DB Topic of Discussion: Information-related Capabilities
Analyze 2 of the 14 information-related capabilities and explain how the joint force can use these capabilities to affect the three dimensions of the information environment. Give examples of real-world or life events for the capabilities and how can you use these concepts as a CSM/SGM.
Consumer Brand Metrics Q3 2015
Eater Archetypes:
Brand usage and preferences by consumer segment
The restaurant industry has long relied on demographic factors to
identify and prioritize consumer groups. For example, many
brands currently obsess over attracting Millennials—some
without pausing to consider the variations among consumers
within this demographic cohort. In addition to life stages,
consumer attitudes about health, value, convenience and the
overall role of foodservice in their lives drive significant
differences in preferences and behavior.
With these distinctions in mind, we have updated the Consumer
Brand Metrics (CBM) survey with questions that allow us to
segment consumers into one of seven Eater Archetypes. Each
segment has a distinct psychographic profile, which is outlined in
our recent Consumer Foodservice Landscape. Accordingly, their
patronage of the segments and brands tracked in CBM varies.
This paper explores some differences we can discern after the
initial quarterly results, including the archetypes’ segment usage,
brand patronage and occasion dynamics. Examining CBM data by
Eater Archetype reveals nuances that complement a demographic
profile of a chain’s guests.
By Colleen Rothman, Manager, Consumer Insights
To learn more about the Consumer Brand Metrics program or to sign up for future
Spotlight by Consumer Brand Metrics white papers, please contact Bart Henyan,
Senior Marketing Manager, at [email protected]
Consumer Brand Metrics Q3 2015
Segmenting consumers by psychographic factors, rather than
just demographic characteristics, can lead to a better
understanding of the consumers that matter to your brand and
how to appeal to them.
Key Takeaways
Busy Balancers and Functional Eaters drive usage across
restaurants and convenience stores. Full-service restaurant
(FSR) operators may also consider targeting Foodservice
Hobbyists and Affluent Socializers, as these archetypes
comprise more than a quarter of FSR patrons, on average.
How does foodservice segment usage vary by archetype?
Driven by unique needs and motivations, Eater Archetypes
gravitate to a wide variety of brands. For example,
McDonald’s, Burger King and Whataburger each
disproportionately attract unique archetypes (Habitual
Matures, Bargain Hunters and Functional Eaters,
respectively).
Which chains do each archetype visit most frequently?
Archetypes that patronize the same restaurant may not use
the brand the same way. For example, usage varies by
daypart, with afternoon snacks skewing to Busy Balancers
and late-night meals d.
Consumer Brand Metrics Q3 2015
Eater Archetypes:
Brand usage and preferences by consumer segment
The restaurant industry has long relied on demographic factors to
identify and prioritize consumer groups. For example, many
brands currently obsess over attracting Millennials—some
without pausing to consider the variations among consumers
within this demographic cohort. In addition to life stages,
consumer attitudes about health, value, convenience and the
overall role of foodservice in their lives drive significant
differences in preferences and behavior.
With these distinctions in mind, we have updated the Consumer
Brand Metrics (CBM) survey with questions that allow us to
segment consumers into one of seven Eater Archetypes. Each
segment has a distinct psychographic profile, which is outlined in
our recent Consumer Foodservice Landscape. Accordingly, their
patronage of the segments and brands tracked in CBM varies.
This paper explores some differences we can discern after the
initial quarterly results, including the archetypes’ segment usage,
brand patronage and occasion dynamics. Examining CBM data by
Eater Archetype reveals nuances that complement a demographic
profile of a chain’s guests.
By Colleen Rothman, Manager, Consumer Insights
To learn more about the Consumer Brand Metrics program or to sign up for future
Spotlight by Consumer Brand Metrics white papers, please contact Bart Henyan,
Senior Marketing Manager, at [email protected]
Consumer Brand Metrics Q3 2015
Segmenting consumers by psychographic factors, rather than
just demographic characteristics, can lead to a better
understanding of the consumers that matter to your brand and
how to appeal to them.
Key Takeaways
Busy Balancers and Functional Eaters drive usage across
restaurants and convenience stores. Full-service restaurant
(FSR) operators may also consider targeting Foodservice
Hobbyists and Affluent Socializers, as these archetypes
comprise more than a quarter of FSR patrons, on average.
How does foodser vice segment usage vary by archetype?
Driven by unique needs and motivations, Eater Archetypes
gravitate to a wide variety of brands. For example,
McDonald’s, Burger King and Whataburger each
disproportionately attract unique archetypes (Habitual
Matures, Bargain Hunters and Functional Eaters,
respectively).
Which chains do each archetype visit most frequently?
Archetypes that patronize the same restaurant may not use
the brand the same way. For example, usage varies by
daypart, with afternoon snacks skewing to Busy Balancers
and late-night meals driven by Functional Eaters. Archetypes
also diverge in their party composition, as visits with children
skew to Busy Balancers.
Which archetypes drive specific occasions?
Consumer Brand Metrics Q3 2015
Foodservice Patronage
Eater Archetype Distribution (once a month+ users)
Archetype LSR Avg. FSR Avg. C-Store Avg. RMS Avg.
Busy B.
Soupman, Inc.
Business Plan
Marketing Plan
Team 2: Brandi Seich, Mark Seich, Jonathan Downes, Jessica Gonzalez, Yiren Jiang, Jiachen Li
2-27-2017
Market Analysis Summary
Soupman, Inc. focuses on reaching three primary segments under the name “Original Soupman”:
1.1. The Convenience, Quality Shopper. Someone interested in purchasing a consistently tasteful quality, fresh product for themselves and/or their family, which can be prepared with ease and convenience.
1.2. The Business Folk. Local business workers within the tri-state area of NY, NJ and CT in search of a local dining experience for lunch or a quick dinner.
1.3. The Educational Consumer. Buyers within the educational market of high schools and colleges looking to provide vegetarian, quality products to students and faculty.
Market Segmentation
Soupman, Inc. under the name Original Soupman will continue to focus on three key market segments: convenience, quality shoppers; business folk; and educational consumers. There are multiple delivery systems to service these three markets including: grocery locations, food services – brick-and-mortar and mobile; and educational.
The convenience, quality shopper would be those individuals shopping at a grocery or soon to come convenience store location looking for a quality, convenient product they feel confident in for their own consumption or their families. Their needs are met through the Original Soupman soups which are available in 17 ounce Tetra Pak cartons delivered through the grocery segment in 6,500 grocery stores. The soups have prime positioning beside market leaders such as Campbell’s and Progresso. Some of the prestigious retailers within the grocery segment include Kroger, Costco, Safeway, Albertson’s, Publix, Wegman’s, HEB, Shoprite, Acme, Shaw’s and Winn Dixie among other regional chains as well.
The business folk are those within the NY, NJ, and CT area who are looking for a quick, convenient, but consistently tasteful dining experience for lunch, dinner or anything in between. In addition to soups, sandwiches and salads are also available. These consumers are served in one of our eight franchised and licensed brick-and-mortar locations. They can also be served by our mobile location, which provides a daily calendar for consumer convenience. This mobile market is served through using heat ‘n service pouches to ensure consistent flavoring no matter the location of choice.
The educational consumer is served in a number of schools and colleges in the NY area. This segment is serviced through the use of bulk flash-frozen soups and other products (e.g., Mexicali Beans, Stewed Pinto Beans and Curried Chick Peas with Tomatillos).
Soupman has identified substantial distribution opportunities in national restaurant chains, college campuses, stadiums as well as other food service venues. Early testing has begun within a national restaurant chain and has been quite successful.
Significant opportunities reside within the grocery se.
A local business owner in Oxford Mississippi, Good Nutrition manager, Ms. Cynthia Bolden, asked for ideas to make her business prosper further in the Lafayette county community. Good Nutrition is an all natural supplement store and distributor of Nature's Sunshine products.
