Learn how designers can take an analytical approach to designing emails and use data to make smart decisions for the end user. We'll dive deep into how email opens on mobile devices have (and haven't) affected click patterns, why email market share is so important, and deliver tactics to help you deliver more strategically designed emails to your subscribers.
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
Beyond The Forecast: Forecasters of Feeling, Influencers of BehaviorEnsighten
Amy Dowsek, Director, The Weather Company
Weather impacts consumer decision making in many ways. At the core, weather drives your mood, your actions and and what you purchase. The Weather Company is helping marketers understand this impact and provide tools to activate dynamically across all media channels.
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
Beyond The Forecast: Forecasters of Feeling, Influencers of BehaviorEnsighten
Amy Dowsek, Director, The Weather Company
Weather impacts consumer decision making in many ways. At the core, weather drives your mood, your actions and and what you purchase. The Weather Company is helping marketers understand this impact and provide tools to activate dynamically across all media channels.
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
Modern Architectures: Keynote - Using Fabrics to Weave Success in the CloudDreamforce
Cloud. Mobile. Big Data. Data Science. Internet of Things. We know that these trends are harnessing easily accessible technological power to connect to nearly everything - bringing a world of opportunity for businesses to build apps that connect employees, partners, data, and even products, in entirely new ways. But while you are constantly bombarded with these 'next big things', how can they be utilized most effectively within your Enterprise? How do you balance new revenue and service opportunities against application backlogs and other 'technical deb'? More importantly, as a CIO, CTO, or Enterprise Architect, how do you approach your current set of applications and ensure that it is truly ready for adopting "Modern Architectures"? Watch the video now: https://www.youtube.com/watch?v=YYE5RW1bjKw
Now Next Beyond v2: Making Sense of ChangeArena UK
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
We take a short, medium and long-term view to quantify how and when key developments in the industry are going to impact what customers - and therefore brands - do.
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016Daniel Caridi
Buyers and sellers alike see value in reaching audiences across all screens. Register here for a complimentary eMarketer webinar to learn about the opportunities and challenges of achieving a more people-based approach to targeting. Topics in this webinar include: What’s the current state of cross-device targeting among advertisers? Where does TV fit in to the cross-device landscape? How valuable is first-party data? Will marketers attempting to target audiences run into privacy concerns?
eMarketer Webinar: Key Digital Trends for 2017eMarketer
Is your business ready for 2017? How much do you really know about the key challenges that you’ll face next year? Join us for a special webinar where we discuss the key trends we expect to happen—and not happen—in the coming year. This is our seventh annual “Key Trends” webinar, and it promises to be a free-wheeling, data-packed conversation that will cover: millennials and ad blocking; AI; mobile app usage; live video; the emergence of Gen Z and much more!
Magnus Jern's presentation from this year's Market Research Summit on "Understanding the Mobile Tech Adoption Curve". What are the new opportunities for live, in the moment, research approaches? How do you predict the success and adoption curve of new mobile technology?
Building your Mobile App: Budget, Planning and Best PracticesPhilippe Dumont
Presentation by Philippe Dumont, Board Member @Mobile Marketing Association at TheFamily Meeting - March 2016 on how to best develop and maintain a Mobile App
Hard-Won Lessons in Responsive Email Design - ConvergeSE 2014Fabio Carneiro
Email is a big deal, and one of the most important ways to connect with your audience. With the majority of people now reading email on mobile devices, creating robust responsive templates is no longer an option. Unfortunately email design is still considered a dark art, and its steep learning curve can be daunting. In this talk, I present email design techniques that make the task of developing for email more simple, along with strategies for optimizing user experience in email clients that will get those emails read.
eMarketer Webinar: The Multitasking Consumer—So Many Screens, So Little TimeeMarketer
How many hours does the average American spend consuming media each day? The answer may surprise you! Topics in this webinar include: How much time are US adults spending with major traditional and digital media? Is mobile time still growing at a breakneck pace? How is multitasking affecting time spent with media? Are marketers’ ad budgets in line with consumer behavior?
eMarketer Webinar: Making Attribution Work in the Age of Big DataeMarketer
There are a number of challenges keeping marketers from taking a more holistic, cross-platform approach to attribution, and big data is the biggest. Topics in this webinar include: What approaches are marketers taking to attribution? How are marketers organizing their data to facilitate attribution? What can marketers do to get closer to a single customer view? How are some marketers putting the pieces together to gain a more cross-platform picture?
