The German CleanTech Institute (DCTI) is an independent research institute focused on clean and sustainable technologies. It aims to accelerate the promotion and adoption of cleantech through applied research, consulting, information services, and events. DCTI conducts market analyses, feasibility studies, and sustainability assessments to help companies optimize processes and communicate their cleantech commitments. It also publishes reports on various cleantech sectors and hosts a business climate index to monitor industry expectations.

1. DCTI
Establishing Clean Values
Corporate Presentation
September 2011
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2. CleanTech | DCTI German CleanTech Institute
CleanTech literally means "clean technologies". The Deutsches CleanTech Institut (DCTI) assumes
CleanTech to be the principle of achieving an increase in efficiency, performance and productivity in
combination with the reduction of emissions and conservation of resources by implementing new
processes, products and services. A change in the attitudes of both legislators and society is needed
if the challenges of the 21st century are to be tackled successfully.
Behavior | Organisation | Innovative Technology
As an independent, private-sector economic research institute, the DCTI has set its main focus on
the applied research of clean, sustainable technologies and integrates scientific knowledge into
practical concepts. Our comprehensive consulting and information services aim to accelerate the
promotion of clean technologies and the CleanTech diffusion process.
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3. The Players in the CleanTech Diffusion Process
• Positioning in a professional CleanTech
environment, and thus in the growth
Business market of the 21st century
• Distinction from Green Washing and
Trade fairs,
Science End-of-Pipe-solutions
Events &
& Experts
Conferences
• Multiplier effects in the external
perception of strategic media
Deutsches
CleanTech partnerships
Institut
• Expertise with a science-oriented
background
Associations
Media & • External effects: image improvement,
& Politicians
PR
distinction from competition, innovation
leader
Decision
Makers
• Internal effects: risk minimization,
employee motivation, identification with
the company
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4. DCTI
The Institute.
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5. DCTI Publications
CleanTech Study Series
• Analysis of the twenty CleanTech segments
• Free know-how transfer
DCTI Specials and DCTI Branch Guides
• Focus on current developments
• Representation of individual technologies
• Presentation of leading companies in the industry
German CleanTech Annual
• First German standard work of the CleanTech sector
• Scientific analysis and business practice projects
Topics in 2011 include:
• Geothermal Energy
• PV Export Guide
• Renovation for Energy Efficiency
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6. Tenders| Current References
“Analyzing the Potential for Electric Vehicles in Bremen”
This feasibility study was commissioned by the WFB Wirtschaftsförderung Bremen GmbH. The aims
of the study were to investigate the status quo and make projections for the future of electric
mobility in Bremen up to 2020. Based on a comprehensive primary survey among representatives
from industry, science and administration, the results are intended to provide strategic guidance.
The report was edited in cooperation with EuPD Research.
“Investment in the Manufacturing and Installation of Renewable Energy Systems
in Germany”
The objective was a comprehensive analysis of investments in the German renewable energy
industry, in terms of production capacities, and in the status quo on the basis of Germany-wide field
research. Several model scenarios were devised to illustrate the projected global development up to
2030. The project was carried out with the Wuppertal Institute and EuPD Research on behalf of the
Agency for Renewable Energies (Agentur für Erneuerbare Energien / Bundesverband Erneuerbare
Energien).
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7. The Institute | Market Research
The Interview Center (in-house with HRCG)
• 25 Interviewer Stations (can be expanded due to need)
• 10 years experience in the B2B/B2C fields
• 60 Interviewers (60% professional full-time interviewers, 40% part-time workers)
• Payment system based on hours -- not on the number of interviews conducted
Quality Control
• 3 studios with 6 to 9 stations with supervision in each studio
• Dialer
• Monitoring
• Optional recording of interviews
Wordwide surveys are possible:
• Interviewer is always a native speaker of the interviewee„s language
• European-wide databank of contacts is available
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8. DCTI
Consulting.
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9. Consulting | References
The DCTI provides an independent cross-industry consulting service in sustainability. Using the
extensive expertise of DCTI, companies can optimize, document and externalize their results-
oriented commitment to sustainability. Processes of sustainability facilitate cost saving in the short
term and reduce the usage of resources such as energy and water in the long term.