Functional Foods: Key Trends by Product Categories and BenefitsMarketResearch.com
An overview of the Functional Foods: Key Trends by Product Categories and Benefits report. Within the vibrant U.S. functional food and beverage market, weight management and satiety, sports nutrition, and energy are areas showing exceptional activity, in part due to the growth of products and categories targeting breakfast and snacking occasions. As a result, important shifts in brand positioning, benefits and product claims are taking place.
How Supermarket Dietitians Build Bridges to Impact Community HealthBashas' Dietitian
Speaking at the Academy of Nutrition and Dietetics FNCE in Houston in 2013, Barbara Ruhs, MS, RD, presented the topic of supermarket dietitians and their role in public health. Follow Barb on Twitter @EatSmartAZ to stay on top of the latest in retail health.
Consumer Brand Metrics Q3 2015
Eater Archetypes:
Brand usage and preferences by consumer segment
The restaurant industry has long relied on demographic factors to
identify and prioritize consumer groups. For example, many
brands currently obsess over attracting Millennials—some
without pausing to consider the variations among consumers
within this demographic cohort. In addition to life stages,
consumer attitudes about health, value, convenience and the
overall role of foodservice in their lives drive significant
differences in preferences and behavior.
With these distinctions in mind, we have updated the Consumer
Brand Metrics (CBM) survey with questions that allow us to
segment consumers into one of seven Eater Archetypes. Each
segment has a distinct psychographic profile, which is outlined in
our recent Consumer Foodservice Landscape. Accordingly, their
patronage of the segments and brands tracked in CBM varies.
This paper explores some differences we can discern after the
initial quarterly results, including the archetypes’ segment usage,
brand patronage and occasion dynamics. Examining CBM data by
Eater Archetype reveals nuances that complement a demographic
profile of a chain’s guests.
By Colleen Rothman, Manager, Consumer Insights
To learn more about the Consumer Brand Metrics program or to sign up for future
Spotlight by Consumer Brand Metrics white papers, please contact Bart Henyan,
Senior Marketing Manager, at [email protected]
Consumer Brand Metrics Q3 2015
Segmenting consumers by psychographic factors, rather than
just demographic characteristics, can lead to a better
understanding of the consumers that matter to your brand and
how to appeal to them.
Key Takeaways
Busy Balancers and Functional Eaters drive usage across
restaurants and convenience stores. Full-service restaurant
(FSR) operators may also consider targeting Foodservice
Hobbyists and Affluent Socializers, as these archetypes
comprise more than a quarter of FSR patrons, on average.
How does foodser vice segment usage vary by archetype?
Driven by unique needs and motivations, Eater Archetypes
gravitate to a wide variety of brands. For example,
McDonald’s, Burger King and Whataburger each
disproportionately attract unique archetypes (Habitual
Matures, Bargain Hunters and Functional Eaters,
respectively).
Which chains do each archetype visit most frequently?
Archetypes that patronize the same restaurant may not use
the brand the same way. For example, usage varies by
daypart, with afternoon snacks skewing to Busy Balancers
and late-night meals driven by Functional Eaters. Archetypes
also diverge in their party composition, as visits with children
skew to Busy Balancers.
Which archetypes drive specific occasions?
Consumer Brand Metrics Q3 2015
Foodservice Patronage
Eater Archetype Distribution (once a month+ users)
Archetype LSR Avg. FSR Avg. C-Store Avg. RMS Avg.
Busy B.
Soupman, Inc.
Business Plan
Marketing Plan
Team 2: Brandi Seich, Mark Seich, Jonathan Downes, Jessica Gonzalez, Yiren Jiang, Jiachen Li
2-27-2017
Market Analysis Summary
Soupman, Inc. focuses on reaching three primary segments under the name “Original Soupman”:
1.1. The Convenience, Quality Shopper. Someone interested in purchasing a consistently tasteful quality, fresh product for themselves and/or their family, which can be prepared with ease and convenience.
1.2. The Business Folk. Local business workers within the tri-state area of NY, NJ and CT in search of a local dining experience for lunch or a quick dinner.
1.3. The Educational Consumer. Buyers within the educational market of high schools and colleges looking to provide vegetarian, quality products to students and faculty.
Market Segmentation
Soupman, Inc. under the name Original Soupman will continue to focus on three key market segments: convenience, quality shoppers; business folk; and educational consumers. There are multiple delivery systems to service these three markets including: grocery locations, food services – brick-and-mortar and mobile; and educational.
The convenience, quality shopper would be those individuals shopping at a grocery or soon to come convenience store location looking for a quality, convenient product they feel confident in for their own consumption or their families. Their needs are met through the Original Soupman soups which are available in 17 ounce Tetra Pak cartons delivered through the grocery segment in 6,500 grocery stores. The soups have prime positioning beside market leaders such as Campbell’s and Progresso. Some of the prestigious retailers within the grocery segment include Kroger, Costco, Safeway, Albertson’s, Publix, Wegman’s, HEB, Shoprite, Acme, Shaw’s and Winn Dixie among other regional chains as well.
The business folk are those within the NY, NJ, and CT area who are looking for a quick, convenient, but consistently tasteful dining experience for lunch, dinner or anything in between. In addition to soups, sandwiches and salads are also available. These consumers are served in one of our eight franchised and licensed brick-and-mortar locations. They can also be served by our mobile location, which provides a daily calendar for consumer convenience. This mobile market is served through using heat ‘n service pouches to ensure consistent flavoring no matter the location of choice.
The educational consumer is served in a number of schools and colleges in the NY area. This segment is serviced through the use of bulk flash-frozen soups and other products (e.g., Mexicali Beans, Stewed Pinto Beans and Curried Chick Peas with Tomatillos).
Soupman has identified substantial distribution opportunities in national restaurant chains, college campuses, stadiums as well as other food service venues. Early testing has begun within a national restaurant chain and has been quite successful.
Significant opportunities reside within the grocery se.
A local business owner in Oxford Mississippi, Good Nutrition manager, Ms. Cynthia Bolden, asked for ideas to make her business prosper further in the Lafayette county community. Good Nutrition is an all natural supplement store and distributor of Nature's Sunshine products.
Functional Foods: Key Trends by Product Categories and BenefitsMarketResearch.com
An overview of the Functional Foods: Key Trends by Product Categories and Benefits report. Within the vibrant U.S. functional food and beverage market, weight management and satiety, sports nutrition, and energy are areas showing exceptional activity, in part due to the growth of products and categories targeting breakfast and snacking occasions. As a result, important shifts in brand positioning, benefits and product claims are taking place.
How Supermarket Dietitians Build Bridges to Impact Community HealthBashas' Dietitian
Speaking at the Academy of Nutrition and Dietetics FNCE in Houston in 2013, Barbara Ruhs, MS, RD, presented the topic of supermarket dietitians and their role in public health. Follow Barb on Twitter @EatSmartAZ to stay on top of the latest in retail health.
The Future of Food Communications: Winning Share of Mouth in the Conversation...MSL
In this edition of the People’s Insights Series, MSLGROUP explores Six Communication Drivers for Winning Share of Mouth in the Conversation Age. This publication features the voices of experts from inside and outside MSLGROUP who examine current food trends, consumer food behavior and how food technology can enable food companies to be at the forefront of innovation.
If you are looking for a partner to bring a contemporary perspective to communicating around your business and brand, then let’s start a conversation today. Get in touch with us for a customized diagnostic workshop. We hope you enjoy reading this report and invite you to share your feedback and tips with us @PeoplesLab or reach out to us on Twitter @msl_group.
Social Listening for the Food & Beverage IndustryBrandwatch
With the advent of recent technological advancements and social developments, the food & beverage industry is undergoing some serious adjustments.
Social media has facilitated closer and stronger relationships between brands and their consumers. At the same time, the public has grown more conscientious of what they consume. Brands are under scrutiny.
The Food & Beverage report outlines the industry’s social media landscape, how leading brands are optimizing their social strategies and techniques for intelligent consumer listening.
