, empowering people, and encouraging ownership to ultimately increase its global enrollment numbers without traditional advertising.
This document discusses marketing strategies for unit trusts. It begins by defining a unit trust as a collective investment constituted under a trust deed that is widely used in several countries. It then discusses defining the scope of the business, the market space, identifying customer segments within that space, creating consumer profiles based on key purchase determinants, positioning the brand, and planning distribution coverage and contact points. The overall purpose is to provide guidance on developing an effective marketing approach for unit trusts.
Young Marketers Elite 3 - Assignment Zero.1 - Ngọc Khánh + Nhật Minh + Thiên VânNgọc Khánh Phạm
This document provides an overview of consumer insights and market research for developing marketing strategies. It discusses:
1) The importance of understanding consumers to better serve their needs and solve business challenges.
2) Examples of consumer insights for brands like Tide detergent and how insights are formed based on consumer, category, and brand truths.
3) The process of obtaining insights from collecting information, understanding consumer behaviors and triggers, and gaining an "aha" moment.
4) Different types of market research like qualitative research to build concepts, quantitative research to test concepts, and retail audits to track brand performance.
This document discusses brand positioning and provides guidelines for effective positioning. It explains that positioning is about how a brand is perceived in a customer's mind rather than the product itself. It emphasizes finding the right key insight about an unmet consumer need or desire. Effective positioning is clear, consumer-focused, and competitive. It also stresses the importance of choosing a brand name that begins the positioning process by signaling the main product benefit in a simple yet appropriate way.
This material has been created & developed by Shankar Balan, Independent Management Consulting Professional. Material is under copyright but can be referenced.
Kapferer's Brand Identity Prism is a framework that represents a brand's identity using six aspects: physique, personality, culture, relationship, reflection, and self-image. These aspects are divided into the constructed source/receiver and externalization/internalization dimensions. Kapferer's prism enables brand managers to assess their brand's strengths and weaknesses to create loyalty and value. Coca-Cola and Starbucks are examples of brands that can be analyzed using the six aspects of the Brand Identity Prism.
Dat kan bij ons wel-niet translation Preface chapter 1 and 9Hanno Ambaum
Mijn School in Doetinchem offers an alternative intermediate vocational education program for students who did not fit within the regular education system. The school allows students to discover their talents and create their own learning paths through projects and experiences within the community. Teachers act as guides rather than instructors, and the school environment encourages creativity, mistakes, and student ownership over the learning process. This personalized approach helps reengage students and find their motivation to learn.
Word of Mouth Marketing - Advocates Community (AOL)Arihant Jain
The document discusses word-of-mouth marketing through advocating communities. It provides details about The Art of Living Foundation, a volunteer-based NGO founded by Sri Sri Ravi Shankar that utilizes long-term, sustained word-of-mouth marketing through community members. The Foundation conducts stress-relief and personal development courses globally and works to promote human values at the grassroots level through associated social causes. It builds advocacy communities through passion, inspirational leadership, empowering people, and encouraging ownership to ultimately increase its global enrollment numbers without traditional advertising.
This document discusses marketing strategies for unit trusts. It begins by defining a unit trust as a collective investment constituted under a trust deed that is widely used in several countries. It then discusses defining the scope of the business, the market space, identifying customer segments within that space, creating consumer profiles based on key purchase determinants, positioning the brand, and planning distribution coverage and contact points. The overall purpose is to provide guidance on developing an effective marketing approach for unit trusts.
Young Marketers Elite 3 - Assignment Zero.1 - Ngọc Khánh + Nhật Minh + Thiên VânNgọc Khánh Phạm
This document provides an overview of consumer insights and market research for developing marketing strategies. It discusses:
1) The importance of understanding consumers to better serve their needs and solve business challenges.
2) Examples of consumer insights for brands like Tide detergent and how insights are formed based on consumer, category, and brand truths.
3) The process of obtaining insights from collecting information, understanding consumer behaviors and triggers, and gaining an "aha" moment.
4) Different types of market research like qualitative research to build concepts, quantitative research to test concepts, and retail audits to track brand performance.
This document discusses brand positioning and provides guidelines for effective positioning. It explains that positioning is about how a brand is perceived in a customer's mind rather than the product itself. It emphasizes finding the right key insight about an unmet consumer need or desire. Effective positioning is clear, consumer-focused, and competitive. It also stresses the importance of choosing a brand name that begins the positioning process by signaling the main product benefit in a simple yet appropriate way.
This material has been created & developed by Shankar Balan, Independent Management Consulting Professional. Material is under copyright but can be referenced.
Kapferer's Brand Identity Prism is a framework that represents a brand's identity using six aspects: physique, personality, culture, relationship, reflection, and self-image. These aspects are divided into the constructed source/receiver and externalization/internalization dimensions. Kapferer's prism enables brand managers to assess their brand's strengths and weaknesses to create loyalty and value. Coca-Cola and Starbucks are examples of brands that can be analyzed using the six aspects of the Brand Identity Prism.
The M.A.G.I.C. Youth Development programme provides a fresh opportunity for young people to identify and release their true potential and achieve sustainable results and outcomes. The programme identifies soft skills that they can carry throughout their life. M.A.G.I.C. has a wide ranging positive effect on society as a whole, young people of all academic and vocational abilities and encourages citizenship within school and community environments.
Resilience is a mindset and a way of life, not an end goal.
Use covid-19 as opportunities to grow stronger and thrive in testing times.
