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AdTies - Connect. For Success.
- 1. Presented by CONNECT. FOR SUCCESS.
- 3. a new community of college students and working professionals. Our goal is to connect students entering the advertising world with industry experts through unique mentorship and ongoing speaking opportunities.
- 4. manifesto Problem action solution There is a gap between college students and advertising and marketing industry professionals. AAF/OC is dedicated to curating community and fostering opportunities of growth and development. The solution for our community is Ad Ties, a new mentorship program dedicated to tying together ambitious college students with experienced advertising and marketing professionals.
- 6. Students agencies Mentors Universities AAF/OC Rachel Svoboda Ad ties professional advisor student liaison Eric Morley Riley Insko student liaison Noel Witcosky How we help
- 7. Two part program Take a student to lunch speaker series
- 8. The “Take A Student to Lunch” program accommodates the demanding schedules of advertising and marketing professionals and college students by asking both mentor and mentee to commit to two lunches during the semester. Take a student to lunch
- 9. Ad Ties is creating a database of talented advertising and marketing professionals who want to invest in the educational opportunities provided in local universities. Educators will be able to access this database of speakers and topics, creating value for all involved. Speaker series
- 10. 78% 90%are more likely to volunteer 130%are interested in becoming a mentor are more likely to hold leadership positions impact of mentoring on young adults
- 11. Helping set career goals and determining the steps to realize them. Using personal contacts to help young people network with industry professionals, find internships and locate possible jobs. Introduce young people to resources and organizations they may not be familiar with. How it’s done
- 12. Why we do it AAF/OC is dedicated to investing in young professionals to foster a vibrant future for our industry and make Orange County a place where the advertising community can grow their careers. Empower Enrich Educate Providing opportunities to
- 13. Why you should too Symbiotic relationship: both mentors and mentees learning from each other Keep your employees up to date on technology, social media and current trends Grow and advance your own talent pool! benefits to Innocean benefits to Your Mentors Community Involvement 6xincrease in likelihood of promotions for managers in mentor programs 75%percent of the workforce will be millennials in 2025 28%of managers who mentor receive raises compared to 5% of non-mentors 30%of CEOs believe they have the talent they need
- 14. be a mentor Be a speaker be a sponsor How you can help
- 15. title & Department Name what you’d be interested in speaking about contact info (phone & Email) Using whatever information collecting process you’d like: what we need from you
- 16. 30 mentor participants foster inspiration Connect with creative community members encourage learning about the industry provide value to students, mentors, universities and agencies Metrics for success Grow careers in oc
- 17. planPartner expandlaunch Spring 2017 Summer 2017 Fall 2017 Spring 2018 Timeline
- 18. The team AAF/OC Advisory Board Vanguard University President Natl. Communication Assn. riley.insko@gmail.com AAF/OC Board Member President, Founder Blue C Advertising emorley@bluecusa.com AAF/OC President VP, Marketing Idea Hall rachel@ideahall.com AAF/OC Advisory Board Chapman University President Ad Club, PR&Ad Assn. noel.witcosky@gmail.com Rachel Svoboda Eric Morley Riley Insko Noel Witcosky