Download the report to discover:
- How to time Twitter activity to get more attention
- What bacon and kale can tell us about the health food trends and US consumers
- How Coke Zero, Snapple and Vitaminwater are covering niche interest groups
- How the frappuccino became a summer beverage
Why the health trend threatens to change big food & beverage brands’ businesses
Running Head: Whole Foods, Inc. 1
WHOLE FOODS 6
Introduction
The purpose of this project is to provide a strategic plan for Whole Foods, Inc. This strategic plan will be composed of identifying strategies and how they are used at the corporate, business, and functional levels of Whole Foods Market. The following areas will be analyzed: vision, mission, organizational background, long term objectives, strengths, weaknesses, opportunities and threats.
Vision and Mission Statement
“The mission statement should define the purpose of the organization, customers, products or services, markets, philosophy, and basic technology” (Characteristics of a Mission Statement, n.d., para.7). Whole Foods Market is a company whose vision and mission statements are expressed through its core values. WFM focuses on providing the highest quality of natural and organic products, satisfying customer needs, promoting excellence in their team members, and exercising stewardship over shareholder investments. The mission also ensures to address their stakeholders by expressing social and environmental responsibility to the local and global communities.
Background Organization
John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods merged with Clarksville Natural Grocery owners Craig Weller and Mark Skiles to form the original Whole Foods Market in 1980 located in Austin Texas. Boasting with a staff of 19 personnel, Whole Foods Market was seen as an immediate success due to the high demand for natural food supermarkets in the U.S. Today, the company is one of the top leaders in organic sells with more than 430 stores, throughout the U.K., Canada and 42 U.S. states (Whole Foods News Facts). The company continues to provide the best natural and organic foods while maintaining strict quality of standards.
Mackey, cofounder and CEO believes Whole Foods Motto – Whole Foods, Whole People, Whole planet sets the standard for reaching far beyond just a food retailer. He attributes the success in fulfilling the vision by marketing high-quality natural and organic foods to communities helping to change the eating habits of individuals in a way that attribute to the longevity of life and health.
In 2015, Whole Foods Market placed No. 18 on Fortune’s World’s Most Admired Companies’ list as well as No. 25 on the list of companies that have the best corporate, social, and responsible reputations among the U.S. public. COO, A.C. Gallo states “Whole Foods Market has consistently stayed true to its mission by putting a clear set of core values into practice that actively help make our planet a healthier, more prosperous, and more sustainable place” (Whole Foods Newsroom, 2015).
Industry Analysis
The natural and organic food indu.
Weight Management: U.S. Consumer Mindsets by Packaged FactsMarketResearch.com
The upward trend in obesity that has vexed public health officials for decades may have leveled out and the healthy eating movement remains on the upswing. Still, nearly 100 million Americans are watching their diet to lose weight or to maintain their current weight. Successful weight management remains a tough and never-ending battle for many Americans trying to stay on a traditional diet plan. The majority of overweight Americans find that the very idea of a strict diet poses an obstacle to their weight loss desires. Most agree that they would like to lose weight but assert that they find it too hard to stick to a strict diet plan or eating strategy.
Moreover, dieters trying to stick to their current diet plan or eating strategy face challenges from all sides, especially from the temptation posed by foods they crave but aren’t supposed to eat regularly. As a result, a majority of those on a diet plan have been on it for less than nine months.
Against this background, Weight Management: U.S. Consumer Mindsets takes an in-depth look at the transformation that is now underway in the culture of weight management in America. Using data compiled by Packaged Facts National Online Consumer Survey, the report digs deeply into the mindsets of consumers immersed in managing their weight.
The ways of market segmentation
what is market segmentation
bases of segmentation
geographic segmentation,demographic segmentation, gender segmentation,behavioral segmentation, segmentation on occasion,segmentation on benefit sought, segmentation on loyalty status, personal traits,
Top food and beverage sector trends that influenced the U.S. marketplace in 2013. Lessons for future planning for food and drink companies, consumers, academics and more. All compiled from The Food Institute this past year and available in our annual publication.
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants
Social Listening in the Restaurant, Food & Beverage IndustryBrandwatch
In the following report we examine the restaurant, food & beverage industry through the lens of social media. The report includes:
- Industry-level and brand-specific social media insights such as the share of voice across sectors and brands
- A map of alcohol trends across the US and UK based on over a million tweets
- A study on how effective 40 industry-leading brands are at responding to social media complaints
Several expert listening strategies that drives today’s social businesses
- The Restaurant, Food & Beverage Social Index, evaluating 50 industry-leading brands across four key aspects
Capitalizing on the shifting consumer food value equationOliver Grave
Capitalizing on the shifting consumer food value equation - To help retailers and manufacturers better understand the drivers of consumer values, Deloitte Consulting, the Food Marketing Institute and the Grocery Manufacturers Association conducted a joint study.
Deadline 6 PM Friday September 27, 201310 Project Management Que.docxedwardmarivel
Deadline 6 PM Friday September 27, 2013
10 Project Management Questions with sub-questions under each question. A word document is provided with all questions and directions.
Problem 1
The following data were obtained from a project to create a new portable electronic.
Activity
Duration
Predecessors
A
5 Days
---
B
6 Days
---
C
8 Days
---
D
4 Days
A, B
E
3 Days
C
F
5 Days
D
G
5 Days
E, F
H
9 Days
D
I
12 Days
G
Step 1: Construct a network diagram for the project.
Step 2: Answer the following questions:
a)
What is the Scheduled Completion of the Project?
b)
What is the Critical Path of the Project?
c)
What is the ES for Activity D?
d)
What is the LS for Activity G?
e)
What is the EF for Activity B?
f)
What is the LF for Activity H?
g)
What is the float for Activity I?
Problem 2
The following data were obtained from a project to build a pressure vessel:
Activity
Duration
Predecessors
A
6 weeks
---
B
6 weeks
---
C
5 weeks
B
D
4 weeks
A, C
E
5 weeks
B
F
7 weeks
D, E, G
G
4 weeks
B
H
8 weeks
F
I
5 weeks
G
J
3 week
I
Step 1: Construct a network diagram for the project.
Step 2: Answer the following questions:
a)
Calculate the scheduled completion time.
b)
Identify the critical path
c)
What is the slack time (float) for activity A?
d)
What is the slack time (float) for activity D?
e) What is the slack time (float) for activity E?
f) What is the slack time (float) for activity G?
Problem 3
The following data were obtained from a project to design a new software package:
Activity
Duration
Predecessors
A
5 Days
---
B
8 Days
---
C
6 Days
A
D
4 Days
C, B
E
5 Days
A
F
4 Days
D, E, G
G
4 Days
B, C
H
3 Day
G
Step 1: Construct a network diagram for the project.
Step 2: Answer the following questions:
a)
Calculate the scheduled completion time.
b)
Identify the critical path(s)
c)
What is the slack time (float) for activity B?
d)
What is the slack time (float) for activity D?
e) What is the slack time (float) for activity E?
f) What is the slack time (float) for activity G?
Problem 4
The following data were obtained from an in-house MIS project:
Activity
Duration
Predecessors
A
5 Days
---
B
8 Days
---
C
5 Days
A
D
4 Days
B
E
5 Days
B
F
3 Day
C, D
G
7 Days
C, D
H
6 Days
E, F, G
I
9 Days
E, F
Step 1: Construct a network diagram for the project.
Step 2: Answer the following questions:
a)
Calculate the scheduled completion time.
b)
Identify the critical path
c)
What is the slack time (float) for activity A?
d)
What is the slack time (float) for activity D?
e)
What is the slack time (float) for activity E?
f)
What is the slack time (float) for activity F?
PROBLEM 5
Use the network diagram below and the additional information provided to answer the corresponding questions.
a) Give the crash cost per day per activity.
b) Which activities should be crash.
More Related Content
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The Future of Food Communications: Winning Share of Mouth in the Conversation...MSL
In this edition of the People’s Insights Series, MSLGROUP explores Six Communication Drivers for Winning Share of Mouth in the Conversation Age. This publication features the voices of experts from inside and outside MSLGROUP who examine current food trends, consumer food behavior and how food technology can enable food companies to be at the forefront of innovation.