We can choose our response.
Resilience is contagious (Spread resilience, not the virus!)
Let’s rise up and emerge stronger by building up our resilience! #SgUnited
"Service Learning: How to Create Positive Change in and out of School" - Qata...Adam Carter
DOHA, QATAR, 10/16
We all want to make this world a better place, but many of us don't know where to start. This workshop will explain how students and educators can run successful service-learning programs in the international school setting. It will highlight the essential questions that drive community outreach and will provide some practical ready-to-use strategies that can yield immediate results. Mr. Carter will show use some of the service learning projects he has organized as models for success.
This document provides information about a goal setting workshop organized by Endless Possibilities Trust in Harare, Zimbabwe. It includes details about the organization such as its mission, philosophy, objectives and team members. It then provides an overview and objectives of the goal setting workshop, including the participating institutions and sample program. It outlines future projects such as additional workshops on mentorship and communication skills. It also includes introductory information about a book compiled to guide the goal setting workshop, addressing how it was written and how it can be used. Finally, it begins content from the book's sessions on defining success, understanding strengths and weaknesses, setting goals, and developing strategies to reach goals.
Resilience is a mindset and a way of life, not an end goal.
Use covid-19 as opportunities to grow stronger and thrive in testing times.
We can choose our response.
Resilience is contagious (Spread resilience, not the virus!)
Let’s rise up and emerge stronger by building up our resilience! #SgUnited
This document summarizes the Design for Change program, which empowers students to enact positive change in their communities. It describes how students in one school felt they didn't have enough time for play and organized themselves into football teams to practice and teach other schools. Their initiative expanded to coaching teams in 7 other schools and training additional coaches, bringing about revolutionary change through the students' imagination and enthusiasm. The program teaches 21st century skills like leadership, collaboration and problem solving to help students believe in their ability to create change.
AGCAS Conference: Creating the 21st century careers adviser workshop (with pa...Alexandra Hemingway
Slides from AGCAS 2016 Conference in Chester. As well as the slides prepared in advance of the session, this includes the outputs participants came up with in group discussions
An introduction to Social Entrepreneurship workshop presented by Stephen Ca...Stephen Carrick-Davies
This document contains slides from a workshop on social entrepreneurship given by Stephen Carrick-Davies at Centurion University of Technology and Management in Bhubaneswar, India in January 2015. The workshop covered definitions of social entrepreneurship, examples of social entrepreneurs, qualities of social entrepreneurs such as being passionate, practical, and persistent, and how to build a culture of social entrepreneurship. It included group activities to discuss participants' social enterprise ideas and how to fund a social enterprise. The goal was to introduce the topic through interactive learning.
Mission Possible Career Preparedness Series Showing Up As A Good Employee Nofjolenajohnson
The document describes a training program called "Mission: Possible Communication Series" aimed at developing skills for 16-24 year olds. The program focuses on self-discovery, communication skills, professionalism, and handling conflict. It is designed to build skills through preparation, experience and practice. The program consists of interactive sessions that provide tools and experiences to help youth learn how their thoughts and behaviors influence relationships and future success. The goal is to create confident, skilled communicators who are prepared for career and life challenges. A facilitator of the program provided positive feedback, praising its ability to help at-risk youth develop self-awareness, responsibility and control over their lives through an engaging approach.
Seizing the Agenda | Unleashing the curriculum designer in us all (Secondary)Wholeeducation
The document discusses curriculum innovation and the spectrum of innovation from incremental to radical changes. It explores factors that influence the adoption of innovations including relative advantage, compatibility, complexity, trialability, and observability. Business leaders argue that education must better prepare students for life after school and support the development of skills, character, and attitudes needed to progress. Teachers recognize the need for paradigm shifts in education to focus more on student abilities than age and help students find their passions. Overhauling the current system to make these changes will require overcoming barriers of tradition and bureaucracy.
The document discusses strategies for effectively leading schools in a VUCA (volatile, uncertain, complex, ambiguous) environment. It emphasizes that education must be relevant and prepare students with 21st century skills for an unpredictable future. To reimagine schools, it recommends making education attractive, ensuring student engagement through partnerships, meeting student needs, empowering parents, improving teacher resources, embracing community partnerships, and providing high-quality leadership. Pillars for reimaging include making learning relevant, catering to Generation Z, fostering relationships, using data, understanding context, and maintaining a growth mindset.
This document discusses corporate parenting in education in Scotland. It begins by outlining the Scottish government's vision of corporate parenting, which is for all services to work together to promote the interests and rights of looked-after children. It then explains that corporate parenting duties were established by law in 2014, requiring formal partnerships between all services responsible for looked-after children. The duties include developing and reviewing corporate parenting plans. The document poses questions for educators about how corporate parenting affects their work and partnerships. It emphasizes that closing achievement gaps for disadvantaged children is a priority that requires targeted interventions and a focus on improving teaching quality, leadership, family engagement, and children's wellbeing.
The document provides guidance on how to motivate students and maintain one's own passion for their work by teaching students effective learning strategies. It argues that by helping students believe in their potential and achieve academic success through the use of strategies, their advisor's passion and motivation will be reinvigorated when witnessing student success. Various learning strategies are presented and it is suggested sharing these with students can transform their pathways and outlook.
(1) This document provides guidance for a self-learning module on advocating for change. It discusses dealing with challenges faced during the COVID-19 pandemic and using one's strengths to help address issues in their personal life, family, school, and community.
