DC-TV is a media arts center that provides training and resources to foster diverse viewpoints and civic engagement. It currently reaches students interested in media but needs to expand its outreach. The document recommends strategies like recruiting volunteers, increasing workshops, and conducting a multi-pronged advertising campaign using newspapers, blogs and social media to raise awareness of DC-TV's programs among students, parents and the general public. The goal is to increase attendance by 20% and acquire more funding to continue and expand operations.