Yes, There’s a Tool for That! 25 Tips to Speed Up Your Day-to-Day Digital Wor...Mike Kujawski
Have you ever found yourself wasting a considerable amount of time performing some annoying, repetitive process within a common application, social media website, or your web browser? Wish there was a “magic” shortcut or simply a better way of getting it done?
There most likely is.
We all have a responsibility to educate ourselves on the use of the tools and technology around us, but it’s quite hard to keep pace in an age of disruption. In this practical, on-screen demonstration based workshop, you will be provided with 25 tools and tips that the presenter, Mike Kujawski, has hand-picked from personal experience, day-to-day observations and interactions with his consulting and training clients. While some tools may have little to do with your specific field or industry, they have everything to do with your efficiency and effectiveness as an employee in today’s digital world, where agility and “life-hacking” skills are becoming increasingly valued.
Modern Architectures: Above the Platform, Beyond the AppDreamforce
Modern Architectures need to be framed by a true API-first approach -- one that adds chapters to the lexicon of Enterprise services, rather than adding silos to the portfolio (or even micro-silos to the mobile device). Come and expand your thinking about Salesforce's API-first commitment, and explore the future of value creation in heterogeneous enterprise environments. Watch the video now: https://www.youtube.com/watch?v=fobptwuaaa0
Webinar: Survival Analysis for Marketing Attribution - July 17, 2013Revolution Analytics
A central question in advertising is how to measure the effectiveness of different ad campaigns. In online advertising, including social media, it is possible to create thousands of different variations on an ad, and serve millions of impressions to targeted audiences each day. Rather too often, digital advertisers use the last click attribution model to evaluate the success of campaigns. In other words, when a user clicks on an ad impression, only the very last event is deemed as significant. This is convenient but doesn't help in making good marketing decisions.
Survival analysis is widely used in the modeling of living organisms and time to failure of components, but Chandler-Pepelnjak (2010) proposed to use survival analysis for marketing attribution analysis. Listen to our webinar to learn more about this theory and a big data case study, showing how DataSong used Revolution Analytics.
eMarketer Webinar: Cross-Device Targeting—The Challenges and Near-Term Possib...eMarketer
Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But as popular as it is, cross-device targeting is still in its infancy, facing a number of obstacles on its path to maturity including privacy concerns and lack of a universal device identification method. Topics in this webinar include: What are the biggest challenges associated with cross-device targeting today? What are the two main methodologies currently used to identify individuals across devices? What does the near-term future of cross-device targeting look like?
Salesforce is enabling it's developers with tools and services to build apps faster with Lightning, smarter with Einstein and together with Salesforce DX. Join us in this exclusive India time webinar where we discuss the latest innovations in store for you as a developer.
Modern Architectures: Keynote - Using Fabrics to Weave Success in the CloudDreamforce
Cloud. Mobile. Big Data. Data Science. Internet of Things. We know that these trends are harnessing easily accessible technological power to connect to nearly everything - bringing a world of opportunity for businesses to build apps that connect employees, partners, data, and even products, in entirely new ways. But while you are constantly bombarded with these 'next big things', how can they be utilized most effectively within your Enterprise? How do you balance new revenue and service opportunities against application backlogs and other 'technical deb'? More importantly, as a CIO, CTO, or Enterprise Architect, how do you approach your current set of applications and ensure that it is truly ready for adopting "Modern Architectures"? Watch the video now: https://www.youtube.com/watch?v=YYE5RW1bjKw
Now Next Beyond v2: Making Sense of ChangeArena UK
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
We take a short, medium and long-term view to quantify how and when key developments in the industry are going to impact what customers - and therefore brands - do.
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016Daniel Caridi
Buyers and sellers alike see value in reaching audiences across all screens. Register here for a complimentary eMarketer webinar to learn about the opportunities and challenges of achieving a more people-based approach to targeting. Topics in this webinar include: What’s the current state of cross-device targeting among advertisers? Where does TV fit in to the cross-device landscape? How valuable is first-party data? Will marketers attempting to target audiences run into privacy concerns?
eMarketer Webinar: Key Digital Trends for 2017eMarketer
Is your business ready for 2017? How much do you really know about the key challenges that you’ll face next year? Join us for a special webinar where we discuss the key trends we expect to happen—and not happen—in the coming year. This is our seventh annual “Key Trends” webinar, and it promises to be a free-wheeling, data-packed conversation that will cover: millennials and ad blocking; AI; mobile app usage; live video; the emergence of Gen Z and much more!