(2) The module encourages learners to complete activities exploring how they can use their body parts and abilities to help overcome challenges. It also has them create an advocacy campaign through a poster, slogan, or poem to raise awareness about an issue they care about.
(3) Learners are tasked with sharing how they will advocate for positive change regarding themselves, their family, school, and community. The goal is to help learners recognize their
Cornell University School of Hotel Administration Conversations with Entrepre...Elizabeth (Liz) Ngonzi
This document provides an overview of a presentation given by Elizabeth Ngonzi, founder and CEO of Amazing Taste LLC, a values-led consulting firm. The presentation covers the firm's profile, including its entrepreneurial journey starting in 2001, value proposition, size and scope of events and services, and representative clients. Ngonzi also shares career advice, including the importance of relationships and flexibility when life happens. She discusses learning from failures by evaluating opportunities more carefully based on financial value, alignment with values, and scope of work. The presentation concludes with a question and answer session.
This document discusses positive youth development and life skill building. It defines positive youth development as a process that focuses on developing competencies in youth through mastery of life skills. The document outlines characteristics of positive youth development approaches and identifies specific life skills developed through 4-H programs, such as leadership, communication, and planning/organizing. It also describes the experiential learning model and methods for helping youth develop life skills, including projects, demonstrations, and skill-a-thons. Finally, it discusses the benefits of youth-adult partnerships and tips for making them effective.
This document outlines the goals and plans of PYoung, an organization dedicated to youth development in Central Vietnam. PYoung believes young people have great potential but often lack support and guidance to choose the right path. The organization aims to provide high school students with self-awareness training and skills development through bootcamps and informational sessions to help them maximize their potential and choose careers that suit them. PYoung's long-term vision is to become the leading youth development organization in Phu Yen province and expand its programs to surrounding areas.
Take back your world navigate your life being proactive2YCEC_YorkU
The document discusses the relationship between Urban Rez Solutions and R.E.A.L School, which share a mission of empowering marginalized communities. Urban Rez Solutions provides violence prevention and conflict resolution training using culturally sensitive techniques. R.E.A.L School teaches leadership development through its "7 C's" framework. Both organizations recognize the needs of marginalized groups and work to inspire positive change through education and skills development.
This document provides guidance on conflict resolution for teenagers. It begins by explaining that conflict is a natural part of life and an opportunity for positive change if handled properly. It then lists 10 "commandments" or guidelines for teenagers to follow when dealing with conflict, such as learning to negotiate, listening to others, being assertive but not aggressive, and apologizing when wrong. The document stresses that developing these conflict resolution skills will help teenagers navigate challenging social situations and interpersonal relationships.
Young marketer elite program 2 brand promise - phong lhuynhPhong Lhuỳnh
Promise is a JavaScript construct that represents the eventual completion (or failure) of an asynchronous operation and its resulting value. A promise is in one of three states: pending, fulfilled, or rejected. When the operation is completed, the promise will be fulfilled with a value or rejected with a reason (error). Promises provide a way to write asynchronous code in a synchronous appearing fashion.
Cornetto is launching a limited edition Taylor Swift Black Forest RED ice cream to promote Valentine's Day and their campaign to help fans express love. The campaign will give fans chances to win Taylor Swift merchandise and concert tickets by buying the special ice cream, with the goal of connecting fans to their favorite artist. Cornetto hopes this collaboration with Taylor Swift will increase their brand awareness among teenagers and Taylor Swift fans in particular.
The M.A.G.I.C. Youth Development programme provides a fresh opportunity for young people to identify and release their true potential and achieve sustainable results and outcomes. The programme identifies soft skills that they can carry throughout their life. M.A.G.I.C. has a wide ranging positive effect on society as a whole, young people of all academic and vocational abilities and encourages citizenship within school and community environments.
Resilience is a mindset and a way of life, not an end goal.
Use covid-19 as opportunities to grow stronger and thrive in testing times.
We can choose our response.
Resilience is contagious (Spread resilience, not the virus!)
Let’s rise up and emerge stronger by building up our resilience! #SgUnited
"Service Learning: How to Create Positive Change in and out of School" - Qata...Adam Carter
DOHA, QATAR, 10/16
We all want to make this world a better place, but many of us don't know where to start. This workshop will explain how students and educators can run successful service-learning programs in the international school setting. It will highlight the essential questions that drive community outreach and will provide some practical ready-to-use strategies that can yield immediate results. Mr. Carter will show use some of the service learning projects he has organized as models for success.
This document provides information about a goal setting workshop organized by Endless Possibilities Trust in Harare, Zimbabwe. It includes details about the organization such as its mission, philosophy, objectives and team members. It then provides an overview and objectives of the goal setting workshop, including the participating institutions and sample program. It outlines future projects such as additional workshops on mentorship and communication skills. It also includes introductory information about a book compiled to guide the goal setting workshop, addressing how it was written and how it can be used. Finally, it begins content from the book's sessions on defining success, understanding strengths and weaknesses, setting goals, and developing strategies to reach goals.
Resilience is a mindset and a way of life, not an end goal.
Use covid-19 as opportunities to grow stronger and thrive in testing times.
We can choose our response.
Resilience is contagious (Spread resilience, not the virus!)
