This is the presentation I gave for Dcongres11, BDMA, October 27th 2011

1. Hi,

2. I’m
Pedro
De
Bruyckere!

3. Be
my
number
1000:
@thebandb

4. My
job?

5. For
some
people:

6. To
save
him…

7. …from
him!

8. Evil
marketeer

9. Now
more
than
ever!

10. So
why
am
I
here?

11. Respect!

12. Kids
&
youngsters
do
love
markePng.

13. Actually,
they
don’t
mind…

14. MarkePng
pays
for
fun
!

15. Before
talking
privacy,

16. Let’s
bust
some
myths!

17. Has youth today changed?

18. Has youth today changed?

19. Or has the world changed?

21. Kidults
rule
the
world!

22. • Remarkable
growth
in
game-­‐owners
with
managers.
• They
grew
up
in
the
sevenPes
with
the
first
consoles,
now
they
play
on
their
iPhone
&
Blackberry
(Medialedge
&
CIM)

23. Who
uses
social
media
most
oZen
for
work?

26. Digital
naPves
are
a
myth!

29. They
do
use
other
means
of
communicaPon!

30. En vergeet mail!
• Terwijl
veel
bedrijven,
scholen,
volwassenen
nu
leven
via
mail…
30

32. Yes, they
are mobile!

33. Because
of
the
digital
naPves
myth,

34. We
think:
kids
are
media
smart.

35. Not
really!

36. Technology
versus
content

37. So
for
privacy...

38. The
story
of
Amber.

41. Youngsters?

42. They
do
care
about
privacy!

43. They
like
to,
no
they
need
to
share!

45. UnPl...

47. I
wonder
who
is
number
1000
following
@thebandb

48. In
adressing
kids
&
youngsters,
be
carefull...

49. Know
their
heroes!

51. BTW,
there
is
a
new
issue:

52. HurPng
parents’
privacy
through
their
kids?

53. The
BIG
nono!

55. Warning,
the
next
slide
isn’t
really
that
original!

56. One
more
thing!

57. From
an
experience
economy…

60. AuthenPcity
as
selecPon
tool.

61. I
think
we’re
heading…

62. Towards
an
economy
of
meaning!

63. This
is
the
only
place
I
dare
to
ask…
www.xyofeinstein.be

64. Please
buy
my
book!
www.xyofeinstein.be