SlideShare a Scribd company logo
Personas, Goals and Scenarios
“ It’s harder than you might think to squander a million dollars, but a flawed software-development process is a tool well suited to the job.” – Alan Cooper
What is interaction design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
By products of getting it right ,[object Object],[object Object],[object Object]
Personas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ It matters more that the persona is expressed with sufficient precision that it cannot wiggle under the pressure of development than it does that it be the right one.”
Goals ,[object Object],[object Object],[object Object],[object Object]
Scenarios ,[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

Viewers also liked

Big Data for Social, Search and Online Display
Big Data for Social, Search and Online DisplayBig Data for Social, Search and Online Display
Big Data for Social, Search and Online DisplayVivastream
 
PersonaFlag: A Location-based Social Networking
PersonaFlag: A Location-based Social NetworkingPersonaFlag: A Location-based Social Networking
PersonaFlag: A Location-based Social Networking
sigitpurnomo
 
Lecture 7 Income Statement Rw
Lecture 7  Income Statement RwLecture 7  Income Statement Rw
Lecture 7 Income Statement Rwguest712ff5
 
Commercial Overview DC Session 1 Introduction To Cabling Standards And Th...
Commercial Overview   DC Session 1   Introduction To Cabling Standards And Th...Commercial Overview   DC Session 1   Introduction To Cabling Standards And Th...
Commercial Overview DC Session 1 Introduction To Cabling Standards And Th...paul_mathews
 
Advisor designvs dev
Advisor designvs devAdvisor designvs dev
Advisor designvs dev
Mary Raven
 
How Just 5 Buying Insights Ensure Engagement With Your Content
How Just 5 Buying Insights Ensure Engagement With Your ContentHow Just 5 Buying Insights Ensure Engagement With Your Content
How Just 5 Buying Insights Ensure Engagement With Your ContentAct-On Software
 

Viewers also liked (6)

Big Data for Social, Search and Online Display
Big Data for Social, Search and Online DisplayBig Data for Social, Search and Online Display
Big Data for Social, Search and Online Display
 
PersonaFlag: A Location-based Social Networking
PersonaFlag: A Location-based Social NetworkingPersonaFlag: A Location-based Social Networking
PersonaFlag: A Location-based Social Networking
 
Lecture 7 Income Statement Rw
Lecture 7  Income Statement RwLecture 7  Income Statement Rw
Lecture 7 Income Statement Rw
 
Commercial Overview DC Session 1 Introduction To Cabling Standards And Th...
Commercial Overview   DC Session 1   Introduction To Cabling Standards And Th...Commercial Overview   DC Session 1   Introduction To Cabling Standards And Th...
Commercial Overview DC Session 1 Introduction To Cabling Standards And Th...
 
Advisor designvs dev
Advisor designvs devAdvisor designvs dev
Advisor designvs dev
 
How Just 5 Buying Insights Ensure Engagement With Your Content
How Just 5 Buying Insights Ensure Engagement With Your ContentHow Just 5 Buying Insights Ensure Engagement With Your Content
How Just 5 Buying Insights Ensure Engagement With Your Content
 

Similar to Working With Development

Design for enterprise software by Benjamin Humphrey
Design for enterprise software by Benjamin HumphreyDesign for enterprise software by Benjamin Humphrey
Design for enterprise software by Benjamin Humphrey
UXMalaysia
 
Including the User: How insights drive business #pswud2017
Including the User: How insights drive business #pswud2017Including the User: How insights drive business #pswud2017
Including the User: How insights drive business #pswud2017
Jeremy Johnson
 
IXDA_2009
IXDA_2009IXDA_2009
IXDA_2009
guest7f8e86f
 
Personas In Product Design
Personas In Product DesignPersonas In Product Design
Personas In Product Design
Lauren Martin
 
Agile planning
Agile planningAgile planning
Agile planning
Neil Perkin
 
Predictions 2019: Digital journeys are well on their way
Predictions 2019: Digital journeys are well on their way Predictions 2019: Digital journeys are well on their way
Predictions 2019: Digital journeys are well on their way
Belatrix Software
 
Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually...
Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually...Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually...
Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually...
Wrike
 
Discount User Experience Design
Discount User Experience DesignDiscount User Experience Design
Discount User Experience Designjdelabar
 
Creating value for customers - understanding context
Creating value for customers - understanding contextCreating value for customers - understanding context
Creating value for customers - understanding context
Sunscrapers
 
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW MeetupTop 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
Jeremy Johnson
 
UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designUX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & design
Morgan McKeagney
 
Startup Institute: UX & User-Centered Design
Startup Institute: UX & User-Centered DesignStartup Institute: UX & User-Centered Design
Startup Institute: UX & User-Centered Design
Conor Sheehan
 
Anant National University - Interaction design - lesson 1
Anant National University - Interaction design - lesson 1Anant National University - Interaction design - lesson 1
Anant National University - Interaction design - lesson 1
Ekta Rohra Jafri
 
thinkLA AdU: UX 2015 Presentation Slides
thinkLA AdU: UX 2015 Presentation SlidesthinkLA AdU: UX 2015 Presentation Slides
thinkLA AdU: UX 2015 Presentation Slides
thinkLA
 