Let’s rise up and emerge stronger by building up our resilience! #SgUnited
This document summarizes the Design for Change program, which empowers students to enact positive change in their communities. It describes how students in one school felt they didn't have enough time for play and organized themselves into football teams to practice and teach other schools. Their initiative expanded to coaching teams in 7 other schools and training additional coaches, bringing about revolutionary change through the students' imagination and enthusiasm. The program teaches 21st century skills like leadership, collaboration and problem solving to help students believe in their ability to create change.
AGCAS Conference: Creating the 21st century careers adviser workshop (with pa...Alexandra Hemingway
Slides from AGCAS 2016 Conference in Chester. As well as the slides prepared in advance of the session, this includes the outputs participants came up with in group discussions
An introduction to Social Entrepreneurship workshop presented by Stephen Ca...Stephen Carrick-Davies
This document contains slides from a workshop on social entrepreneurship given by Stephen Carrick-Davies at Centurion University of Technology and Management in Bhubaneswar, India in January 2015. The workshop covered definitions of social entrepreneurship, examples of social entrepreneurs, qualities of social entrepreneurs such as being passionate, practical, and persistent, and how to build a culture of social entrepreneurship. It included group activities to discuss participants' social enterprise ideas and how to fund a social enterprise. The goal was to introduce the topic through interactive learning.
Mission Possible Career Preparedness Series Showing Up As A Good Employee Nofjolenajohnson
The document describes a training program called "Mission: Possible Communication Series" aimed at developing skills for 16-24 year olds. The program focuses on self-discovery, communication skills, professionalism, and handling conflict. It is designed to build skills through preparation, experience and practice. The program consists of interactive sessions that provide tools and experiences to help youth learn how their thoughts and behaviors influence relationships and future success. The goal is to create confident, skilled communicators who are prepared for career and life challenges. A facilitator of the program provided positive feedback, praising its ability to help at-risk youth develop self-awareness, responsibility and control over their lives through an engaging approach.
Seizing the Agenda | Unleashing the curriculum designer in us all (Secondary)Wholeeducation
The document discusses curriculum innovation and the spectrum of innovation from incremental to radical changes. It explores factors that influence the adoption of innovations including relative advantage, compatibility, complexity, trialability, and observability. Business leaders argue that education must better prepare students for life after school and support the development of skills, character, and attitudes needed to progress. Teachers recognize the need for paradigm shifts in education to focus more on student abilities than age and help students find their passions. Overhauling the current system to make these changes will require overcoming barriers of tradition and bureaucracy.
The document discusses strategies for effectively leading schools in a VUCA (volatile, uncertain, complex, ambiguous) environment. It emphasizes that education must be relevant and prepare students with 21st century skills for an unpredictable future. To reimagine schools, it recommends making education attractive, ensuring student engagement through partnerships, meeting student needs, empowering parents, improving teacher resources, embracing community partnerships, and providing high-quality leadership. Pillars for reimaging include making learning relevant, catering to Generation Z, fostering relationships, using data, understanding context, and maintaining a growth mindset.
This document discusses corporate parenting in education in Scotland. It begins by outlining the Scottish government's vision of corporate parenting, which is for all services to work together to promote the interests and rights of looked-after children. It then explains that corporate parenting duties were established by law in 2014, requiring formal partnerships between all services responsible for looked-after children. The duties include developing and reviewing corporate parenting plans. The document poses questions for educators about how corporate parenting affects their work and partnerships. It emphasizes that closing achievement gaps for disadvantaged children is a priority that requires targeted interventions and a focus on improving teaching quality, leadership, family engagement, and children's wellbeing.
The document provides guidance on how to motivate students and maintain one's own passion for their work by teaching students effective learning strategies. It argues that by helping students believe in their potential and achieve academic success through the use of strategies, their advisor's passion and motivation will be reinvigorated when witnessing student success. Various learning strategies are presented and it is suggested sharing these with students can transform their pathways and outlook.
(1) This document provides guidance for a self-learning module on advocating for change. It discusses dealing with challenges faced during the COVID-19 pandemic and using one's strengths to help address issues in their personal life, family, school, and community.
(2) The module encourages learners to complete activities exploring how they can use their body parts and abilities to help overcome challenges. It also has them create an advocacy campaign through a poster, slogan, or poem to raise awareness about an issue they care about.
(3) Learners are tasked with sharing how they will advocate for positive change regarding themselves, their family, school, and community. The goal is to help learners recognize their
Cornell University School of Hotel Administration Conversations with Entrepre...Elizabeth (Liz) Ngonzi
This document provides an overview of a presentation given by Elizabeth Ngonzi, founder and CEO of Amazing Taste LLC, a values-led consulting firm. The presentation covers the firm's profile, including its entrepreneurial journey starting in 2001, value proposition, size and scope of events and services, and representative clients. Ngonzi also shares career advice, including the importance of relationships and flexibility when life happens. She discusses learning from failures by evaluating opportunities more carefully based on financial value, alignment with values, and scope of work. The presentation concludes with a question and answer session.
This document discusses positive youth development and life skill building. It defines positive youth development as a process that focuses on developing competencies in youth through mastery of life skills. The document outlines characteristics of positive youth development approaches and identifies specific life skills developed through 4-H programs, such as leadership, communication, and planning/organizing. It also describes the experiential learning model and methods for helping youth develop life skills, including projects, demonstrations, and skill-a-thons. Finally, it discusses the benefits of youth-adult partnerships and tips for making them effective.