Magnus Jern's presentation from this year's Market Research Summit on "Understanding the Mobile Tech Adoption Curve". What are the new opportunities for live, in the moment, research approaches? How do you predict the success and adoption curve of new mobile technology?
Building your Mobile App: Budget, Planning and Best PracticesPhilippe Dumont
Presentation by Philippe Dumont, Board Member @Mobile Marketing Association at TheFamily Meeting - March 2016 on how to best develop and maintain a Mobile App
Hard-Won Lessons in Responsive Email Design - ConvergeSE 2014Fabio Carneiro
Email is a big deal, and one of the most important ways to connect with your audience. With the majority of people now reading email on mobile devices, creating robust responsive templates is no longer an option. Unfortunately email design is still considered a dark art, and its steep learning curve can be daunting. In this talk, I present email design techniques that make the task of developing for email more simple, along with strategies for optimizing user experience in email clients that will get those emails read.
eMarketer Webinar: The Multitasking Consumer—So Many Screens, So Little TimeeMarketer
How many hours does the average American spend consuming media each day? The answer may surprise you! Topics in this webinar include: How much time are US adults spending with major traditional and digital media? Is mobile time still growing at a breakneck pace? How is multitasking affecting time spent with media? Are marketers’ ad budgets in line with consumer behavior?
eMarketer Webinar: Making Attribution Work in the Age of Big DataeMarketer
There are a number of challenges keeping marketers from taking a more holistic, cross-platform approach to attribution, and big data is the biggest. Topics in this webinar include: What approaches are marketers taking to attribution? How are marketers organizing their data to facilitate attribution? What can marketers do to get closer to a single customer view? How are some marketers putting the pieces together to gain a more cross-platform picture?
Yes, There’s a Tool for That! 25 Tips to Speed Up Your Day-to-Day Digital Wor...Mike Kujawski
Have you ever found yourself wasting a considerable amount of time performing some annoying, repetitive process within a common application, social media website, or your web browser? Wish there was a “magic” shortcut or simply a better way of getting it done?
There most likely is.
We all have a responsibility to educate ourselves on the use of the tools and technology around us, but it’s quite hard to keep pace in an age of disruption. In this practical, on-screen demonstration based workshop, you will be provided with 25 tools and tips that the presenter, Mike Kujawski, has hand-picked from personal experience, day-to-day observations and interactions with his consulting and training clients. While some tools may have little to do with your specific field or industry, they have everything to do with your efficiency and effectiveness as an employee in today’s digital world, where agility and “life-hacking” skills are becoming increasingly valued.
Modern Architectures: Above the Platform, Beyond the AppDreamforce
Modern Architectures need to be framed by a true API-first approach -- one that adds chapters to the lexicon of Enterprise services, rather than adding silos to the portfolio (or even micro-silos to the mobile device). Come and expand your thinking about Salesforce's API-first commitment, and explore the future of value creation in heterogeneous enterprise environments. Watch the video now: https://www.youtube.com/watch?v=fobptwuaaa0
Webinar: Survival Analysis for Marketing Attribution - July 17, 2013Revolution Analytics
A central question in advertising is how to measure the effectiveness of different ad campaigns. In online advertising, including social media, it is possible to create thousands of different variations on an ad, and serve millions of impressions to targeted audiences each day. Rather too often, digital advertisers use the last click attribution model to evaluate the success of campaigns. In other words, when a user clicks on an ad impression, only the very last event is deemed as significant. This is convenient but doesn't help in making good marketing decisions.
Survival analysis is widely used in the modeling of living organisms and time to failure of components, but Chandler-Pepelnjak (2010) proposed to use survival analysis for marketing attribution analysis. Listen to our webinar to learn more about this theory and a big data case study, showing how DataSong used Revolution Analytics.
eMarketer Webinar: Cross-Device Targeting—The Challenges and Near-Term Possib...eMarketer
Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But as popular as it is, cross-device targeting is still in its infancy, facing a number of obstacles on its path to maturity including privacy concerns and lack of a universal device identification method. Topics in this webinar include: What are the biggest challenges associated with cross-device targeting today? What are the two main methodologies currently used to identify individuals across devices? What does the near-term future of cross-device targeting look like?