If you are looking for a partner to bring a contemporary perspective to communicating around your business and brand, then let’s start a conversation today. Get in touch with us for a customized diagnostic workshop. We hope you enjoy reading this report and invite you to share your feedback and tips with us @PeoplesLab or reach out to us on Twitter @msl_group.
Social Listening for the Food & Beverage IndustryBrandwatch
With the advent of recent technological advancements and social developments, the food & beverage industry is undergoing some serious adjustments.
Social media has facilitated closer and stronger relationships between brands and their consumers. At the same time, the public has grown more conscientious of what they consume. Brands are under scrutiny.
The Food & Beverage report outlines the industry’s social media landscape, how leading brands are optimizing their social strategies and techniques for intelligent consumer listening.
Download the report to discover:
- How to time Twitter activity to get more attention
- What bacon and kale can tell us about the health food trends and US consumers
- How Coke Zero, Snapple and Vitaminwater are covering niche interest groups
- How the frappuccino became a summer beverage
Why the health trend threatens to change big food & beverage brands’ businesses
Running Head: Whole Foods, Inc. 1
WHOLE FOODS 6
Introduction
The purpose of this project is to provide a strategic plan for Whole Foods, Inc. This strategic plan will be composed of identifying strategies and how they are used at the corporate, business, and functional levels of Whole Foods Market. The following areas will be analyzed: vision, mission, organizational background, long term objectives, strengths, weaknesses, opportunities and threats.
Vision and Mission Statement
“The mission statement should define the purpose of the organization, customers, products or services, markets, philosophy, and basic technology” (Characteristics of a Mission Statement, n.d., para.7). Whole Foods Market is a company whose vision and mission statements are expressed through its core values. WFM focuses on providing the highest quality of natural and organic products, satisfying customer needs, promoting excellence in their team members, and exercising stewardship over shareholder investments. The mission also ensures to address their stakeholders by expressing social and environmental responsibility to the local and global communities.
Background Organization
John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods merged with Clarksville Natural Grocery owners Craig Weller and Mark Skiles to form the original Whole Foods Market in 1980 located in Austin Texas. Boasting with a staff of 19 personnel, Whole Foods Market was seen as an immediate success due to the high demand for natural food supermarkets in the U.S. Today, the company is one of the top leaders in organic sells with more than 430 stores, throughout the U.K., Canada and 42 U.S. states (Whole Foods News Facts). The company continues to provide the best natural and organic foods while maintaining strict quality of standards.
Mackey, cofounder and CEO believes Whole Foods Motto – Whole Foods, Whole People, Whole planet sets the standard for reaching far beyond just a food retailer. He attributes the success in fulfilling the vision by marketing high-quality natural and organic foods to communities helping to change the eating habits of individuals in a way that attribute to the longevity of life and health.
In 2015, Whole Foods Market placed No. 18 on Fortune’s World’s Most Admired Companies’ list as well as No. 25 on the list of companies that have the best corporate, social, and responsible reputations among the U.S. public. COO, A.C. Gallo states “Whole Foods Market has consistently stayed true to its mission by putting a clear set of core values into practice that actively help make our planet a healthier, more prosperous, and more sustainable place” (Whole Foods Newsroom, 2015).
Industry Analysis
The natural and organic food indu.
Weight Management: U.S. Consumer Mindsets by Packaged FactsMarketResearch.com
The upward trend in obesity that has vexed public health officials for decades may have leveled out and the healthy eating movement remains on the upswing. Still, nearly 100 million Americans are watching their diet to lose weight or to maintain their current weight. Successful weight management remains a tough and never-ending battle for many Americans trying to stay on a traditional diet plan. The majority of overweight Americans find that the very idea of a strict diet poses an obstacle to their weight loss desires. Most agree that they would like to lose weight but assert that they find it too hard to stick to a strict diet plan or eating strategy.
Moreover, dieters trying to stick to their current diet plan or eating strategy face challenges from all sides, especially from the temptation posed by foods they crave but aren’t supposed to eat regularly. As a result, a majority of those on a diet plan have been on it for less than nine months.
Against this background, Weight Management: U.S. Consumer Mindsets takes an in-depth look at the transformation that is now underway in the culture of weight management in America. Using data compiled by Packaged Facts National Online Consumer Survey, the report digs deeply into the mindsets of consumers immersed in managing their weight.
The ways of market segmentation
what is market segmentation
bases of segmentation
geographic segmentation,demographic segmentation, gender segmentation,behavioral segmentation, segmentation on occasion,segmentation on benefit sought, segmentation on loyalty status, personal traits,
Top food and beverage sector trends that influenced the U.S. marketplace in 2013. Lessons for future planning for food and drink companies, consumers, academics and more. All compiled from The Food Institute this past year and available in our annual publication.
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants
Social Listening in the Restaurant, Food & Beverage IndustryBrandwatch
In the following report we examine the restaurant, food & beverage industry through the lens of social media. The report includes:
- Industry-level and brand-specific social media insights such as the share of voice across sectors and brands
- A map of alcohol trends across the US and UK based on over a million tweets
- A study on how effective 40 industry-leading brands are at responding to social media complaints
Several expert listening strategies that drives today’s social businesses
- The Restaurant, Food & Beverage Social Index, evaluating 50 industry-leading brands across four key aspects
Capitalizing on the shifting consumer food value equationOliver Grave
Capitalizing on the shifting consumer food value equation - To help retailers and manufacturers better understand the drivers of consumer values, Deloitte Consulting, the Food Marketing Institute and the Grocery Manufacturers Association conducted a joint study.
Deadline 6 PM Friday September 27, 201310 Project Management Que.docxedwardmarivel
Deadline 6 PM Friday September 27, 2013
10 Project Management Questions with sub-questions under each question. A word document is provided with all questions and directions.
Problem 1
The following data were obtained from a project to create a new portable electronic.
Activity
Duration
Predecessors
A
5 Days
---
B
6 Days
---
C
8 Days
---
D
4 Days
A, B
E
3 Days
C
F
5 Days
D
G
5 Days
E, F
H
9 Days
D
I
12 Days
G
Step 1: Construct a network diagram for the project.
Step 2: Answer the following questions:
a)
What is the Scheduled Completion of the Project?
b)
What is the Critical Path of the Project?
c)
What is the ES for Activity D?
d)
What is the LS for Activity G?
e)
What is the EF for Activity B?
f)
What is the LF for Activity H?
g)
What is the float for Activity I?
Problem 2
The following data were obtained from a project to build a pressure vessel:
Activity
Duration
Predecessors
A
6 weeks
---
B
6 weeks
---
C
5 weeks
B
D
4 weeks
A, C
E
5 weeks
B
F
7 weeks
D, E, G
G
4 weeks
B
H
8 weeks
F
I
5 weeks
G
J
3 week
I
Step 1: Construct a network diagram for the project.
Step 2: Answer the following questions:
a)
Calculate the scheduled completion time.
b)
Identify the critical path
c)
What is the slack time (float) for activity A?
d)
What is the slack time (float) for activity D?
e) What is the slack time (float) for activity E?
f) What is the slack time (float) for activity G?
Problem 3
The following data were obtained from a project to design a new software package:
Activity
Duration
Predecessors
A
5 Days
---
B
8 Days
---
C
6 Days
A
D
4 Days
C, B
E
5 Days
A
F
4 Days
D, E, G
G
4 Days
B, C
H
3 Day
G
Step 1: Construct a network diagram for the project.
Step 2: Answer the following questions:
a)
Calculate the scheduled completion time.
b)
Identify the critical path(s)
c)
What is the slack time (float) for activity B?
d)
What is the slack time (float) for activity D?
e) What is the slack time (float) for activity E?
f) What is the slack time (float) for activity G?