This document outlines the goals and plans of PYoung, an organization dedicated to youth development in Central Vietnam. PYoung believes young people have great potential but often lack support and guidance to choose the right path. The organization aims to provide high school students with self-awareness training and skills development through bootcamps and informational sessions to help them maximize their potential and choose careers that suit them. PYoung's long-term vision is to become the leading youth development organization in Phu Yen province and expand its programs to surrounding areas.
Take back your world navigate your life being proactive2YCEC_YorkU
The document discusses the relationship between Urban Rez Solutions and R.E.A.L School, which share a mission of empowering marginalized communities. Urban Rez Solutions provides violence prevention and conflict resolution training using culturally sensitive techniques. R.E.A.L School teaches leadership development through its "7 C's" framework. Both organizations recognize the needs of marginalized groups and work to inspire positive change through education and skills development.
This document provides guidance on conflict resolution for teenagers. It begins by explaining that conflict is a natural part of life and an opportunity for positive change if handled properly. It then lists 10 "commandments" or guidelines for teenagers to follow when dealing with conflict, such as learning to negotiate, listening to others, being assertive but not aggressive, and apologizing when wrong. The document stresses that developing these conflict resolution skills will help teenagers navigate challenging social situations and interpersonal relationships.
Young marketer elite program 2 brand promise - phong lhuynhPhong Lhuỳnh
Promise is a JavaScript construct that represents the eventual completion (or failure) of an asynchronous operation and its resulting value. A promise is in one of three states: pending, fulfilled, or rejected. When the operation is completed, the promise will be fulfilled with a value or rejected with a reason (error). Promises provide a way to write asynchronous code in a synchronous appearing fashion.
Cornetto is launching a limited edition Taylor Swift Black Forest RED ice cream to promote Valentine's Day and their campaign to help fans express love. The campaign will give fans chances to win Taylor Swift merchandise and concert tickets by buying the special ice cream, with the goal of connecting fans to their favorite artist. Cornetto hopes this collaboration with Taylor Swift will increase their brand awareness among teenagers and Taylor Swift fans in particular.
Corporate PR involves establishing and maintaining relationships between a company and its stakeholders, both internally and externally, through communication channels like press releases, social media, and events. It aims to connect with various audiences and facilitate relationship building and management. Key elements of corporate PR include internal communication, managing critical situations, and external communication activities like media relations, reputation management, and corporate social responsibility programs.
[Elite development program 2013] grand test rtd tea lê huỳnh phongPhong Lhuỳnh
1) The document outlines a plan for a large Vietnamese corporation to launch an RTD hibiscus tea brand to target office ladies aged 30-34.
2) It analyzes the competitive landscape of the RTD tea market in Vietnam and identifies hibiscus tea as an underserved category.
3) The brand positioning is "Natural gift to uphold your pure beauty" and will focus on the health benefits of hibiscus for preserving beauty and female confidence as women age.
The document discusses plans to launch a new RTD tea brand in Vietnam aimed at children ages 6-16 and their parents. Key points include:
- The target is children of wealthy urban parents who want the best for their kids but lack time.
- Insight is parents want a drink that satisfies kids and strengthens their bond.
- The brand will position itself as a drink that promotes understanding and compassion between parents and children.
- The launch plan involves three phases - raising awareness through social media, engaging parents through a digital platform, and spreading compassion through experiential events.
This document summarizes a campaign in Vietnam to raise awareness of breast cancer.
The campaign's objectives were to raise awareness of breast cancer and encourage women aged 25-45 in urban areas to get medical exams. It faced the challenge that in Vietnam, people hesitate to discuss health issues due to superstitions.
The campaign used a fun, positive approach on digital platforms to gently engage people. Its icon and message were "We care for her" to emphasize caring for women's health. It deployed inspiring, engaging, and amplifying tactics like viral video clips and social media seeding to spread the message widely.
[Young marketers elite program] assignment 13.1 phương vi huỳnh phong (final)Phong Lhuỳnh
The document discusses social media in Vietnam. It defines social media as an interactive platform for user-generated content sharing. It notes that 86% of Vietnamese internet users visit social networks daily. A case study examines a Mountain Dew marketing campaign on Facebook that aimed to engage youth through contests and activities. The campaign saw over 180,000 Facebook likes and 300,000 video views. However, some activities saw low participation due to short durations. Overall, the case study showed social media is effective for engaging Vietnamese youth around shared interests like extreme sports.
Young marketers Elite Program assignment 12.1 - vu phuc - huynh phongPhong Lhuỳnh
Clear shampoo wants to refresh its brand image among youth and own the perception of "summer" and "cool" in Vietnam. The PR strategy is to question Vietnamese youth about the beauty of their own country to inspire a spirit of exploration. The concept is "My Kool Vietnam", creating a tourism map of cool spots to encourage youth to discover Vietnam's hidden charm. The plan includes sparking online controversy about Vietnamese travel, organizing a press conference with an influencer's exploring Vietnam tour, and extending the story through a website and social media to spread the "KOOL spirit". The campaign achieved its objectives by engaging hundreds of youth and spreading awareness of Vietnamese tourism spots.
