The document discusses immersive technologies and how they are integrating physical and virtual worlds. It covers topics like the Serious Games Institute, example serious games, technology trends predicting more personalized and ubiquitous immersion, and how physical and virtual spaces are blurring together. A key point is that physical spaces currently lack the intelligence for personalized, persistent relationships that virtual spaces provide, but that is changing as immersive technologies become embedded in shared physical environments.

1. Immersive Technologies and the
Integration of Physical and Virtual Worlds
David Wortley FRSA
Serious Games Institute

2. Presentation Topics
 Introduction to the Serious Games Institute
 Immersive Technologies
 Example Serious Games
 Technology Trends
 Virtual vs Physical Spaces
 Immersive Technologies and GIS
 Research Opportunities
 Future Developments

3. Introduction to the SGI

5. Serious Games Institute (SGI)
“An international centre of excellence for the application of
immersive technologies to serious social and economic issues”

7. SGI Areas of Interest
Education Health Environment Smart Buildings
Relationships Interface Technology Innovation & Enterprise

8. Immersive Technologies

9. Immersive Technologies
Games Virtual Worlds Social Networks
Immersive Technologies engage our hearts, minds and wallets

10. Games

11. Virtual Worlds

12. Social Networks

13. Serious Games

14. Serious Virtual Worlds

15. Serious Social Networks

16. Example Serious Games

22. Virtual Farmers Market

23. Technology Trends

24. Predicting the Future
1961 2010

25. Predicting the Future
1949 2010

26. Predicting the Future
1949 2010

27. Predicting the Future
1949 2010

28. Pinnacle of Steam Technology
The locomotive is younger than the driver !!

29. Predicting the Future
1949 2010

30. Predicting the Future
1949 2010

31. Predicting the Future
Rate of
Predictable ?
Change ?
Price / Performance
(Faster, cheaper, Smaller)
Use / Application
(How, What, Where, When)

32. Predicting the Future

33. The Most Disruptive Technology
Developments in History

35. The Agent for Change is Us

36. What we demand from technology is
 Choice
Cost
 Flexibility
Hassle
 Control
 Personalisation Bureaucracy
 Experience
 Discovery
 Variety
 Engagement

37. We are driving technology to provide
More control over our lives, our world and
our relationships
and we are prepared
to pay for it !!

38. A Simple Illustration
In-flight Entertainment
Yesterday Today Tomorrow ?
One size Intelligent
fits all entertainment

39. Changing Relationship with Technology
 Personalisation vs one size fits all
 Ambient interfaces vs unnatural devices
 Persistent history vs blank pages
 Facilitated new discovery vs delivery of existing
 Understanding vs Memorisation
 Connected vs isolated
 Motivating and challenging vs boring & repetitive
 Creative expression vs standard responses

40. Coffee Break

41. Virtual vs Physical Spaces

42. Virtual vs
Physical
Spaces

43. Intelligent Shared Spaces
“Virtual spaces have greater intelligence than
physical spaces”

44. SHASPA – Shared Spaces and the
Impact of Immersive Technologies

45. Shared Spaces
“Passive”
“Active”

46. The Boundaries between
Physical and Virtual Spaces
are Blurring

47. Personalised Games Spaces
Every user has a personal and persistent experience

48. Virtual World Spaces
Shaping a relationship with a “Space”

49. Social Network Spaces

50. E-Commerce Spaces

51. Mobile Spaces
The mobile is becoming an
alter-ego containing our
digital lives

52. Society & Embedded Technologies

53. Key Message 1
“Personalised and persistent
relationships with technology are
becoming embedded into our way of
life across all generations”

54. Physical Spaces and
Relationships

55. Physical Spaces and Relationships

56. Shared Physical Spaces
“Passive” “Active”
“Physical spaces are lagging behind virtual spaces in
the ability to respond intelligently to the individual”

57. Key Message 2
“Physical Spaces (and our experience of
them) are important hubs for building
social, economic and knowledge
networks, yet they lack the intelligence
for personalised, persistent
relationships”

58. Embedding personalised,
persistent experiences into
shared spaces

59. The Challenge
“How do I build my social,
economic and knowledge network
and make it accessible anytime,
anywhere”

60. Building my Network
“I need to connect to the
right people and the right
knowledge anytime,
anywhere”

61. Personalised and Persistent
Experience

62. Personalised and Persistent
Experience

63. Digital Identity

64. Key Message 3
“Personalised, persistent
experiences will be demanded
from physical spaces”

65. Integrating Physical
and Virtual Places

66. The Components

67. Visualisation

68. 3D Visualisation

69. 3D Visualisation

70. 3D Visualisation

71. Embedded Sensors
Sensors & 3D visualisations help us
understand and manage our
environment

72. Ambient Interfaces

73. Augmented Reality

74. MMORPG

75. Social Networking

76. Mobile Devices
Mobile devices know who
you are and where you are
– they can be the gateway
to a personalised
relationship with physical
spaces

77. Artificial Intelligence
Embedded smart agents
can develop a personalised
and persistent relationship
between you and a virtual
or physical space.

78. Immersive Technologies and GIS

79. Physical Simulation in a Game
Trains Paramedics to deal with casualties of explosions
using realistic simulations

81. Disaster Simulation

82. Military Simulation

83. Augmented Reality

84. Daden Datascape

85. Google Earth Integration

86. Geotagging

87. Research Opportunities

88. Research Opportunities
Smart spaces and location aware
applications are emerging technologies
which are likely to require multi-disciplinary
applied research focused on the
convergence of immersive and GIS
technologies, wireless sensors, data
visualisation, simulation and mobile devices.

89. Research Opportunities

90. Future Developments

91. Our Relationship with Shared Spaces
 Personalised
 Persistent
 Ambient
 Serendipitous
 Understanding
 Connected
 Encouraging
 Creative

92. Making it Happen
• Infrastructure • Society
 Sensors  Identity
 Wireless  Privacy
 Networks  Choice
 Mobile  Incentives
 Interface Devices  Security
 3D Environment  Sustainability

93. Smart Spaces
Museums Hotels Hospitals
Schools Boardrooms

94. SHASPA Home Energy

95. Any Questions ?

97. Immersive Technologies and the
Integration of Physical and Virtual Worlds
David Wortley FRSA
Serious Games Institute