Charla SEO en CEEIM Murcia

¿Cómo empezar una
estrategia !
SEO en Google?!
www.gdgmurcia.es
@gdgmurcia
@JoseRamonSaura

¿Qué es SEO
(Search Engine
Optimization)?!
www.gdgmurcia.es
@gdgmurcia
@JoseRamonSaura

Matt Cutts!
mattcutts.com!
!
mattcutts.com/blog/!
!
plus.google.com/+MattCutts!
!
twitter.com/mattcutts!
!
youtube.com/user/
GoogleWebmasterHelp!
!
Director del departamento contra el
spam en web de Google en SERPs
(Search Engine Results Pages)!
www.gdgmurcia.es
@gdgmurcia
@JoseRamonSaura

1.Dominio
y
Keywords.

Google
Trends,
SERPs,
Web
Master
Tools
(Dominio
Preferido),
Google
Adwords,

Enviar
contenido
a
Google

2.Op3mización
KW.

Meta
Tags
y
Encabezados,
Img
atributo
Alt/Título,
Sitemap.xml,

Robots.txt(Disallow/Allow),
Rel=“canonical”

3.Estrategia
Linkbuilding.

Anchor
text
del
enlace,
Backlinks,
Disavow
Tool,
PageRank,
KeywordStuﬃng

4.Google+.

Índice!
www.gdgmurcia.es
@gdgmurcia
@JoseRamonSaura

<html>

<head>

<3tle>Page
Title
66-‐69
characters</3tle>

<meta
name="language"
content="en-‐us"
/>

<meta
hWp-‐equiv="Content-‐Type"
content="text/html;
charset=UTF-‐8"
/>

<meta
name="descrip3on"
content="156
characters"
/>

<meta
name="keywords"
content=“separated
by
commas"
/>

<meta
name="classifica_on"
content=“product
classifica_ons,
company
type"
/>

<meta
name="distribu_on"
content=”Global"
/>
(WebMasterTools,
Country)

<meta
name="ra_ng"
content="General"
/>
(Adultos/Niños)

<meta
name="google-‐site-‐verifica_on"
content="iHDTV_cU7lMOOmooEH88r-‐

US72aUPfWYLwqgssuR8VE"
/>

<meta
name="robots"
content="index,
follow"
/>

<meta
name="revisit-‐aier"
content="21
days"
/>

<meta
name="google"
content="notranslate"
/>

<meta
name="creator"
content="Name,Designer,Email
Address,
or
Company"
/>

<meta
name="publisher"
content="Designer,
Company
or
Website
Name"
/>

</head>

<body>

</body>

</html>

Meta Tags!
www.gdgmurcia.es
@gdgmurcia
@JoseRamonSaura

<html>

<head>

<3tle>Page
Title
66-‐69
characters</3tle>

<meta
name="descrip3on"
content="156
characters"
/>

<meta
name="keywords"
content=“separated
by
commas"
/>

<meta
name="robots"
content="index,
follow"
/>

</head>

<body>

<h1>Headline</h1>

<h2>Headline</h2>

….

<h6>Headline</h6>

</body>

</html>

E3queta
Rel=“canonical”

<link
rel=”canonical”
href=”pagename/directory/url…etc
”
/>

Img

<img
src=”t-‐shirt-‐23.jpg”
alt=”yellow
t-‐shirt”
_tle=”athle_c
women
wearing
a
yellow
tee
shirt”/>

Anchor
Text

<a
href="hWp://www.pagename.com">Palabra
Clave
...</a>

Meta Tags!
www.gdgmurcia.es
www.gdgmurcia.es
@gdgmurcia
@JoseRamonSaura

www.gdgmurcia.es

Google Trends!
www.google.es/trends/!
!
Enviar contenido a Google!
www.google.com/webmasters/tools/submit-url!
!
Google Adwords (Ideas de Palabras Clave)!
www.google.es/AdWords‎!
!
Disavow Links Tool!
www.google.com/webmasters/tools/disavow-links-main!
!
chrome.google.com!
Open SEO Stats!
!
@gdgmurcia
@JoseRamonSaura

Enlaces!

www.gdgmurcia.es
@gdgmurcia
@JoseRamonSaura

Gracias.!

Charla SEO en CEEIM Murcia

Recommended

Recommended

More Related Content

What's hot

What's hot (6)

Viewers also liked

Viewers also liked (19)

Similar to Charla SEO en CEEIM Murcia

Similar to Charla SEO en CEEIM Murcia (20)

Recently uploaded

Recently uploaded (20)

Charla SEO en CEEIM Murcia