Young Marketer Elite Program _Assignment 10.1 Huỳnh Phong Trung HiếuPhong Lhuỳnh
This document summarizes a digital marketing campaign for the Yomost yogurt brand. The objectives were to strengthen the brand's role in Vietnamese youth's lives and reposition it as a companion for living life to the fullest. The target audience was urban 18-24 year olds wanting more from life. The insight was that youth waste precious time due to daily routines. The strategy was to encourage youth to experience life fully. Conceptually, the brand's role was to be youth's companion in savoring every moment. The deployment plan included viral clips, a mobile app, event sponsorships, and celebrity endorsements to amplify the message. Outcomes included increased social media following and event participation. Key learnings included
Young Marketer Elite Program Assignment 10.1 huỳnh phong trung hiếuPhong Lhuỳnh
This document summarizes a digital marketing campaign for the Yomost yogurt brand. The objectives were to strengthen the brand's role in Vietnamese youth's lives and reposition it as a companion for living life to the fullest. The target was urban youth aged 18-24 who felt lost in their daily routines. The insight was that youth waste precious time and fear not living fully. The strategy was to trigger this fear and encourage youth to experience life. This was realized through a viral video, an app, and sponsoring a dance show to inspire living life to the fullest. Outcomes included brand engagement and an event attendance of 2000 people. Key learnings included a strong youth insight and understanding target audiences.
Young marketer elite program Assignment 8.1 huỳnh phong bá lộcPhong Lhuỳnh
The document discusses brand activation, defining it as a marketing interaction between consumers and a brand through which consumers can understand and accept the brand as part of their lives via various brand experiences. It notes that brand activation is not a theory but a natural evolution of brands. It defines a brand activation platform as a physical or emotional space that enables distinctive brand interaction, and a brand activation idea as a creative theme derived from the platform to achieve marketing objectives across channels. Finally, it provides examples of brand activation channels and campaigns for the Thoa Khi Phach brand.
Young marketers elite 2013 assignment 6.1 - phong tiên.Phong Lhuỳnh
Internal
Investigation
External
Investigation
Ideas
STRATEGY
Goal
Codification
Implementation
MAKING IT
HAPPEN
Testing
Launch
1. The document discusses brand innovation, defining it as the creative engagement between product potential and customer potential to transform understandings of current consumer insights into reality.
2. It provides examples of innovating different aspects of Mario's brand, such as expanding the product into new genres, telling new stories, constantly updating to trends, diversifying packaging, and expanding distribution channels while keeping prices lower than competitors.
3. The brand innovation process involves internal and external investigation to develop ideas, setting
3. AGENDA
BUSINESS BACGROUND &
AMBITION
1. Segmentation ( handicap)
2. Barrier and Driver
3. Strategy
4. Consumer journey
BUSINESS PORTFOLIO
1. Target
2. Concept
3. Big idea
4. Overall truth
5. Consumer insight
6. Brand key
7. Brand positioning (7P)
PLAN FOR 3 YEARS
1. Big plan
2. Campaign big idea
4. WHAT IS OUR OBJECTIVE?
Service for disabled/ disabled’s family to help
them integrate with society
Perception:
They are pitiful
=> They are able to live, love and being loved,
and especially they are born with a mission to
dedicate for life
5. BUSINESS BACKGROUND AND AMBITION
74 millions
BACKGROUND
• ABC Vietnam is a newly established company.
• They have strength of ecommerce, import and export, and HR
consulting with deep understanding about human psychology.
• ABC company wants to launch a valuable platform solutions include
access to support services for people who have problems in life and
need motivations.
AMBITION
• Construction of site support and communication solutions for
everyone based on the stories of disabled people.
• Enhance the value of disabled people.
• Creating conditions for handicap have right to integrate as any citizen
and breaking down barriers in social prejudices.
• Decrease unemployment rate
6. • There are 6.7 millions handicaps in Vietnam.
More than 4 millions physical Vietnamese
handicaps.
35.5% on labor ages about 1.4 millions
handicaps
39%
17%
10%
9%
10%
15%
VIETNAM’S POPULATION
Vận động
Thị giác
Thính giác
Ngôn ngữ
Trí tuệ
Thần kinh
Reasons:
Physical disability
Profile:
- Female, and male who
is physical disability
- Having a dream to life
like a normal man.
-Live in Vietnam ( focus
more in HCMC and
Hanoi)
Life concerns & habits:
- Career and success are the key focus
- Take care of themselves. How to
reintegration.
- They are the examples has overcome all the
difficulties in life.
• Having batteries to work.
• When they lost one sense then the other
sense will be better.
SEGMENTATION
Source: Vinaresearch + UNESCO
7. BARRIER AND DRIVER
BARRIER
• Almost people have an bad impression about
the handicap.
• Common thinking about handicap:
• They are the pressure of social, family and
government.
• They always need the help from others.
• They hardly can do normal things
• Most of them are helpless, don’t have
abilities to deal with challenges…
• They are always the followers not a
leaders.
• ECT….
DRIVER
• Their lives are inspiring stories.
• Their disabilities (which people fell pity for
them ) actually gives them bravery and
strong will to fight with daily challenges.
• They are strong inside and inspiring.
10. CONSUMER JOURNEY
SHARE AND LISTEN
EXPERIENCE
BELIEVE
SHARING WITH OTHERS
UNDERSTAND
Actively find and share/ listen to disabled’s stories to understand better about
their life
Get to know more about their life. Their daily challenge/ their effort/ their
amazing stories
See/ feel/ being inspired by what the disable can do & strengthen inside
Believe that god gives all of us talent and we are dedicating for life in our way
Share with other about disabled possibility
11. TARGET CUSTOMERS
Theyare….
• Teenagers who are living in the ever trouble ages.
• Ambitious, eager to learn, willing to change and adapt
to grow.
• On the way to explore life.
• Depending on their parents.
