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Sleek Marketing University - Social Media Bootcamp
- 1. Social Media Jumpstart Bootcamp October 19, 2014 Boston, Ma
- 2. Linda Pearl The Patchwork Pearl www.thepatchworkpearl.com www.onequiltingcircle.com
- 3. Let’s Connect! https://www.facebook.com/ThePatchworkPearl https://www.linkedin.com/pub/linda-pearl/7/769/177 https://plus.google.com/u/0/117946307379033041841/p osts https://twitter.com/ThePtchwrkPearl http://www.pinterest.com/quilterlinda9/
- 4. Http or Https? HTTP, or hypertext transfer protocol, is the way a Web server communicates with browsers like Internet Explorer® and Mozilla Firefox®ttp. HTTP lets visitors view a site and send information back to the Web server. HTTPS, hypertext transfer protocol secure, is HTTP through a secured connection. Communications through an HTTPS server are encrypted by a secure certificate known as an SSL. The encryption prevents third-parties from eavesdropping on communications to and from the server. Source: GoDaddy
- 5. Guideposts • Opening Remarks - Answering the question why 2 websites? • The Frame • The Importance of Email Marketing • The Platforms and Their Functions/Personalities » Facebook » LinkedIn » Google + » Twitter » Pinterest » What don’t you see – why? • Coffee Time! To be Continued…
- 6. Guideposts • The Power of the Hashtag • Everything can - and should be – measured If your don’t, the ROI = $0 • Google Analytics, Keyword Searches and SEO • Lunch • Q&A – where do I get started?
- 7. Where are your Customers? • To connect with them, you need to understand what language they speak, and where they spend their time. Are they drawn and responsive to photographs, conversations, video? Do they share?
- 11. The Patchwork Pearl’s Facebook
- 12. Linda’s LinkedIn Profile – b4 SMU
- 13. Google +
- 15. Pinterest – Needs to be Split
- 16. Keyword Searches • You want to research whether the words you use will generate traffic. These words can be either on a website or a blog. Currently, FB profiles do not effect keyword rank. • The best keyword search tool is the Google Keyword Tool, which accesses the Google search engines. You will need a Google adwords account to access the Tool.
- 17. SEO • Search Engine Optimization refers to the techniques you can use to get your website found on internet search engines. • Off page optimization and on page optimization are two primary techniques. • Off page optimization is link building, when you can get vendors, associations or affiliates to link to you. That gives you credibility in the eyes of the engines. • On page optimization uses the keywords found in the keyword search.
- 18. Google Analytics • Google Analytics is a way to track visitors to your site. • Google.com/Analytics • GA will also tell you where your traffic comes from – so you will know how and where to target your efforts in the future. • It will also tell you what on your website that has the most traffic – book download, about me, whatever.
- 19. The References General Discussion of Social Media Social Media Examiner http://www.socialmediaexaminer.com/ Amy Lynn Andrews- http://amylynnandrews.com/ Maria Peagler - http://socialmediaonlineclasses.com/ Epiphanies, Inc - http://www.epiphaniesinc.com/ The Sits Girls - http://www.thesitsgirls.com/
- 20. The References Mari Smith, http://www.marismith.com Lewis Howes http://lewishowes.com/ Yifat Cohen https://plus.google.com/+YifatCohen/posts
- 21. The References Anson Alexander http://ansonalex.com/ Amy Porterfield http://www.amyporterfield.com/
- 22. The References To add watermarks to your photographic images, there are a number of tools that are available. I love this one because it’s free - and fun. http://www.picmonkey.com/ It’s becoming more and more important to claim your intellectual property – i.e. your photos – as they are posted.