In addition, sustainability becomes an integral part of both corporate values (vision, mission) and
strategy. As the communication of sustainability requires professional services, the DCTI is also
happy to offer its support in this important area.
SCS Schneider GmbH from Kassel was lead by DCTI on strategic and operative levels on its way to
becoming a sustainable company. The results can be found at: www.ecojet.de.
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10. DCTI
Service.
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11. Service
Included in our service is the CleanTech Driver Program, various partner programs and cooperation
with leading media, as well as events and trade fairs. The goal of these services is to increase the
visibility of innovative and future-oriented technologies.
Cooperation Partners and Trade Fair Presence:
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12. Service
Clients are offered, through the DCTI„s cooperation
partners, exclusive access to events with leading experts
in the fields of tax, law, policy and economics.
Most recently our clients were invited to the law firm
White & Case„s workshop at Intersolar 2011 on the topic
of Bankability of Solar Projects held in Munich.
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13. Mediadaten | Downloads
Consistently high download rates ensure visibility 365 days a year, 24 hours a day.
Percentage distribution* depends on the release date of Media Presence 2010
the publication:
1. Solar energy (de/en) 09/09 and special PV 05/10 Nearly 42.000 hits in 2010 from interested visitors to the
DCTI-Website. Total downloads to date of our publications
2. Wind energy (de/en) 12/09 from our website along with cooperation partners: more
than 52.000.
3. Bio energy 03/10
4. eMobility 10/10
*The publication CleanTech Investment and the Sustainability
special are not included
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14. Media Data | Media Presence
The worldwide interest in “CleanTech” is demonstrated by the demand for informationen from the DCTI.
The DCTI-Website registers consistent hits (unique visitors) from over 60 countries.
“Sustainability: Germany‟s
most sustainable
companies”, 30.11.2010
“A Driving Force for
our Society”,
15.09.2010
“Green Ideology
meets Finance
Reality”, 01.08.2010
100 to 1500 Hits / Month
1501 to 7500 Hits / Month
“Photovoltaic System
Source: DCTI, Februar 2011
Law”, April 2010
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15. DCTI
Product Selection.
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16. Institute | Business Climate Index (GKI)
Goal
The goal of the investigation is to survey companies in the CleanTech sector to assess their current and
future business expectations. The Index serves as an early indicator for the aggregate development in
Germany (more countries are available upon request). The Business Climate Index will assess each of
the individual CleanTech segments.
The following positions serve as a basis:
 Evaluation of the currect business situation
 Outlook of the future business situation (half year outlook)
Participants
 Minimum of 30 companies per segment (changes to the sample are possible)
Interview techniques
 Standardized questions
 First interview by telephone
 Final interviews via online questionnaire
Product Description
 Expressive presentation complete with graphs and diagrams
 Commentary on the meaningful results
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17. Institute | GKI | Results Presentation Example
Business Situation Source: DCTI 2010
120
Energy
Materials
Water
110
Mobility
CT Investment
100
90
80
1. Quarter 2010 2. Quarter 2010 3. Quarter 2010 4. Quarter 2010
Energy 100.0 110.0 108.0 115.0
Materialsn 100.0 105.0 98.0 110.0
Water 100.0 96.0 96.0 112.0
Mobility 100.0 94.0 95.0 98.0
CT Invest. 100.0 95.0 90.0 110.0
n = 678
The current and forecast business expectations of the companies surveyed are expressed in with graphs,
broken down into the individual CleanTech segments.
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18. Institute | GKI | Results Presentation Example
International Breakdown of Revenues
2009 2012
Asia 9.9%
9,9% 8.9%
8,9%
USA 4.4%
4,4% 3.1%
3,1%
UK 1.6%
1,6% 2.0%
2,0%
FR 7.9%
7,9% 13.0%
13,0%
DE 43.1%
43,1% 28.5%
28,5%
GR 2.4%
2,4% 2.8%
2,8%
IT 12.3%
12,3% 17.3%
17,3%
ES 8.8%
8,8% 6.9%
6,9%
TR 0.2%
0,2% 2.1%
2,1%
PL 0.5%
0,5% 0.3%
0,3%
PT 0.5%
0,5% 0.6%
0,6%
DK 0.3%
0,3% 1.2%
1,2%
CN 8.1%
8,1% 13.3%
13,3%
Quelle: DCTI 2010
The past years breakdown in terms of international revenues along with the forecasted results for 2012
are expressed.