User Experience Design: A Primer for Marketers
User Experience Design: A Primer for MarketersUser Experience Design: A Primer for Marketers
User Experience Design: A Primer for Marketers
Jason Brush
 
Snowforce 2017 Keynote - Peter Coffee
Snowforce 2017 Keynote - Peter CoffeeSnowforce 2017 Keynote - Peter Coffee
Snowforce 2017 Keynote - Peter Coffee
Peter Coffee
 
Usability--What is it?
Usability--What is it?Usability--What is it?
Usability--What is it?
Ann Krause
 
Personas Live Web Seminar Final 9 11
Personas Live Web Seminar Final 9 11Personas Live Web Seminar Final 9 11
Personas Live Web Seminar Final 9 11
Experience Dynamics
 
Top 3 Ways to use your UX Team for Product Owners
Top 3 Ways to use your UX Team for Product OwnersTop 3 Ways to use your UX Team for Product Owners
Top 3 Ways to use your UX Team for Product Owners
Jeremy Johnson
 

Similar to Working With Development (20)

Design for enterprise software by Benjamin Humphrey
Design for enterprise software by Benjamin HumphreyDesign for enterprise software by Benjamin Humphrey
Design for enterprise software by Benjamin Humphrey
 
Including the User: How insights drive business #pswud2017
Including the User: How insights drive business #pswud2017Including the User: How insights drive business #pswud2017
Including the User: How insights drive business #pswud2017
 
IXDA_2009
IXDA_2009IXDA_2009
IXDA_2009
 
Personas In Product Design
Personas In Product DesignPersonas In Product Design
Personas In Product Design
 
Agile planning
Agile planningAgile planning
Agile planning
 
Predictions 2019: Digital journeys are well on their way
Predictions 2019: Digital journeys are well on their way Predictions 2019: Digital journeys are well on their way
Predictions 2019: Digital journeys are well on their way
 
Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually...
Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually...Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually...
Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually...
 
Discount User Experience Design
Discount User Experience DesignDiscount User Experience Design
Discount User Experience Design
 
Creating value for customers - understanding context
Creating value for customers - understanding contextCreating value for customers - understanding context
Creating value for customers - understanding context
 
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW MeetupTop 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
 
UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designUX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & design
 
Startup Institute: UX & User-Centered Design
Startup Institute: UX & User-Centered DesignStartup Institute: UX & User-Centered Design
Startup Institute: UX & User-Centered Design
 
Anant National University - Interaction design - lesson 1
Anant National University - Interaction design - lesson 1Anant National University - Interaction design - lesson 1
Anant National University - Interaction design - lesson 1
 
thinkLA AdU: UX 2015 Presentation Slides
thinkLA AdU: UX 2015 Presentation SlidesthinkLA AdU: UX 2015 Presentation Slides
thinkLA AdU: UX 2015 Presentation Slides
 
User Experience Design: A Primer for Marketers
User Experience Design: A Primer for MarketersUser Experience Design: A Primer for Marketers
User Experience Design: A Primer for Marketers
 
Snowforce 2017 Keynote - Peter Coffee
Snowforce 2017 Keynote - Peter CoffeeSnowforce 2017 Keynote - Peter Coffee
Snowforce 2017 Keynote - Peter Coffee
 
Usability--What is it?
Usability--What is it?Usability--What is it?
Usability--What is it?
 
Engaging Users in Design
Engaging Users in DesignEngaging Users in Design
Engaging Users in Design
 
Personas Live Web Seminar Final 9 11
Personas Live Web Seminar Final 9 11Personas Live Web Seminar Final 9 11
Personas Live Web Seminar Final 9 11
 
Top 3 Ways to use your UX Team for Product Owners
Top 3 Ways to use your UX Team for Product OwnersTop 3 Ways to use your UX Team for Product Owners
Top 3 Ways to use your UX Team for Product Owners
 

Recently uploaded

Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
DianaGray10
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Neo4j
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
James Anderson
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
Alpen-Adria-Universität
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
ControlCase
 
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AIMind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Kumud Singh
 
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 daysPushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
Adtran
 
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofszkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
Alex Pruden
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
KatiaHIMEUR1
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
mikeeftimakis1
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
SOFTTECHHUB
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Nexer Digital
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
sonjaschweigert1
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Ana-Maria Mihalceanu
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Malak Abu Hammad
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
DanBrown980551
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...
ThomasParaiso2
 

Recently uploaded (20)

Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
 
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AIMind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
 
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 daysPushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
 
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofszkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...
 

Working With Development

  • 2. “ It’s harder than you might think to squander a million dollars, but a flawed software-development process is a tool well suited to the job.” – Alan Cooper
  • 3.
  • 4.
  • 5.
  • 6. “ It matters more that the persona is expressed with sufficient precision that it cannot wiggle under the pressure of development than it does that it be the right one.”
  • 7.
  • 8.