Salesforce is enabling it's developers with tools and services to build apps faster with Lightning, smarter with Einstein and together with Salesforce DX. Join us in this exclusive India time webinar where we discuss the latest innovations in store for you as a developer.
Summer of Mobile #3: How to Build a Killer Mobile User ExperienceSalesforce Partners
The enterprise app landscape has changed forever with greater importance being placed on user experience. Employees today want to access their work apps with the same interest and ease of use as they do apps in their personal life. This shift in priority is especially true for enterprise mobile apps, and is a key determinant in how successful an app performs in market.
In this webinar you will learn more about this monumental shift in the industry and walk away with best practices and tips that will help you to build the next killer mobile app. You will hear first hand from a seasoned consulting firm whose design expertise has already helped many salesforce.com partners build dynamic and engaging mobile apps.
7 Factors to Consider When Building Your Mobile StrategyiTexico
With mobility being such a growing demand from customers for all across the United States, mobile development is one of the biggest decisions a CIO or CTO can make in 2014.
These are the slides of our last webinar held on Feb 07 where we clarified some of the myths and misconceptions on mobile app development as well as present you with cost-effective solutions that can help companies drive their entire mobile strategy.
How Code was Meant to be Written: NBCU Develops the Critical Need for Technic...VMware Tanzu
SpringOne Platform 2016
Speaker: Amar Sharma; Director, Engineering, NBCU
No one can predict the direction of the television industry or the ephemeral whims of the consumer. However, any corporation seeking to survive in the ever changing media industry must have the technical capability to be immediately responsive to the needs of the business. As the convergence of linear and digital advertising has reshaped the industry, NBC Universal evolved to a CI/CD methodology and became extremely disciplined in the way that product is formulated, prototyped, and iterated upon. Find out more about how their microservices infrastructure and the new way they approach software development has equipped them to make better, data-driven decisions about their product investment.
Best data analysis presentationfordumbfuckslikethemakersofslideshare.pptxkittypitty1
This is the solution to the kernel of the wifi adapter on samsung and the other freelancers on the functionality of the wifi adapter is a hidden issue of what it will cost for a small battery or laptop to use on the phone and project requests for information stealkar to.
UX and Design: Top Tips for Salesforce Apps on Mobile and WearablesSalesforce Developers
With Salesforce1, all Salesforce apps automatically work on any mobile device. But with new form factors like smart watches and wearables, how should you approach UX and design? Doing an email approval on an Apple Watch is one thing, but what about drilling down on a Wave dashboard? Join us as we discuss what we learned with designing Salesforce apps for tablets, smart phones, and smart watches. We'll discuss which Salesforce use cases make the most sense for different types of devices, the impact of "glanceability," and how to chunk out information for different devices.
Harness Your Product Data: Better Understanding User Behavior Across Channels...Aggregage
As a product leader, you are tasked with collecting and synthesizing your customer’s interactions with your product.The great news is that there are many tools used across your company which collect unique parts of your user’s journey. Whoops, did we say great news? As your sources of data increase, so do the complexities of unifying the data in a meaningful way. Join our webinar on October 17th with Segment and Looker to hear how they have solved these complex data issues. Plus, hear from SpotHero’s Product Manager and Business Intelligence Lead, Megan Bubley and Kate Owens, as they describe how they not only unified their siloed data but aligned their team on what it all means. They thought their challenge was improving conversion rate, but found that it was really defining a single source of truth and understanding how to track users in light of their increasingly complex product.
Modern Product Data Workflows: Harness Your Product Data: Better Understandin...Hannah Flynn
As a product leader, you are tasked with collecting and synthesizing your customer’s interactions with your product.The great news is that there are many tools used across your company which collect unique parts of your user’s journey. Whoops, did we say great news? As your sources of data increase, so do the complexities of unifying the data in a meaningful way.
Join Segment and Looker to hear how they have solved these complex data issues.
Plus, hear from SpotHero’s Product Manager and Business Intelligence Lead, Megan Bubley and Kate Owens, as they describe how they not only unified their siloed data but aligned their team on what it all means. They thought their challenge was improving conversion rate, but found that it was really defining a single source of truth and understanding how to track users in light of their increasingly complex product.
The enterprise app revolution is here and presents a huge opportunity for ISVs, developers and entrepreneurs. With a great idea and the right go-to-market strategy, you can build a revenue generating business in record time.
