This document discusses how business analysts can get involved with user experience (UX) work. It provides background on UX and the UX process. It then explains how business analysts and UX practitioners can work together effectively through activities like user interviews, prototyping, and iterative design. The document encourages business analysts to collaborate with UX teams and observe UX methods to improve user-centered design.

1. Ge#ng
Your
Hands
Dirty
with
UX
GETTING YOUR
HANDS DIRTY
WITH UX

2. Andrea
Libelo,
the
UX
Kelly
Hobbs,
the
BA
• Master’s
degree
in
psychology
• 6+
years
of
professional
experience
in
UX
and
related
fields.
• Member
of
UXPA
• ContribuHng
blogger
for
UXPA
DC
• Excella
ConsulHng
• @DreaLibelo
• 10+
years
of
experience
as
BA
and
PM
• Lean
Six
Sigma
Black
Belt
• PMP,
CSM,
CSPO
• Member
of
IIBA
• Excella
ConsulHng
• @KellyAHobbs
2300 Wilson Blvd., Suite 630, Arlington, VA 22201 | (703) 840-8600 | excella.com | @excellaco

3. What
is
Business
Analysis?
“…the
pracHce
of
enabling
change
in
an
organizaHonal
context,
by
defining
needs
and
recommending
soluHons
that
deliver
value
to
stakeholders.”
-­‐Interna*onal
Ins*tute
of
Business
Analysis
h[p://www.iiba.org/Careers/What-­‐is-­‐Business-­‐Analysis.aspx
Getting Your Hands Dirty with UX excella.com | @excellaco

4. What
does
UX
mean
to
YOU?
Getting Your Hands Dirty with UX excella.com | @excellaco

5. What
is
User
Experience?
“UX encompasses all aspects of the end-
user's interaction with the company, its
services, and its products.” "
– Jakob Nielsen & Don Norman!
h[p://www.nngroup.com/arHcles/definiHon-­‐user-­‐experience
Getting Your Hands Dirty with UX excella.com | @excellaco

6. UX
Umbrella
h[p://www.dswillis.com/talks/2014/4/the-­‐ux-­‐umbrella
Getting Your Hands Dirty with UX excella.com | @excellaco

7. UX
Process
h[ps://bravodesigninc.com/web-­‐design-­‐news/ergonomics-­‐and-­‐the-­‐user-­‐experience/
Getting Your Hands Dirty with UX excella.com | @excellaco

8. ______
is
responsible
for
the
user
experience.
Getting Your Hands Dirty with UX excella.com | @excellaco
Everyone

9. Magic
triad
UX
BA
Dev
Getting Your Hands Dirty with UX excella.com | @excellaco

10. UX/BA
conHnuum
UX
BA
BUSINESS
USERS
Adapted from: jamieclouting.co.uk, inews.berkeley.edu
Getting Your Hands Dirty with UX excella.com | @excellaco

11. BA
+
UX
“BAs
are
the
voice
of
the
business
and
UXers
bring
mul.ple
perspec.ves
together
to
form
a
cohesive
view;
to
be
successful
both
should
be
involved
in
ALL
stages
of
the
product’s
lifecycle.”
-­‐
Aaron
Majcher
&
Jacklyn
Burgan
h[p://www.slideshare.net/jacklynburgan/lean-­‐ux14-­‐final-­‐version
Getting Your Hands Dirty with UX excella.com | @excellaco

12. Get
YOUR
hands
dirty!
Getting Your Hands Dirty with UX excella.com | @excellaco

13. Getting Your Hands Dirty with UX excella.com | @excellaco
HOW
do
you
save
the
world?

14. Our
Case
Study
Process
Getting Your Hands Dirty with UX excella.com | @excellaco

15. Case
Study
• Business
interview
• Paper
prototype
• Brainstorming
sessions
• Sketches
• User
Interviews
• Persona
and
Storyboard/Journey
Map
• Wireframes
• High
Fidelity
Prototypes
• User
tests
• IteraHve
design
changes
Getting Your Hands Dirty with UX excella.com | @excellaco

16. Now
it’s
your
turn
to
SAVE
the
world!
Getting Your Hands Dirty with UX excella.com | @excellaco

17. Tips
for
BAs
• Talk
to
your
users.
• Work
with
your
UX
resource.
• Observe
UX
pracHHoners.
• Iterate
Getting Your Hands Dirty with UX excella.com | @excellaco

18. A
great
team
combines
both
perspecHves.
A
great
UXer
understands
the
needs
of
the
user.
A
great
BA
understands
the
language
of
the
business.
Getting Your Hands Dirty with UX excella.com | @excellaco

19. Thank
you!
Andrea
Libelo
(@DreaLibelo)
Kelly
Hobbs
(@KellyAHobbs)
2300 Wilson Blvd., Suite 630, Arlington, VA 22201 | (703) 840-8600 | excella.com | @excellaco