Dr. Andy Williamson gave a workshop on citizen engagement strategies and social media for parliaments. Social media is now more widely used by parliaments than third party media. However, using social media appropriately requires balancing it with traditional engagement methods. The workshop covered understanding audiences, challenges of social media use, and examples of tools for communication, engagement, deliberation and decision making. Emerging trends include richer multi-channel engagement and data, virtual access, more deliberative processes, and new decision making technologies.

1. WORKSHOP CITIZEN
ENGAGEMENT STRATEGIES AND
SOCIAL MEDIA
DR ANDY WILLIAMSON
Democratise
andy@democrati.se
@andy_williamson

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A hands-on session to help parliaments analyze their citizen engagement
strategies. Social media is now more widely used amongst parliaments than
third-party television or radio. Yet the use of social media tools within
parliaments has to be appropriate, and finding the balance with traditional
methods of engagement takes practice and fine-tuning.
Pull in content from wepr, nafw, serbia

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PURPOSE OF SOCIAL TOOLS

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HOW ICT IS IMPROVING
PARLIAMENTS

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TOP METHODS FOR
COMMUNICATING WITH CITIZENS

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CHALLENGES
Societal adoption of the tools
Distrust and lacking a culture of engagement
Institutional resistance
 Political
 Procedural
 Administrative
Lack of skills
Access to technology
Managing the complexity, avoiding the noise

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UNDERSTANDING YOUR
AUDIENCE
Part of wider public engagement strategy, not just about digital
Who, what, where, when, how
Audience mapping

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THE RIGHT TOOLS
Broad communication: Getting the information out to people
 Publishing documents
 Open data
 Partners (PMOs)
Gathering information: Hearing what people think
 Listening
 Submissions
Engaging in debate
 Bringing people directly into the legislative process
Making decisions

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EXAMPLES
Publish: Web, YouTube, Facebook, Twitter
Engage: Facebook, Snapchat, Twitter
Deliberate: Loomio
Decide: Represent

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WHAT’S NEXT
Complex multi-channel
 TV, Web, Social
Richer data
 More of it
 Better linking of parliamentary data and with external data sets
Virtual chambers
 Access from anywhere
Deliberate process
 Getting people more involved
Decision making – liquid democracy and blockchain
 Extending the mandate of representation