DDB Sydney's Matt Chandler and OMD Australia's Aaron Miller present 'The Power of Big Sports and How to Engage Fans Creatively' at the Mumbrella Sports and Entertainment Summit.
DDB Sydney's Matt Chandler and OMD Australia's Aaron Miller present 'The Power of Big Sports and How to Engage Fans Creatively' at the Mumbrella Sports and Entertainment Summit.
12th Man was the concept for a sports marketing agency launched in 2016 with the aim of aligning CSR initiatives at big brands with local communities and sports celebrities
Big things are happening in programmatic.
We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:
- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?
12th Man was the concept for a sports marketing agency launched in 2016 with the aim of aligning CSR initiatives at big brands with local communities and sports celebrities
Big things are happening in programmatic.
We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:
- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?
The official Ogilvy Key Digital Trends for 2018. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley.
The Anatomy of Tomorrow's Content Strategy Today #CCDK16Chad Pollitt
THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1XiGbQv
Native advertising’s place in the macroeconomic landscape of digital content is clear. The pressure for content to align with the buyer’s journey is being felt on the paid content distribution landscape. Ad blocking software is beginning to impact how marketers are buying digital media, too.
We’re still in the infancy of what native will eventually become. However, if these trends continue, it could turn out to be the primary content promotion and distribution tactic of marketers everywhere
Interview with Delaware North CMO Todd MerryJared Frank
In the wake of the launch event this fall for the second edition of The Future of Sports, Delaware North Chief Marketing Officer Todd Merry spoke with SEAT about the company’s latest research iteration. He explained that the themes in The Future of Sports have little to do with food and beverage or retail specifically, but serve as thought leadership that can inspire the imagination of the entire industry, from chefs to ticket salespeople to team owners. Merry also spoke expansively on the role of accelerating technology in leading change and addressing opportunities, both in venues and around the world, brought about by Millennials, Gen Z, non-traditional sports, and emerging markets.
Marketing at the Speed of Modern Retail. We’re proud to be experts in fitness and sports partnerships. With insightful strategy, we find common ground between our client’s brand and a sports brand. Then we invent the creative space for both to live. The result is a meaningful partnership that activates a hyper-engaged fan base to drive sales.
View our presentation on sports and fitness marketing capabilities.
This report contains key pages from the General Mills Annual Report of 2020, as redesigned by Laura Vickrey for her coursework at Harding University. To see more of her work, visit www.lauravickrey.com
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Similar to DDB Sydney's Matt Chandler and OMD Australia's Aaron Miller present 'The Power of Big Sports and How to Engage Fans Creatively' at the Mumbrella Sports and Entertainment Summit.
The official Ogilvy Key Digital Trends for 2018. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley.
The Anatomy of Tomorrow's Content Strategy Today #CCDK16Chad Pollitt
THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1XiGbQv
Native advertising’s place in the macroeconomic landscape of digital content is clear. The pressure for content to align with the buyer’s journey is being felt on the paid content distribution landscape. Ad blocking software is beginning to impact how marketers are buying digital media, too.
We’re still in the infancy of what native will eventually become. However, if these trends continue, it could turn out to be the primary content promotion and distribution tactic of marketers everywhere
Interview with Delaware North CMO Todd MerryJared Frank
In the wake of the launch event this fall for the second edition of The Future of Sports, Delaware North Chief Marketing Officer Todd Merry spoke with SEAT about the company’s latest research iteration. He explained that the themes in The Future of Sports have little to do with food and beverage or retail specifically, but serve as thought leadership that can inspire the imagination of the entire industry, from chefs to ticket salespeople to team owners. Merry also spoke expansively on the role of accelerating technology in leading change and addressing opportunities, both in venues and around the world, brought about by Millennials, Gen Z, non-traditional sports, and emerging markets.
Marketing at the Speed of Modern Retail. We’re proud to be experts in fitness and sports partnerships. With insightful strategy, we find common ground between our client’s brand and a sports brand. Then we invent the creative space for both to live. The result is a meaningful partnership that activates a hyper-engaged fan base to drive sales.
View our presentation on sports and fitness marketing capabilities.
This report contains key pages from the General Mills Annual Report of 2020, as redesigned by Laura Vickrey for her coursework at Harding University. To see more of her work, visit www.lauravickrey.com
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DDB Sydney's Matt Chandler and OMD Australia's Aaron Miller present 'The Power of Big Sports and How to Engage Fans Creatively' at the Mumbrella Sports and Entertainment Summit.
21. When multiple channels work
together to boost ROI
18
Source: Get with the program, 2017, Thinkbox/YouGov
Fully integrate your approach for
best results
2.8
3.6
3.2 3.4
1.2
5.3
6.1
5
5.6
3.7
8.9
9.8
8
7.6
6.3
0
5
10
Partnership
Index
Reputation Impression Quality Consideration
Extent of campaign integration is reflected in brand
health
Badging Only Some Integration Fully Integrated
31%
Integrated campaigns
more effective at
building brands
Fully integrate
your approach
for best results
When multiple channels
work together to boost ROI
25. Economist/YouGov Poll, 2022.
On Super Bowl day, 27% of people
are watching for the commercials.
Another 17% say their favourite
part is the halftime show.
26. So we know it’s an
opportunity for brands
to have a big moment
49. Key out
takes
Sport matters
to Aussies
and it’s
growing.
Sport is more
than just a
reach
opportunity.
Shift our
thinking and
fully integrate.
Relevance is
everything.