Problem 4
The following data were obtained from an in-house MIS project:
Activity
Duration
Predecessors
A
5 Days
---
B
8 Days
---
C
5 Days
A
D
4 Days
B
E
5 Days
B
F
3 Day
C, D
G
7 Days
C, D
H
6 Days
E, F, G
I
9 Days
E, F
Step 1: Construct a network diagram for the project.
Step 2: Answer the following questions:
a)
Calculate the scheduled completion time.
b)
Identify the critical path
c)
What is the slack time (float) for activity A?
d)
What is the slack time (float) for activity D?
e)
What is the slack time (float) for activity E?
f)
What is the slack time (float) for activity F?
PROBLEM 5
Use the network diagram below and the additional information provided to answer the corresponding questions.
a) Give the crash cost per day per activity.
b) Which activities should be crash.
DEADLINE 15 HOURS
6 PAGES
UNDERGRADUATE
COURSEWORK
HARVARD FORMATING
DOUBLE SPACING
INSTRUCTIONS
This assignment seeks to assess your ability to:
• Critically evaluate and discuss the major developments during 2017 in corporate taxation from the perspective of multinational companies and their auditors, governments and other stakeholders.
• Apply appropriate knowledge, analytical techniques and concepts to problems and issues arising from both familiar and unfamiliar situations;
• Think critically, examine problems and issues from a number of perspectives, challenge viewpoints, ideas and concepts and make well-reasoned judgements;
• Present, discuss and defend ideas, concepts and views effectively through formal language.
Background:
In the final weeks of 2017 a leading tax expert suggested that “a whirlwind of international tax changes has swept the globe”. He also went on to say that for companies operating in Europe there is no end in sight to the pace of change. The final recommendations on base erosion and profit shifting (BEPS) from the OECD have been endorsed by the EU. In fact a number of European governments have already implemented large parts of these proposals ahead of schedule.
The third quarter of the year saw the European Commission in the spotlight with its landmark decision that the technology giant Apple must repay no less than €13 billion of taxes to the Irish government. This ruling was based on the view that the favourable tax treatment was effectively state aid and hence the Irish government had broken EU law. At the same time countries across the world continue to compete by reducing the rate of corporate taxes. Many commentators suggest that the UK government will cut the corporate tax rate to 10% if the country fails to negotiate a trade deal with the European Union as part of the Brexit process. In a separate development earlier in the year the government of Hungary announced it would become the tax haven of Central Europe with a plan to reduce corporation tax to a mere 9%.
Required:
You are to write a report for the Board of Directors of a listed global company that has manufacturing and R&D activities across Europe, Asia, Australasia and America. The report should assume that the directors have detailed knowledge of the group activities but are not taxation specialists. However they would be aware of issues relating to corporate governance, transparency and reputational risks.
The report should cover the following aspects:
Evaluate the major developments that occurred in corporate taxation in 2017 and the issues that may arise in the current year.
Discuss the implications for the group in regard to the relationship with its auditors.
Consider how other stakeholders and non-governmental organisations (NGOs) may be affected by changes in the level of corporate taxes and their possible reaction.
The resources below are on Blackboard and provide an introduction to the topic.
“Corpor.
De nada.El gusto es mío.Encantada.Me llamo Pepe.Muy bien, grac.docxedwardmarivel
De nada. El gusto es mío. Encantada. Me llamo Pepe.
Muy bien, gracias. Nada. Nos vemos. Soy de Argentina.
1. ¿Cómo te llamas?
2. ¿Qué hay de nuevo?
3. ¿De dónde eres?
4. Adiós.
5. ¿Cómo está usted?
6. Mucho gusto.
7. Te presento a la señora Díaz.
8. Muchas gracias.
Modelo ¡Hola! Buenos días.
Adiós cómo Chau de eres
es está gusto Hasta Le
mío Muy Soy usted vemos
1. ANA Buenos días, señor González. ¿Cómo (1) (2) ?
SR. GONZÁLEZ (3) bien, gracias. Y tú, ¿(4) estás?
ANA Regular. (5) presento a Antonio.
SR. GONZÁLEZ Mucho (6) , Antonio.
ANTONIO El gusto (7) (8) .
SR. GONZÁLEZ ¿De dónde (9) , Antonio?
ANTONIO (10) (11) México.
ANA (12) luego, señor González.
SR. GONZÁLEZ Nos (13) , Ana.
ANTONIO (14) , señor González.
• • Hasta mañana.
• Nos vemos.
• Buenos días.
• Hasta pronto.
• • ¿Qué tal?
• Regular.
• ¿Qué pasa?
• ¿Cómo estás?
• • Puerto Rico
• Washington
• México
• Estados Unidos
• • Muchas gracias.
• Muy bien, gracias.
• No muy bien.
• Regular.
• • ¿De dónde eres?
• ¿Cómo está usted?
• ¿De dónde es usted?
• ¿Cómo se llama usted?
• • Chau.
• Buenos días.
• Hola.
• ¿Qué tal?
Modelo un papel
unos papeles
1. : unas fotografías
2. : un día
3. : un cuaderno
4. : unos pasajeros
5. : una computadora
6. : unas escuelas
7. : unos videos
8. : un programa
9. : unos autobuses
10. : una palabra
Modelo el señor Díaz
Addresing him: usted
Talking about him: él
1. Don Francisco
Addressing him:
Talking about him:
2. Jimena y Marissa
Addressing them:
Talking about them:
3. Maru y Miguel
Addressing them:
Talking about them:
4. la profesora
Addressing her:
Talking about her:
5. un estudiante
Addressing him:
Talking about him:
6. el director de una escuela
Addressing him:
Talking about him:
7. tres chicas
Addressing them:
Talking about them:
8. un pasajero de autobús
Addressing him:
Talking about him:
9. Juan Carlos y Felipe
Addressing them:
Talking about them:
10. una turista
Addressing her:
Talking about her:
Modelo Ustedes son profesores.
Nosotros somos profesores.
1. Nosotros somos estudiantes.
Ustedes .
2. Usted es de Puerto Rico.
Ella .
3. Nosotros somos conductores.
Ellos .
4. Yo soy turista.
Tú .
5. Ustedes son de México.
Nosotras .
6. Ella es profesora.
Yo .
7. Tú eres de España.
Él .
8. Ellos son pasajeros.
Ellas
Modelo Yo soy Jorge.
1. Hola, me llamo Jorge y de Cuba. Pilar y Nati de España. Pedro, Juan y Paco de México. Todos estudiantes. La señorita Blasco de San Antonio. Ella la profesora. Luis el conductor. Él de Puerto Rico. Ellos de los Estados Unidos. El autobús de la agencia Marazul. Todos pasajeros de la agencia de viajes Marazul. Perdón, ¿de dónde tú, quién ella y de quién las maletas?
Modelo nombre / el pasajero
Es el nombre del pasajero.
.
DDL 24 hours reading the article and writing a 1-page doubl.docxedwardmarivel
DDL:
24 hours
reading the article and writing a
1-page double space
annotated bibliography
including:
1.reference
2.specify the concept you will use
3.explain its significance to the course
4.specify how you'll use it in your project
see the article and project inf below
.
*
DCF valuation methodSuper-normal growth modelApplications: single CF, annuity, perpetuity, uneven CFs, bond, stock, etc.
LECTURE 2 Valuation Basics
(Chapters 4, 6, 7)
*
Amount of cash flows expectedRisk of the cash flows Timing of the cash flow stream
Factors that Determine Value
*
DCF Method: General Formula
Finding PVs is discounting. The discount factor i is determined by the cost of capital invested.
*
10%
Single Cash Flow
100
0
1
2
3
PV = ?
What’s the PV of $100 due in 3 years if i = 10%?
*
Financial Calculator Setup
BGN END
P/Y 1
FORMAT: DEC 4 or larger
*
Financial Calculator
Solution
s
N I/YR PV PMTFV
?
N = 3, I/YR = 10, PMT = 0, FV = 100
CPT, PV
-75.13
/
INPUTS
OUTPUT
*
Spreadsheet
.