Hear from industry experts about the trends they are seeing in the market and key steps for building the next big app for the enterprise. Join us for an action packed day of content and walk away with the tools you need to transform your idea into big business in the cloud.
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.
JourneyBuilder is the next generation marketing automation tool that allows developers to leverage the power of building and invoking interactions programmatically. This session will introduce the audience to the anatomy of an interaction, and demo how to use interaction APIs to create and invoke interactions with their customers.
Ruby is just over 20 years old. It's no longer young or hip, and that’s a good thing! In the last decade, Ruby has matured as a web technology. It's being used in many successful companies out there such as Hulu, GitHub, and Bloomberg. The ecosystem is comprised of many stable libraries and tools to handle most common web tasks, allowing you to focus on adding features to improve your product and better serve your customers. We'll talk about how you can build scalable and reliable software, but still maintain fast development turnaround by leveraging the maturity and creativity of the Ruby community.
ExactTarget Fuel offers a comprehensive set of APIs that enable you to automate your marketing campaigns and seamlessly integrate your marketing, analytics, and other business software. In this session, we'll provide an overview of Fuel's APIs with an emphasis on the latest and greatest additions to the REST API. We'll also highlight several examples of how to use these APIs to address core platform use cases such as automation and integration.
Customers expect more than just simple messaging from your brand—they want a complete personalized experience. In this session, learn how to take your application to the next level and go beyond sending email to provide an interactive journey that will engage and impress.
Node.js has proven itself as an amazing technology that has quickly changed how we build products. Node.js encourages a lightweight, composable design which gives developers more focus on features rather than chores. In this session, we'll learn how Node.js is able to provide a team with this power and how to integrate it with the product team.
Learn the basics of Heroku, the platform as a service optimized for high fidelity customer facing apps and brand experiences. You'll learn what Heroku is, and why developers love it as we walk you through getting started. We'll cover Dashboard, Dynos, Postgres, and Add-Ons, as well as Git and the command line interface.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
Generate better leads
Nurture and qualify leads for sales
Increase close rates
Provide marketing insight for your go-to-market team
Force.com can automatically generate user interfaces, but in some cases you might want to build a more custom UI. Join us to learn about Visualforce, the component-based UI framework that lets you build attractive, dynamic, reusable user interfaces. We'll cover code walk-throughs, common use cases, leveraging Apex on the server side, debugging techniques, and how to utilize the component framework to make your code portable and maintainable.
Salesforce1 is a powerful tool for web developers to build beautiful, responsive web apps. Developers can draw on their skills with JSP, ASP.NET, and PHP and go even faster with Visualforce. Join us for a fun tour where you'll learn how to use HTML, CSS, Javascript, and Visualforce to make awesome apps quickly. We'll show you how to use Twitter Bootstrap for CSS, access and bind Salesforce data with Javascript, and optimize your App using server side controllers and Visualforce markup.
Steve Jobs once said, "The people who are crazy enough to think they can change the world are the ones who do." Join us for a panel of those who dared to dream big—big enough to disrupt an industry. You'll hear from thought leaders at Uber and Getty Images who have changed an industry by taking their customers on truly delightful journeys.
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...Salesforce Marketing Cloud
The “Year of Mobile” has come and is here to stay. It’s no longer a question of “if” brands should have a mobile presence, it’s “how” and “when.” In this session, you’ll hear strategies and tactics from brands who have implemented successful mobile marketing campaigns that achieve results.
In high-touch, complex industries customers still rely on trusted advisors to make purchasing decisions. These sales associates ask questions and observe customer behavior to personalize the experience and usher the customer to a sale. Learn how one retailer is leveraging the power of Predictive Intelligence online to help visitors find the perfect piece and become a customer for life.
Customers’ current behavior is the best predictor for their future behavior. Observing customer behavior and reporting on it is crucial for marketer’s decision making. Gone are the days, however, when marketers had to siphon through siloed data that was days or weeks old. Learn how a leading brand is using Behavioral Insights from the ExactTarget Marketing Cloud to observe customer behavior, visualize it in intuitive dashboards, and make it actionable across messaging platforms in order to drive real-time, relevant marketing.
#CNX14 - Make Audiences the Center of Your Advertising for Greater PerformanceSalesforce Marketing Cloud
Reaching your target audience across multiple devices, locations, and times is key for maximum impact. With the rapid advancement toward mobile and identity-focused advertising, and platforms like Facebook, Twitter, and LinkedIn leading the way, you'll learn how innovative brands are adapting to this new paradigm.