-> They are not the direct customers. The real direct
customers is their parents who want to they become a good
human
Popular age: 15-20
Source: Tổng cục thống kê
12. WHAT PARENTS NEED?
I can
sacrifice
everything for
the best thing
for my
children
The hardest job
kids face today is
learning manners
without seeing
any.
I don’t want
my kids be
hurt
I need a place where their
children can learn/ experience
how to face and deal with
challenge & discover the
goodness within themselves.
DECISION MAKER
13. CONCEPT A hub of motivation which give consumers highly
INTERACTIVE EXPERIENCES to EVOKE THEIR INNER STRENGTH
14. Our course will accompany with them by real inspiring models to help strengthen
their will, practice their positive thinking and teach them love & respect.
Their lives lack of necessary experiences that
easy to make them feel depress, sad and
loosing themselves when facing with
challenges.
Children nowadays live passively in the
protected zone of their parents - away from
the affection of the environment , either it’s
good or bad.
BIG IDEA: EXPERIENCE COURSE
15. OVERAL TRUTH
CATEGORY TRUTH CONSUMER TRUTH BRAND TRUTH
• Firm reason to believe Real hero
- Amazing stories.
• Teaching by experience is the
best teaching way (you hear it -
you remember for one day, you
say it - you remember for one
week, you experience it - it
becomes a part of yours)
• Case by case coaching to
maximize the efficiency
Parents found out that the hardest
job kids face today is learning
manners without seeing any.
Parents wish for a place where their
children can learn/ experience how
to face and deal with challenge &
discover the goodness within
themselves.
• No one have to deal with many
difficult challenges and
impossible limit like handicap.
So they are much stronger inside
than other people.
• People with disabilities have to
face many challenges from the
day they are born. Every single
day is a fight & themself is a
source of inspiration.
24. PROCESS - Experience course
Hiding or Overcoming
CONCEPT
MENTOR’S ROLE
OBJECTIVE - Repair mentally for kid how to face and
deal with challenge
- Frame and guide kids how to experience
the journey
- Teach them about the positive reception
- Change the original way of thinking
- Motivate - Support
KEY MESSAGE - You are stronger than you think
- NO pain NO gain
Reason to Believe
- This is the daily routine the Handicap has
to do. It becomes their assets
25. - Student will have a test to find out their problem
- Then, they will be matched to a disability relevant to their weakness
Step 1: Give student a Challenging Mission
Step 2: Mentor guide the process to deal with problem – begin with
the basic work.
Step 3: Students deal with the gradually more difficult challenge
Step 4: Sharing about the lesson learning for
themselves
Process
Starting
Power of mental thinking:
Stay strong and positive thinking.
Break your current limits
Lesson
PROCESS - Experience course
Hiding or Overcoming
28. Strength of Unity
- Learn the way to cheer, to share,
encourage and spread the inspiration in
the community
CONCEPT
MENTOR’S ROLE
OBJECTIVE
- Remind and apply lessons through
activities
- Help student feel and learn about love and
respect
KEY MESSAGE - Step out your small well.
- Love & Respect
R2B - The unfair and sadness experiences give
them the amazing ability to understand
and talk about love and care.
PROCESS - Experience course
29. Students are gather in a group of 3 to deal with a challenge
Step 1: Give groups a Big Challenge
Step 2: Members share their difficulty in the journey to pass the
challenge
Step 3: Help another group to pass the challenge
Step 4: Sharing and write diary about the lesson
learning for themselves
Life is sharing. Positive thinking need to nurture by helping another
people
PROCESS - Experience course
Process
Starting
Lesson
Network or Nothing
30. Build from the model of the Amazing Race, in which each
team is try to reach the finish line by passing challenges
31. Transformation
- Help them believe in themselves by
passing the First day big Challenge
CONCEPT
MENTOR’S ROLE
OBJECTIVE
- Motivate the student
KEY MESSAGE - Every one was born specially.
- Heart of Courage
R2B - Handicap have to deal with many
problem helping them have an insightful
thought.
PROCESS - Experience course
32. Mentor debrief all the lesson and prepare the mental for kids.
Student try their best to lonely deal with the First Challenging
Mission with their 2-days lessons and the encourage of the whole
course
You cover yourself by limit until you break it
PROCESS - Experience course
Process
Starting
Lesson
Transformation
33. PRICE
• Average money spent for one month of teenagers around
930k VND
• GPD Hochiminh: 4800$
• GPD Hanoi: 2700$
• Which amount for learning is the largest piece.
• 16-19 ages: 385k/month.
• Compare with competitor.
• TGM: 5m ~ 8m/course
• Awake your power: 4m/course
• HVQĐ: 4m -7m/course
0
Course awareness Consideration Apply the course
3 - 4months 1-2 months 1 months
Course price around: 1.5m – 2m
Source: FTA research
34. PLACE
Target is Teenagers who are living in urban city: -
Hanoi and Hochiminh.
The reasons:
• Most of teenagers living in big cities revolve
around education and entertainment.
• Limited communication range.
• No practical experience.
• Easy to adapt to new trends.
Hochiminh and Hanoi are the developing cities which
the fast growth.
Having Space and equipment to conduct courses
HANOI
HOCHIMINH
35. PHYSICAL EVIDENCE
Handicap’s quality:
- Living without limit.
- Never give up
- Having experiences overcome barriers.
- Stand strong
- Inner strength
- …..
