The document discusses Student Volunteering Week, which aims to empower students to engage civically through volunteering. It worked with universities and organizations last year to involve over 55,000 students in social action projects like renovating community centers. The event uses banners with images of diverse volunteers smiling to promote happiness and community connections. Information on how to contact the organizers is prominently displayed to encourage participation.

1. Social Action and Community
Media
Existing Product Research

2. Case Study: Student Volunteering Week
Purpose:
To change attitudes, to raise awareness, to provide information, to build
relationship, to create or strengthen community ties.
Aims:
The aim is to empower students to become engaged in civic life by
volunteering. For example students might attend volunteering fairs, Sign up
with local charities, helping renovate local community centres or even
volunteering with alpacas. SVW work with universities, community
organisations and national organisations like NUS and the #iwill campaign.
SVW do this because they want students to help better their community and
society.
2Creative Media Production 2012

3. Techniques:
(You may want to use more than one slide to discuss the
techniques used)
There's a sense of connections and community with the amount
of people in this banner. The people are also smiling which tell
us that they are happy with volunteering to help. The image also
shows a lot of ethnicities working together. They show their
information on their banner where student can find and contact
them e.g. Facebook, Twitter, their website and what date they
will start on. This is important because if a student wants to join
or ask questions they know where to go.
The font they used is big and easy to read. Anything they
wanted to highlight they used capital letters to make the words
bigger and more noticeable. They chose the colour orange as
their main colour probably because orange represents joy and
their trying to maintain a happy look to encourage you to join.
3Creative Media Production 2012
Case Study: Student Volunteering Week

4. Impact: Evidence of any change being brought about through projects
using words and or graphics.
Last year they had 60 colleges, universities and student unions with over 55,000
students being involved in some level of social action throughout the week.
4Creative Media Production 2012
Case Study: Student Volunteering Week

5. Case Study: Deaffest
Purpose:
To create access to media production for non-
traditional groups, to infiltrate mainstream
media
Aims:
They aim to support and develop the talents
of emerging and established UK and
international deaf filmmakers and artists.
Deaffest showcases films and documentaries
by international filmmakers.
5Creative Media Production 2012

6. Techniques:
(You may want to use more than one slide to discuss the
techniques used)
Deafest puts on an annual film festival to raise awareness of
deaf filmakers. At the event films can get 1 of 9 awards such as
Best Actor, Best Actress, Best Screenwriter, Best Artistic Short
Film, Best Documentary, Best Director, Best TV Programme,
Best UK Short Film and Best Film. In the poster they give you
the address of their website so that if you are interested you
know where to go.
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Case Study: Deaffest
Or the actual event

7. Impact: Evidence of any change being brought about through projects
using words and or graphics.
Deaffest has 5626 followers on Twitter
7Creative Media Production 2012
Case Study: Deaffest