Learn how you can launch and scale your social marketing operations. What pitfalls to avoid, how you can optimize for upside, and what are the key KPIs to guide your journey.
Social customer service is the newest member of marketing. In this session, learn how to drive organizational change while delivering a great customer experience and humanizing your brand. Plus, you'll learn how prominent companies have engaged millions of consumers and transformed the customer experience.
Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how to find the stories inside your organization.
Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amount of time. In this session, you'll hear from industry experts about what you can do to recover from common marketing snafus.
Mentoring is the key to learning, advancing, and gaining insight through the benefit of the knowledge and wisdom of others. Enlisting a personal Board of Directors to offer understanding, power, perspective, and insight to the business world can bridge the gap between your personal knowledge and experience and that which is needed to take your career to a whole new level. Join Dr. Elcira Villareal of Mentoring Women's Network as she dissects the roles of a Board of Directors, and digs into why cultivating these relationships can help you achieve your goals.
#CNX14 - Propelling Your Career with Mentors & Sponsors
#CNX14 - Data for Designers
1. #CNX14
Data for Designers
Kristina Huffman, Creative, ETMC @krudz
Schuyler Wareham, Data Analytics, ETMC
2. Safe Harbor Statement
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The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
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Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
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upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking
statements.
3.
4. “…research is finally
getting into the creative…”
Sarah Hofstetter, CEO of digital marketing agency 360i
5. “…cater to behavior
instead of a stereotype…”
Sarah Hofstetter, CEO of digital marketing agency 360i
7. Technical
SQL, Python, “Big Data,” etc.
Domain
Expertise
Digital Marketing Strategy,
Creative (Email) Design,
Whale Breeding
Statistical
Analyzing /understanding data;
“Maths” and stuff
Data Science!
8. Analytics Sophistication Spectrum
Geniuses
Einstein
Scooby Doo
Statistical Modeling
Regression
Decision Trees
Cluster Segmentation
…
Multi-variant comparison
Open-click-conversion by device
Click-to-open rate by platform
Mid-Sophistication
Clicks by platform
Conversions
Length of open
Opens by platform
Foundational
Deliverability Rate
Links Clicked
Open Rate
Emails Sent
9. Everyone has a
mobile phone.
They’re using it
to check email.
We know how
to design for it.
10.
11. Mobile Performance?! (v1)
80
70
60
50
40
30
20
10
0
72.6
52
Gap b/t Mobile Open and Click rates
27.4
48
B: RESPONSIVE
71.4 71.4
28.6 28.6
OPENS
OPENS
OPENS
OPENS
CLICKS
CLICKS
CLICKS
CLICKS
A: NON-RESPONSIVE
MOBILE DESKTOP MOBILE DESKTOP
25. 2. Quantitative: market share data
1. Apple iPhone
2. Gmail
3. Outlook
4. Apple iPad
5. Apple Mail
6. Google Android
7. Outlook.com
8. Yahoo! Mail
9. Windows Live Mail
10.Thunderbird
Design: Full responsive support = mobile view.
Retina = double image sizes
Code: Apple blue links over dates, phone numbers
Design: Design a Grid View graphic
Code: it’s picky: validate. Use preheader text
Design: Consider preview panes
Code: Fallbacks! void margin, background images, use alt text,
Design: Design for a touch interface
Design: Design responsive w/ mobile-aware fallback, high res images, use live
text, consider viewport
Code: Code with alt text, bgcolors, buttons on left side
Code: Yahoo paragraph fix
31. 4c. Qualitative: Tracked
3. Tracked
Do a formal
usability study by
using a controlled
setting to track
accuracy and timing
of task completion,
sentiment.