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19. Institute | Customized Studies | Commissioned Work
Customized Studies
Ihre
Foreword,
USPs
Company Introduction & Current Branch
Interview Content 2011
Commissioned Work
Umfang Content
• Telephone Interviews • Market Analysis
• Face to Face • Situation Analysis Your Market
Research Needs
• Desk Research • Competition Analysis
• Research • Image Analysis
• Mailing Service • Cluster Analysis
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20. Consulting | Cleaner Production & Service
The Management Standards “Cleaner Production & Service” pursue the goal of
establishing a systematic path forward with the definition of environmentally
relevant goals and the necessary structure to reach these goals.
Concrete measures and
Change in awareness on an environmentally Successful Management
a individual and aware corporate culture of environmentally
corporate level. as strategic success and relevant themes.
implementation factors.
The Management-Standards “Certified Cleaner Production & Service” test the
relevant processes in the supply chain and the supporting areas such as
Management over the entire supply chain within the Organisation.
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21. Consulting | Cleaner Production & Service
INCREASE EFFICIENCY COST REDUCTION
Management Standard
Cleaner Production
What is the waste etc. How is the waste etc. in
in the supply chain? the supply chain avoided,
Reduce, Recycle and minimized & recycled?
Minimize Resource Use
Reuse Waste
Integrated into all resource processes (preventative)
Reduce, Recycle and Reduce, Recycle and
Where is there waste Reuse Waste Reuse Waste Water Why is there waste etc.
etc. in the supply chain? in the supply chain?
Continous Strategy USE AS COMPETITIVE
MINIMIZE RISKS
ADVANTAGE
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22. Consulting | Renewable Energy Project Analysis
DCTI applies its competentce in the application of
technical software tools including software tools
developed in-house. These tools evaluate energy
projects based on energy production and savings,
investment costs, reduction in emmissions, economic
feasibility and risks for various types of renewable
energy and energy efficiency technologies.
In-house Software by DCTI
SAM | Project Evaluation Software
RETScreen | Renewable Energy Software Matlab/Simulink | Simulation Software
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23. Consulting | Comparing Renewable Energy Projects
The analysis identifies the ideal
investments based on return on
investment and payback period,
based on location, technology and
financing structure.
In this way, the best projects from the
wide array of opportunities are
identified in terms of best investment.
Basis for the comparison:
• LCOE (Levelised Cost of Electricity)
• IRR (Internal Rate of Return)
• Payback Period
• Resource needs (land & water)
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24. Service | Current Campaign with WirtschaftsWoche
WirtschaftsWoche is the largest financial
magazine in Germany.
Weekly contributions on issues relevant to the
economy are presented in an informative and
clear way for decision makers and leaders.
Over 100 Experts analyze global trends and the
most important developments with the help of
worldwide correspondents and a network of
partners.
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25. Service | CleanTech Driver Program
Companies that operate in one of the five segments of energy, materials, water, mobility and
CleanTech services have the opportunity to be certified as a CleanTech Driver and thus become
part of the CleanTech diffusion process.
As a CleanTech Driver, firms present themselves in one of the issue-specific publications to a
distinguished audience from business, finance and potential customers.
Companies can showcase their understanding and commitment to CleanTech with
a corporate profile and a detailed CEO interview in a scientific and independent
environment.
Selection of CleanTech Drivers since 2009:
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26. Contact
Deutsches CleanTech Institut GmbH Büro Berlin | c/o CTP | CleanTech Partner Berlin
Adenauerallee 134 Knesebeckstr. 33
53113 Bonn 10623 Berlin
Telefon +49 (0) 228-92654-0 Telefon +49 (0) 30 89408-421
Fax +49 (0) 228-92654-11 Fax +49 (0) 30 89408-444
CEO Press/Media
Philipp Wolff Daniel Pohl
p.wolff@DCTI.de d.pohl@DCTI.de
Contact Consulting Contact Institute
Daniel Norton Linda Kleinschmidt
Consulting Institute
Phone: +49 (0) 228-92654-66 Phone: +49 (0) 228-92654-73
d.norton@DCTI.de l.kleinschmidt@DCTI.de
www.dcti.de
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