- The coached and guided are people who have real experiences in life
36. PEOPLE
Our main coaches are handicap with strong inner
& having positive attitude with their real stories and experiences
Thao Van – Director of “Nghi luc song” Tra My - WritterNguyen Son Lam- Director
37. Create a platform for people with disabilities to integrate into the community
and be treated fairy
Umbrella Idea
Give the disabilities a chance to prove their strong point
Create the hub where everyone can share their voice.
Spread out the spirit – warrior in you
1st
Year
2nd
Year
3rd
Year
3 YEAR PLANS
38. Experience Journey (the course0Key hook
Disability is possibility
Objective
Key
message
Build awareness about inner strength of disabled people
Build the awareness about the course.
Create the jobs for a number of handicaps
1st YEAR PLANS
39. VIRAL CLIP 1 – Part 1
Trigger about how people look at a problem
• I love running, my dream is achieve the Olympic awards about running.
But it’s just a dream
• People told me that my current career is the best for me but I often dream
about the day I shining on the stage
• I fail in my first business, I loose everything, I even want to suicide
At the end of the clip is a trigger sentence
Your environment create your way of thinking
LAUCHING PLAN
40. My dream is
achieve the
Olympic awards
about running
But
it’s just a
dream
People told me
that my current
career is the
best for me
I often dream
about the day I
shining
on the stage
I failed in
my first
business
41.
42. VIRAL CLIP 1 – Part 2
Trigger about how people look at a problem
• Image a handicap in his leg win in Para Game at running category
• The handicap girl shining on the stage with her violin
• A short of clip about a child fall 100 hundred times to stand up and moving
forward
• At the end of the clip is a trigger sentence.
Your choice create your life
LAUCHING PLAN
43.
44. TEASER CLIP ABOUT ROLE PLAY COURSE
“EVOKING YOUR INNER STRENGHT”
You will put in un imagination situation that can reflect
your ego that wild & un recognize at the normal situation
=> Learning to look trouble in positive way can help you.
Your feeling will be push down to release all of your
depress & stress
Evoking your inner strength & live positive.
EVOKING THE INNER STRENGTH.
LAUCHING PLAN
45. CAPTURE THE INSPIRING MOMENTS CREATED BY
HANDICAP MENTOR + THE STRENGTH IN MENTAL
OF HANDICAP & THEIR EFFORT
LAUCHING PLAN - AMPLIFY
46. WRECKING YOUR BARRIER NIGHT
1ST SESSION : I USED TO…
2ND SESSION : HOW AND WRECK ALL OF BARRIERS ?
3RD SESSION : SHINING MOMENTS
4TH SESSION : WE WERE BORN WITH A MISSION, MY MISSION IS INSPIRE THE WORLD
47. • The SOCIAL PLATFORM is created on social world to give for
each an page where they can share their story, decorate it by
their inspiring things.
• Moreover, people can sell their product that are interested by
people.
Sharing on Advertorials,
Editorials, influencer
engagement
Social Platform LaunchingKey hook
Evoking your inner strength everyday
Objective
Key
message
Build daily habits about motivation and caring for individuals. Create the jobs for a number of
handicaps
2nd YEAR PLANS
48.
49. PORTFOLIO
Motivation
Hub
Sharing centerInspiring gallery
Online Sharing &
inspiring gallery
where people can
receive inspire
stories everyday &
have good attitude to
moving forward
Application where
people can
interact(call, text,
image , video) with
handicaps who have
strong inside that
can share & inspire
to deal with daily
stress
1. Following step by step of each students after their inspire course.
2. A space that people can share their real one, even disability or not,
we have a mission, I am handicap & my mission is inspire the World.
51. PORTFOLIO
Everyone was born with a mission.
Take a rest, look around, sharing & back to complete your mission
Inspiring
Gallery
52. It’s so lucky
when I got a
job & I can
buy candy for
my sweetie
daughter
53. It’s so fun that
I can touch you
in a difference way
from the others
54. International Association of
Athletics Federations (IAAF)
said that his special legs
Pistorius author helps save
25% energy
THE FASTEST RUNNER IN THE WORLD
55. SHARING CENTER – Before being a friend, we are listener
Step 1
• When you search some
key words such as
“mệt mỏi, mất
ngủ,chán,nản,chết,…”.
There will appear a
standby screen with an
inspire question to
show off the caring ?
“Are you ok?”
Step 2
• If you click on yes, you
will be switched into a
serve with some next
question….
• You feel depress
by…love, career, life,…
• I already know that
everything can be
solved & you just need
to share
Step 3
• You will be encourage
to share your story by
some of tactics
• The share you give will
be receive feedback
56. The SOCIAL PLATFORM is created on social world to give for each
an page where they can share their story, decorate it by their
inspiring things.
• Moreover, people can sell their product that are interested by
people
Sharing on Advertorials,
Editorials, influencer
engagement
Confirm the value after years and spreading out the message of brand
Social Platform LaunchingKey hook
EVOKING YOUR INNER STRENGTH EVERYDAY
Objective
Key
message
PROCESS
57. PROCESS
EVOKING YOUR INNER STRENGTH KIT
A TOOL KIT THAT CAN INSPIRE PEOPLE FOR DAILY MOTIVATION
- Book
- Radio
- Personal SMS everyday
- Calendar
- Notebook with inspires quote
58. The inner strength book.
Objective
Wake up the warrior in you
Key hook
Key
message
Influencer engagement
PR activities
SEO, SEM
Confirm the value after years and spreading out message of connection.
3rd YEAR PLANS