38. Introduce Tension or Conflict
80
70
60
50
40
30
20
10
0
72.6
52
27.4
48
Percent of total clicks/opens
OPENS
OPENS
CLICKS
CLICKS
A: NON-RESPONSIVE
MOBILE DESKTOP
39. Introduce Tension or Conflict
80
70
60
50
40
30
20
10
0
72.6
52
27.4
48
Percent of total clicks/opens
OPENS
OPENS
CLICKS
CLICKS
A: NON-RESPONSIVE
MOBILE DESKTOP
40. Story Climax
80
70
60
50
40
30
20
10
0
72.6
52
27.4
48
Percent of total clicks/opens
B: RESPONSIVE
71.4 71.4
28.6 28.6
OPENS
OPENS
OPENS
OPENS
CLICKS
CLICKS
CLICKS
CLICKS
A: NON-RESPONSIVE
MOBILE DESKTOP MOBILE DESKTOP
41. Resolution: What does this mean?
80
70
60
50
40
30
20
10
0
72.6
52
27.4
48
Percent of total clicks/opens
B: RESPONSIVE
71.4 71.4
28.6 28.6
OPENS
OPENS
OPENS
OPENS
CLICKS
CLICKS
CLICKS
CLICKS
A: NON-RESPONSIVE
MOBILE DESKTOP MOBILE DESKTOP
42. Tell a story
2 Inform design decisions
Get buy-in on decisions
Prioritize effort
1
3
4
43. 2. Inform decisions: Data-to-gut continuum
DATA GUT
Optimization:
What works best in the current model?
Design innovation:
What is the best possible model?
Google Netflix Don Draper
44. Tell a story
2 Inform design decisions
Get buy-in on decisions
Prioritize effort
1
3
4
45. 3a. Use data to get buy-in
Walk through your
Creative with a
Data-driven approach
50. Change occurs over time
Mobile must stand alone
Email adapts to devices, people
1
2
3
4 New subscribers are unbiased
5 Mind the Funnel
51. 1. Change occurs over time
Barrier to click: the percentage point gap between mobile open and mobile click rates
Desktop-centric Responsive Responsive Phase 1
Header/Footer
Responsive Phase 2 Responsive Phase 3
10.7% 11.1%
8.1%
7.0%
4.3%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
Sept '13 Nov '13 Jan '14 April '14 Aug '14
Trend line shows reduction in barrier to click over time
Goal = 0
52. 2. Mobile experience has to stand alone
Many users
experience your
email and site
on mobile only.
30 daily retail emails 1+million dataset
53. 3. A rising tide doesn’t lift all campaigns
Newsletter Rate & Review Weekly Promo
Abandoned shopping cart Welcome trigger
54. 4. Test with new subscribers
They can learn
new tricks
55. 5. Mind the funnel
Delivered: 99.2%
Opened: 15%
Clicked: 3.6%
Converted: .5%
Focus on what you can
affect at each stage.
56. 3. Mind the funnel
Delivered: 99.2%
Opened: 15%
Clicked: 3.6%
Converted: .5%
57. 3. Mind the funnel
Delivered: 99.2%
Opened: 15%
Clicked: 3.6%
Converted: .5%
58. 3. Mind the funnel
Delivered: 99.2%
Opened: 15%
Clicked: 3.6%
Converted: .5%
59. 3. Mind the funnel
Delivered: 99.2%
Opened: 15%
Clicked: 3.6%
Converted: .5%
60. 3. Mind the funnel
Delivered: 99.2%
Opened: 15%
Clicked: 3.6%
Converted: .5%
61. 3. Mind the funnel
Delivered: 99.2%
Opened: 15%
Clicked: 3.6%
Converted: .5%
62. 3. Mind the funnel
Delivered: 99.2%
Opened: 15%
Clicked: 3.6%
Converted: .5%
63. 3. Mind the funnel
Delivered: 99.2%
Opened: 15%
Clicked: 3.6%
Converted: .5%
64. 3. Mind the funnel
Delivered: 99.2%
Opened: 15%
Clicked: 3.6%
Converted: .5%
65. 3. Mind the funnel
Delivered: 99.2%
Opened: 15%
Clicked: 3.6%
Converted: .5%
66. 3. Mind the funnel
Delivered: 99.2%
Opened: 15%
Clicked: 3.6%
Converted: .5%
67. 3. Mind the funnel
Delivered: 99.2%
Opened: 15%
Clicked: 3.6%
Converted: .5%
Focus on what you can
affect at each stage.
68. Change occurs over time
Mobile must stand alone
Email adapts to devices, people
1
2
3
4 New subscribers are unbiased
5 Mind the Funnel
69. Data + Design =
Own it. Seek it. Use it. Learn from it.
70. Track: Email Marketing
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72. CUSTOMER JOURNEY
SHOWCASE
MARKETING
THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY
& ROADMAP
PERSONAL
TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB
MARKETING
DEVELOPERS HANDS-ON
TRAINING
INDUSTRY
TRENDSETTERS
CREATIVITY &
INNOVATION
SALESFORCE FOR
MARKETERS
ROUNDTABLES