DDBA 8307 Week 2 Assignment Exemplar
John Doe[footnoteRef:1] [1: Type your name here]
DDBA 8307-6[footnoteRef:2] [2: Type in DDBA section number (e.g. DDBA 8307 – 6) ]
Dr. Jane Doe[footnoteRef:3] [3: Enter faculty name here.]
1
Scales of Measurement
Type text here. Discuss the implications of “scales of measurement” in quantitative research. Be sure to use a minimum of two citations to support your position(s). Be sure to review the “Scales of Measurement” media from Week 1. This section should be no more than two paragraphs.
Research Question
What are the means, standard deviations, frequencies, and percentages of the Lesson 21 Exercise File variables?
Presentation of Findings
I analyzed data from Lesson 21 Exercise File [footnoteRef:4]. In this section, I present descriptive statistics for the study quantitative and qualitative variables. Appropriate APA tables and figures accompany the analysis[footnoteRef:5]. [4: Insert the appropriate file name. ] [5: The tables and figures from your SPSS output will need to be copied and pasted in the appropriate location.]
Descriptive Statistics[footnoteRef:6] [6: Detailed information can be found in Lesson 20, “Univariate Descriptive Statistics for Qualitative Variables,” and Lesson 21, “Univariate Descriptive Statistics for Quantitative Variables,” in the Green and Salkind text.
]
Descriptive statistics were run for the quantitative and qualitative variables in the Week 1 Assignment data set. Table 1 depicts the means and standard deviations for the quantitative data. Figure 1 depicts a histogram for the GPA variable. Table 2 depicts the frequencies and percentages for the qualitative (categorical) data. Figure 2 depicts a pie chart for the ethnic variable. Appendix 1 depicts the SPSS output.
Table 1[footnoteRef:7] [7: This is an example of an APA-formatted descriptive statistics table. Refer to Sections 5.01-5.19, in the APA Manual for detailed information on APA tables. The descriptive statistics table here includes the appropriate information derived from the SPSS output that is to be pasted as an appendix. Do not split tables across pages. Note: The numbers in the SPSS output presented here are fictitious numbers and do not represent correct numbers in the data set you will use for this application.
]
Means (M) and Standard Deviations (SD) for Study
Quantitative Variables (N = 105)
Variable[footnoteRef:8] [8: You would simply add rows to the table to accommodate the variables you have used in the analysis (i.e., variable 3, variable 4, etc.). Hint: Use the Microsoft Word Table feature.
]
M
SD
GPA
2.78
.76
Final
61.48
7.94
Percent
80.34
12.12
Figure 1. Histogram of GPA distribution.
Table 2[footnoteRef:9] [9: Recall from Lesson 20, “Univariate Descriptive Statistics for Qualitative Variables” (Green & Salkind, 2017), frequencies and percentages are reported for qualitative (nominal) variables. Note: Frequency and percentages are the only c.
DBM380 v14Create a DatabaseDBM380 v14Page 2 of 2Create a D.docxedwardmarivel
DBM/380 v14
Create a Database
DBM/380 v14
Page 2 of 2Create a Database
The following assignment is based on the business scenario for which you created both an entity-relationship diagram and a normalized database design in Week 2.
For this assignment, you will create multiple related tables that match your normalized database design. In other words, you will implement a physical design (an actual, usable database) based on a logical design.
Refer to the linked W3Schools.com articles “SQL CREATE TABLE Statement,” “SQL PRIMARY KEY Constraint,” “SQL FOREIGN KEY Constraint,” and “SQL INSERT INTO Statement” for help in completing this assignment.
Note: In the industry, even the most carefully thought out database designs can contain mistakes. Feel free to correct in your tables any mistakes you notice in your normalized database design. Also, note that in Microsoft® Access®, you follow the steps below to launch the SQL editor:
Figure 1. To create a SQL query in Microsoft® Access®, begin by clicking the CREATE tab.
To Complete This Assignment:
1. Use the CREATE TABLE statement to create each table in your design. Note that a table in a RDMS corresponds to an entity in an entity-relationship diagram. Recommended tables for this assignment are CUSTOMER, ORDER, ORDER_DETAIL, PRODUCT, EMPLOYEE, and STORE.
2. As part of each CREATE TABLE statement, define all of the columns, or fields, that you want each particular table to contain. Give them short, meaningful names and include constraints; that is, describe what type of data each column (field) is allowed to hold and any other constraints, such as size, range, or uniqueness.
3. Note that any field you marked as a unique identifier in your normalized database design is a key field. Key fields must be described as both UNIQUE and NOT NULL, which means a value must exist for each record and that value must be unique across all records.
4. After you have created all six tables, including relationships between the tables as appropriate (matching the primary key in one table to a foreign key in another table), use the INSERT INTO statement to insert 10 records into each of your tables. You will need to make up the data you insert into your tables. For example, to insert one record into the CUSTOMER table, you will need to invent a customer number, a customer name, and so on—one value for each of the fields you defined for the CUSTOMER table—to insert into the table.
5. To ensure that your INSERT INTO statements succeeded in populating your tables, use the SELECT statement described in Ch. 7, “Introduction to Structured Query Language,” in Database Systems: Design, Implementation, and Management.to retrieve the records you inserted. For example, to see all 10 records you inserted into the CUSTOMER table, you might apply the following SQL statement: SELECT * FROM CUSTOMER;
After you have created all six tables and populated ten records in each table, submit to the Assignment Files tab the database containin.
DB3.1 Mexico corruptionDiscuss the connection between pol.docxedwardmarivel
DB3.1: Mexico corruption
Discuss the connection between politics, corruption, and criminal organizations in Mexico. How would you go about separating these? Give examples and be specific. Support your ideas on why you would do these specific measures.
DB3.2: Collapse of Soviet Union
How has the collapse of the Soviet Union fostered pirate capitalism and organized crime? Be specific with your answer and support your answer. Do you think that if the Soviet Union did not collapse pirate capitalism and organized crime would still flourish? Support your opinion.
300 words per post
.
DB2Pepsi Co and Coke American beverage giants, must adhere to th.docxedwardmarivel
DB2
Pepsi Co and Coke American beverage giants, must adhere to the U.S Foreign Corruption Act wherever their businesses may take them. Both companies expanded their U.S businesses to India with differing initial results. Coke came home (initially) and Pepsi Co prospered.
Do your research and explain the socio-cultural barriers faced by these two companies? What in your view were the reasons which negatively impacted Coke and positively touched Pepsi Co?
WEEK 3:
Interactive
: Select one company other than the 2 mentioned above, and share this company’s experience in the United Arab Emirates. Comment on another learner’s company experience in a different location of the world.
WEEK 4:
Interactive
: Comment on a different learner’s company experience in a totally different location from those completed earlier. Do you feel that cultural training is an essential pre-requisite for expatriates in any host country? Why/Why not?
Remember to use APA referencing in the body of your posting.
.
DB1 What Ive observedHave you ever experienced a self-managed .docxedwardmarivel
DB1: What I've observed
Have you ever experienced a self-managed team? If so, describe it. If not, why do you think your organization has not embraced self managed teams?
DB2: Case Analysis
Review the case study at the end of Chapter 8, Frederick W. Smith - FedEx. Answer the five questions below:
1. How do the standards set by Fred Smith for FedEx teams improve organizational performance?
2. What motivates the members of FedEx to remain highly engaged in their teams?
3. Describe the role FedEx managers play in facilitating team effectiveness.
4. What types of teams does FedEx use? Provide evidence from the case to support your answer.
5. Leaders play a critical role in building effective teams. Cite evidence from the case that FedEx managers performed some of these roles in developing effective teams.
Image Source Team:
http://www.freedigitalphotos.net/images/gallery-thumbnails.php?id=50143103253525199427035558
.
DB Response 1I agree with the decision to search the house. Ther.docxedwardmarivel
DB Response 1
I agree with the decision to search the house. There was reasonable suspicion to believe the fugitive could have been in the home. The homeowner not only consented to the search of the house but requested it for her safety. Complacency kills. In this situation, the officer is very regretful in his decision to conduct a complacent search of the home, and luckily nobody was killed.
My department does not have body cameras, but I still conduct business as if somebody is recording me. We live in a generation of surveillance. You never know when there are hidden cameras, a camera on a business you did not notice, or a cell phone recording from the top floor of a building. We hire police officers with high amounts of integrity because the definition of integrity is doing the right thing even when nobody is looking. I would be lying if I said my grandmother would approve of everything I do on the job. I am most guilty of foul language and it is something that I am working on not doing that. However, I can emphatically say I work with integrity and honesty without a doubt.
I think setting limits on tolerable behavior in regards to sexual and general harassment is appropriate; however, there are too many situations to make a policy for every behavior one could find inappropriate. When it comes to using force again every situation is different but there should be a pretty well laid out policy at departments for when and how an officer should use a certain amount of force. Officers should be trained on de-escalation tactics and alternatives to using force. Tactical training should include strategies to create time, space, and distance, to reduce the likelihood that force will be necessary and should occur in realistic conditions appropriate to the department’s location (U.S. Commission On Civil Rights, 2018).
Philippians 2 verses 3 – 8 is a pretty straightforward verse with great leadership lessons. Be humble, put others before yourself, and be a servant leader.
From the very beginning of any interrogation, the accused has constitutional rights not to speak to police and also to have an attorney present. The Eighth Amendment to the Constitution prohibits cruel and unusual punishments placed upon any persons in the U.S. With these rights in mind I will only go as far as the Constitution allows when interrogating this suspect even if the suspect admits where the child is if the admission was coerced that admission could get thrown out of court. I would never compromise the investigation. There are other ways to find the abducted girl through detective work than just interrogating the suspect. The cost of illegal interrogations is documented in the number of lost prosecutions. Literally, thousands of cases across the country have had to be dismissed because prosecutors could not trust that the evidence provided by police officers was legitimate or the officer had lost credibility as a witness in all cases because of his or her wrongdoing (P.
DB Response prompt ZAKChapter 7, Q1.Customers are expecting.docxedwardmarivel
DB Response prompt ZAK
Chapter 7, Q1.
Customers are expecting more from their service providers. Rather than traditionally accepting boilerplate offerings from service providers, customers desire that service providers cater to their requests. Organizations providing services must keep up with the customer’s demand or risk losing business to others who will. Many service providers have been adopting lean principles to accommodate the needs of their customers in successful attempts to decrease waste, increase efficiency, improve customer service and satisfaction (Daft, 2016, p. 275). From online music providers, customers expect music tracks personalized for their tastes. From airlines, customers can expect preflight seat and meal selections. Amazon.com provides custom personalization to a customers’ home pages by placing personally directed advertisements and products which the customer is more likely to order from the company. Amazon book recommendations are personalized to the specific customer and are provided based upon previous books read. With customers expecting customized and catered experiences, companies need to keep up with this demand and embrace mass customization in order to obtain and retain customers.
Chapter 7, Q2.
While many facets of businesses may involve craft technology, it is still important for business schools to teach management. Some businesses which only expect their leaders to gain knowledge and expertise from experience, may be creating a bureaucratic and restricted model for their business. Companies which rely only on internal training for their leaders can miss opportunities from potential leaders coming in from the outside. Business schools which teach management can provide potential leaders with a foundation to draw from. Teaching management can expose students to issues and opportunities experienced by others, not just ones restricted to one specific company. Teaching management from a textbook is just one method of conveying information. Just as one would not necessarily be proficient in piloting a boat from reading a book, a textbook about doing so would provide the student with underlying concepts which could dramatically increase the success of the student when they move to an actual boat. This textbook based training would be further enhanced with some practical experience.
Chapter 8, Q1.
Technology has progressed allowing real time instant messaging and virtual meetings. High level managers can indeed expect technology to allow them to do their jobs with little face-to-face communication, but they should question if that is something they really want to do. There are currently methods available which could be used effectively to communicate with subordinates, employees and stockholders, such as recorded feeds which would be able to reach every associated individual. These however may not provide a sense of personalization from the managers. Leaders in an organization may resort to using tec.
DB Instructions Each reply must be 250–300 words with a minim.docxedwardmarivel
DB Instructions:
Each reply must be 250–300 words with a minimum of 1 scholarly source. The scholarly source used for your thread and response should be in addition to the class textbooks.
Reference Book: Young, M. (2017). Learning the Art of Helping. Boston, MA: Pearson. ISBN: 9780134165783.
.
DB Defining White Collar CrimeHow would you define white co.docxedwardmarivel
DB: Defining White Collar Crime
How would you define white collar crime? What are the advantages and disadvantages of the various terms, such as “white collar crime,” “crimes of the powerful,” “elite deviance,” etc., used to describe the type of crimes.
300 Word Minimum
.
DB ASSIGNMENTFor this Discussion Board you will be developing a th.docxedwardmarivel
DB ASSIGNMENT
For this Discussion Board you will be developing a thematic unit for preschoolers. Choose your overarching theme and explain the main parts or features of your unit. Summarize the activities you will use to integrate content areas into you unit.
·
Your activities need to focus on the creative arts as well as content areas and include activities that are open-ended and allow children to make choices.
·
Your unit needs to be your own and not one that you have discovered on the internet or in a teacher’s manual.
Read your classmates units carefully and respond to them by sharing another open-ended activity that could be included in their unit.
PLZ RESPOND TO THESE STUDENT ABOUT WHAT THEY WROT ABOUT THE DB ASSIGNMENT
STUDENT 1 (100 WORDS OR MORE)
The month of April is a wonderful time to talk about the weather so I chose it as my theme. We are going to learn the different types of weather, the impact weather has on our lives, and what causes different weather patterns. We will be using the reading, science, art, and music centers to ensure we include all the different ways children can learn. Although most themes for children this young are only a few weeks long we will be using the entire month in order to experience different types of weather and include the two field trips that are planned. We will be using both experienced-based and emerging curriculum (Isbell & Raines,2013) so that the children are comfortable learning things they already have experience with and challenging them with new knowledge. We will be introducing new vocabulary about the weather and taking clues from our discussions on what the children want to explore further.
On the first day we will read the book "Oh say can you say, what's the weather today" by Tish Rabe. This book uses a familiar character, The Cat in the Hat, to introduce new words to the reader and even has a vocabulary list in the back to help define the words. Copies of this book and other weather related books will be added to the reading center for the children to look at during their free time. During circle time we will discuss some of the new words and what they mean. Observing the children as they talk about the weather the teacher will be able to decide where their interest is and what she needs to focus on. Knowing that children learn best what they are already interested in (Isbell & Raines,2013) is key to keeping these lessons fun and making sure the children get the most out of our projects.
The science center will be a major focus for this months theme. A water table and wind machine is added to give the children hands on learning opportunities. We will make a weather chart that will be hung in the science center and every day a child will go to the window, check the weather and add the appropriate label, a sun for sunny, a cloud for cloudy, etc. Giving the child the freedom to choose the correct symbol even if more than one applies helps all the children to accept the ideas o.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Model Attribute Check Company Auto PropertyCeline George
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DB Topic of Discussion Information-related CapabilitiesAnalyze .docx
1. DB Topic of Discussion: Information-related Capabilities
Analyze 2 of the 14 information-related capabilities and explain
how the joint force can use these capabilities to affect the three
dimensions of the information environment. Give examples of
real-world or life events for the capabilities and how can you
use these concepts as a CSM/SGM.
Consumer Brand Metrics Q3 2015
Eater Archetypes:
Brand usage and preferences by consumer segment
The restaurant industry has long relied on demographic factors
to
identify and prioritize consumer groups. For example, many
brands currently obsess over attracting Millennials—some
without pausing to consider the variations among consumers
within this demographic cohort. In addition to life stages,
consumer attitudes about health, value, convenience and the
overall role of foodservice in their lives drive significant
differences in preferences and behavior.
With these distinctions in mind, we have updated the Consumer
2. Brand Metrics (CBM) survey with questions that allow us to
segment consumers into one of seven Eater Archetypes. Each
segment has a distinct psychographic profile, which is outlined
in
our recent Consumer Foodservice Landscape. Accordingly, their
patronage of the segments and brands tracked in CBM varies.
This paper explores some differences we can discern after the
initial quarterly results, including the archetypes’ segment
usage,
brand patronage and occasion dynamics. Examining CBM data
by
Eater Archetype reveals nuances that complement a
demographic
profile of a chain’s guests.
By Colleen Rothman, Manager, Consumer Insights
To learn more about the Consumer Brand Metrics program or to
sign up for future
Spotlight by Consumer Brand Metrics white papers, please
contact Bart Henyan,
Senior Marketing Manager, at [email protected]
3. Consumer Brand Metrics Q3 2015
Segmenting consumers by psychographic factors, rather than
just demographic characteristics, can lead to a better
understanding of the consumers that matter to your brand and
how to appeal to them.
Key Takeaways
Busy Balancers and Functional Eaters drive usage across
restaurants and convenience stores. Full-service restaurant
(FSR) operators may also consider targeting Foodservice
Hobbyists and Affluent Socializers, as these archetypes
comprise more than a quarter of FSR patrons, on average.
How does foodservice segment usage vary by archetype?
Driven by unique needs and motivations, Eater Archetypes
gravitate to a wide variety of brands. For example,
McDonald’s, Burger King and Whataburger each
disproportionately attract unique archetypes (Habitual
Matures, Bargain Hunters and Functional Eaters,
respectively).
Which chains do each archetype visit most frequently?
Archetypes that patronize the same restaurant may not use
the brand the same way. For example, usage varies by
daypart, with afternoon snacks skewing to Busy Balancers
and late-night meals driven by Functional Eaters. Archetypes
also diverge in their party composition, as visits with children
skew to Busy Balancers.
4. Which archetypes drive specific occasions?
Consumer Brand Metrics Q3 2015
Foodservice Patronage
Eater Archetype Distribution (once a month+ users)
Archetype LSR Avg. FSR Avg. C-Store Avg. RMS Avg.
Busy Balancers 27.3% 30.4% 26.6% 17.8%
Functional Eaters 23.0 21.7 23.8 22.1
Affluent Socializers 12.9 15.1 9.8 13.3
Foodservice Hobbyists 11.6 12.5 14.7 18.9
Health Enthusiasts 10.7 8.8 11.4 13.1
Bargain Hunters 9.5 8.0 8.8 8.6
Habitual Matures 5.0 3.6 4.8 6.2
Busy Balancers and Functional Eaters drive monthly usage of
restaurants and
convenience stores. On average, roughly half of consumers who
visit these locations
at least monthly are either Busy Balancers or Functional Eaters,
reinforcing both
groups as key consumer segments for foodservice brands. These
groups, the
heaviest users of foodservice overall, rely on a variety of
restaurants and retailers to
5. fuel their busy, on-the-go lifestyles.
Affluent Socializers and Foodservice Hobbyists, who use
foodservice slightly less
often, are also important cohorts to reach. They are especially
critical for FSRs, as
they comprise more than a quarter of FSR patrons, on average.
The FSR
environment meets these consumers’ needs in different ways,
allowing Affluent
Socializers to connect with others in an upscale environment
and Foodservice
Hobbyists to cultivate unique experiences through dining out.
These segment averages not only identify the priority consumer
targets for a foodservice segment, but also provide valuable
benchmarking for the archetype distribution of specific chains.
Consumer Brand Metrics Q3 2015
Foodservice Patronage
LSR Chain Skews (% of chain’s once a month+ visitors,
indexed against LSR average)
Top LSR Index
Busy Balancers Pinkberry 154
Functional Eaters Whataburger 127
Affluent Socializers Panera Bread 133
6. Foodservice Hobbyists Panera Bread 143
Health Enthusiasts Subway 145
Bargain Hunters Burger King 143
Habitual Matures McDonald’s 196
Even within a single restaurant segment, patronage varies
widely by Eater
Archetype. Some chains attract a disproportionate share of
consumers from one
group, and the strongest LSR chain skews for each archetype
are noted below. With
the exception of Panera Bread, whose monthly user base
includes larger-than-
average proportions of Affluent Socializers and Foodservice
Hobbyists, the chain
skews differ for each archetype. Functional Eaters, Bargain
Hunters and Habitual
Matures gravitate to different burger chains, while Health
Enthusiasts make up a
greater percentage of Subway’s monthly users than any other
LSR.
Brand usage doesn’t just vary by demographics. Uncovering the
psychographic profile of your brand’s customers helps you to
tap into
the unique needs, motivations and drivers for your brand.
Consumer Brand Metrics Q3 2015
7. Occasion Skews
When asking each archetype to describe their most recent visit
to a restaurant chain,
the details of the occasion differ by group and across segments.
Some dayparts, such
as afternoon and late-night snacks, skew to one group in
particular. Additionally, while
Affluent Socializers and Foodservice Hobbyists skew to similar
occasions, the traffic
patterns of Habitual Matures strongly diverge from both of
these groups.
Daypart visited
Most recent occasion, indexed against segment average
Breakfast
LSR
Lunch
P.M.
Snack
Dinner
Dessert
Only
Late Night
no skews
8. Habitual Matures 131
Bargain Hunters 122
Health Enthusiasts 121
Affluent Socializers 108
Foodservice Hobbyists 106
Busy Balancers 119
Habitual Matures 115
Bargain Hunters 138
Affluent Socializers 115
Foodservice Hobbyists 115
Functional Eaters 117
Health Enthusiasts 112
Habitual Matures 106
Foodservice Hobbyists 105
Affluent Socializers 104
Functional Eaters 154
no skews
no skews
FSR
Even as a chain’s users generally skew to one or two specific
archetypes, the consumers it attracts throughout the day can
vary.
9. Understanding which groups skew to each daypart can help
operators to optimize menu offerings and target promotions.
Consumer Brand Metrics Q3 2015
28% 28% 25%
20% 19% 19% 18% 16% 14%
21% 18% 16% 18% 18%
Functional
Eaters
Habitual
Matures
Busy
Balancers
Health
Enthusiasts
Affluent
Socializers
Bargain
Hunters
Foodservice
Hobbyists
Alone Kids < 18
12. Occasion Skews
In terms of party composition, Eater Archetypes most differ
when examining two
types of occasions: solo visits and those with kids aged 17 and
younger. While
Functional Eaters and Habitual Matures are most likely to have
recently visited a
restaurant alone, Busy Balancers over-index on visits with
children.
Party composition
Most recent occasion
Reasons for visiting
Most recent occasion
Filtering occasion data by Eater Archetype reveals the nuances
in
their usage of your brand that will enhance your ability to cater
to
their unique needs.
Each archetype’s reasons for
their most recent visit also
vary. Bargain Hunters and
Habitual Matures drive impulse
visits, while Busy Balancers and
Functional Eaters are most
likely to say they visited for a
routine occasion. Special
occasions skew to Foodservice
Hobbyists and Busy Balancers.
![Brand Metrics (CBM) survey with questions that allow us to
segment consumers into one of seven Eater Archetypes. Each
segment has a distinct psychographic profile, which is outlined
in
our recent Consumer Foodservice Landscape. Accordingly, their
patronage of the segments and brands tracked in CBM varies.
This paper explores some differences we can discern after the
initial quarterly results, including the archetypes’ segment
usage,
brand patronage and occasion dynamics. Examining CBM data
by
Eater Archetype reveals nuances that complement a
demographic
profile of a chain’s guests.
By Colleen Rothman, Manager, Consumer Insights
To learn more about the Consumer Brand Metrics program or to
sign up for future
Spotlight by Consumer Brand Metrics white papers, please
contact Bart Henyan,
Senior Marketing Manager, at [email protected]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)